Sell Direct, remove dealers
We are well into the 21st Century. The existence of Ford Social proves that Ford cares about changing times. Other than for test drives, why do dealerships still exist? I dislike dealing with salespeople when I already know what I want. I would love to be able to quote my vehicle configuration on your website, place the order, then pickup my vehicle directly at your factory. Aside from convenience, another advantage garnered would be affordability. Cutting out dealers and selling direct to consumers would allow Ford to either lower prices or raise profit margine by whatever dealers currently get on each sale. The test drive problem mentioned above could be solved by Ford subsidizing one day vehicle rentals from car rental companies who rent Ford vehicles. The cost of those rentals would be offset by the savings from removing the dealerships' cut from the equation.
By: Kyle K.
Rate this idea
Score: -1
Total votes: 1
+0 / -1

Related Tags
affordability
Convenience
dealers
Ford Social
ford vehicles
i
pickup
test drive

0 COMMENTS ON THIS IDEA
You're the first to comment on this. Have at it!
This discussion is missing your voice.

Your comment has been received and will be reviewed.
Thought of something else? Add another comment.
Comments are moderated in accordance with the
Ford Story Rules of Conduct.
Escape
Escape
Share the Love.
Choose the badge that speaks to you and take the first step into the amazing world of Ford Social.
Learn More >
Check out the family of badges on your dashboard.
View your Dashboard
Promo Promo Promo
Register Now
SOCIAL NETWORKS
|
RSS
|
|
EVENTS
|
BLOGS
|
ABOUT