Economical is the new hip. Reliability and longevity are in. Simplicity is what people are looking for. My idea is to offer a vehicle (car or truck) that is: 1) Efficient- A small 3 or 4 cyl turbocharged diesel that is mechanically controlled (like the early Cummins motors) 2) Reliable- No computers, All parts are easily replaceable and serviceable 3) Simple- Long gone are the days of 'electrical gremlins'. The parts will be common and often interchange with other vehicles. We don't need to keep reinventing the wheel. 4) FORD emblem on the HOOD! THUMBS UP IF YOU LIKE IT!