The image of a pickup as a cold, utilitarian workhorse is long gone. Nowadays, creature comforts and amenities, not to mention a smooth ride and loads of power under the hood, have moved the pickup far from strict practicality. And even better, the 2013 Ford Super Duty^® has entered the world of practical luxury.

If you are familiar with the F-150 Platinum (which has been around since 2009), then you probably expect the first-ever Super Duty Platinum to also be about the high end of things. Available in the Super Duty Crew Cab, the configuration can be ordered on an F-250, F-350 or F-450 and with the available 6.7-liter Power Stroke^® Turbo Diesel engine or the 6.2-liter V8 gas engine.

The Platinum Super Duty can be spotted in a crowd, thanks to its unique satin chrome grille, a monochromatic bumper and chrome tow hooks. In fact, chrome is king – it appears on door handles, mirror caps, running boards, the exhaust tip and the Platinum name on the box side and tailgate.

The cabin, meanwhile, has special woodgrain appliqués, and a heated and leather-wrapped steering wheel with genuine wood accents. Premium woodgrain appears on the instrument panel, center stack and door trims. And a new storage area atop the dash has two USB ports, audiovisual connections and a 12-volt charging port for your cell or other digital devices. The voice-controlled MyFord Touch^® connectivity system makes its first appearance on the Super Duty and, just for the F-Series, Ford designers have optimized the physical interface for MyFord Touch by providing easy access to climate controls and audio presets on the center stack to accommodate truck users who may be wearing work gloves.

MyFord Touch is standard equipment along with navigation, power-adjustable pedals, rear view camera, Remote Start System, universal garage door opener and power-telescoping mirrors. Available exterior colors are Ruby Red Tinted Clearcoat, Kodiak Brown Metallic, Tuxedo Black Metallic, Ingot Silver Metallic and White Platinum Metallic Tri-coat, while interior colors include Pecan and Charcoal Black.

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The Platinum Super Duty will be available later this year. For more information, visit Ford.com/SuperDutyPlatinum.