App to Marry Maintenance with Marketing
Social engineering is limitless. Create an App that tracks vehicle maintenance and notifies the customer when maintenance is required. Ford could then mine this data to predict when there will be a surge in maintenance requirements among customers. Offer an oil change or checkup discount during the surge, effectively undercutting the competition who operates blind. The side effect of this approach is that the Ford fleet will be healthier and your reputation for building reliable cars will increase. You could also have the app sync with the car to provide data on mileage, environmental data, and usage statistics to help you build better cars.
By: Ford Social Member
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Related Tags
app
blind
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fleet
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oil
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