Doing Good Works with a Ford Truck

There are so many unsung heroes in this world – everyday people who without hesitation give their time, resources and heart to tremendous causes. They’re making a difference in this world, but they don’t do it for glory or praise. The key focus of the Built Ford Tough® Good Works program is to introduce you to a few of the people who are making a difference in their community and beyond.

They’re also Ford truck owners. In the case of Pamela Rickenbach, a Ford truck is the mode of transportation to give horses a new life. She’s executive director of Blue Star Equiculture in Massachusetts, which takes in working horses that are in stress, or in some cases in danger for their lives. They’re provided with a peaceful, loving sanctuary.

The Blue Star Equiculture team travels all over the northeast rescuing horses, so they needed a dependable work truck that could handle a heavy load. The horses flourish at the farm; they become so comfortable with their new routine and lifestyle, they can begin to trust again. The compassion and dedication Pamela and her team put forth is inspiring. “It’s not about how you feel that day,” Pamela explained. “It’s a job that has to get done.”

You can watch the Good Works series of videos, hosted by Brendon Clark, a Professional Bull Riders celebrity. Through the Good Works series, he has introduced us to people such as Dan Foster, who’s creating a wall of honor for service men and women, and Norman Ferguson, who volunteers at a food bank, which provides mobile food assistance.

Be sure to enter the Built Ford Tough® Good Works Sweepstakes. Ford is working with PBR to give away a 2014 Ford F-150 and a $25,000 donation to charity through the Rider Relief Fund. You can learn how to enter here. Inspiration can also be found through Ford Social fans, so if you’re a Ford fan who uses your vehicle to volunteer, submit your story here.

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