I am very excited to buy a Ford, but there's one thing that prevents me: Leather.
My entire family is vegan. While we cannot avoid some animal products when I drive (some compounds in some tire manufacture and asphalt), I cannot feel good about driving when I'm regularly fondling a leather wrapped steering wheel.
Everything else about Ford cars excites me. I grew up driving Fords. I like their design, the power, the whole thing.... except the steering wheel. Right now, it may end up being a deal-breaker for our family getting the C-Max Hybrid. I *love* the car, but I cannot be happy driving with a leather steering wheel. I know Toyota and Honda and Mercedes have synthetic wrapped steering wheel. I know it can be done, and done well.
I do not care if the leather lasts longer (as the dealer pointed out), or that leather feels nice (it does), or even if it is environmentally sourced leather (as a high end eco-car outfit claims).
Ford, could produce more items from Soy, as Henry Ford sought to do; with soy from Michigan that grows just down the street from my house in Saline and Ann Arbor. That could easily make the "green" market swoon, and it'd be great for the local economy too. Heck, I'd be willing to pay more for that much more than fancy wheels or upgraded stereo.
At least, the non-leather option should be available. It wouldn't be tough to produce, and I can then happily buy a Ford straight from my dealer.
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