With new Federal CAFE std's coming , why not offer the UK Ford Ka with a bit more HP here in the USA and even the Mexico market Ford Courier as well ? They might actually develop a loyal following both owners and aftermarket suppliers. Fun , frugal and reliable . Even insurance could cost less much less annual fuel costs. There's not really a ceiling on gas prices , cost to produce 17inch and larger diameter tires ect . In a climate of poor economic health i believe many will look through the 5-7 year cost of ownership plan and buy on price . These two vehicles could become a bread and butter of sorts for Ford as the industry and world changes . At current exchange rates < MSRP's> i know i would rather buy one of each of those two vehicles for my driveway than one loaded Fiesta with all the bells and whistles. Less is more these days . My 2 cents anyway.