What Does Your Vehicle’s Color Say About You?
OCT
02

A friend once mentioned it was important that he liked what he drove, since he averaged three hours in his car every work day because of the commute. We assumed he was referring to comfort and amenities, but he clarified that spending all that time staring at his hood in bumper-to-bumper traffic meant he had to love the color of the car. And believe us, that look-at-me bright yellow paint matched his personality, too.

Ford understands that color can make a statement about you, not to mention it’s one of the first things people notice about your vehicle. Bold colors with fun names remain a hot trend, and that’s not lost on Ford, which started its own wave of trendsetting bright colors with the Mustang in Grabber Blue and the F-150 SVT Raptor’s Molten Orange, as well as the Fiesta’s Bright Magenta and Lime Squeeze. “Color matters. One of the first things people ask when you buy a new car is, ‘What color?’” said Susan Swek, Ford Color Specialist. “Ford is taking bold steps in terms of the look and the appearance, doing some new things. The Lime Squeeze on Fiesta did amazingly well, exceeding expectations. It’s been almost two years and it’s still doing well. Men, women, all ethnic groups, all ages, people really like it.”

“Color lets people add a personal touch to their lives, something that speaks to them and expresses a little bit of their personality,” Susan continued. “Colors like Ruby Red, Race Red, Blue Candy and Ginger Ale are bright, vibrant additions to the palette. Of course, some people gravitate to the classics, the core colors, so we strive within Ford to achieve the best blacks, silvers, whites and grays, putting a fresh, modern spin on them.”

Did you know colors have even been tied to the state of the economy on some level?  “Are brighter colors a hopeful sign? I think so,” Susan said. “The color, the type of the material, that all becomes more important to people as they become more aware of the impact of their purchase.” You could say people form an emotional connection with color, which is why Ford paint colors are deep, bold and, yes, even mysterious. Ford has talked to dealers who have said customers have bought a car off the lot based on its color.

“We did a massive color overhaul a number of years ago, stepping back from the palette in terms of design leadership for mass volume. We really raised the bar in our paint quality and the appearance, so we’re staying solid and consistent. But each vehicle gets one or two new colors every year,” Susan explained.

“Consumers can look forward to tinted metallic and neutrals, more depth and range in color options and complex tri-coats, which provide more shine and highlights,” she revealed. “The color trends coming out of Ford are going to be very diverse. We’re pushing the limits of technology to move color forward.”

And eye-catching color isn’t lost on the woman specializing in eye-catching color: “When I saw a Blue Candy Tinted Clearcoat Focus driving down the street for the first time, it actually stopped me in my tracks,” Susan said.

Related Tags
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34 COMMENTS ON THIS ARTICLE
Adam Porter My 2011 Fiesta is blue flame metallic, very bright like my personality!
2 year(s) ago via
Brad Barefoot Hey Ford ! Hard to keep clean in NC's weather, but Tuxedo Black + Fusion SEL = one great car.
2 year(s) ago via
Michael M I've always liked the dark grey metallics, like the Ford Focus' Liquid Grey Metallic which was discontinued when bringing in the 2008 model, Dark Shadow Grey on the F150's, and I can't think of the name of it, but the dark grey used on the '98-'11 Crown Vics. I don't mind the "blandness" as people would call this color. Everything I've owned has been green, or white in some manner. Haha... The only different colors I've had has been a 1980 red F250, arizona beige metallic (gold) on a '99 Crown Vic P71, and the liquid grey metallic 2007 Focus. The previous vehicles were '92 F150- Oxford White, '96 F150- Oxford White, '72 F100- Mint Green, '69 F100- I believe it was called wedgewood green back then? It was an aqua color..., '79 LTD- Oxford White, '00 Focus- Cloud 9 White, '01 F250 Super Duty- Highland Green Metallic, '78 F250- White, '79 F250- White, '97 Ford Escort- Green.... I'll be 29 in January, and that's everything I've owned since 14, so I welcome things other than white, or green a little quicker.
2 year(s) ago via
Laura Smith Bright red 91 GT, Medium Red 91 LX 5.0, Crystal White 95 GT, Competition Orange 04 Mach 1 and Dark Cherry pearl with Oxford white stripe and Opal Frost pinstripes 69 mustang coupe.
2 year(s) ago via
Lindsey Hagood It says I'm stupid for buying a Ford Found on Road dead!
2 year(s) ago via Facebook
Carl Allen I lovemy sport blue 2010 Fusion. In 2011 0r 2012 they changed the color to flame blue, the color on the previous year Focus. It is a very good looking color.
2 year(s) ago via Facebook
Jamie At Ford Hey Radha, Please refer to my comment to you in another thread. While I understand how unexpected costs can be challenging, please continue to work with the folks in Trinidad to have this resolved. Jamie Ford Customer Service Division
2 year(s) ago via Facebook
Randy The 2013 Boss 302 needs a steel blue color....
2 year(s) ago via
Stacey Harris thanks for the info. I'm more of a standard black type of person but enjoy seeing bright colors on the road.
2 year(s) ago via
Serge Budja Is, and if so, when is the Mustang getting some awesome green hues, like the Roush Barrett Jackson Sassy Grass Pearl or the SMS Sour Apple Green?? Speaking of colour when is the Mustang going to get some interior colour as well! The all parchment interior from 2011 went to just seats and door inserts in the 2012 model! Not everyone likes the all charcoal interiors with justa splash of colour! When is Ford going to bring back interiors that are all colour and not just splashes on seats and door inserts?? How about some colour additions like the blue interiors of the 60's and 80's, and the green interiors of the 60's!? If the bean counters are concerned, then how about more colour diversity in just seats and door inserts ala Roush?? Roush is an OEM supplier to Ford!!! I have spoken to Ford reps at many car shows, including SEMA since about 1999, and its the same spiel, they either dont know, or defend the direction that the company is heading by spewing statistics and polls on what consumers want! I wonder why both camaro and Challenger are outselling the Mustang? Is it colour options?? Ford colours are so bland now! I havent bought a NEW Mustang since my 1995 GT Convertable which I ordered Red on Red, and the dealer thought I was out of my mind! Its in storage since 2002, as I dont wanna put miles on what I think is perfection in design and colour! Out of all honesty i am considering purchasing a Challenger for a few reason, but on top of my list is colour options; and after i have seen the spy shots of the 2013 Mustang, I think I might follow through on the Dodge purchase, even though I have been a Ford Fanatic ALL my life!!! Imagine being European and daydreaming about one day coming to America (which happened many many moons ago) and owning a MUSTANG! Please put some colour back into the Mustang, to bring back the customers you have lost and will lose to the other guys! Bring back the 60's Rainbow of colour options or the custom colour order codes! I would be willing to pay more when ordering my GT Mustang just to get it semi custom from the factory! Provide us with that option, even as a dealer installed option, and watch people flock to the order books! Also if none of this is possible, then how about cross-pollinating FORD colours, like allowing us to order Focus colour codes for the Mustang! I would order a Lime Squeeze GT Mustang or even an F-350 colour Forest green on my GT Convertable! This is what I would love to order and buy from Ford! Anyone agree??
2 year(s) ago via
Jean-Francois Dagenais My 2012 is pearl white and white is a shade! Does that mean I'm shady?
2 year(s) ago via Facebook
Dave Porter Colour is class. Right colour kept clean is beauty.
2 year(s) ago via Facebook
Andrew Weigle the color must be a match to the vehicle and the design curves on it lets face it cars are not cars they really are extensions of who we are and must be designed as such... have not seen much on that front since 1980 the end of the muscle car era it's not enough for anyone (this would include Ford) to make a car with the looks of a muscle car only to have it lack in performance, feel and sound of muscle cars and fast cars what I look for in a car first and foremost is power the more power and less fuel mileage for me the better then that matches with the proper color it must all be synced into perfect harmony no sense putting a hot color on a fast looking car only to find the performance is a pig!!! only car IMO Ford has done well with it the Shelby GT 500 the mustang works ok but nothing they make currently can hold a candle to the Gran Torino or all those several cool models made by the big 3 between 69-79 ressurect that balance then i'll be much happier with my first ford (when I get it) nothing I have ever driven or been in 9except muscle cars which have exceeded it) have been remotely close to that 79 caddy i had for feel and style..
2 year(s) ago via Facebook
Doug Beck And it took me 3 weeks to get it...................
2 year(s) ago via Facebook
Doug Beck That's the only color they had on the lot.
2 year(s) ago via Facebook
Bill I think Ford is doing a very good job with colors. 3 reds on the '11 Mustang though? Although Red Lava looked black and is discontinued, another yellow, orange or green might have done well. I'll 2nd the comment on interior colors. Advertise these more though and why limit them to certain xterior colors? Tuscany red in the focus...AWESOME! I really like the Lava red interior on the Mustang too but it would be nice to have others.
2 year(s) ago via
René Maeder Black for my new focus.
2 year(s) ago via Facebook
Jordan McFarren A PG&E hue of blue with a dark blue trim 1992 f-150. Says unique?
2 year(s) ago via Facebook
Jordan McFarren A PG&E hue of blue with a dark blue trim 1992 f-150. Says unique?
2 year(s) ago via Facebook
Siberski Ford Haski ► 2000 Windstar with an old white color called "Vibrant White (clearcoat)."
2 year(s) ago via Facebook
Josh Lester bright red 2005 f-150 4x4... yea buddy!!! its nice and shiny when clean but the most of the week its a nice muddy color!!
2 year(s) ago via Facebook
Darlene TheQueen Waller dont change a thing about the colors... let the other car makers do the crayola box!!!
2 year(s) ago via Facebook
Darlene TheQueen Waller My Taurus matches my lipstick... first thing I noticed about the color~ Deep Burgundy~ don't know the factory name for it but it perfect for me!
2 year(s) ago via Facebook
Jason Elrod Blue Flame Metallic on my 2011 F-150 ecoboost...and it is a bright blue!!
2 year(s) ago via Facebook
Guillermo Antonio Carrasco ford, the number one forever...........
2 year(s) ago via Facebook
Mabry E Pouncy I think Ford has a poor choice of colors...muted colors of dead leaves...How about bold bright colors for the 2012 F150..any greens this time..yellow? orange? Bright Blue.....
2 year(s) ago via Facebook
Jason The Lime Squeeze is a great color. it should be made availalbe on the Focus. The Focus is trendy and hip, but the color choices are safe and predictable. I love to see a Lime Squeeze Focus.
2 year(s) ago via
Manuela Kupferschmid Pink for my pink lady ;) Focus ST2009
2 year(s) ago via Facebook
Juan Carlos Nieves Granade Red: The best color for my Fusion ST 2011. Looks amazing.
2 year(s) ago via Facebook
Bob Long I like the colors and hate the silly names. Grabber Blue? Can't we just say Bright Blue? Give us some good INTERIOR colors if you please. I get so sick of grey. Grey was cool in the 80's LTD LX. It was cool because it was rare. Now everything is grey or black. I want to go back to red or blue or tan. Give us some choice. You had some options for cool interior colors in the 95 'Stang but the dealers wouldn't stock them. Bye bye cool colors.
2 year(s) ago via Facebook
Shannon Marie Conley Blue.
2 year(s) ago via Facebook
Konrad Kiela It says all about owner :D
2 year(s) ago via Facebook
Fred Webber It says "I have class & don't need bright colors to stand out" -Ingot Silver-
2 year(s) ago via Facebook
Jari Pentinmäki Black is beautiful.
2 year(s) ago via Facebook
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