The Consumer Electronics Show (CES®) is the world’s largest consumer technology trade show. It’s where the makers of the latest electronic goodies go to show off their wares, and it’s where outstanding technology gains recognition. Ford will receive both recognition and awards at the 2011 CES with the 2010 Ford Taurus, SYNC® and Ford Work Solutions.™ Additionally, Ford President and Chief Executive Officer, Alan Mulally, will deliver the opening keynote address at the event.
“Consumers demand the latest on-the-go innovation in their cars. Ford automobiles are built with cutting-edge technology that makes driving safer and more enjoyable,” said Gary Shapiro, president and CEO of the Consumer Electronics Association® (CEA), producer of the International CES. “We are thrilled to welcome Ford to the 2010 International CES and to name the new Ford Taurus as the ‘Official Car of CES.’ We also look forward to hearing Ford’s Alan Mulally kick off the 2010 CES with his opening keynote address on Thursday, January 7.”
Official Car of 2010 International CES
The 2010 Ford Taurus will be the official car of the 2010 International CES – offering 10 class-exclusive technologies not available from any other manufacturer. In addition to Multi-Contour Seats with Active Motion, voice-activated navigation, SYNC and MyKey, other class-exclusive technologies available on the Ford Taurus include:
2010 Innovations Design and Engineering Awards at CES
Ford Work Solutions’ in-dash computer won 2010 Best of Innovations in the category of In-Vehicle Accessories. SYNC’s latest application, Traffic, Directions and Information, was honored in the category of In-Vehicle Navigation/Telematics/ITS (Intelligent Transportation System).
“Our customers want the latest in connectivity and technology – making their drive experience more enjoyable and convenient,” said Mark Fields, President, The Americas, Ford Motor Company. “We’re honored that CES has recognized our efforts in providing these customer-driven features.”
Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting-edge consumer electronics products across 36 categories.
The Innovations entries are judged on the following criteria:
Ford Work Solutions
Ford Work Solutions is a collection of technologies created to provide Ford commercial truck and van customers with connectivity, flexibility and security to better manage their businesses. Available on Ford F-150, F-Series Super Duty, E-Series vans and the new Transit Connect, Ford Work Solutions delivers four innovative features:
SYNC with Traffic, Directions and Information
Ford SYNC’s latest application – Traffic, Directions and Information – leverages industry-leading voice-recognition software, integrated GPS technology and a customer’s Bluetooth-capable mobile phone. It provides simple hands-free access to personalized traffic reports, precise turn-by-turn driving directions and up-to-date information, including business listings, news, sports and weather.
These new capabilities are in addition to SYNC’s established hallmark suite of services, from hands-free, voice-activated cell phone and digital media player integration to the more recent security and convenience additions of 911 Assist™ and Vehicle Health Report.
Introduced in 2007, SYNC is now in more than 80 percent of the vehicles Ford sells in North America, and more than 1 million SYNC-equipped vehicles are on the road today.
2010 International CES
Ford Work Solutions and SYNC with Traffic, Directions and Information will be on display at the 2010 International CES, which runs January 7-10 in Las Vegas. The Innovations Design and Engineering Showcase will feature honorees by product category in the Grand Lobby of the Las Vegas Convention Center and they will also be featured at CES Unveiled: The Official Press Event of the International CES on January 5.
Innovations 2010 Design and Engineering honoree products are featured on www.CESweb.org/Innovations, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.
The prestigious Innovations Design and Engineering Awards have been recognizing achievements in product design and engineering since 1976. It is sponsored by the Consumer Electronics Association (CEA), the producer of the International CES, the world’s largest consumer technology trade show, and endorsed by the Industrial Designers Society of America (IDSA), the voice of industrial design, committed to advancing the profession through education, information, community and advocacy.