Could this be a dream come true? Not only a chance to be among the first to drive the all-new Ford F-150, but also the opportunity to test it, and test it hard! In our new You Test campaign, that’s exactly what is being offered. You can enter at BuiltToughTest.com by describing how you would test the toughness of the all-new F-150, and the winners will be filmed putting the new truck through its paces.
“We prove every day our trucks are Built Ford Tough – now we’re asking truck customers to help us prove it too,” said Eric Peterson, Ford F-150 Marketing Manager. “We’re looking for people who know how to punish a truck. Built Ford Tough isn’t just a tagline; it’s the philosophy that drives us every day to make the best trucks out there, and it’s what has made F-Series the No. 1 truck for nearly 40 years.”
Up to five winners will be selected to spend up to a week behind the wheel of a new F-150 while video crews document the truck undergoing the real-world testing. Videos created through this program will be posted at YouTube.com/FordTrucks for everyone to enjoy and see just how tough the new F-150 is.
Entries must be received by May 31, 2014. Winners will be announced before Sept. 1, 2014. No purchase necessary. Complete terms and conditions are available at BuiltToughTest.com.
You can learn more about the all-new F-150 at ford.com.