MORE 'Power of Choice'
Ford, you pride yourselves in giving customers "Power of Choice" right? Well why not offer MORE power of choice by providing more hybrid options? The 2013 Ford Fusion will have a total of 5 different powertrain options, a 2.5L Duratec I4, 1.6 L Ecoboost I4, 2.0 L EcoboostI4, Duratec 20 I4 (hybrid) and a plug-in hybrid. Why doesnt the Taurus and Edge offer any kind of hybrid engines? One of the only Hybrid CUV available is the Lexus RX 450h, and the closest thing to a full-size hybrid car is the Buick LaCrosse E-Assist. Ford this is the perfect time to bring hybrids into the full-size sedan and CUV segments! There isnt much competition! But more importantly, your customers will have MORE 'Power of Choice'. Power of Choice = More sales.
By: Isaac J.
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Hybrids
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