I was told by a Ford Customer Rep to post this here:
The 2013 Focus ST absolutely needs to have a Dual Clutch Transmission option.
The main competition for the Focus ST is the VW GTI. It's the most refined car in the class currently, and it offers both a DSG (DCT) and manual transmission - with a 50/50 split in the US betweent he transmissions. Ford not offering a DCT would effectively lose even the foot traffic from those cross shopping, they'd be limiting themselves in potential customers. And if Ford offered a DCT in the Focus ST, I'd argue that domestic shoppers would favor the DCT over the manual (pushing the 50/50 split in favor of the DCT) - different types of people go to buy a German car, typically quite loyal buyers. Given, I don't know how much torque the current DCT in the Focus can handle, but if it can handle the torque coming from the ST's engine, this is a simple swap with some programming changes/additional refinement. Costs would be minimal.
Aside from the business case for a DCT, there's a personal one too: I'd strongly consider purchasing a Focus ST with DCT. In fact, I've already ruled out the VW GTI with DSG - it's fantastic to drive, but with the short wheelbase, the ride is harsh and the car is missing a lot of convenience options I love. With the amount of miles I drive (17-18k/year), I just don't want to deal with the hassles of a manual every day. I'm leaning very heavily toward buying a new car in 2012, and currently my short list of possibilities are the 2013 Audi A3, 2012/2013 BMW 3-series, and 2013 Cadillac ATS. With the DCT option, the Ford Focus ST would easily make its way on that list - I love the chassis, love how the car feels solid like a German car, and love the convenience features (Sync, Recaro seats, Climate control, heated seats, etc.)... as long as the performance, ride, and handling held up over a test drive, Ford would have me for the first time ever as a buyer. The price advantage over the Audi, BMW, and Cadillac would be in the thousands, making the decision that much easier. And to top it off: this is coming from someone currently driving a 2008 Infiniti G35x, with my previous vehicle a 2007 BMW 328xi that I got new.
So Ford, I'm hoping you take this seriously, because I WANT to love the Focus ST, and would love to buy one. But without a DCT option, I will spend my money elsewhere.
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