There’s nothing small about the partnership between Ford trucks and Professional Bull Riders (PBR). Fans know all about the big bulls, big events, big sweepstakes and, of course, big trucks. But in 2014, Ford and PBR are looking to showcase the big hearts of Ford truck fans with the new Good Works Program.
In the Good Works Program, host and PBR celebrity Brendon Clark will be traveling across the country in search of people using their Ford trucks to do great things for their communities. Good Works will document acts of selflessness, generosity and commitment to the community as Ford truck owners aim to lend a helping hand and give back to a variety of worthy causes.
One of the first videos in the upcoming series tells the story of Norman Ferguson, a retired rancher from Grove, Oklahoma. Norman and his wife, Friday, happen to live in one of the poorest areas of the state where issues like homelessness and food insecurity are a problem for many.
As the video shows, the Fergusons are not the kind of people who are content to sit idly by while members of their community are struggling. Instead, they volunteer with a local food bank called The Caring Kitchen which provides mobile food assistance to hungry residents.
Norman and Friday are on the road several times a week in their Ford truck picking up donations for, and delivering food to neighbors in need.
“In a week’s time, it wouldn’t be unusual to drive 150 to 200 miles,” says Friday.
These are miles they are more than happy to travel, if it means they can help provide a hot meal to someone who needs it.
Norman’s story is just the first of many that will be shared as part of the Good Works Program. Be sure to check out the Good Works website to view more inspiring stories of Ford truck owners and how they are doing good things in their communities.
While you’re there, you can also enter the Built Ford Tough® Good Works Sweepstakes for a chance to win the Grand Prize, a Ford F-150 with EcoBoost® and a VIP trip for two to the Built Ford Tough Series PBR World Finals. But in the spirit of the Good Works video series, there’s a new, charitable twist to this year’s sweepstakes.
This year, Ford is also giving one lucky winner the chance to drive away in a new 2014 Ford F-150 and a $25,000 donation to charity. Fans can opt to donate to the Rider Relief Fund, an organization that supports bull riders that have sustained serious injuries, or the charity of their choice. When you win, they win, so enter now!
There are plenty of inspiring stories of Ford Social fans doing wonderful things for their communities, but we’re guessing there are even more that haven’t been told yet. Are you a Ford fan that uses your vehicle to volunteer for a great cause? Inspire others to give back, by submitting your story today!