Ford Answers Questions about the Collaboration Between Ford and Toyota

The news of Ford and Toyota signing a Memorandum of Understanding with the intent of co-developing some specific hybrid and telematics technologies generated a whole lot of comments and questions. In fact, over 100 comments were posted in just a few hours.

Derrick Kuzak, Ford Chief of Product Development, took the time to answer many of the questions in this video, such as what is this Memorandum of Understanding really about? Has Ford had agreements like this with other competitors? Does this mean that Ford doesn’t view Toyota as a competitor? Why hybrid technology for trucks now? What will the two companies work on together? How will this benefit Ford customers?

For more on the specific announcement, please see Breaking News: Ford and Toyota Team on Hybrid System on theFordStory.com.

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96 COMMENTS ON THIS ARTICLE
Waldheim Neri I read article about Ford Motor Company's loss of profit that triggered them to closed their various plants in the USA and sold some of their car members like Jaguar.Now they are partnering with Toyota Motor Company on particular product to develop.The Toyota have much higher reserve cash compared to Ford, Daimler-Chrysler.By there partnerships, could this be the beginning of Toyota's ownership to Ford Motor Company?
2 year(s) ago via
DaveCT I see that some of the Ford reps have chimed in wondering why people are getting upset about this news. If the article stated that the development of this new hybrid technology would also be developed for automobiles sold in Japan and that Ford would manufacture 50% of the system hear in the US that would be easier to swallow but it didn’t. It explained that the system would be developed for the light trucks and the last time I was in Japan there weren’t a lot of pickup trucks driving around and none of them had the Ford nameplate on them. So again, this development/partnership is targeted for the US market which Toyota/Japan will be benefiting from. When will a US developer/manufacturer/consumer benefit from the Japanese market consumption? It’s all about pride. Too bad the people involved in this decision don’t have as much pride in the Ford product as all of the people writing the comments. This announcement is right up there with the announcement that the Mustang would be phased out. What a mistake that would have been.
2 year(s) ago via
Ron Ford a Leading MFRs of EVs? come on now...Partnering, co-development? ya'riiight If your not a Ricky Bobby from nowhere'sville, you should see right through this. this is ford throwing in the towel. Rather than compete/innovate, buy from Toyo. they should brand this announcement the "white flag."
2 year(s) ago via
Sam Goodsitt Its a fantastic event when two rival companies can recognize America's addiction to large cars, the need to make them more efficient for financial and environmental reasons, and work together to do so. These are the two leading manufacturers of efficient vehicles in America, and I would never expect GM to be as righteous as to put immature rivalries aside and act for the greater good. Also to those who think Ford is a trader by partnering with a Japanese company; Toyota employs more American workers than GM, so who really is the American carmaker?
2 year(s) ago via Facebook
Brian Craig This really isn't new, its just more public. American cars and jobs are all very dependent on our foreign counter parts. These kinds of partnership will bring more jobs to American shores as we tend to be the biggest buyers. People that fear this, just don't understand the broader scope of American Achievement.
2 year(s) ago via
George Well there has always been joint ventures between foreign companies and American Companies, IE GM and Toyota with the Pontiac Vibe and the Toyota Matrix was created in California. Here is the issue more American companies should come up with new creative ideas that would create more jobs here in America. I respect that Toyota has a car manufacturing plant in Alabama, however more jobs and better cars could have been created if Ford made Mercury into a company that puts out concept cars, not the ones that looks like a child drew on graph papers, but the ones that can come to its fruition I have seen several concept cars I would buy. I am sure plenty of us have seen concept cars we would buy, and that would create more jobs for people there.
2 year(s) ago via
Blake Spencer AMEN HUNTER
2 year(s) ago via Facebook
Hunter Quinn for all of thoses people that say "lets buy a car thats got good mpg" y do you turn to toyota???? theyr japanese!!!!!! no wonder y our economy is soooo bad?we buy waayyy to much from foreign countries. and toyota is japanese. i dont care if ther cars are made in usa. still i hate how ford is made is other counrties (edge fiesta escape) to name some. watever you do ford, 1. make cars in usa 2. STAY AMERICAN!!!!!!!!!!!!!!!!!!
2 year(s) ago via Facebook
Christopher Martin now chevy and nissan get a room an make hybrids lol!
2 year(s) ago via Facebook
Carl Warmington I understand the goal, but am very wary of Ford working with a company (Toyota) whose Corporate reputation is as about as slimy as they come is a PR disaster. All the hard work Ford has done the last 4-5 years of changing Americans perception of the Ford Motor Company, to be seen as a good car making company and with the trust developed thru using social media etc to become like a close friend. It would be sad to see this all go to waste because of your choice to work with a corporation like Toyota whose real colours/colors were shown this past 2 years of being a arrogant, self serving, with very little respect for its deidcated and loyal customer base.
2 year(s) ago via Facebook
William Stohl If you can't beat 'em, join 'em? That just shot any chance of me buying a Ford.
2 year(s) ago via Facebook
Jon Rousseau I buy Ford's because I want an AMERICAN truck. If any of your trucks become influenced at all by Toyota, I have no reservation in buying a GMC. Stop sleeping with the enemy Ford.
2 year(s) ago via Facebook
Don Ferris Goodbye Ford - always drove a Ford, will never buy another one.
2 year(s) ago via
Tk Trudeau Hey check this out I race a Toyota, just throwing it out there but I've never lost a race even to a ford. But I drive a ford truck cuz firs the way to go for when I'm rock climbing or going fishing or maybe camping on mountain tops. FordToyota best Cars and best trucks in the world.
2 year(s) ago via Facebook
Margari Ramos Don´t close Ford-Visteon Cadiz-Plant
2 year(s) ago via Facebook
Kristina Baur BS BS BS BS BS BS BS BS !!!!!!!
2 year(s) ago via Facebook
Jon Scott Palmer Answer this, what are you all thinking? Not trying to be mean, but I would never buy a toyota. Now I have to look foward to maybe buying half of one or parts of one. Not for me. Justt saying.
2 year(s) ago via Facebook
john Common ford. Im 18 and have owned 3 diffrent fords, and i love ford, my family owns 7... but working with a foreign company? common your turning into to GM. selling out the d-max to izuzu, or the the US government, turning into asia's little play toy .. your better than this, stay american
2 year(s) ago via
David Horne This is a loss on a scale that no true American can ever bear. We've worked hard to win the market back. We need to do this ourselves and not invite the imports to the table. There is only one reason that they would want to do this. LAZINESS. We need to do this ourselves. We already outclass Toyota in every vehicle, class, and option package. The only way to describe this is SELL OUT!. There is no reason that we should be anywhere near this enemy. We are supposed to be beating them back across the border, not inviting them to our dinner table. The Toyota corporation has already proved their disloyalty in safety and quality to this nation. Why would Ford want to give away the Edge for no good reason.
2 year(s) ago via
Blake Spencer THIS IS AN AMERICAN COMPANY........ WE DONT NEED NO HELP FROM THE JAPANESE!!!!!!!!!
2 year(s) ago via Facebook
Claude Regimballe dislike!!!
2 year(s) ago via Facebook
Andrew Lefebvre And any person that buys a truck then complains about gas prices and fuel economy needs to be shot
2 year(s) ago via Facebook
Jason Homminga Ford just cost me 175 for a new tire! They screwed up & wont accept responsibility. Im not a fan of foreign cars, but very unhappy with ford.
2 year(s) ago via Facebook
Andrew Lefebvre If you make a hybrid truck FORD it better be atleast 400hp and atleast 400 torque!!! I'm jus sayin I buy a truck for power and towing I let the ecoboost slide cause the turbos made up for it not being a v8
2 year(s) ago via Facebook
Jonathan Hall Easy folks fords just helping toyota out, there countty got rock by a massive earthquake and nuclear meltdown... fords on top yet doesn't mind giving work ou to those that need it ford will always be number one now toyota will learn a few things ..
2 year(s) ago via Facebook
Hunter Quinn toyota of them all?????????? WHY??????????
2 year(s) ago via Facebook
Doug Beck Hybrid is a stepping stone technology. Batteries are the weak link.
2 year(s) ago via Facebook
Doug Beck I think Lexus is 7 or 8 in premium car sales..... They need to think like BMW and Cadillac to breake the top 5.
2 year(s) ago via Facebook
Doug Beck I forgot why don't emergency first responders use hybrid vehicels?
2 year(s) ago via Facebook
Bruce As it stands today, the majority of Fords products are much better than Toyota. I personally will never consider owning a foreign car, and don't want Ford to lower their standards to mundance level of Toyota.
2 year(s) ago via
Raul Albor Hopefully Ford will learn a think or two from the Lexus side of Toyota and make Lincoln competitive again.
2 year(s) ago via Facebook
John Worster Don't give up on the Ranger. like you did years ago with the Taurus. Make the Ranger into a Hybrid. Lead, don't follow.
2 year(s) ago via Facebook
Raul Albor Smart move!!! As I've been in the car industry Toyotas sells its self people pay top dollar for them Ford can use this because Ford is on there tail as far as quality, and if Toyota co trust Ford people will too!! And Toyota is the leader in hybrid technology so that means Ford will stay competitive in this market.
2 year(s) ago via Facebook
Justin Garcia A true ford fan will never leave their side. Ford knows what they are doing, they nearly gave up everything to come out of debt and now look at the position they stand at. Ford will always be #1.
2 year(s) ago via Facebook
Daniel Hutto I always bought Ford vehicles due to the fact that the purchase of a Ford vehicle was least economically damaging to the American economy. Now Chrysler, an Italian owned company, will be the least damaging. Yes Ford, ignore your customers and get in bed with a company that has imported more vehicles to America and exported more American money to Japanese citizens than any other auto company. Henry Ford would hang his head in shame.
2 year(s) ago via
Alvin Smith Ford is always No. 1 N ma books. Keep up da great work.
2 year(s) ago via Facebook
Greg Wavell Jaret I don't want ford and toyota to have interchangable parts. I want ford to make better parts than them and put them out of business by building cars that they can't make.
2 year(s) ago via Facebook
Dave Hornak Ford colaborating with Toyota? As a long time Ford customer I hoped it would never happen and here it is. Even worse the plan is to work with them on the truck. They are messing with a good thing. Who's brain child is this? Why not work with GM or Dodge? If this happens I won't be buying Fords anymore.
2 year(s) ago via
Joseph Ward How Could You? I wont buy any Ford Product that has Anything to do with Toyota!
2 year(s) ago via
Jaret Rowe I believe the underling reason for these decisions are the same as the "recycled" symbols on our paper products. The power utilities industry have wind energy and other renewables, automotive will have "hybrid" and "EV" as their "recycle icon" to be greener. It is smart business to minimize costs and achieve this with standardized reliable core hybrid components then go off into competitive corners. Going Greener is in and driving down business cost is always in. Keeps businesses like Ford self-sustaining.
2 year(s) ago via Facebook
Paul Langridge more workers chucked on the heap
2 year(s) ago via Facebook
jason Tugade wow guys im 1/4 japanese and i honestly Love fords, Toyotas are still by far one of the most reliable cars on the market even despite the recalls they have received. To make it quicker to bring to market and to make it more robust this should be done. Have you ever seen any american electronic products that are great not really. The japanese have by far the most reliable electronics in the world. Ford is on the right position.
2 year(s) ago via
Tom Fong How about a Ford/Toyota FT-86?
2 year(s) ago via Facebook
Michael Klempin When I see the word HYBRID....I run for zee hills!!
2 year(s) ago via Facebook
Charles Wayne Jackson I still would be ashamed to have told this on 'THE FORD STORY' This completely hurts the pride of Ford Truck Buyers!!!
2 year(s) ago via Facebook
Mike Ellison I love Toyota and Ford. A partnership between them would dominate the world. I always have and always will trust Toyota and Ford. Land Cruisers and Mustangs rule.
2 year(s) ago via
Fred Tramutola Go Ford, the only American car company that knows how to manage, take a lesson GM and Chrysler!
2 year(s) ago via Facebook
Mark Sayers Ford has proven with over 100 years as a car company you don't need Toyota . Tell Toyota to take there cars out of this country !
2 year(s) ago via Facebook
Sean Smith @John young: they used to have the all electric ranger. Should bring it back all electric works. But hybrid is bs... Give me tdi with over 60 mpg like they have in Europe!
2 year(s) ago via Facebook
Ed-Kim Alhambra those technologies are expensive and if it bombs like the Volt its only 1/2 loss.Or 1/2 successful.
2 year(s) ago via Facebook
Denise Sharp customers have to get mad about this...like me...heheh....I can't even look at my Edge the same way now.:-(((
2 year(s) ago via Facebook
Denise Sharp I'll never buy Ford stock again..that's for sure...
2 year(s) ago via Facebook
Eric Porter Wow, looking at the comments I don't think anybody understands what is going on. Ford and Toyota are the big dogs of the industry; They are putting their minds together to develop new technology. Nobody said anything about a merger. Ford will still be Ford, and Toyota will still be Toyota.
2 year(s) ago via
Denise Sharp this could backfire big time...people will now think its ok to buy from Toyota...and people who are loyal to Ford will get mad and buy GM
2 year(s) ago via Facebook
John Young Too Bad Ford North America Has No Light Truck, You Elimnated The Ranger! I Do Like The Idea Of A Hybrid Light Truck Tho! What Will Replace The Ranger Tho? A Falcon Truck (XR6 Turbo Ute From Australia) Hybrid? Or What I'd Call If You Brought It Over To North America; Modern Day Ford Ranchero Hybrid?
2 year(s) ago via Facebook
Denise Sharp I would NEVER trust Toyota....
2 year(s) ago via Facebook
Joko Budianto what,oh. . .no.
2 year(s) ago via Facebook
Greg Wavell Well ford why does it matter if your blue tooth work in ford and toyota don't you want people to buy 2 ford instead of one of each?
2 year(s) ago via Facebook
Cobra 1st toyota entered Nascar now they are working with Ford!! WTF I am not happy with this at all!
2 year(s) ago via
Denise Sharp Toyota just wants to attached themselves to Fords Star!! don't trust them
2 year(s) ago via Facebook
Denise Sharp I don't like this at all....
2 year(s) ago via Facebook
Ken Misemer Ford and Mazda and now Ford and Toyota. And don't forget Kemp Motors where Ford will supply bumpers for them in a city that once built Fords..
2 year(s) ago via Facebook
Jonathan Buczek Toyota...From the people that brought you Pearl Harbor and the Bataan Death March....Just saying.
2 year(s) ago via Facebook
Nathan Eversole This is in no way a bad thing. Ford and Toyota are collaborating on electronics compability for wireless devices such as bluetooth and working on hybrid drive systems. That is all. There is no danger of a Ford and Toyota ever sharing the same platform.
2 year(s) ago via Facebook
Lubricantes Sash the best product in the world
2 year(s) ago via Facebook
Ford Motor Company To those who watched the video, thank you. For those who did not, we urge you to because you're missing the point of the announcement. When you buy a Ford it will be with FORD TECHNOLOGY. The memorandum of understanding was designed to allow us to explore the feasibility of partnership in the co-development of hybrid technology and telematics systems for light trucks and SUV's. Toyota is still very much a competitor, however we are committed to helping bring hybrid vehicles such as the trucks this proposed partnership was designated for, to market quicker. In addition we are seeking to standardize communications features such as wireless and Bluetooth. This is a great first step to assure your Bluetooth and wireless devices are compliant across both of our company's vehicles. Again to reiterate, Toyota remains a competitor to Ford Motor Company and vice versa.
2 year(s) ago via Facebook
edvard I for one think Ford should be applauded for being transparent and forthcoming about their relationship with Toyota and whatever they work on together. I also think its really outdated to turn this into a foreign versus American auto company argument. Anyone that cares to spend about 5 minutes looking under the hood of any car- whether its Ford or Toyota- will find that in most cases the cars or trucks are made with components from both foreign and domestic companies and also manufactured in countries all over the world. There are American full size trucks that use Japanese transmissions. There are Japanese trucks using American transmissions. Toyota and Ford employ 1000's of US workers ranging the entire gamut of the corporate ladder. There are global engineering, design, and testing facilities for every car company all over the world. In the end global competition and collaboration works out well for the consumer. A perfect example is that one of my good friends bought a new Ford Fiesta hatchback. I have been a Toyota owner my whole life. They've never given me any trouble thus I'm not easily going to switch brands. That said, I was really impressed with my friend's car. It had a ton of features, had a good fit and finish, and was an all around good car. I would seriously consider this as my next car. Its cars like the Fiesta that probably came about via the necessity to compete on a global scale. It was competition that brought about cars like the Fiesta. Without that competition you'd probably not see that level of quality. In the end its the consumer that wins because they demand the best and will buy the best if given the choice. Ford is doing things right these days and its not because they're simply an American company. Its because they're a car company that makes good products that so happens to be American. Quality trumps everything. So I for one congratulate Ford for giving the consumer what they want. If they can make life-long Toyota drivers like me change their minds then that must mean they're doing something right. But regardless to me it has never been about where something is made- which as stated above can't be determined by a label anymore- but how WELL it is made. As far as hybrid technology for trucks, well this is something that is needed BADLY. I for one would love a full size truck but I'm also not going to buy something that get at best 20-23 MPG. In my world that means spending a ton of cash because I have a very long daily commute. If collaborating with Toyota means this will happen sooner... then so be it. Doing so could mean the costs for consumers would be lower. Thus again- the consumer is the winner in the end. Anyway, good job Ford!
2 year(s) ago via
Lars Wehling i want a Ford, not a Toyota, Ford build the best cars
2 year(s) ago via Facebook
Our American Cars As long as they do not in any way, shape, or form create an automobile together, or even in the same area. Share technology for this hybrid system that is it! Do not let your secrets of success out, otherwise they will be taken and replicated. Toyota is only known for fuel efficiency vs Ford, you have it all right now. Performance, looks, quality and effiiciency. Do not let that out.
2 year(s) ago via Facebook
John Young Too Bad Ford North America Has No Light Truck, You Elimnated The Ranger! I Do Like The Idea Of A Hybrid Light Truck Tho? What Will Replace The Ranger Tho? A Falcon Truck (australia) Hybrid Or What I'd Call If You Brought It Over To North America; Ford Ranchero Hybrid?
2 year(s) ago via Facebook
David D. Webb I bought Ford stock because I believed in Ford's business sense (Hey they walked away when Government Motors and CryMeARiver Corporation were taking buy-outs and still left them in the dust) but perhaps decisions like this are part of why my stocks went from $14/share when I bought them to $10/share today.
2 year(s) ago via Facebook
Val Magnuson I'll say this about ford- I've owned 5 lincolns and never had problems with any of them-
2 year(s) ago via Facebook
Karen Kimmerly Ford is finally being recognized for its high quality - why bring your reputation down by collaborating with Toyota? This is a bad, bad idea.
2 year(s) ago via Facebook
Diego Flores It's a little overboard, however from history you can't trust the Japanese from a business sense. They have the same tendencies as the Chinese... Including manipulation of their currency. It's a dangerous thing!
2 year(s) ago via Facebook
Mark Manuel Araujo lol @ someone going off about Pearl Harbor. Because people in Japan today are all responsible for that. Get real.
2 year(s) ago via Facebook
Bill Hight Ford and Toyota has achieved good quality and I would expect the two companies to only help one another. Good move.
2 year(s) ago via Facebook
Andrew Weigle I am still not sold (and never will) on the idea of putting a hybrid system into a car of any kind as a huge auto enthusiast and more importantly a consumer (w/o consumers companies are nothing)who is looking for tons of power with 20 mpg tops based on 99% of Ford's posts lately they are basically telling us too bad so sad we do whatever we want (regardless of what the customer such as myself is looking for) and just keep trying to shove this hybrid tech down all our throats as though hybrids are for everyone and ppl like me are stupid for not wanting hybrids and are asking repeatedly for Ford to make cars like they used to such as 70's Torinos etc there is just a certain sens of feel and joy that comes from driving a car made 32 + yrs ago new cars simply cannot replicate guess i'll never buy a ford and fund all this "new age new direction" stuff i'll get a classic bout it guess they don't understand guys (especially younger guys like me) want tons of power and low mpg (some of us) for a car that is not a thing but really an extension of who we are, a mirror of our personalities made into a car....
2 year(s) ago via Facebook
Jim Beard i think its called sleeping with the enemie............
2 year(s) ago via Facebook
Brandon Nelson Really?! .......pearl harbor....? :facepalm: . GM tanked on it's own
2 year(s) ago via Facebook
Luis Alfredo Acosta Toyord? Foryota? Noooooooooooo,,,,,,.,,,,,,..
2 year(s) ago via Facebook
Greg Wavell Its not a good idea mark and tony why help them?
2 year(s) ago via Facebook
Mark Manuel Araujo Dear people freaking out over nothing: Toyota's hybrid system and the Ford's are proven systems. Having both companies put their best ideas together is great for both companies and consumers. This is great for RWD trucks since they will need to up their MPGs if they want to survive CAFE. Plus it doesn't look like Toyota designers will be designing any new Fords, so chill out.
2 year(s) ago via Facebook
Tony Lowe Everyone read the article, it's about developing a hybrid/electric drivetrain for SUV's and trucks, not that actual development of the vehicles themselves.
2 year(s) ago via Facebook
Louis Burke Good news for work well done.
2 year(s) ago via Facebook
David D. Webb As a Ford stockholder I do not like this idea, especially with all of the issues Toyota has had with recalls and safety issues in the last few years. i feel that this collaboration will bring down Ford's reputation and stock value!! I agree with the above if I wanted a death trap I would buy a Toyota, instead I want/buy Fords!
2 year(s) ago via Facebook
Keith Moore OH! you better NOT!!!! I'll NEVER buy another ford!!!
2 year(s) ago via Facebook
Darl Lanham Jr I hope learned a lesson gm/toyota sleeping together. Gm almost went under. And it will do the samething to ford. I hope all of america don't forget pearl habor .They like stabbing in the back every chance they get. As well as china. Good day america and loyal ford fans.
2 year(s) ago via Facebook
Yolanda Jones Toyota = good solid cars. I have always had Fords and my husband has a Toyota, both have great reputations for building good quality, long lasting cars, so I'm happy about the collaboration. I know there'll be others who disagree and I'm not going to get into a debate about it, but I personally think it can only be a good thing.
2 year(s) ago via Facebook
Benny Bennett The two best on the road for the working person.
2 year(s) ago via Facebook
Tim Theodorou Say what now? This is terrible! Drop this hybrid and electric nonsense!
2 year(s) ago via Facebook
Claude Bélisle Good expertises car be combine to develop best products for environnement!
2 year(s) ago via Facebook
Stu Pidasseaux I just threw up.
2 year(s) ago via Facebook
Nathan Flory I want a ford not a toyota
2 year(s) ago via Facebook
Stephen Lee Seals I trust FORD!!! They are doing what's best for the Company and Consumer!!
2 year(s) ago via Facebook
Alan Fullmer If I wanted a Toyota I would buy a Toyota. I don't. I want a Ford.
2 year(s) ago via Facebook
Francisco Hernández Jr. Ford doesn't need Toyota. So much for Ford staying American
2 year(s) ago via
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