Selling Fords some potential customers are larger than normal and so they can't fit in the Fiesta and Focus so if there was an option for wider seats to be comfortable for larger customers that might be helpful. Also some customers can only afford 17k and can't afford the base model of the Fusion that starts just above 20k. These are just observations and comments that customers have given me. The customers want heated seats, leather, push button start and affordability.