Now that Apple has commitments from 9 auto manufacturers to add a "Siri" button to the steering wheel it looks like they are going for vehicle integration.
Ford can beat all of them by simply adding some sort of Siri command to Sync ("Siri" wouldn't work as its too close to "Sirius"--tried it! LOL). From the looks of it activating Siri is as simple as hitting the "Call" bluetooth button--it shouldn't take to long to add that kind of functionality in (and especially with MFT/MLT vehicles it would appear as Siri was part of sync: press the sync button say the command and you're talking to Siri--not much different from using Sync services now).
The advantage here is not only would you beat the 9 manufacturers everyone with an iPhone 4S and an existing MFT/MLT vehicle would be just a software upgrade away...
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