Platinum Coming to Super Duty
MAR
09

The image of a pickup as a cold, utilitarian workhorse is long gone. Nowadays, creature comforts and amenities, not to mention a smooth ride and loads of power under the hood, have moved the pickup far from strict practicality. And even better, the 2013 Ford Super Duty® has entered the world of practical luxury.

If you are familiar with the F-150 Platinum (which has been around since 2009), then you probably expect the first-ever Super Duty Platinum to also be about the high end of things. Available in the Super Duty Crew Cab, the configuration can be ordered on an F-250, F-350 or F-450 and with the available 6.7-liter Power Stroke® Turbo Diesel engine or the 6.2-liter V8 gas engine.

The Platinum Super Duty can be spotted in a crowd, thanks to its unique satin chrome grille, a monochromatic bumper and chrome tow hooks. In fact, chrome is king – it appears on door handles, mirror caps, running boards, the exhaust tip and the Platinum name on the box side and tailgate.

The cabin, meanwhile, has special woodgrain appliqués, and a heated and leather-wrapped steering wheel with genuine wood accents. Premium woodgrain appears on the instrument panel, center stack and door trims. And a new storage area atop the dash has two USB ports, audiovisual connections and a 12-volt charging port for your cell or other digital devices. The voice-controlled MyFord Touch® connectivity system makes its first appearance on the Super Duty and, just for the F-Series, Ford designers have optimized the physical interface for MyFord Touch by providing easy access to climate controls and audio presets on the center stack to accommodate truck users who may be wearing work gloves.

MyFord Touch is standard equipment along with navigation, power-adjustable pedals, rear view camera, Remote Start System, universal garage door opener and power-telescoping mirrors. Available exterior colors are Ruby Red Tinted Clearcoat, Kodiak Brown Metallic, Tuxedo Black Metallic, Ingot Silver Metallic and White Platinum Metallic Tri-coat, while interior colors include Pecan and Charcoal Black.

Do you want to share how you use your Super Duty to get your work done? We’ve created a place just for you. Visit We Own Work and share your story!

The Platinum Super Duty will be available later this year. For more information, visit Ford.com/SuperDutyPlatinum.

Related Tags
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61 COMMENTS ON THIS ARTICLE
Justin E Wow really nice.
1 year(s) ago via
Roy A I do like the ride but I really want is performace. It really sucks when you go to do something and your truck just can not handle it. Glad I bought an F350. FYI did not have enough money for the F450 or I would have bought it.
1 year(s) ago via
Leslie S i want i want i want i want!! Things that make you go hmmmm : ))
2 year(s) ago via
Georganna C How awesome looking!
2 year(s) ago via
Kevin H the superduty range is a great addition to a already fantastic global ford line up and the f series has been a hard working favourite for years and will continue to be the only down side i can c is in australia it would be almost impossible to park
2 year(s) ago via
Joseph Stevens Jr @Ed. U may hate the Ford front but you will Really hate what's under the hood of that dodge. Better start a savings account now for future repairs. At Ford quality is job 1.
2 year(s) ago via Facebook
lewis M why do people try to compare chevy &dodge to ford truck no comparison
2 year(s) ago via
Jonathan Neal Blah king ranch is better
2 year(s) ago via Facebook
Michael S Why does Ford keep leaving the tail light from 90's still on there but change everything else cosmeticaly
2 year(s) ago via
Tyler V So is this replacing a model or is this gonna be a 70 large base price truck?
2 year(s) ago via
Eddie Mcvain i dont care how the truck looks if it does the job. Ford gets the work done, while dodge and chevy just wish they could. Lol.
2 year(s) ago via Facebook
Eric P Are you out of your mind ED, You purchase a Dodge over a Ford, You didn`t like the Front end of the Ford, That I understand But you purchase a Truck that will never be as good or better than a Ford. Your resale and trade will and will never be better than a Ford.. You my Friend are out of your mind
2 year(s) ago via
Annomus I would like to see the Ford Ranger brought back to America. I enjoy driving my 1996 Ranger. I would love to see Ford Pickup Trucks get 100 Miles Per Gallon.
2 year(s) ago via
Ed Rohrbaugh I'm a Ford guy but I hate the front end on the superduty - bought a new RAM MEGACAB instead!
2 year(s) ago via Facebook
Jaden Irvin KONY 2012
2 year(s) ago via Facebook
Chris Weir as much as i love this platinum super duty idea i really with they would bring the super duty harley back :(
2 year(s) ago via Facebook
John Swanson u should build the bronco again
2 year(s) ago via Facebook
Bryce Montana Andrews My dad just bought a 2012 F-150 Platinum Eco Boost. I didn't like the idea at first because he had a 2010 platinum. But Ford pulled through and made some upgrades that are pretty sick. I recommend it to anyone and everyone.
2 year(s) ago via Facebook
Barry Hartman this is all great but, make a truck that the everyday working person can afford!!!
2 year(s) ago via Facebook
Brandon J That's a sweet truck! I love the pics of the new dash!
2 year(s) ago via
William Courain Prices like this they definitly lose sales they already gave the small truck market to toyota an nissan now they'll lose sales with over priced trucks
2 year(s) ago via Facebook
Robert Zappulla My Dream truck if it wasn't gonna be like $75K + maybe next life. That's a wealthy 1%ter Cowboy. My pay keeps going down and everything keeps going up. Getting screwed by the Government this year for about $2K (50% less) on my tax return. I wonder if the rich are loosing 50% of there Lou poles? Thank goodness for all those Job Creators!
2 year(s) ago via Facebook
Rusty Parker I love my 2010 F250 Harley Edition with the 6.4 liter...
2 year(s) ago via Facebook
Anthony F Can you make an eletric model, with a small diesel engine to re-charge the batteries? you know like a trains locomotive engine? I'd buy that one!
2 year(s) ago via
Robert D Those wheels look ridiculous on that truck.
2 year(s) ago via
Tyler So is this replacing a model or is a suggested base price 70 large?
2 year(s) ago via
Justin Eberlin All ready got it...called the king ranch...ford trying to market to the 1%
2 year(s) ago via Facebook
Andrew Jewett Definitely nice, too rich for my blood. Those of you who can swing that, enjoy it. Maybe Ford should consider a small pickup again one day, should for all of us that ain't got it like that.
2 year(s) ago via Facebook
Glenn Somer Jr Bring back the super duty Harley Davidson edition!!
2 year(s) ago via Facebook
Jerald Smith just in time. Super duty users have elevated their work loads and need a truck that can keep up with the demand and the 2013 Super Duty fills the bill. Ford does it a gain
2 year(s) ago via
Tyke Schaab Best look good truck f350 I love it truck 4x4
2 year(s) ago via Facebook
Leroy Chauvin III Id want a harley edition! Looked at platinum f150s but dont care for that package. Harley or King Ranch all the way! Chrome bumpers dont fit the look of a harley or king ranch, then it looks like a regular xlt or base lariat. Color matching makes them look sporty!
2 year(s) ago via Facebook
Greek Kopelakis Ford bringing it to the streets,It would be nice if Fords innovators were running our country then we all could afford to own or trade our older Ford trucks in on a new super duty platinum. Ford bringing it like no other! I'm just saying
2 year(s) ago via Facebook
Ian Jeffs Awesome can't wait to see it :)
2 year(s) ago via Facebook
Chris Cole Ford needs to come out with a Ducks Unlimited version!!
2 year(s) ago via Facebook
William J Gibbs Jr. I am a bit reluctant about a work/luxury truck. To me, Super Dutys are mostly work trucks. But if you're gonna go big, go as big as the truck will allow. This thing had better have heated leather seats and a media package with monitors, BluRay, and premium sound. Then it would be a luxury truck.
2 year(s) ago via Facebook
Hank Childers Ford doesn't ask for hand out like government motors Co
2 year(s) ago via Facebook
William Mooney It is a copy, from the f150 line. Still looks nice, but I would ahve much rather seen a harley truck but with chrome bumpers. That painted look does not fit a super duty. Plus the bumpers chip from road rock much easier than chrome. Ford should make a real chrome pkg, not that stupid thing they have now, and this way when someone wants chrome they can order a king ranch, harley (if they come out with it) or a platinum with a chrome pkg giveing them chrome bumpers over the painted ones. And let the people who want painted ones get them as well. Its not like the parts are not already there.
2 year(s) ago via Facebook
Korey Rosen Awsome. I love my platinum F-150.
2 year(s) ago via Facebook
Brian Duffney Love my 2003SD, wish Ford would have kept the ZF-6 manual trans for us 1%'ers
2 year(s) ago via Facebook
Ed Schmid With the way things are going it's big enough to live in
2 year(s) ago via Facebook
Steve Gee First On Race Day
2 year(s) ago via Facebook
Hank Childers I love Ford #1
2 year(s) ago via Facebook
Terry Hoops Lame! That's your big addition?
2 year(s) ago via Facebook
William Courain Like the average blue collar worker can afford a truck going over 70 grand !
2 year(s) ago via Facebook
Jason Olsen Love everything but the "chrome satin" thing on the tailgate. Get rid of that and I might buy one.
2 year(s) ago via Facebook
Sunny Crist my gawd...dont let me hubby know....i have a platinum and he wants a super duty... my wallet already feels the choking pain
2 year(s) ago via Facebook
Mark Mazaraki @ Jakob Starkk That is not a copy of anything??? Interior and exterior upgrades are not anybody's intellectual property. Your comment is dumb, fool.
2 year(s) ago via Facebook
Michael van Eperen Now maybe my friend Robert Martinez Sr. will trade in that Cheby and get a real truck!!!
2 year(s) ago via Facebook
Jason Bessey Glad I held off for another year. Im goona be buying one of these trucks!
2 year(s) ago via Facebook
Nathan Schultz how long till svt rapter super duty
2 year(s) ago via Facebook
Al Irving I have my 2011 F-350 fixed up just the way I like it !! Black and Chrome all over.
2 year(s) ago via Facebook
Dave Evans I thought you guys were unveiling a new Super Duty? What'd you do--add a new paint color?
2 year(s) ago via Facebook
Linda Dunlap Fullington I love Ford my daddy worked for Ford for over 30 years we are a Ford family!!!
2 year(s) ago via Facebook
Bob Stockstill Getting rid of the Ranger was a Bad Idea FOMCO.... :(
2 year(s) ago via Facebook
Cody Blair Sweet!!!!!!
2 year(s) ago via Facebook
Brandon Ward I'm a loyal Ford owner, but can we get a transmission that rivals the Allison? Then the SD will be unstoppable
2 year(s) ago via Facebook
Vinod Thakur I love my Ford (IKON)
2 year(s) ago via Facebook
Chris Aufmuth-Napier My Dad bought a Brand New Focus, Awesome!!!!
2 year(s) ago via Facebook
Jakob Volcom Starkk If that isn't a copy of GMC making the denali avalible in 3/4ton I don't know what is.
2 year(s) ago via Facebook
Linda Montana Montgomery I LOV MY NEW FORD!!!!!!!!!!
2 year(s) ago via Facebook
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