Bold Colors Set Household Items, Ford Cars and Trucks Apart
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Bold colors have always been a way for products to stand out, but their acceptance on mainstream products may be growing. Bright and attention-grabbing hues are being offered in an increasing array of consumer products – from laptop computers to vacuums – and we’re seeing a growing a demand for them on Ford cars and trucks too.

“Brilliant colors are transforming the norms in how we think about all sorts of products, allowing people to express individuality more and more through the electronics they use and the cars they drive,” said Susan Swek, Ford group chief designer, Color and Materials Design.  “Color is a simple way to allow people to add a personal touch to their everyday lives – something that speaks to them and expresses a little of their personality.”

Ford is seeing strong sales for cars in brilliant colors. In the U.S. 39 percent of customers purchasing the new Ford F-150 SVT Raptor are choosing Molten Orange. And the new Grabber Blue color of the Ford Mustang is exceeding sales projections, accounting for roughly 10 percent of total 2010 Mustang sales.

The Ford Fiesta is coming to the United States with even bolder colors after seeing drivers around the globe gravitate to a palette of brilliant hues:

  • In Asia, Fiesta buyers’ third most favorite color (15 percent of sales) is a eye-popping blue called Vision, followed by the lime green Squeeze (11 percent) with the top selling color being Moondust Silver
  • In China, 28 percent of Fiestas purchased are Passion Orange, making it far and away the favorite choice
  • Right behind Panther Black and “Silver, Europeans are selecting Hot Magenta and Vision as their third and fourth most favorite colors, each accounting for about 10 percent of sales across Europe

In fact, for the first time with any Ford vehicle in Europe, Fiesta buyers are saying that vehicle color was among the top 10 reasons cited for purchasing the car, according to Ford research.

Since May, 100 Fiesta agents have traveled more than 800,000 miles around the U.S., primarily driving Hot Magenta and Squeeze colored Fiestas as part of Ford’s Fiesta Movement and the vehicles are turning heads with their bold colors. Click here to go fiestamovement.com.

“Almost everywhere I go someone comments on the color.  Women love it and some people even show me how it matches their cell phone,” said Hilary McHone, a Brooklyn photographer and Fiesta Agent said of her Squeeze-colored Fiesta.  “It makes me think of spring.  There’s a lot of life in it. I think people are excited about having more color options these days. It allows people to express their personalities more.”

McHone likes her car color so much, she had her wedding dress made this summer to match the lime green.

Related Tags
Fiesta Movement
Ford F-150 SVT
Ford Fiesta

1 COMMENTS ON THIS ARTICLE
Thomas R FINALLY. Every year was more silver, dark green, and maroon.. Finally cars are getting more interesting and looking less like mass produced appliances. Washing machines had more curves.
1 year(s) ago via
Ford Trucks The 2011 Ford Ranger made its world debut today at the 2010 Australian International Motor Show and is ready to go on sale across five continents and more than 180 markets, except the United States. The 2011 Ranger will be offered as a complete family of compact pickups – with three different cab body styles, 4×2 and 4×4 drive trains, two ride heights and up to five series choices. All the different variations will depend on the market in which it is sold.
3 year(s) ago via
bob brown I have owned Fords or Mercury for decades. I love the Fusion Hybrid and want to buy it badly. WHY doesn't it come in a real green color? It is like not having a real red for the Mustang or Black for the Lincoln limo? And why do hybrids NOT allowed to have cool options like a spoiler? Heaven forbid if a hybrid could also be hot.
4 year(s) ago via
Marco Hi, we live in Stuttgart, Germany, an have a 2009 Fiesta with 96 HP in bright-blue. It´s fantastic and better than a SMART.
4 year(s) ago via
ALICE IDDINS I'd buy a brown-Orangy one
4 year(s) ago via
Stranger This story STINKS! It should talk about the color of Poop.
4 year(s) ago via
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