New IIHS side-impact crash tests prove F-150 is America’s safest full-size pickup.1

The all-new 2009 Ford F-150 – which features an exclusive airbag technology – provides better side-impact crash safety than the Chevrolet Silverado, Dodge Ram and Nissan Titan, according to a new study by the Insurance Institute for Highway Safety (IIHS).

The F-150 earned an IIHS Top Safety Pick last November and five-star government crash test ratings in January – making it the only full-size pickup to achieve both top crash-test ratings. Combined with the most standard safety features in the segment, the F-150 is America’s safest full-size pickup.

Among the truck’s unmatched list of advanced standard safety features is its “K-bag” patented technology, a new front seat-mounted dual-chamber side airbag named for its unique shape, which is designed to help protect the rib cage from excessive crash forces during a side impact. This airbag is supported with a state-of-the-art side-crash sensing system that uses pressure pulses from the impact to deploy the airbag.

“Ford’s innovative safety technologies, as well as more top ratings in government and Insurance Institute crash tests, further demonstrate Ford’s commitment to safety,” said Susan Cischke, Ford’s group vice president of Sustainability, Environment and Safety Engineering. “Advanced standard safety features such as the ‘K-bag’ are important components in Ford’s accelerated rollout of affordable safety features.”

Exclusive safety features

Also new to the 2009 F-150 is Ford’s standard Safety Canopy® side curtain airbag rollover protection system, which helps protect front- and rear-outboard passengers in both rollovers and side-impact crashes. The airbag is designed to stay inflated for several seconds for additional protection in rollover crashes, which often last longer than side-impact crashes.

Ford’s Personal Safety System™ – also a standard feature – is made up of a suite of protection technologies including dual-stage dash airbags and occupant weight classification, working together to help protect front occupants.

The F-150’s standard offering of Ford’s industry-exclusive AdvanceTrac® with Roll Stability Control™ (RSC®) also met a newer requirement that vehicles must offer electronic stability control to earn IIHS’s top rating. The system helps prevent skidding and rollovers. It goes a step beyond typical stability control systems with a gyroscopic roll sensor that determines both the vehicle’s body-roll angle and roll rate.

Lighter, tougher structure

The F-150’s safety leadership also is built on the solid structure that underpins the truck’s legendary “Built Ford Tough” durability and capability. The truck has an all-new hydroformed steel front end – including use of tubular ultra high-strength, lighter weight steel that contributes to its unsurpassed fuel economy in the full-size pickup truck segment.2

“The all-new 2009 Ford F-150’s leading crash-safety ratings add to its capability, fuel economy and technological leadership,” said Steve Kozak, Ford’s chief engineer for safety systems. “We achieved top safety ratings and unsurpassed fuel economy at the same time by using high-strength and ultra high-strength steel in key areas of the F-150’s new structure.”

“Ford’s F-Series sales have picked up pace since the launch of the new F-150,” said Doug Scott, Ford truck marketing manager. “Purpose-made ‘Built Ford Tough’ trucks helped lay the foundation of this country, and growing F-Series sales will be one of the early indicators of an economic recovery as the country begins rebuilding.”

Towing Tech

The new F-150, which led Ford’s F-Series lineup to a 32nd straight year of truck sales leadership in 2008, has standard safety and towing aid technologies – including AdvanceTrac® with RSC® – that help customers more confidently use the truck’s segment-leading towing and hauling capability.

The system offers standard integrated trailer sway control technology, which helps determine from the yaw motion of the truck if the trailer is swaying, and takes measures to help bring it under control.

“Ford’s use of advanced technologies on the 2009 F-150 offers hard-core truck customers unmatched capability, unsurpassed fuel economy and unrivaled safety,” added Scott.

Ford expects the 2009 F-150’s appeal to be even stronger for “core truckers,” who list safety as a top purchase consideration and are a growing part of today’s full-size pickup market. According to recent Ford customer research, 83 percent of F-150 buyers consider safety a leading purchase reason – more than buyers of five of the six competitive trucks.

“Whether our customers are towing a construction trailer to the job site or hauling the family and boat to the lake, the F-150 provides unmatched capability, unsurpassed fuel economy and unrivaled safety,” Scott said.

In addition to trailer sway control, a range of towing-related driver-aid features include:

    Integrated trailer brake controller is a factory-installed option that allows direct operation of the trailer’s electronic brakes by squeezing the control module on the instrument panel with more confidence than the typical aftermarket system.

    Tow/Haul Mode changes shift points under acceleration, keeping the truck at a higher rpm and further up in the power range to improve the towing experience by avoiding unnecessary shifts in rolling terrain. Tow/Haul also prevents the transmission from shifting up in gear when the vehicle crests a hill, and it provides downhill brake support that allows the transmission to downshift, allowing engine-compression braking to slow the vehicle and maintain a steady speed.

    Available rear view camera located below the Ford oval badge in the center of the tailgate is activated when the truck is shifted into reverse, giving the driver a clear view behind the vehicle. The video image is displayed in the navigation screen on trucks equipped with that option or in the self-dimming rearview mirror on trucks without the Navigation System. The system provides the visibility needed to back up to a trailer and precisely line up the hitch. The screen image includes an industry-first centerline and colored guides, giving the driver a better perspective of the vehicle’s center point and periphery.

For additional information on Ford F-150 features and the entire truck lineup, visit our new trucks page to determine which one is the best truck for you.

Related Tags
AdvanceTrac® with Roll Stability Control™ (RSC®)
Built Ford Tough
Ford F-150
integrated trailer brake controller
Personal Safety System™
rear view camera
Safety Canopy® System

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