Import or build the global Ranger for the U.S. and put the 3.7L with the 6 speed auto out of the F150 in it. A smaller ecoboost option would be great as well. Call it the F100 and lose the "boy racer" image for a more mature variant. It will take sales from the F150, but it will also fill a market segment that is dying from neglect, not lack of demand. A new Ranger will also take sales from the other manufacturers. Build a quality vehicle and it will sell. Don't dictate what the market can have, produce what it wants. In this case it is a competent, fuel efficient truck that will haul and tow and still fit in peoples garages and be easy to park at the mall. I don't need to tow 10,000 pounds, but I do need a truck that will fit easily fit in my garage.
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