The Making of the Ford Atlas Concept Vehicle
JUN
26

The Ford Atlas concept vehicle has proven to be a real crowd-pleaser here at Ford Social: when we asked you whether or not Ford should build it back in January, you responded with more than 1,200 comments, most of them filled with enthusiasm for this futuristic-looking truck.

We followed that article up with another that looks into how the designers settled on some of the key features on the concept, exploring the way the truck balanced sleek and rugged influences in the design of its frame, as well as the evolution of innovations like active wheel shutters, the illuminated cargo bed and the cargo cradle.

But the Atlas is full of features that are pushing the envelope in one way or another, so we thought we’d explore a few more of the defining characteristics of this fan-favorite Ford concept vehicle.

If you’ve ever driven a truck towing a load, you’ll appreciate this innovation: a Ford-truck first 360-degree point-of-view camera, which gives a bird’s-eye view of the truck to help position the vehicle in tight spaces or when obstacles are nearby. This little innovation could mark the end of needing a passenger to jump out and direct your truck, as you would be able to maneuver your payload expertly into place with the help of the camera.

The Atlas concept truck also features LED headlamps and tail lamps, which offer better road lighting than conventional halogen lights,  last longer than traditional choices and illuminate the road more swiftly for a better driving experience.

The attractive, chiseled grille is not just there to look great. Active grille shutters behind the exterior would automatically stay open when extra engine cooling is needed, such as during low-speed traffic jams or while working under a hot summer sun, and are designed to close and improve aerodynamics at cruising speeds or in cooler weather.

Along the side of the truck, you will find power running boards, which extend out while the truck is stopped to help passengers climb up into the cab. When the vehicle hits the road, the intelligently-designed running boards fold back against the chassis to improve aerodynamics at speed.

What’s your favorite feature? Let us know in the comments below!

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36 COMMENTS ON THIS ARTICLE
Ford Social Hi Joey! The Ford Atlas Concept has a suspension that’s similar to today’s Ford F-150 FX4 model. F-150 SVT Raptor has a unique long-travel suspension with segment exclusive Fox Shocks with triple internal bypass valves. Ford Social Moderation Team
7 months(s) ago via
Andrew B I think that the atlas is a great looking truck and has amazing features. The sooner it comes out the better. I think that it would really boost the sales for ford a lot.
7 months(s) ago via
john N All I want to say where the hell is mine, will be on the lot first day their out!!!!
7 months(s) ago via
milton schalizki I have been waiting for this truck since I saw it  Milton schalizki
8 months(s) ago via
Ford Social Moderator Hi G K Kiel, "Active wheel shutters" isn't a typo.  This concept vehicle has both features. Ford Social Moderation Team
8 months(s) ago via
ben I've never owned a truck before but if this Atlas design gets to production I am sold!  Please dont change the looks at all...this thing is drop dead gorgeous! Why not make it the 2014 model.
8 months(s) ago via
Geoff I need a release date! I want this truck!!!! ASAP please! I've got cash in hand!!!
8 months(s) ago via
Lee This is a great looking truck. Where all manufacturers are missing the boat though is in the front passenger space. The trucks have ample room when driving. They are constantly making the rear passenger space bigger which is great (although the majority of the time it is just me or one passenger). But that front passenger aea seems to be overlooked. Short of making a fold out bed in the back seat which could be interesting when hunting...I really don't use that space very often. Maybe once a week or so. However that front passenger space is my office, living room, dining room and nap room. I try to juggle laptops and fix equipment in that space when wearing heavy winter coats. I try to take off or put on boots when it is raining in that area. That space is really my home away from home space. Make the front seat track all the way back to the rear seat. Make the consoles narrower (slightly...I still use that as a desk) and make the seat wider...especially where your legs are. Heck make it recline like a laz-i-boy for those naps on long trips or when you are waiting for a customer to show up. Spend some hours in design customizing that space and I would think that there is nothing in the market that would get my vote for a work truck. Of course getting more mileage while keeping strength, durabilty, capacity is still important or I would buy a 4-wheel drive camper.
8 months(s) ago via
Jane Fix the front grill!! Looks too much like a Dodge Ram for petesake!
9 months(s) ago via
John OK with all the positive feedback let's hope it's built VERY similar to the concept!
9 months(s) ago via
DONALD O I like the sounds of the grille shutters and the illuminated truck bed lights and folding running boards plus this new Atlas concept ford I think would be a good truck to replace the out going f-150 with though I do like vintage ford trucks like the legendary 1948 ford f-1 pickup the first f-series to start off the birth of the f-series truck however as the innovation and technology progresses and trucks become more efficient for every day use wether it be a contractor or a farmer using his truck for work or just a personal truck to tow a boat I think this next ford f-150 will blow the compettion out of the water with its exterior styling and interior egronomics plus if I was to interview a ford truck excutive I would definently tell him to build this truck because this would be taking the best selling truck for 36 straight years and making it even more dominative over any other truck in the market place.
9 months(s) ago via
Mike H I would not drop the F-150 nameplate. Remember the Taurus :). The Atlas should be an off shoot of the F-150 as is the Lariat, King Ranch, FX4, etc.
9 months(s) ago via
Hunter I cannot wait for this truck to come out. I currently have no car. Sad. But am holding out until 2015 so god willing this will hit the production line and I can purchase it. Love the 360 degree camera for towing, all g with for up front views when in tight parking lots, trees etc. the hidden load rails in the bumper for loading up my 4x4. And the ability for in cab wifi. awesome. This truck will certainly be a one of a kind. With incredible safety features. A d I am so excited for it to come out hopefully since there has been a overwhelming positive response. My only concern is with lighter seats to improve weight and give extra leg room in the back, is the sacrifice of comfort. I've always take 1,400mile plus road trips in my Fords and comfort is a MUST as I all too often make them in 24hours.
9 months(s) ago via
Mathieu Shepard Give it to us already!
9 months(s) ago via
James Ford! You did not mass produce the Evos concept but Ford, you need to build this one with the headlights like they are! If you do that you will be the bosses of trucks. The Audi of trucks in terms of style! Do it! Bring this truck to production!
9 months(s) ago via
Bob I am a Ford man through & through and I honestly want you to keep this concept truck intact all the way to the production line & on to my garage! I hate looking at concept vehicles because they never happen, so I am truly asking that you buck the trend & make this truck happen!
9 months(s) ago via
Darrell I want 1 now !
9 months(s) ago via
Joey Will it have the same shocks as the Raptor?
9 months(s) ago via
Rob As a lifelong Ford truck owner, I think it seems like a natural evolution of the F series. I'm wondering if it will replace both the f150 and Super Duty with a single body style like GMC/Chevy? The other thing that's WAY overdue is a 4-6 cyl diesel for the half ton platform. I drive my 05 5.4 Crew every day as a sales rep, and 15.5 mpg is killing me. The ecoboost only brings that average up to 17-18 mpg, while a small turbo diesel would easily supply 400 ft lbs of torque, while giving 25 mpg. I don't want to buy a Dodge, but Ford needs to get on the diesel bandwagon. We have a dodge sprinter 3/4 ton with a mercedes diesel that gets 22-27 mpg at 75 mph! That opened my eyes to the possibilities. I had a powerstroke previously, but it was overkill for driving around empty.
9 months(s) ago via
Brian Please build this truck! The bed features (lights, ramps, step/ladder support), the 360 camera, keyless access/push button start, rain sensing wipers, 110V power, and the looks are all must haves!!
9 months(s) ago via
michael Ford needs to put a diesel in the new ford f150 if they want to play with turbos and quit worrying about diesel fuel prices . the mpg on 3.5 ecoboost are no better than a v8. And please keep the 2015 f150 very close to the atlas concept and bring back the ranger ford how dumb to drop a compact pickup in America and think we would buy a transit or focus or go to a bigger truck. people buy a compact truck because they want a truck and not the big size. cant drive further if you don't bild what we want FORD!!
9 months(s) ago via
Zack Diesel option? PLEASE!!!!
9 months(s) ago via
paula love it all especially the running boards
9 months(s) ago via
Jeremy Haskell Ford, blowing away their competition as usual!
9 months(s) ago via
G K Kiel First is says "active wheel shutters" then talks about "active grille shutters"- so which is it? or is wheels a typo?
9 months(s) ago via
boxrocket Just put the missing corners back in the grille; the chopped-corners looks too much like a toyota
9 months(s) ago via
Brent B Please take my money...
9 months(s) ago via
Victor D You should bring back the Ford Bronco like you did the Mustang.
9 months(s) ago via
Corrie E Not bad, I'd love to be given a chance to own one and show it off.
9 months(s) ago via
Jim D Want to see this truck get produced; the way it looks! Not some watered down compromise. Then I'll line up to buy one!
9 months(s) ago via
Chuck Schleiger I like the idea and design of this truck. I am wondering what size would this truck be? I can't imagine it would replace the F150 or any of the Super Duty trucks. Maybe, this would be a good truck to replace the extinct Ranger. If so, make this larger than what the Ranger was. This would be a good truck to compete with the Tacoma.
9 months(s) ago via
Sean Sun Roof, would be nice!
9 months(s) ago via
Mike Postoian I am waiting- I want this truck!
9 months(s) ago via
Harry Risher The all-new Ford F-150 looks like no other truck-It possess a unique blend of Ruggedness, toughness, hi-tech, aerodynamics, utility, modern styling, and efficiency to put the pretenders in the truck even more light years in the dust ! Kudos to all at America's Ford Motor Company for producing the WORLD'S BEST and BEST SELLING Truck for over 36 straight years! Build it without major changes!
9 months(s) ago via
Raj S or may be Honda Ridgeline ..
9 months(s) ago via
The front looks too much like a Dodge Ram. That was my first impression.
9 months(s) ago via
This discussion is missing your voice.

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