Ford needs to make a small truck again. Not every one wants or needs a full size truck. Offer 2 & 4-wheel drive with great economy, nothing fancy, have one model that is battery powered or hybrid. 6 foot bed is perfect. Also, offer a performance model, 2 & 4 wheel drive, maybe a mini Raptor.
Offer a dump kit for the bed - fill the bed with wood chips and then dump it in your yard or your customer's yard.
Design a bed cover that can roll up completely out of the way by a push of a button. Bed cover offers protection and better economy.
Design the back of the cab to open up to allow some longer items to fit in the bed.
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