Bold colors have always been a way for products to stand out, but their acceptance on mainstream products may be growing. Bright and attention-grabbing hues are being offered in an increasing array of consumer products – from laptop computers to vacuums – and we’re seeing a growing a demand for them on Ford cars and trucks too.
“Brilliant colors are transforming the norms in how we think about all sorts of products, allowing people to express individuality more and more through the electronics they use and the cars they drive,” said Susan Swek, Ford group chief designer, Color and Materials Design. “Color is a simple way to allow people to add a personal touch to their everyday lives – something that speaks to them and expresses a little of their personality.”
Ford is seeing strong sales for cars in brilliant colors. In the U.S. 39 percent of customers purchasing the new Ford F-150 SVT Raptor are choosing Molten Orange. And the new Grabber Blue color of the Ford Mustang is exceeding sales projections, accounting for roughly 10 percent of total 2010 Mustang sales.
The Ford Fiesta is coming to the United States with even bolder colors after seeing drivers around the globe gravitate to a palette of brilliant hues:
In fact, for the first time with any Ford vehicle in Europe, Fiesta buyers are saying that vehicle color was among the top 10 reasons cited for purchasing the car, according to Ford research.
Since May, 100 Fiesta agents have traveled more than 800,000 miles around the U.S., primarily driving Hot Magenta and Squeeze colored Fiestas as part of Ford’s Fiesta Movement and the vehicles are turning heads with their bold colors. Click here to go fiestamovement.com.
“Almost everywhere I go someone comments on the color. Women love it and some people even show me how it matches their cell phone,” said Hilary McHone, a Brooklyn photographer and Fiesta Agent said of her Squeeze-colored Fiesta. “It makes me think of spring. There’s a lot of life in it. I think people are excited about having more color options these days. It allows people to express their personalities more.”
McHone likes her car color so much, she had her wedding dress made this summer to match the lime green.