Atlas Concept: Should Ford Build This Truck?
JAN
15

Looking for the latest about the Ford Atlas Concept? Click here to read about what went into the design work that led to the creation of the concept vehicle. And click here to become a Ford Social member to make sure your among the first to hear about Ford concept vehicles and Ford truck stories. You never know what other surprises you might get!

Tell us, what do you tow and haul? Work equipment, toys for weekend activities or something else? And if you could build the ultimate tow/haul truck, what kind of features would it have? Does fuel economy matter? How would you make towing a trailer easier?

While you’re thinking about those questions, allow us to introduce the Ford Atlas Concept, revealed on January 15, 2013, at the North American International Auto Show. The Blue Oval™ has built the Atlas Concept as a way to explore how to improve a truck’s towing and hauling characteristics, and it also offers a glimpse at where Ford trucks may be headed in the future.

Fuel efficiency and productivity are key for the Atlas Concept, which has some breakthrough capabilities. Take for example the Active Grille Shutters that automatically stay open when additional engine cooling is needed in low-speed or hot weather driving situations, then close for better aerodynamics when cruising at steady speeds. There are also Active Wheel Shutters, a Drop-Down Front Air Dam and Power Folding Running Boards. And there’s a next-generation EcoBoost® under its hood with Auto Start-Stop engine shutoff technology to save gas in stop-and-go driving, but this truck-enhanced version pauses the Auto Start-Stop when the truck is towing.

The prominent wheel arches, the wide stance and the chiseled grille – all the elements of this truck’s design are both tough-looking and functional, including the multiple integrated tie-down points and 110-volt electrical outlets in the cargo box as well as the Dual-Purpose Tailgate Step and Cargo Cradle. Ford improved its Tailgate Step, which makes getting in the back of the truck even easier now by adding the ability to also act as a cargo cradle, lifting and holding extra-long cargo items above the truck and freeing valuable bed space. There’s also Trailer Backup Assist, a segment-first innovation for backing a trailer with the twist of a knob while monitoring the maneuver using the large center stack-mounted screen, and Dynamic Hitch Assist helps precisely line up the truck’s hitch with the trailer coupling. Hidden Cargo Ramps are lightweight loading ramps that stow below the cargo box for items such as dirt bikes.

So, what do you think? Should Ford build this truck? And don’t forget to tell us what you tow and haul and what features make doing that easier!

Related Tags
concept vehicles
ecoboost
towing

1298 COMMENTS ON THIS ARTICLE
Wow Ford really needs to build this truck in a f250/f350 dually just because of the cool factor and i want one . sign me up i'll stand in line.
1 months(s) ago via
James D It will sell!
1 months(s) ago via
David W Yes Ford needs to build this truck but also should bring back the manual transmission for the V-6 and V-8 models. A new 5.8 Liter  backed buy a 6-speed manual transmission would make the Atlas the king of all trucks.
1 months(s) ago via
MAYHEM I think that this is the truck of the future. We know that Ford has always been on top of technology and with this concept and the Ford Super Chief 250 Concept I can positively say that Ford will be unstoppable and the other truck makers will have to use this as the beacon to transform there trucks as well.
3 months(s) ago via
Dave B If you build it "They will Come" !!!!!!!!!!!!
5 months(s) ago via
Dax Werner I would buy an Atlas right now! With the new F-150, i know i can wait. It is too plain Jane.
7 months(s) ago via
John B Yes I believe with manual transmission it would be great seller.
7 months(s) ago via
Justin G Should Ford build this truck? I will answer with a question - because that is awesome. Does Ford want to continue to out-do GM and Dodge?! Yes!! Build this motha as is!!!! And sign me up for one.
8 months(s) ago via
Ron C If Ford doesn't build this truck someone should be fired! Stop making Hot Vehicles as a concept only to bring out the freshened up boring re-do and call it a new model! This Truck will be Huge shot in the arm if Ford builds it and soon!
9 months(s) ago via
Alex M I think they should build this truck because it would be a very nice truck with technology ahead of its time. I say that because I haven't seen any other vehicle out there with an air dam.... The air dam is the best car idea I've seen in a long time! 
9 months(s) ago via
alex m I would love to see a monsterous truck that can tow half the earth while looking nice, and with all the features t omaximize fuel effiency only tells me its a heavy tank of trucks, not a 150, or ranger replacement but a step up on the superduty the atlas truck "best towing, hauling and no other company has a class with anything like this in it" do it. 
10 months(s) ago via
Looks like a Transformer. What happened to sculpted lines? Why do all trucks have to look like they're going into battle? Is masculinity something that needs to be compensated w/ by the vehicle one drives? I prefer the aero styling of the 97-2003's to the blocky, childlike depictions of 2004 to current.
10 months(s) ago via
Nathaniel T Damn right, Ford should make this vehicle(Atlas) a reality & soon! I had to get rid of my 1998 F-150 in 2009 because of high gas prices & the long distances I had to travel for work. Now, with this Concept & all the many improvements the new trucks come with, especially fuel efficient, it's time for Ford to start a new line, new Era of Ford trucks. Atlas is that right start to a new beginning with Ford, Imo. So, please have this truck become a reality. Soon! Thanks.
1 year(s) ago via
Andrew B I love the looks of this truck and i definitely think they should build it. It would be a shame to see this much technology time and innovation go to waste. I know a couple people that said if this truck comes out on the production line they would definitely buy one. I Think this truck is very unique and futuristic. I hope to see it for sale soon.
1 year(s) ago via
Kyle Rose I look at this truck and think Dodge. Body styling is all wrong. The only thing close is the hood. The grille is all wrong. It looks too futuristic. Trucks are meant for rugged work not driving through pastures of flowers.
1 year(s) ago via
Michael Hi there, I hope this truck will be available in Germany too. Can't wait to see it live and having a test drive ;) A year ago I bought a Ford Ranger because I often got a lot of things to move for our archery and medieval club and right now I'm looking for a F-150 but I think I'll wait till the Atlas launch. Greeting from Germany!
1 year(s) ago via
Eric Ford is #1 no matter what and this will just make it better
1 year(s) ago via
Braham Braham from UAE: Where and when can I order mine? Don't just want one, NEED it!!
1 year(s) ago via
Jay I would buy one for sure! Build it and I will come! Ha! This is what a TRUCK should look like now! Having the FORD badge is icing and worth the production! "Do It!" -No Guts, No Glory!
1 year(s) ago via
Nick Have been a FORD truck buyer for 35 years. Will always buy Fords over GM & Dodge, however, Ford needs to listen to its customers and build a true mid-size pickup (FORD RANGER F100). Build it solid, dependable, ecomonical and affordable and it will undoubtedly sell. Unfortunately gm is beating Ford to the punch, by building a true mid-size to replace the Colorado pickup. Ford needs to listen to its customer base, before they start losing a younger generation of customers to GM. Not everyone needs a Large pickup, especially with today's economy. WAKE UP FORD!!
1 year(s) ago via
J.D I think Ford should build this truck,it will be the truck of the future. Don't change it just build it and ford will stay #1
1 year(s) ago via
Brad Totally Bad Ass Truck! I Want One Now! Ford leads the way and is always at the cutting edge of the truck market!
1 year(s) ago via
Christopher Hurry up, I need a new truck. Build mine now! danmit! I need to tow my JD, MF, dump triller, camp triller, boat, bikes, horse triller-6 and toy hauler. And my 7.3 is on its last legs...
1 year(s) ago via
Scott K. I was about to buy an f-150 platinum until I saw this. When can I place a deposit!! I need this to pull my Chaparral 236SSI boat! At least until I get a few other toys!!!
1 year(s) ago via
Scott Teal If you don't build it, someone else will build one....need to build it and keep the FORD name on it...and yes, put a diesel in one too....
1 year(s) ago via
Wade P Keep me from buying a new Denali. Build it now!
1 year(s) ago via
Gerardo Please build it !!! great desing!
1 year(s) ago via
kyle yea i pull a prerunner and a dune buggy and the trailer thing and the ramps would be perfect for my situation,ramps for dirt bikes of course
1 year(s) ago via
Mark G I've been considering the F-150 to replace my Dodge Ram 1500 in the near future because of better fuel economy and they look sharp among other more practical reasons. Now, if this truck does what is mentioned then I would buy this one, no doubt.
1 year(s) ago via
WFD This would insure Ford's #1 spot for the next 35+years!!
1 year(s) ago via
Steve M I sold my truck last year, mid-life crisis bought an auto. I need my man card back! build it and I will get inline for mine!
1 year(s) ago via
loopy989 that is the coolest truck ive seen in a long time. wow. Please make it efficent when on the highway. not everything is towing all the time, sometimes i just need to drive to work. (contractor) 13mpg is horrible out of my 5.4 and 17 out of my 7.3 isnt much better
1 year(s) ago via
2010KingRanch Build it and offer it with all the options from transmission, to engine size, to fuel economy or the lack there of. Everything. Complete universal options and you will have the biggest selling truck you have ever had.
1 year(s) ago via
Lyn Kenley Good overall. Front grill area with 4 headlights looks too GM.
1 year(s) ago via
Phil B Yes, build that bad boy...
1 year(s) ago via
KENT N Current success of Ford over all others is represented in the R&D that comes to life in your vehicles. If capability is a building block and innovation of luxury is the end goal Ford trucks will continue to be #1. This F150/Atlas should be nothing less of the current 13 Platinum crewcab V8-6.2l 6.5bed 11,000lbsmax towing platform. Keep all the features ex: 110Vac, ramps, tailgate assist/rack. mpg technology, Led lighting, panoramic roof, and interior luxury. Give it what the competition is offering as its best features. The Ram 2013 has an air bag suspension ride-control, 8-gear Auto trans. with dial control. Take this and implement into Ford Trucks. Maybe some type of auto button gear control like on Lincoln. I say keep steering console free and clear with some type of heads up control like GM is offering. How about a v8 engine that can max tow more than 12,000lbs and still get 25mpg on highway. The new 2014 GM trucks can do this with V8 5.0l at 11,500lbs. so they clam. Ford bring your R&D A+ game to the table and enjoy a buying frenzy to your products. Show me the money! " It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages." by Henry Ford
1 year(s) ago via
Bruno I Build It, its awesome, I would buy one for sure.
1 year(s) ago via
paul v Paul,Got to have one!Hurry and build it! The money is burning a hole in my pocket.....
1 year(s) ago via
Jake I'd order one today!
1 year(s) ago via
AWESOME I LOVE THE CONCEPT NOW MAKE IT A REALITY SO I CAN GET ONE AND ADD A DIESEL
1 year(s) ago via
Jason W Beautiful truck inside and out. PWR, fuel and tow are all very important. Things I tow is an 18 ft boat, payload is my Harley. If this truck is priced right I would buy it in a heart beat.
1 year(s) ago via
Dan Yes please! I have my checkbook ready! Built it because you can!
1 year(s) ago via
Treye That's my truck. Build it! :)
1 year(s) ago via
Sam Nejad Yes I would buy the truck if you also have diesel engine option, please put Bi-Xenon HID lights with great lenses for crisp cut off, more luxury, keyless entry, rain sensor, all LED lights inside & out !!! offer luxury so people could have more options !!!
1 year(s) ago via
William P This would make a great f series truck that i would totally want to buy. But you should find a way to shrink it for an F-100
1 year(s) ago via
Wilfredo C well i will like to see a concept truck to add a diesel engine on it also it will be great for hauling heavy loads
1 year(s) ago via
Paul This truck's looks are very impressive and even more impressive are the genius features. The hidden ramps, the piece that comes up from tailgate to fasten a ladder or canoe and more. The one feature that I wold like to see would be a hidden trunk in the bed similar to the ridgeline. Otherwise this truck has every feature I could ever want. Please make this truck!
1 year(s) ago via
Michelle B YES!! YES!! Please build the Atlas Concept! This is one of the best looking trucks that I've seen for a while! Other that the heavy duty Fords!! I was born & raised with Ford & I'll live & die with them as well!! I bleed FORD!!
1 year(s) ago via
Gregg G I would also buy an Atlas with a diesel
1 year(s) ago via
Gregg G Absolutely build it. Lighter weight, better fuel economy, the same or more powerful engine. I pull a 23' Malibu Ski Boat and occasionally a 20'? utility trailer (4 wheelers, landscaping, whatever). I will put a deposit down on one today.
1 year(s) ago via
Bryan Yes, SOLD!!! I love this truck. Please build this truck. I will buy one for sure.
1 year(s) ago via
Hunter This would put ford on a whole new ball park, it is so cool I want one now. Build ittttttttt
1 year(s) ago via
ford guy what about heavy duty atlas
1 year(s) ago via
Jason Walter This truck looks amazing. It is everything the next gen f150 should be. The only thing missing is a Diesel engine. You have smaller power stroke diesels in most other markets besides the US. Please put a little money in R&D and give us truck guys a diesel option. Trucks are meant to have a diesel, not a gas. I recently purchased a F250 King Ranch with a diesel because you don't offer a F150 with a diesel option. If you offered one in this I know what my next truck would be. Please please please give us a diesel option. For the love of truck guys everywhere.
1 year(s) ago via
carlos I will buy it with my eyes closed, over any competitor.
1 year(s) ago via
Josh Build that truck as an f150 do not get rid of the raptor!
1 year(s) ago via
Juanb Love the Truck, love the features. Can't wait to see a raptor version of the atlas. That I'll buy in a flash.
1 year(s) ago via
Cody Fadely Yes, please build it! new name...new game but I also agree with Miller in keeping it affordable
1 year(s) ago via
Charity I want one now!
1 year(s) ago via
josh put in V8 ecoboost and I will buy one
1 year(s) ago via
Erik This is THE best looking truck I have ever seen! Ford, you have to produce this truck because it will kick all other competitors' butts even more than the current lineup. Please, Please, PLEASE, make this truck available!
1 year(s) ago via
Koosie Buid it - it looks amazing. Great mix between elegance and aggressive power
1 year(s) ago via
Alan Nickell Please please please please build it i want one asap. i just ordedered a new lariat. but would sell it in a heart beat to get the atles.
1 year(s) ago via
Rosemary C I love it!! What a great looking truck! I agree, make it an F250 diesel so I can use it for towing my 4 horse trailer and I'd consider trading in my 2002 F250 diesel 4x4 to get this truck.
1 year(s) ago via
Tommy R For the love of all that is holy, BUILD IT!!!
1 year(s) ago via
Gavin Build it! But lose 3.5l and convert the 3.7l into the ecoboost. Why manufacture two blocks when the 3.7l is good for the base model and then just adding the ecoboost package to that? Surely more power for towing, equivalent mpg, and less cost for manufactured parts that could be used elsewhere. Front air dam and grille shutters are great but not sold on the wheel shutters. With brake dust, snow/slush/freezing temperatures, road salts dirt/mud and grime I think they will become an unwanted expense. Seals and any mechanical moving parts could get jammed up. I figure you could angle the spokes inward/outward at a minimal angle to act like a fan blade to create equal pressure for less drag. Love the concept of air suspension. Able to lower/raise vehicle height when needed, trailer leveling, and load capabilities. They've stuck with leaf springs for a reason I suppose but why not angled shocks? Rarely do we hit bumps straight on except for speed bumps. And if the wheels rotate on the axis of the diff. then I think the shocks should ride along that same axis. Offload vehicles run it like that for better suspension action and articulation. That was probably off subject but the truck looks fantastic and dropping 700 pounds is amazing!
1 year(s) ago via
geojaxson If you don't build it I will NEVER buy another Ford again. Diesel engine and 7 or 8 speed transmission.
1 year(s) ago via
garretunit76 nice looking truck love the stance should deffinatly put it in production asap i wanna buy one
1 year(s) ago via
frank oh my its beautiful you have to build it ihave to have one chevy and ram look out you could'nt carry this trucks lunch
1 year(s) ago via
Steve V Yes build it
1 year(s) ago via
Connor Im going to be a first time truck buyer in the next couple of years. Seeing this Im going to wait as long as possible to get a truck. Ford... You build this and I guarantee this will be the first truck purchase I make in life!
1 year(s) ago via
Nick Villegas Though the Atlas is a very nice looking pickup. not everybody needs a large truck. Seems like trucks just keep getting bigger and bigger, using more fuel and not fitting in a standard garage. Ford made a mistake getting rid of the Ranger, a rock solid pickup. Build a pickup smaller than the F150, but larger than a Ranger......maybe you can call it the F100 Ranger. Offer it in different cab configurations, 2 or 4 wheel drive and different packages. Guarantee it you will have no trouble selling it especially with high gas prices. Ford you build the best trucks so take the initiative to build such a truck.
1 year(s) ago via
jesse I will definitely buy this bad ass truck....BOLD & BEAUTIFUL!!!
1 year(s) ago via
AL THAT, should be the F150. Right look, keep the perfect stance, it sits level! Perfect. Now, just make that a new Ranger, 1/2 size, ecoboost and diesel options and you have a winner. Everyone I know wants a small truck again. Not midsize, but small with big looks! Please?!
1 year(s) ago via
Emory I am going to replace my current F150 with a more fuel efficient pickup in late 2014/2015 and I'm hoping it will be with the new Ford Atlas. Besides the fuel economy I also like the look, bed, and 110 volt outlet. Great work!
1 year(s) ago via
Troy BUILD IT! I will be using the truck during the week for smaller jobs like transporting a zero turn lawn mower, trailer of tools for odd jobs and roofing, tree service, and helping maintain my properties. On the weekends I will be needing it for bigger jobs like relocating farm equipment
1 year(s) ago via
nick if the parts are affordable and easily fixed by the DIYers im all for it. I dont want a truck I have to take to the dealer every time something breaks or needs to get serviced. I see most of the 2013 vehicles from all makes are a bit more difficult to service and require the average joe to take the vehicle to the dealer even for a turn signal. the concept of this vehicle is stunning and absolutely brilliant. I would own one just by the looks itself. I say build it.
1 year(s) ago via
Justin I remember the last time they made a big change to the look of there trucks, back in 1997. Nobody liked that thing. But this doesn't just look like a pickup truck, it looks like a transformer. I'm not sure how the good 'ol boys will like it (hillbillies generally prefer Chevys anyway) but everyone I know does, and I would buy this truck.
1 year(s) ago via
Alan Pohl I'm sold on the F-150, I especially like the Ecoboost. I would like to know for sure if the Atlas or similar is going to be built . Will wait for an answer before buying my next truck. As for me "Git 'er done!"Comment on this ARTICLE!
1 year(s) ago via
Philip M BUILD IT!
1 year(s) ago via
Robert I am waiting to buy this truck!!! Please offer a turbo diesel option. How about using the 3.2L 5 cylinder available it the European market? Or re-engineer the 3.5L Ecoboost to a diesel engine? That may only need new pistons and injectors, and equipment to pass emissions.
1 year(s) ago via
C.L. Shear BUILD IT! I agree with Jim though. A little less chrome can go a long way.
1 year(s) ago via
Miller They should build it but keep it in a reasonable price!
1 year(s) ago via
dominic p It's a nice truck but it sounds like Dodge beat Ford to market with their 2013 Ram. Many of the features on the Atlas is available on the Ram for 2013 with the addition of an eight speed auto. Personally, I'm not interested in an auto trans. Give me a 6-speed manual in a bare bones configuration, a smooth ride, a manual transfer case with front and rear differential locks, give it water capabilities and build it simple, reliable, durable and Ford Tough and I'll buy one.
1 year(s) ago via
Joshua Shumway Build it and we will buy it! Ford is the highest sitting stock truck you can buy but I would like it to have a little more ground clearance like the old highboys. In fact if you build a new version of the 1971 or the 1979 (best looking and toughest trucks made) I would buy two. I'am a Moab, Utah native and so my ford trucks see just as much dirt roads as asphalt if not more and have never let me down. Everything from fire wood collecting, camping, hunting, four wheeling, towing, traveling, (the best comfort in the truck world I would like to add. I recently rode in a tundra carpooling to my job 500 miles away. My back hurt from the used wooden pallet like seating and burned way more fuel than my 07 F-150 in fact it used as much fuel as my 00 7.3 with a 1/4 of the power and absolutely no comfort.) Bottom line is ford builds the best truck. I would like to see the mpg increase but I know that's hard to achieve with the governments emitions standards. I would buy the atlas so glad to see the FORD lettering on the hood again. If you build the Atlas I will be the proud owner of yet another American made ford classic.
1 year(s) ago via
Speedy Build it! I would think agian on the rims though. Sounds like ya might have a fail in the shutters in muddy or snowy conditions.
1 year(s) ago via
oliver Add bright backup lights so i can see when i backup in the dark!!!
1 year(s) ago via
DAn I believe that instead of the gasoline ecoboost engine it should be geard more towards diesel. A diesel with all of these features without the bulk seems pretty good to me. I've always been particular to the F150 because of the design, however pulling this within the diesel market would bring alot more around than just the hardcore Ford fans.
1 year(s) ago via
David This will be my next vehicle!
1 year(s) ago via
Thomas L Pleeeease build this truck. I will sell all my toys to have one!!!!!!
1 year(s) ago via
Jason T Yes please. I'll buy it.
1 year(s) ago via
Ryan Ford has been emasculating the F-150 since 2006 and it's nice to see a step in the right direction with the Atlas. I have always appreciated the styling difference between the F-150 and 250, but the new design blends the two models perfectly! I'm sure we will see some of the new "Whiz Bang" features on the new F-150, but I would prefer if they actually build the Atlas.
1 year(s) ago via
Juan S. Absolutely! It looks bold and has the all the Ford DNA. I am a Ford truck person and I strongly believe this would be a great product. Congrats, keep up the good work! -Juan S.
1 year(s) ago via
Travis Please give us a fuel efficient, diesel, manual transmission, 4x4, 4 door replacement to the Ford Ranger, or a diesel, 4x4, competitor to the Jeep Rubicon
1 year(s) ago via
Jim Ford should pick up on the Locomotive idea with the black front end grill & offer some black rim options/offroad tires....A little less chrome can go a long way.....
1 year(s) ago via
Nathan BUILD IT!!!!! IF THIS IS BUILT I WILL OWN ONE
1 year(s) ago via
Todd Yes Build it !!! You have one order. What I do with my super duty, In the summer time I tow a 38' toy haul every other weekend and during the week I haul many different things on my Gooseneck flat bed for work in the winter time my 4000lbs camper goes on and hooked up to my 27' snowmobile trailer and off to the Mt's I go. I have a 2012 super duty and if I could suggest a couple of wishes it would be back of cab camera to see the gooseneck or 5th wheel when hooking up next would be HID headlights with LED inserts and LED tail lights. The last thing would be the front of bed step like whats available on the F150.
1 year(s) ago via
dfgfdf How about something we can aFord? Who's gonna buy an eco truck that's too expensive to repair and maintain? What you save on gas is going to be negligible to repairing the grill after you it a deer when the warranty is up. Sure it looks cool, but who cares?
1 year(s) ago via
James I think a more extensive flip down center counsel in the back seat of these pickups would be a great idea. Then the rear seat passengers have more storage options for those long trips, and then you still have the seating capacity if you need it.
1 year(s) ago via
Justin Simply Beautiful Build it and they will come!!
1 year(s) ago via
dylan Why does it have to be so bulky? I wish at least one manufacture would make a smaller(still 1/2 ton) sleeker truck again. My favorite exterior design in the 2000 silverado. it was very roomy but still easy to park, maneuver, and step into. It seems like something like that would be more aerodynamic also. Other than that, how about a turbo diesel option. 30mpg anyone? I do love the proposed auto stop feature! one thing i always thought would be useful is the ability to add axillary cameras to the backup camera display, i would love to be able to see inside the horse trailer!
1 year(s) ago via
Ron C Gorgeous Gorgeous Gorgeous Gorgeous Gorgeous, do it now!
1 year(s) ago via
Ron C Are freeking kidding?! If you don't build it and soon someone should loose their job!
1 year(s) ago via
heath I have owned several fords and would buy this for sure!!!
1 year(s) ago via
Sookchand H wow, I love the look. I hope its your 2014 model
1 year(s) ago via
Scott crews Build it, I will buy it ASAP. Ford continues to impress!
1 year(s) ago via
ean Looks like a truck id replace my '08 lariat with, waiting for a complete redesign like this. The last remodel didnt do it for me. BUILD please
1 year(s) ago via
Jerome j What is ford waiting for build it now
1 year(s) ago via
Travis Phillips I would like this truck built with the following goodies: 1. The dual rear wheel model to have the "clean" look similiar to the GM and Dodge dual rear wheel models. 2. The 6.7 turbo diesel to produce 1,000 foot pounds of torque. These trailers and boats are only getting bigger and heavier. 3. Front parking sensors and front camera to aid with parking this beast. 4. The rear seats in the crew cab model to have the climate control features just like the front passenger seats. Please build this so I can have a reason to trade in my current truck.
1 year(s) ago via
Jane We haul horses and hay, but want/need power and fuel economy, and let's face it, creature comforts when hauling make the job a lot easier and more bearable! Please build the Atlas.
1 year(s) ago via
Terry W I love the design. If you build it, I will definitely buy it.
1 year(s) ago via
Tracy I'm all in...build this truck
1 year(s) ago via
Jay H Comment on this ARTICLE!
1 year(s) ago via
Matthew Detweiler Build it!! I'll buy it in a heartbeat!
1 year(s) ago via
Robert V I have 2012 FX4 with the appearance package, love the truck. The Atlas though is what I want to replace my FX with in 5 years!!
1 year(s) ago via
Brad I love the look and think you should build it. Gas mileage is huge because it would also be used as a dailey driver when not towing on weekend duty. I would be towing 18ft car hauling trailer with offroad buggy, or several quads and dirtbikes. Don't forget to offer a torsion front axle option like what is standard on the Raptors. Also Manual transfercases are way better than Electric. I don't want to worry about electric motor engaging. make sure you can do Manual lever and still have full length console. Thanks. My 11 Raptor was great!
1 year(s) ago via
Andy I like it. Looks clean and more streamlined. It would be a good replacement for the Super Duty mostly because it looks like the newer version of it. And please even though white and silver are the most popular colors selling on the market, please when you intro a new vehicle use more color! A cherry red Atlas I'm sure would look much cooler. Oh and suspension is most important to a truck owner.
1 year(s) ago via
John S Hunsaker Yes it's an awesome looking truck Build it
1 year(s) ago via
Jack J BUILD IT, BUILD IT NOW
1 year(s) ago via
larry YES, but ford also has to build the BRONCO version also, "with removable top"....
1 year(s) ago via
Nick Build it, but I prefer the 5.0 V8 over the ecoboost, with increased horsepower and torque. In addition, Ford needs to build a smaller version of a full size pickup for those who don't need such a large pickup, but with the same horsepower and torque available as the large pickup. Something with the stance of a 4 x 4, but in two-wheel drive like a pre-runner type of truck and maybe call it an F100 due to its smaller scale.
1 year(s) ago via
boch Cant wait. I will be the first in line !
1 year(s) ago via
pier illbuyonemyself
1 year(s) ago via
Jordan C im in the market for a new truck! If it comes in a single cab configuration you'll have my pre-order :)
1 year(s) ago via
deermgr1 I forgot to add, I like to see that flat cream color or flat black with black rims or flat white w/ black rims. Awesome
1 year(s) ago via
DeerMgr1 I haul an RV, my family, compact tractor and attachments for the business. Fuel economy isn't the most important but should be over 16 mph. To make towing easier I would like to see standard spring/shocks along with the leaf pack or standard air bags which isn't a big expense for factory installation. It should be able to handle 9000 lb tongue weight and not get thrown all over the highway. Like a 3/4 ton chassis and a 1/2 top. The look is awesome, like a military vehicle. I do believe cost should be under $40k for us fellas that make under 40k per year. My 2 cents
1 year(s) ago via
JIM O YES, definitely! I want one so baddddddddddddddddd.
1 year(s) ago via
Terry P well i sugested a electronic tailgate release guess u didnt like that . a person found out that ford works with a union & said he dont like ford because of that but when he test drove a 2013 he was impressed but bought a tundra . i told him he should have gone with his first imprestion & a few other things about the tundra like that comercial about when the truck was toting a trailer up a spiral drive with fire 2 prove even in heat it can do what it should . bullcrap . all that fire would suck the air away & it would stall . the the boeing jet the tundra was pulling naaaa no way a 1/2 or 3/4 could pull anything that heavey without breaking or even twisting a drive shaft or blowing the rear end just no wat but still i have had my share of trucks that always pulled their weight never a complaint . a friend got his 4x4 stuck he called a gm tow truck they both got stuck i had at the time 72 4x4 f250 step side 390 4 speed with grany & the cast transfercase pulled both out together . no complaints . i love ur trucks never buy another kind again build that atlas it looks 2 be kick ass .
1 year(s) ago via
Kyle Barr please build this truck please. by the way change the look of the F-650 and the F-750 into the new Atlas looks. it will need a change to F-650 and F-750 from the Atlas please Thanks Kyle Barr
1 year(s) ago via
Allen D What's the hold up ,I'm dying to get one!!
1 year(s) ago via
Mark D I just want to say, I much prefer the Storage in the tailgate concept vs. the Step and Ladder Holder concept. The step and ladder holder is something that a few people will use some of the time. And is not even usable for those of us who put a topper on our F-150's. The Tailgate storage would be used by just about everybody who owns an Atlas. You would finally have a place to put your jumper cables, bungee cords, spare hitch, tow straps, hunting accessories, first aid kits, spare tools, tie down straps. With a Topper on my truck, I would not be able to use the ladder rack. In my opinion, the ladder rack would be used just about as often as a the fold down bed extender. It's nice when you need it but you rarely see it being used. Takes up space in your garage. At least make the storage in the tailgate as an option.
1 year(s) ago via
Austin Turner Yes! Build it!!!! I'll buy one
1 year(s) ago via
Stacy BUILD IT, THEY WILL BUY!!!!!! . BUILD IT, THEY WILL BUY!!!!
1 year(s) ago via
Nick Simmons Yes. But if I was gonna have that nice of a truck, I would want a PowerStroke running it.
1 year(s) ago via
RO Build it!!!!!!!!!!!
1 year(s) ago via
Jason S Everything about this concept is awesome. Only concerns are directed towards the rear. Sort of resembles a Honda Ridgeline, which some would not call a true truck. Put a current model's rear on it and it will be a showstopper!
1 year(s) ago via
Ohsneezeme Thats crazy! I saw one parked on PCH (Pacific Coast Highway) this morning! I was wondering why the headlights looked weird.
1 year(s) ago via
vinny build it
1 year(s) ago via
Guest Build it! And don't forget the Raptor version!
1 year(s) ago via
roosevelt yes build it i want one now
1 year(s) ago via
Phillip R Build it... And also if you guys read through these comments... The people in the United States want a Ranger! We do not all need a huge truck with low MPGs. We want a Tacoma sized 4 door truck that can tow up to 6500lbs. You guys do not have to do what Chevy and Dodge do... Bring back the Ranger! call it the F-100 and make a "Ranger" edition or something... I will not buy a Ford truck until I can replace my current Ranger with a Ranger...
1 year(s) ago via
john build it just the way it looks then build a midsize raptor
1 year(s) ago via
Tom J On weekends I tow a boat in the summer months, trailer with 4 wheelers in the fall and winter months. Drive it daily as a commuter vehicle. Currently have a 2007 FX4 Super Cab, I love that truck. Technology is very important (blue tooth, iPhone friendly, etc...). 2015 is good, gives me a little time to save up some money. Build It or Ford's competitors will.
1 year(s) ago via
John This looks like the perfect company truck for a lawn mowing/landscaping company. With its bed/cargo capabilities and its tow features, it would definitely help us in our fuel costs and convenience. But is this truck durable? Expecting a truck to pull a small size tractor every day is a considerable wear and tear. 5 years from now will the shocks and suspension wear down? Also a truck to stand the elements. Not garaging the truck after 10 years and having high enough quality paint to have no rust with basic care. Will the tail gate step stand the test of time? Durability is key. Other than that great looking truck!
1 year(s) ago via
Jörg Yes please build ist, and in Europa too !!!!!!
1 year(s) ago via
GLT Here's an idea either build a new generation Ranger or use the one from Australia or build an F-100 V6/ diesel model. Stop p**sing around with the big truck models.
1 year(s) ago via
Dennis S Glitz and glitter don't mean snott, make a truck that does what a truck is supposed to do, pull stumps all day without twisting the frame, carry it's rated load plus a little more without dragging it's butt and do it all forever. Then you can worry about putting a pretty dress on it. All that to say I want a truck that looks like a truck, acts like a truck not some drugstore cowboy. Gramps
1 year(s) ago via
dfdgthyjj It looks like a Dodge
1 year(s) ago via
Russell C That truck looks much better than some of the other F-150 designs. I like the way the headlights line up on this design. It is much better looking in that configuration. Dodge had the best looking trucks until I saw this design.
1 year(s) ago via
Drake Thompson This truck looks absolutely flawless, build it.
1 year(s) ago via
Troy As a loyal Ford buyer (25+ in the last 28 years) I always eagerly await the arrival of newly designed vehicles. I would buy this truck, it looks tough and the features sound amazing.
1 year(s) ago via
Darren Come on Ford, aren't you tired of Dodge having the "world's fastest truck"? You built the Raptor, and are thinking of the Atlas (nice trucks by the way), but please, I'm ready to buy a new, bad to the bone Lightning. I have a '93, now I'm ready for a new one to put next to it.
1 year(s) ago via
Dan L Love the look of this truck, better than the 2012 fx4 i have. I would agree on having diesel, miss my 2010 cummins 3500.
1 year(s) ago via
Andrew Let me know when I can order the truck at my nearest dealer.
1 year(s) ago via
Nestle I have to say, this concept is brilliant! It evolves the design of the pick up truck and allows for technology that pick up trucks haven't had at all. This concept makes the newly redesigned GM/Chevy twins look like they are 5 years old. Keep it up Ford! This will keep the F-series the best selling trucks in the world!
1 year(s) ago via
Alex Make it! Offer an EcoBoost 5.0 V8, 4.4L Power Stroke diesel, 3.2L Power Stroke diesel. Plus make the Super Duty have the Atlas styling, with an all-new frame! Optional front diff-lock for FX4 package! 8 speed automatics across the range!
1 year(s) ago via
Nate i agree on bringing the diesel engine to the f-150. it has been long needed and please do it soon! fuel economy is important but the majority of us can't afford a $70k either, keep that in mind!
1 year(s) ago via
Sean H Seen it in person and I think it deserves to be built!
1 year(s) ago via
Jeff DIESEL!!!
1 year(s) ago via
Emmanuel Wonderful design, would want to order one once it's available. Please build it soonest.
1 year(s) ago via
Ryan Cuffle Build it now, I'll order mine today.
1 year(s) ago via
Kim Z Yes, Ford should build this truck.
1 year(s) ago via
Gabriel Yes Awesome
1 year(s) ago via
Kurt S I hope when you build this truck the 700 lbs of weight savings is plowed into payload capacity. Towing a travel trailer a F-150 is capable except some models (the ones you want) have limited payload.
1 year(s) ago via
Mervin H If replacement for current F150 - go for it - the current truck is aging. Time for a fresh look. I'm in the market for newest 4x4 4 crew cab. Want towing capacity - prefer a 5.0 V8 with increased torque over the turbo 6, just for the sound.
1 year(s) ago via
JR if it's still a truck, i.e. frame design, real off road capabie or up-gradable, and power. The yes, I'll put my order in now. If it's going to be a knock off honda ridgeline then no, don't waste my time.
1 year(s) ago via
JJ Build it! Or bring us the Ranger that is available in Asia.
1 year(s) ago via
Kyle G build it! great loing truck even the wife loves it, she says she'd give up her mustang for one.
1 year(s) ago via
Tom T I would buy it if it is offered with a manual transmission.
1 year(s) ago via
Debbie Y Oh my gosh! This truck is beautiful! i love it! Ford you should defently build it! i know i would cernataly buy it!
1 year(s) ago via
Hamad I think they should make a truck stands for 10 years of being the same look so everyone around the world can have all the spare parts as well
1 year(s) ago via
Rodney YES! Build it, PLEASE. This truck is built perfectly...no changes needed!
1 year(s) ago via
RWR64 I was just getting ready to purchase a new F150...I purchased my last in 06 just before my second tour in Iraq and it was the one thing that did not disappoint during my home coming …....now as I prepare for my sixth tour (third in Afghanistan) and my 06 (FX-4, F150 Super Crew) has 115K on it (but still looks great!) I am considering a coming home present for myself and when I saw the Atlas I immediately knew that to own and drive one would be the ultimate coming home gift....love the tailgate/roof rack idea ...I Fly Fish and it would be such a bonus feature for outdoorsmen like myself......but not sure of the active Aero-Rim and Variable Airflow front grill in that they seem like just more that could go wrong like ice or mud jamming the grill/rim louvers etc.....keep it simple and keep that design!...Also incorporate "off the shelf" proven products like K&M Cold Air Intakes/filters as well as Rancho Shocks and other proven off the shelf known brands in your packages that way you have an added PR promotion using other industry component leaders with your truck's design/features...Not only is it a good PR boost but you have the other product warrantees that will be an added bonus for the customer......yes the little things count.....see you when I get back in 2014!
1 year(s) ago via
Jerry B. I agree with Aaron S. I like my 6.0 in my 03 , maybe you should put that engine in the Atlas, Nice looking truck.
1 year(s) ago via
Alec M The main thing I find intriguing about this truck is the subtle changes in appearance. The front end gives off the look of a super-duty ready to work, but the back of the truck says, "Let's go play in the mud!" From a utility perspective, the loading ramps are absolutely useful. From dirt bikes to lawn mowers, my family has used a variety of ways to get our toys into the back of our Ram. From these experiences, be sure that the loading ramps that come out the back are long enough for anything that is loaded to have ground clearance. Currently, we have to lift the back end of our lawn mower up so the mowing deck doesn't catch on the tail gate. With the extendable step in the tail gate, can you give it an extra purpose for using it to help people climb into a boat being towed behind the truck? When we back our cruiser into the lake, the driver has to get out of the truck and climb into the boat from the front. This could be made a lot easier if that step could be used to give an extra step up towards the bow of the boat. Another thing, add an aux 12V power port in the bed of the truck. It's nice to have a convenient port for powered coolers in the bed of the truck. Just keep it sealed off from wet conditions similar to trailer power hookup. As for interior ride, be sure that whoever has to ride in the middle seat doesn't suffer on road trips across country. When we take long distance trips, one of us has to take one for the team and suffer the extremely uncomfortable seat in the middle of the front and rear bench seats. With that, please proceed to manufacture this truck!
1 year(s) ago via
Albert since you did away with the Sport Trac which I love, I would give my Sport Trac for. The only thing I haul is things that I have bought (food, and such) once in awhile lumber lawn mowers and such. But the Atlas is one of the most beautiful trucks I have seen.
1 year(s) ago via
Bob get rid of the suicide doors on the extended cab. The smaller standard door makes it more appealing to lower end buyers
1 year(s) ago via
great looking truck it looks like it would served all the people who use trucks for work and play. it is build Ford tough.Wade
1 year(s) ago via
K5.0 You give me 25-26 mpg on the HWY, and 19-20 around town, and a truck that looks as awesome as this and you can have my Toyota trade... Instantly. Front end, sides, and rear all are awesome. Please give me an 8 speed trans. This truck makes the new 14' Tundra, and 14' GMs look like out dated junk. Please build this truck!!!
1 year(s) ago via
Adam B A noisy inline diesel
1 year(s) ago via
JOHN B Good looking FORD Atlas! Add power to the back rear window. Add battery power plugs in cargo area. Add protection around front wheel well to keep dirt out of engine. My Ford 150 4 dr is a power 8 banger. I use it to tow a 28 foot RV. Make the truck rear bumber stronger. I was backed into in a packing lot that destroyed my Ford bumber. There are companies making bumpers uniquely designed to conform to truck strengths.
1 year(s) ago via
Gus Build it...they will come!!
1 year(s) ago via
Brandon C Yes and build it with a small diesel.
1 year(s) ago via
MIKE T. Please build this truck as I am already committed to buying one! I currently have a 98 f-150 that has never let me down. I tow atv trailers, construction trailers, and snowplow. I dont mind the gas mileage. its a truck and it will never get amazing mpg. The atlas has the tough look that i want. i want the f250 mostly for the looks but really dont need that much truck. a beefed up 150 will do fine for me.
1 year(s) ago via
Barry F Absolutely Build it!!! It has an Awesome look! Will it be a HD or light? Either way I'm looking for a new truck now, so if you need a test driver!!! I'd would definitely buy one now!!!
1 year(s) ago via
Adam M Yes! This needs to be built! It should be offered with a diesel as well. That big truck needs a big motor! I like the looks of all the trucks now but this one takes the cake. I do a lot of towing wheelers, campers, enclosed trailers, pretty much anything that you can think of. Would buy it in a heart beat.
1 year(s) ago via
Aaron Yes!! Build it and consider making a manual transmission! I've been a Ford lover for as long as I can remember and I have not stopped thinking about this truck since its debut! Very excited.
1 year(s) ago via
Steve How about bringing to the USA the ford ranger you are selling over seas! It has a diesel, gets 40 mpg. Talk about a no brainer! Redesign the thing so its smaller. So it wont compete with the f150. Keep the diesel. Sell it in crew cab and extended cab. Front wheel, rear wheel or four wheel. My lord If you did that you would conquor the market! People are starving for a small truck to haul with plus maybe haul a few people. Give them 40 mpg and a price around 20 base to 28 loaded and it will put you out front so far a head that your rivals wont know what hit them!! Do this quick cuz your designs so far suck! Look at what you are offering under an f150! Everything is butt ugly for 2013. Think outside the box and let your comp chase you! I'll take the first ranger in black pearl,extended cab xlt lariat 4x4 or fwd. I still drive a 1993 ranger with 245000. Runs like a dream. Drive it everyday. Will not sell it. Its nice to walk up throw some hay,tools whatever in the back and go.
1 year(s) ago via
Sadiq Of course. Beautiful truck. I'll buy it for sure
1 year(s) ago via
Scott BUILD IT!!!!
1 year(s) ago via
ethan This is an amazing truck yall should to make this truck a diesel and make it high HP and tork but still reliable engine but try and not have a egr or a dfp that would be amazing. If yall make this truck look like this and and have massive power this truck would never be in stock. I would buy one of these any day of the week.
1 year(s) ago via
Mr.Horn I would pre order one...
1 year(s) ago via
Erik As long as it still uses a Steel frame, then build it. It looks awesome.
1 year(s) ago via
Burhan well firstly, you can build an aluminium frame, make the centre screen more accessible to those with gloves, i.e. have a control knob or something similar like you see in the german cars, as well as the touchscreen, get a bigger fuel tank and improve fuel economy 2mpg, city and highway oh and Diesel, Diesel, Diesel.!!!!!1
1 year(s) ago via
John Per my vehicle plan I have to trade every four years and I'm due Q4 2013. Build this truck and let the great state of Arkansas know when to order..."Built Ford Tough"
1 year(s) ago via
Aaron S I like the look but they are not made to work off road. I'm also disappointed in fuel economy. My 03 6.0 will out pull my dads 6.4 and get double the fuel economy doing it. To me that seems like the wrong direction.
1 year(s) ago via
Eric I want some d power in a smaller truck. I would buy one today if i could get it in my f-150
1 year(s) ago via
Hunter H Front end needs just a little bit more of the previous generation truck that it will be replacing in it and then I will be in love with it. Other than that it is a beautiful looking truck hope they build it very close to what this looks like. Minus the aluminum frame that is i still would like to see a traditional solid steel frame!
1 year(s) ago via
Dennis Hudson This Ford is a very appealing F 150. Great looking grill and front facia as well as very contemporary yet classic character lines. The styling details and ideas (e.g. ramps in the bumper, rear tailgate step, "dual" exhausts, et.al.) are great. Please provide an extended cab model with a 6'6" bed as well as a drivers grab handle in the A pillar. The wheel shutters probably offer an increase in fuel mileage but would not last long on rural roads or in the pasture. If you build it right I will buy.
1 year(s) ago via
Quade Finnigan Are you kidding me? This is going to change everything. It being aluminum (the body) with the steel frame will be tough, smart, and look maInly. Build it. Just like the concept. Design is amazing. I wish it was coming out in 2014. Too hard to wait until 2015! Great work, Ford.
1 year(s) ago via
Daniel Stoddard I recently traded my 09 F150 for a 2012 Super Duty with the 6.7 diesel. Love the new diesel. I would like to see a gauge for the DEF instead of a warning when it gets below 1/4 tank. I have been in the heavy truck industry for 40+ years and really like a lot of the gauges that heavy trucks have. I also know that you will need to continue to use the DEF to keep the emissions in control as the Super EGR does not work. The active shutters for the engine and wheels are both good ideas.
1 year(s) ago via
JD Smith One sharpe looking truck. Yes build it, but make the price so I can buy one. I will be towing an 18 foot car trailer with it up stee mountain terrain and looking good in it going to the grocery store.
1 year(s) ago via
Markus I would place an order today if it would be build. Awesome truck!
1 year(s) ago via
Nick W Yes you should build this. Ive been looking for a smaller truck but looks strong. And it also reminds me of the raptor a little too.
1 year(s) ago via
landyn snipes you build this truck and this will be the first ford that i will buy!
1 year(s) ago via
HDW Atlas sounds very feminine. Stick with f-150. It looks very good although from the side it could be mistaken for a Tundra.
1 year(s) ago via
John T looks good to go how about Pneumatic bellows on rear suspension controlled from dash on adjusting pressure
1 year(s) ago via
Ed K Bring back the Ranger & keep it SMALL!!! How about powering it with NG?? Ford if you want to stay ahead of the game DO IT!! Don't let Honda be the only Co. that builds a NG car! ( Civic )
1 year(s) ago via
Brandon Z Yes, ohhhhh yes! ford should build this truck, its gorgeous, but keep the f150 name!
1 year(s) ago via
brandon ford should build this car just so i can buy it.
1 year(s) ago via
Patrick Would be nice with a Range Rover diesel engine fitted on, with torque range from 442,5 Ft-lb to 516 Ft-lb
1 year(s) ago via
Bruce Hamilton I would like to see a 2 speed rear end to help boost economy when I am not towing something.
1 year(s) ago via
anonomous This Vehicle is likely to have an aluminum frame. That is why I will not call it a truck. The price will be expensive since the Government keeps interfering with business.
1 year(s) ago via
Bill I think ford should build it, it looks pretty nice and the perks sound pretty helpful and I think it will help them even more from their disaster of trucks from the mid 00s. BUT I wont be buying this truck because Chevy's/GMC's next gen truck coming out next year exceeds all of the listed things ford has, especially the body style, it looks like a tank!
1 year(s) ago via
Matthew Build this truck exactly like the concept!
1 year(s) ago via
Alan That is why I am a Ford man! Always staying ahead of the competition, Def should build it. I have 205,000 miles on my 05 and it's time for a new one
1 year(s) ago via
Theo I would buy it! Nice truck!
1 year(s) ago via
Ian C Would love a fuel efficient diesel. Agree with previous poster...you already have the technology as evident in the European versions. Love the interior and exterior of this. Include the intelligent key and push button start.
1 year(s) ago via
will Definitely build this truck it looks awesome!!!
1 year(s) ago via
Paul Build it now. I'll put an order in as soon as it's available.
1 year(s) ago via
Mark Neveu Of course, Ford should build this. And when they do, my surfboard and I will be coming for it! Cargo Rack rules!
1 year(s) ago via
Mitch Costley Mitch You need to include in this concept: a 25 mpg engine and a Sync system that is user friendly custom built to the truck.
1 year(s) ago via
Steve Moon The new body is amazing I really hope the style transfers over into the other models especially the F-250. I'm planning on getting the next available model year toward the end of 2014. As for the Atlas, I'm not crazy about the interior or a lot of the automated features but I really respect what y'all are trying to do. I'm a huge fan of the ecoboost, one of my friends has one and it definitely is an extremely underestimated engine. Fuel economy is important for sure so it's a perfect fit just throw on a compound turbo to give it extra power and even better fuel econ and we're good to go!
1 year(s) ago via
Tony They should focus on making a new ranger for the U.S that gets 30+mpg and has 4wd. On top of that it should have a 6spd manual option, if they make a good looking and efficient small truck im sure the market for them will grow. I'd be cool to see ford retro style the rangers to the older f series trucks. Not to mention nice interior & exterior options would be nice as well.
1 year(s) ago via
Steve Great Concept! I agree with the others on the Diesel - it needs one! I like the integrated ramps an ladder rack these are things that should have been on trucks long ago. Over all it would be nice to see this truck hit the streets as is but we all know it won't. Listen to us Ford Truck Fans an build it with our recommendations and it will be a great success - guarantee it! I have only had F150 trucks for the last 30+ years and there is no other "Truck" to do the job. i work for a construction company and our fleet is all Fords 300+ units. This concept would fill many gaps needed in our units that would prevent upfitting but also increase the workability.
1 year(s) ago via
Ray M I am currently shopping a new truck. By the way it will be a F150. Drove the 5.0 the other day and was not impressed with the power. My lifted 5.4 feels stronger and faster. Looks like it will be the ecoboost. Everything so far shows it to be a great engine. I can only imagine how awesome an ecoboost 5.0 would be and if it were available in the F150 today I would be driving one tomorrow. The only thing that would change my mind is if it were available in the Atlas!
1 year(s) ago via
ethan build it
1 year(s) ago via
John I would like for it to be cheaper/easier to get cooled seats in the vehicle. There's nothing like 10 hours of back/butt sweat to put a damper in a road trip, but I really don't want to buy $8000 worth of options that I don't need just to get cooled seats. Also, I appreciate the direction that Ford is going with these trucks, but at the same time, it's gotten to the point where they seem to be missing why people buy trucks in the first place - to do stuff with!! Many of us don't want a bunch of gimmicky nonsense, we just want a rugged, reliable truck that's capable, comfortable, efficient, and maybe even fun to drive. THAT should be the main focus of the next generation of F150's.
1 year(s) ago via
Sally Change is okay as long as its in the right place. Why so many changes with the F150?? Are you redesigning the Super Duty as well?? The new Ranger that is not sold in the US looks like a Honda Ridgeline, stupid!! I would like to see more of whats in store for the F150. Bring back the Ranger, show us more of the "new" F150 and tell us what is being done about the Super Duty line. Super Duty's do all my towing, not fond of the lighter weight trucks for towing (only if its something lightweight)
1 year(s) ago via
alec thompson its a great idea i would buy it
1 year(s) ago via
BPolynade Pehaps it'd be better to diversify less, and automate more. In 2013 i can buy $1500 worth of TV for $300, but in a car? Hah! For $1500 instead I can get...$85 worth of aluminum in the form of a larger engine! Woohoo! Not! Yes, please keep up the innovation, but not the lateral variety like the same options with a different logo! That being said, I love how Ford is starting to producing cars that look like American cars rather than knock-offs of Japanese models. Good times to live in. I tow the occasional appliance in my aging four-dour sedan. I'd like a truck or a Taurus but I wouldn't buy one today because that would mean parting with over a year's take home pay for a vehicle...
1 year(s) ago via
Don E I do light duty hauling but a full length bed is required. Gas milage is great but secondary to a truck that will get the job done. The atlas has attutude up front but the rest is just junk stuff to break. Diesels are great but with US enviromental laws they are not as practical as they once were.
1 year(s) ago via
Juan M The truck looks extremely great. Living in Minnesota, where the winters can reduce the gas milage on any vehicle, having a pick up that gets great milage form the start would be fantastic.
1 year(s) ago via
Dirk America is screaming out for a F-150 Diesel. WHY oh WHY Ford dont you listen ..and build one? Ford builds fantastic 40mpg truck/van diesel engines in Europe that are powerful, torquey, CLEAN, quiet and non-smokey - unlike the current US model varients. Ford Europe PROVE that you can have both the POWER and the Economy AND meet/exceed emissions. Please do not tell the consumers here that they do not meet emissions ....Look for yourselves on the Ford European websites to see just how clean they are. Buld it and they will sell! I bought my 2012 F-150 ecoboost to replace my Focus Wagon because Ford no longer build an economical family hauler. I was so disappointed in the fuel economy (The main selling and buying point) that I traded it in for something else in less than a year. What do you think happens when you submit this "feedback" to Ford is when you mention this suggestion? .........................................................................(silence) No response. BTW Good job on the Fusion Ford! Fords most Beautiful car in decades! Cant wait to see the Wagon and diesel varient! (Why should VW build the only economical family hauler?!!)
1 year(s) ago via
Chuck I was at the auto show in Detroit and seen the presentation on the Atlas. I walked up to a product speicialist to tell them that the Atlas is my new truck,where can I buy one. I have been driving F-150's for the past 20 plus years. they get more comfortable and better gas milage each time I buy one. By the way, In the last "20 pluse" years I have only had to buy three. And I am currently driving a 2010XLT and I am very impressed the towing package. keep the good ideas coming. And I would also like to comment on the last post, Bring Back The Ranger!!! I have seen pictures of new rangers that are marketed over seas. They are nice looking trucks. Bring them back to the U.S.A.
1 year(s) ago via
Damien R I think It's fairly obvious that Ford should (and is going to) build it. My question is how are you going to make the Super Duty look bigger and meatier than this one. Also, when the hell is the damn light diesel coming? Seriously!
1 year(s) ago via
Jeff The Ford Atlas exterior should be exactly as it is now with very few changes. I would like to see a diesel eco boost engine using a lower compression ratio that would require no urea or anything else for the exhaust fumes. See the 2013 Mazda 6 diesel.
1 year(s) ago via
Edgar I want this truck
1 year(s) ago via
Steve Make it a 2-door 4x4 SUV, put a 351 Windsor in it, and name it "Bronco"!
1 year(s) ago via
Dave G. Bring back the Ranger with a befier look and a diesel and/or option 5.0 v8 with a 5 speed. I would love a more powerful and good looking Ranger!
1 year(s) ago via
Stefan Brown Ford needs to make this truck. The thing i like about it is the revolution of this truck going into the future. Of course Ford is already leading the truck industry but i think combining fuel economy and power is something that is a must going forward with gas prices fluctuating worse then the weather. Although i think it would be a great idea to make this truck a natural gas vehicle making it a true "new" model of the Ford F-150 Although i know thats still 20-30 years down the road. The Ford ranger needs a new makeover i wouldn't buy that truck right now even if i had extra money to blow, but i would buy the new Atlas. FORD MUST BUILD THIS TRUCK!!!! pretty please lol
1 year(s) ago via
Jason B I love the Atlas concept. It looks just like a smaller version of the super duty. I can't wait to see them in my local Ford dealer. I will own one!
1 year(s) ago via
Otto B Yes, build it with the 3.2 powerstroke and a six speed manual. And don't skimp on the use of aluminum in the body panels and cab and bed structure.
1 year(s) ago via
Josh I agree with some of these guys. Why did Ford get rid of the Ranger? Why not make the Ranger the most powerful small truck on the market. Make it unbelievable! I miss always miss my danger ranger and now I can't go buy another one.
1 year(s) ago via
mike I do love the look that this new Ford Pick Up has. I do believe that it would sell, I love my 2000 Ford F350 Super Duty and would trade it in for the Atlas in a heart beat. Ford has and will always have the best TRUCKS on the road. Keep up the good work.
1 year(s) ago via
Andrew I love the hidden ramp feature....that'd be nice for loading dirt bikes and fourwheelers. On the towing side, built in air bags would be nice with a built in compressor that auto levels or is operator controlled.
1 year(s) ago via
Andrew I love the hidden ramp feature....that'd be nice for loading dirt bikes and fourwheelers. On the towing side, built in air bags would be nice with a built in compressor that auto levels or is operator controlled.
1 year(s) ago via
Justin mcgarry ummmm yes they should DEF build this truck because i promise it would be in my drive way
1 year(s) ago via
RW This is a GREAT looking truck. I have owned 5 F150's and can not wait to buy a truck that looks like that. Ford made a mistake by dropping the ranger however. Right size and a great truck for its purpose. Guess not all Ford management owned one in the pasted. However, Ford has done such a great job of bring the company back, they are allowed one mistake. GO FORD !
1 year(s) ago via
Doug Screw active grilles and other minor "convenience" features with crappy plastic components that will break and costs hundreds to repair. These will just be, when it breaks it stays broken items. Bring back the MANUAL transmission and focus on the guts. I don't like having all this crap shoved down my throat. Time to go back to quality, not quantity in vehicle options.
1 year(s) ago via
djg ford lost me when they made a new ranger which looks awseme, threw a diesel engine in it and sold it overseas , thanks alot im jumping on the tacoma ban wagon
1 year(s) ago via
Rich S Wow!!! Awesome looking truck! Build it now!!!!
1 year(s) ago via
Andrew B What Ford really needs to do is put their 3.2 liter POWERSTROKE Diesel Engine in the F150 or even this new Atlas. It is stupis that you have to spend the money on a 3/4 or 1 ton Super Duty in order to have a diesel. A 1/2 ton with a small displacement diesel engine would get better Fuel mileage and would give 1/2 ton owners something to be happy about, Diesel power is the best, Every man i know would rather have a diesel then gas. Ford get to it please.
1 year(s) ago via
Randy Diesel in F150 would be good. or in this new Atlas since its designed/ marketed for Towing. There is more and more needs, like me, that don't need an everyday heavy work truck, but a nice business truck that can also tow for recreation (boats and travel-trailers). If something in between the F250 and F150, maybe a niche market. I agree there is a need for Ranger type again. I had Explorer SportTrac and that is about as close as you can get to the Ranger class these days.
1 year(s) ago via
Charle it should be considered with facts.
1 year(s) ago via
Troy Yes, Ford should make it. it is a good looking truck
1 year(s) ago via
harold bell I drive a 2010 ford 150 heavy duty trailing package and it don"t handle my travel trailer very well, the trailer does a lot of tail wagging what I think is the truck has too soft a ride for being empty and when you put a 900 lbs on a hitch it does not do well, even thou I have the 11300 trailer option my old truck handled it better, I like my truck for everything but trailer towing, the news concept truck might be good but you need to do something about the hauling part before anything else , I am looking to add a airbags or loadlevels type shocks to help my truck
1 year(s) ago via
Zachary Stewart I can say with 100% certainty, when this comes out, I will be the first person in my town to own one...so PLEASE hurry it up, I want a new truck, even though I do love my 08 F150!
1 year(s) ago via
marc labar saw at chicago auto show. a little exotic interior wise. i like exterior looks
1 year(s) ago via
charles vanstrom Great design, a new and much needed of an over haul. I currently have an 08' F150 and like it but i love that new design. Pretty much the same design from 04' to current. new DESIGN
1 year(s) ago via
Sean H I would like to see this vehicle in person!!!!!!!!!!!
1 year(s) ago via
Tom Absolutely, Ford should build the Atlas, this truck ROCKS!!!
1 year(s) ago via
john f Ford is missing out BIG TIME by no longer offering a smaller truck
1 year(s) ago via
cdolan Ecoboost with a 5 speed. Not a real truck without gear jammin. Wish FORD hadn't caved to whatever generation and stopped producing the manuals. In the end, 25 MPG combined with ability to haul family of 5 with all their camping stuff and a popup following.
1 year(s) ago via
Elden L I would trade my 2012 F150 for this new Ford in a heartbeat, would only be at BJ Maurer Boswell, Pa
1 year(s) ago via
Charles H I'm leaning to a F250 because its better looking then the current stale looking F150 but it's more truck then I need. Build and sell the Atlas asap!
1 year(s) ago via
gino you need to make a 2013 ford ranger
1 year(s) ago via
John Some good evolutionary features for the next F-Series. However...the market really needs a replacement for the Ranger. Would be nice to have a smaller truck that has a useful bed (many consumers can't reach over the siderail of an F-150 to grab items from the floor of the bed). The market may have moved somewhat away from mid-size trucks...but the Ranger was also allowed to fade away without updates needed to keep it ahead of the competition.
1 year(s) ago via
Matthew I'll buy it!
1 year(s) ago via
Al S. I believe that there is a segment of the pickup truck market that Ford is totally overlooking: those who don't need a "giant" truck with all kinds of "bells and whistles " (aka, things to go wrong and require repair!) that drive the price up. The Ford Ranger has been my choice for 25 years and I am extremely disappointed that is seems to be going away. I will have to try to make mine last as long as possible and then look for a used one, or look to some other manufacturer to meet my needs. I think that Ford should work on improving the Ranger, i.e., restyle it (doesn't matter much to me), and improve the mileage. If Ford came out with the equivalent of a 2001 Ranger that got 30 mpg I would be first in line at my local dealer!
1 year(s) ago via
Dave B I want a 1.6L ecoboost Ranger 4X4 manual that gets 28MPG and please not the current bloated one offered overseas. Make it look like a mini-raptor!!!
1 year(s) ago via
Dan Love the look! Build it! Gas mileage is definitely a factor. Don't need trucks getting worse than 14 in the city...
1 year(s) ago via
Shelby YES you should definitely build this truck! I have a 2004 FX4 and will be ready to trade up. I'm looking for a huge increase in gas mileage, rear locking differential, and more cabin space in the super cab. I like the idea of bed lights in the bed rails. I haul fire wood, mulch, lime, fertilizer, etc. so keep up the good work on the payload.
1 year(s) ago via
Levern McClain build ,build and build some more
1 year(s) ago via
Randy R I hate it! it looks too much like the tundra. Bring back the ranger! put a six speed auto and a 3.5 v6
1 year(s) ago via
Bob Fross Make sure to offer a V8 option. Less than half buy the Ecoboost in their F150...consumer magazines recommend the V8 due for towing and long term reliability...mpg is almost the same too. Build the F100....especially since GM and soon Chrysler will offer mid-sized replacements for their outgoing mid-sized trucks.
1 year(s) ago via
Brad I think they should definitely build this truck!!
1 year(s) ago via
Jay F To: Kyle B... Ford has already redesigned and introduced the "Ranger", just not in the United States. Everywhere else in the world you will see a Ford Ranger. Even in Afghanistan. It is a well built small Diesel 4cyl truck. Something Americans seem to not want anything to do with. Every place I have been the "small" vehicle is the most popular. But we Americans buy the larger and more powerful, luxury vehicles. So if Ford killed the "Ranger" in the USA, then there is only us we can blame for that. As far as the Atlas goes it has some really great features that can be incorporated in to the F series trucks. Ford could offer an "Atlas" addition. They already offer the amazing Ford Raptor, so why not a Ford Atlas.... so I say yes make an Atlas and keep up the great work of offering us the Best American vehicles the world has seen. (Ford uses their name on the vehicles they offer overseas and does not hide behind other names...yeah GM that was pointed at you). Oh and I own a 2011 Ford Edge, so yes I am a "Ford Smart" owner.
1 year(s) ago via
Chris I just bought a Toyota Tacoma even though I wanted a Ranger. I do not want a full sized pick up. I was very happy with my last Ranger and would have bought another if it was available.
1 year(s) ago via
Chip Build the truck!
1 year(s) ago via
Charles Smith I think it would be a great asset to the Ford truck industry.
1 year(s) ago via
Corey I vote they need to redesign the ranger but with either the eco-boost v-6 or a 4.6 v-8. Just saying. and have a 5-speed or automatic option.
1 year(s) ago via
Kyle B I think it is an absolute waste of time and resources. I'm a sales representative at a Ford dealer in north Alabama. Ford already has the best trucks on the road so why add this truck when the most requested truck besides the F150 is the Ranger. I still have customers that won't buy anything but a smaller truck so they don't know what to buy next. The technology you're presenting for the Atlas is great but apply that to the F150 and Super Dutys. Improve those models, then make an All New Ford Ranger! The name " Ford Ranger" has been long established and has a very loyal customer base. I truly believe Ford has the best product on the market but I feel they have lost a connection with the older generations on models like the Ranger, Crown Victoria, etc, trying to market to younger generation. I understand the younger generation is the future but don't forget where you came from. I think it's time to re-introduce the totally redesigned "Ford Ranger" to a younger generation!
1 year(s) ago via
Martin R love this truck
1 year(s) ago via
Clay Build a Ranger replacement. Front wheel drive and good fuel economy. Need a vehicle with a bed for recreational pusuits but need the FWD traction and economy of a car that I could drive to work.
1 year(s) ago via
tom keiser Green light production NOW. I am ready to buy as soon as it gets to my dealer. Don't make me wait. TOM K
1 year(s) ago via
Henry Build it! I would be the first one to buy it
1 year(s) ago via
Avery Raschdorf i wish that ford would come out with really big off road trucks like an f55o with single wheel with a pickup truck bed same with the f450 they should come out with another f series model called constructor or something
1 year(s) ago via
Dee This is a Ford Truck! "If you build it, they will come!"
1 year(s) ago via
jerry Just put a small diesel engine in F150 already and all our problems will be over
1 year(s) ago via
danny build it
1 year(s) ago via
Tyra Hixon Yes!
1 year(s) ago via
2gr9 Will it launch on time ? Aluminum will add direct and indirect costs of approximately $2000. How will these increases be handlled by the cinsumer; or, will Ford kill its F-Series profit margin. Will consumers view aluminimum with skepticism as to Tough Truck ? Around 1997 Ford took a bold move introducing a fully-competitive and stylish F-Series and a brute/tough Super Duty. Since then, they have only managed to make the F-Series get bigger and bigger like the Super Duty. No imagination, just do it like the last one but higher hood and bed. How do you reach in the bed and get your tools. let's add some steps. What's next, an elevator. The engine compartment is huge, except when I pop the hood, there is a V6 inside. A great engine but so much wasted space.
1 year(s) ago via
bob stolsonburg The truck sounds great buttt I still own a f350 crew 4x4 with the 7.3 diesel because you have not produced anything comparable to the 7.3 yet.Still WAITING THANKS
1 year(s) ago via
Greg G YES! build it! Also, put a diesel in the fiesta!
1 year(s) ago via
jacob Vanden Bosch I think it should be built. Both the interior and exterior looks great. It would be great refresh from the current design and it looks more like a truck than the current F-150.
1 year(s) ago via
John Looks like a winning truck to me! I was wowed at first glance, and Ford's innovations for the truck kept wowing me even more, if I needed a bigger/nicer truck, would definitely buy the Ford Atlas.
1 year(s) ago via
ron the atlas looks amazing and the performance could only get better, build it please
1 year(s) ago via
samuel Yes ford should build this truck because it highlights their ability to make a boxy work truck into a beautiful piece of art
1 year(s) ago via
Guy A Build it, Build it's BUILD IT.
1 year(s) ago via
TP Build it with a small turbo diesel designed to get high MPG.
1 year(s) ago via
Troy B This is an awesome truck, I'll buy one.
1 year(s) ago via
Babe I want to down size from my F350 so if they build this truck then I will be traiding my truck in for this one. If not then I will be buying a car. Build this truck!!!
1 year(s) ago via
bob f As a stock holder and an owner of 3 fords I would like to see a f-150 extended cab with no extra doors and a 4 cyl turbo diesel with a 8 ft bed 4cyl should be around 4.0 litre so you have good on fuel and fair low end torque.I really see no reason for a 6.7litre diesel or 7.3.also a plow package for the f-150 with airbag and abs overide. ...In addition the truck should be a little lower to the ground like mentioned earlier ...you could offer this in a normal package or a hi-boy as in years past thank you
1 year(s) ago via
Randy T. Davidson I like this Truck!!! I have NEVER owned anything but Ford Trucks (I'm 55). Ideally, I would prefer this truck in a F-250 ( 4wd ) version, keeping the Eco-Boost engine, along with a 3.31 (or lower) electronic-locking rear end. I don't do regular "heavy" towing or hauling, but I really prefer the looks of the F-250. I've owned 3 250's, 2 150's, 1 100, and my current one is a '04 SporTrac that I bought new. The only drawback to the F-250's is their mpg's. This needs to be improved. I like trucks. I have no use for a car.
1 year(s) ago via
RJ I saw it at the 2014 NAIAS and really like this truck. Please include a telescoping steering wheel that has 5 or 6 inches of travel so that us big boys can be comfortable too. I am 6'4" 230lbs. I need leg room and a comfortable steering wheel position. I do not like to drive with my arms out stretched. This is a truck, not a Mustang. You have my vote.
1 year(s) ago via
Dennis Campbell Yes, build this truck. Be sure not to let the quality of your truck deteriorate. Would rather pay a little more for quality and dependability. Bells and whistles are a perk, not a necessity!! Without a strong foundation, the constructing of anything is in VAIN!! Prove to the world that FORD TRUCKS are #1 and always will be!!
1 year(s) ago via
AlanK I commented earlier, saying that if buyers want to drive a pickup that looks like a locomotive in front, they can buy a Super Duty. Please do NOT turn the Atlas into the next F150 as is. After staring at a cover photo of the Atlas on Autoweek magazine, I have decided that for the most part I like it, with one HUGE exception. PLEASE LOWER THE COWL, and slope the hood downward a few inches. This could be done, while still retaining its "tough" overall character. That change would only help aerodynamics that you have already addressed, and improve visibility in front of the vehicle -- seeing what is in front of you is kind of a big deal! (No, the solution is not to add a "front-view camera"). I stand by the rest of my comments. Thanks.
1 year(s) ago via
Daniel C If Ford builds it, I'll buy it. And if its everything the F-150 is and more, well definitely. I've also shown the images to a few of my co-workers and they are also in favor of the Atlas hitting the production line. We're all just wondering what the price would be for such outstanding piece of work, but i dont think thats going to hold us back.
1 year(s) ago via
Al L This is an amazing looking vehicle. This has all of the look of a leader! This total redefines the Ford Truck Series. It is time for a Man's Truck that will be a leader with the Ladies. It looks mean, yet has well defined lines of luxury. It has the ability to take friends and family, yet doesn't give up the look of a Truck. Has the ability to be a work vehicle as well. May finally be the answer to providing a Truck for the Family. I think the look is a market leader. I have owned 15 new ford vehicles over the past 40 years and most of the were first year new designs. I currently have a 2010 Ford Taurus - it still sells to my friends every time I give them a ride. Go FORD!!!
1 year(s) ago via
Matt R Yes Yes Yes and double YES. Building the Atlas Concept F150. It is a beautful and POWERFUL look ALL IN ONE. You have captured the LOOK. Don't let it be a fish story of the one who got away.
1 year(s) ago via
Robert S I say build it! Ivreally think that this is a really positive look at future trucks that offer great fuel economy (from all the aerodynamics and updated ecoboost) and a fantastic amount of towing and payload from a v6. But i am assuming that it would still come with a v8 to satisfy the other customers who are a little leary when it comes to turbos. But over all this is a great design and i think it would be great for the next generation F-150!
1 year(s) ago via
Rich Ford must think we are all made of money. Looks nice but some of mostl have to keep driving their old ford Come up with a low cost truck might be a way to go also. Just something to get us where we are going.
1 year(s) ago via
Gary Webb Not liking how the large lower flange of the doors double as the rocker panel. Would need a good warranty and very good pricing to be competitive. Need to have a 2 and 4 wheel drive version. A step-side style would be awesome too.
1 year(s) ago via
Herman I'm ready to buy right now!
1 year(s) ago via
Jason D Other than the seats, it is perfect. They look flimsy. Don't change anything else, just let us know the cost so we can save. Build it!
1 year(s) ago via
George Thomas Ford this is your most precious F-150 I'll be talking about, so please pay attention! I loved the available option of 1996's F-150 8-foot bed in Lariat edition. Why is it not possible to combine luxury with practicality? Please, please, please, bring this option back! Platinum and Limited variants would be also nice, but lariat + regular 3 person cab + 8' box should be the minimum! I need to have an 8' bed, and 230" overall length make it a very practical vehicle. This length limits the cab to the regular style. That's quite all right if it would be possible to spruce up the interior, while keeping 3-person layout. Making these options available will allow for even more versatile life and work companion ! I doubt this comment will make a difference, but the hope is always there! After all, it shouldn't cost you much if anything.
1 year(s) ago via
David I would buy one TODAY if it was available!!!
1 year(s) ago via
Karl Bring back the Ranger 4x4 or Bronco II with a small fuel economy diesel. PLEASE
1 year(s) ago via
Mike O Sharp looking truck. I waited a year before the SuperCrew came out to purchase a new truck and glad that I did. Still have my 2001 F-150 SuperCrew and still runs great. I look at this truck the same way. Worth waiting for. A good look and change for the truck.
1 year(s) ago via
Jake Enervold As a current 2001 F-250 owner I definately would embrace this truck. Now that the disscussion of building this truck is going on I will wait to purchase a new truck. Please build it!!
1 year(s) ago via
gary good looking but it depends on what engine / trans combo it is offered with. is it a f150 chasis or a f250?? if it is offered with all the different engine combos i think it will be a success, if it is only offered with some eco friendly gas mizer, you can keep it.
1 year(s) ago via
Jack Francisco Yes, build this truck it's great. I drive a 2011 F250 Diesel and this truck tows,cruises, and rides great. I tow a 35ft 5th wheel with power to spare. Jack Francisco
1 year(s) ago via
Joseph Conn Looks great. Yes or no to build the Atlas. Men who work know the answer. Women who love trucks will smile. Build the Atlas. Joseph, American.
1 year(s) ago via
Robert Moreno I hope it doesn't take years like your other concept cares to make it out in the market. I would get a fleet of this trucks for my business.
1 year(s) ago via
Chas Build the Atlas - but keep it where the middle class can afford as some have stated. 50k for a truck is crazy. Give us something that is comfortable to drive and ride in but can also tow the boat, camper etc on weekends and vacations but still get respectable mpg. I love my 2009 F150 but the Atlas might make me update. Its a sweet design to say the least. Come on Ford get on the cutting edge again.
1 year(s) ago via
James Bond Do it, but don't charge as much as an house for it. There are still some everyday folks that work for a living out here.
1 year(s) ago via
Mike Harper Build it!! BUT, for real efficiency and TOWING power, lets get the FORD Europe "EcoBoost" Diesel (AJD-V6/PSA DT17 made in Dagemham). Cleveland would easily convert some of its' manufacturing space to this engine. AND, imagine the same engine in a Taurus Police version (the UK has this Diesel Jaguar XF in their Police cars), OR a Ford Flex (Flex Taxis?)with this diesel engine, OR the 4-cyl Diesel Eco-Boost in the Escape. I own stock in Ford. Let's go do it! We (the US) are ready!!!!!!!
1 year(s) ago via
Leroy A Yes, by all means build it. But, more important please build a replacement for the Ranger. Ford badly needs a small pickup. We should not have to go to another automaker to obtain a small pickup.
1 year(s) ago via
Randall Blomquist I think you should build it!We love our current F-150.I like the hidden cargo ramp feature in addition to the tailgate step.More towing and fuel economy is always welcome.How about an eco boost direct injected 5.0?
1 year(s) ago via
mike smethers Build it, but dont forget the middle class blue collar worker. Not everyone can afford a $50,000 truck. Make a truck for the rest of us as well.
1 year(s) ago via
joseph it looks great i am a ford person i have a 2001 f150 4x4 a 2010 f150 fx2 and a 2013 ford will buy that one also if u build it .
1 year(s) ago via
James Bowyer Where are the below bumper pulling hooks front and rear?
1 year(s) ago via
Ted L Build the truck but do it this time. A few years ago you tempted us with the Bronco Concept which everyone loved and wanted Ford to build it and get us a small bronco like the early70's. This truck is great looking and we want it! build it! Build it! BUILD IT! AND DO IT NOT TEMPT US AS WAS DONE WITH THE BRONCO!
1 year(s) ago via
Bill R Yes, by all means, build the truck.
1 year(s) ago via
Brett STOP making FORD trucks your cash-cow! Build them so they are AFFORDABLE, the paint stays attached & the roof doesn't leak! They are MUCH too expensive & look too much like a Dodge & Chevy trucks.
1 year(s) ago via
Matt Love the look! Completely B.A.! Would trade in my 2009 f-150 on one.
1 year(s) ago via
Tony A If you build this truck I would buy it it in a heart beat. What's not to Like? Better mpg, 2nd gen ecoboost, bike ramps, grill shutters, auto on/off.
1 year(s) ago via
Mark This looks sharp and I like the squared shoulder look. Having the grille below the front edge of the hood is a look I prefer over having the grille extend up into the hood (as the current F150 does). Ecoboost is nice but I think Ford really has to give serious consideration to a diesel.
1 year(s) ago via
Ryan K Build it ASAP, don't change a thing that takes away from the exterior appearance. I know it sounds pie in the sky but if you keep cost down, MPG up, maintain HP and torque you will gain huge market share. The large back seat of the Crew Cab allows car seats to fit better than the compeition, a huge selling point for the kid haulers. Strive to make it all and assemble it in the USA!!! I will pay more for a quality American made product. Offer a non chrome or a black chrome package or even better a "black-out" edition from the wheels up. The powered running boards don't matter to me, if you keep them make sure they have a button to disengage them and a heating element. My powered boards on my old Denali were useless in winter. I would keep cold/freezing weather in mind for the moving exterior parts. Do they disengage when it freezes or will sleet/snow burn up the motors? Bottom line, love the truck and can't wait to have it in my garage!
1 year(s) ago via
Deane Eastman Deane E the Atlas looks good, also bring back the new ranger diesel.I am seeing Ranger fleets being upgraded by Nisson
1 year(s) ago via
Marty Walk Marty W. I replaced my 1996 E150 Mark III 4X4 with 296000 miles on it in 2011 with the F150 . The 5.0 is great, smooth and powerful. I would like to see the 150 many of the Atlas options on it. Please do not make it look like a work truck.As it looks now I can still drive to fancy restaurant and noy look out of place. Thanks
1 year(s) ago via
Derek What are you waiting for! BUILD IT!
1 year(s) ago via
Eddie I come from a GM family, but after the "bailout" I'm done with those guys. I bought a new Explorer last year and the wife loves it. I'm next and would love to see a new Atlas parked in front of the barn. No matter what, it won't be a GM.
1 year(s) ago via
Patsy Shindle Patsy E. By all means, BUILD IT!
1 year(s) ago via
joel n My 1st Ford was a '67 F100 (not to mention the Falcons, Fairlanes, Edsel, Lincolns and T-Birds filling in between the pickups). I currently have a '03 F150 Flareside 4x4 Supercab and a '04 Ranger Flareside Supercab 4x4 as well as the Lincoln MKX. Everyone knows me as the Ford Guy and say if you cut my wrists, I'd bleed Ford Blue. I do love my Fords but I do NOT love this big ugly angular piece of mediocrity. Anymore you can't tell a Ford from a Toyota or a Chevy etc. Dodge seems to be the only one with the courage to stand out from the pack. I'll be loyal to my last breath. In fact, I have directed my family to put me in one of my Fords and get out the dozer and dig a grave big enough to bury me inside it, hands gripping the steering wheel. Please FORD. Give us a Ranger sized pickup woth the guts, stamina and durability of a 1968-72 F100. Give us that drive a pickup as a daily driver a chance to choose an option w/o having to pick a package that includes that option and for heavens sake how about some chrome, some ICC cab lights and real bumpers-made of heavy steel and CHROME....lots of chrome. If you could do something about all the krap under the hood so we could actually see the fender liners or the starter or even the spark plugs again? Wow !!!!! What a concept. Go back 40+ years to actually improve something. We can "retro" just about everything. Let me see a F100 with steel fenders and something under the hood besides miles of wires and electronics. Go FORD, 2 steps back for one BIG step forward. No to the Atlas. Yes to a Ranger replacement. joel nicoll (still a farm boy from the country)
1 year(s) ago via
Dave Great look, great features. Maybe sell it as an upscale Lincoln?
1 year(s) ago via
joel n What for? We already have the medium class locked up with the F150. The Super Duty is tough to beat as it stands today with a few more modern improvements (like a console shift instead of the decades old column shift ala Platinum pkg 150). All we are missing is the Ranger slot filled again. Ford musta had it's head iin a warm soft spot to leave the Ranger to the Argentines. How many of you so called cowboys and chisled tough he-men actually carry around a load in your pickups every day. I wouldn't give up my 2004 Ranger Step-side supercab for nothing (except maybe a new Flare/Step-side). If you would build the Ranger (call it the F100 again) I think you'd be surprised how many men would come back to it (and younger generation too). While I'm on a rant. Why not build a real FORD TOUGH PICKUP agian that hails back to the 60's, 70's with real metal, not pop can thin, modern age polymers or fiberglass derivatives. Use modern technology under the skin but give us something that will stand up to farm and ranch dirt and gravel roads like they used to. Something you could actually lean up against w/o it caving in and a bumper that is actually a bumper, not a facade or a painted to match piece of plastic. Give us back our chrome too. YEAH ! Thats what I'm talking about.
1 year(s) ago via
Tyler Absolutely! It is beautiful!! I would definitely drive one if I had the opportunity. VERY STYLISH!!!
1 year(s) ago via
Fred Weiss Fred Build it. I pull a utlity trailer. Could you put a tool box in the side rails for tie down strpas and etc.
1 year(s) ago via
Mitch Valascho I say in a word, YESSSSSSSSSSSSSSSSSS
1 year(s) ago via
H Ford why not do it
1 year(s) ago via
Larry Griffin As a former Automotive Designer for Ford for many years, i would like to know why Ford Truck Designers are so enamored with the "Chrome 2x4" grill designs. I've loved trucks for quite a while and have owned many Pickup, Vans and SUV's. The current trend of big Pickups and SUV's is mostly a "Macho" feel good thing and has no revelence to function! The current lineups of utility vehicles have gotten huge in the last decade for no other reason than "Bigger is Better". I would like to see some responsibility from Ford and the others in their offerings! Bigger isn't always Better! Keep space, visability and fuel economy in mind!
1 year(s) ago via
Timothy D Great looking truck. I would ask that you consider a vehicle like this, only on a scale of the old Ranger. You are missing a popular segment with the discontinuation of the Ranger. I had a 2011 super cab V6 and loved it! Just had to have a new 2013 Mustang GT and couldn't afford both. Please bring back the Ranger in a style like the Atlas!!!
1 year(s) ago via
Biker1 Yes! I would buy this truck in a heart beat!
1 year(s) ago via
John B Yes, Yes and hell yes build this awesome truck!!!
1 year(s) ago via
Wayne BEAUTIFUL concept vehicle...WOW!!! Should FORD wisely decide to build the Atlas, my current Dodge RAM is history! Please, please don't get too carried away with the pricepoint and lose potential customers.
1 year(s) ago via
Mitch Build It! And Please, Please, PLEASE, build the F-100 Ranger replacement truck! There are those of us Blue Collar income working middle class who don't want to buy Japanese and WON"T buy Dodge or Government Motors vehicles!
1 year(s) ago via
Nick A Nick A I Say Built it Now ! Great style, Looks tough! Would use it for snowplowing!
1 year(s) ago via
Darek Build it. Make it tough enough to plow snow in New England and fuel efficient not to visit gas station every 3 days.
1 year(s) ago via
Connie Build it now. We have a cattle farm, and we pull an 30' RV fifth wheel, and want to look good, but for great fuel efficiency and travel comfort, and strength/four wheel drive for cattle operations. We want it all. We have an F150 Ecoboost, happy with comfort, but not happy with braking and fuel efficiency, not what it is advertised to be. Be sure you can deliver what you say you can. Connie
1 year(s) ago via
Joe Blaho You build it and I will buy it. This is one "BAD " looking truck I have owned six F-150's and one F-250. I would like to own an Atlas
1 year(s) ago via
Josh I carry a cab-over camper, or tow a 2-ton+ boat with my F150. 4x4 is a must. Tow/haul is easier with anti-sway. Camper, towing, hauling, sway applies to all. I agree with others, a DIESEL option is desired. What I like: Design/Style Hwy MPG (towing less important) 110v AC inverter Ramps, Step, Cargo Cradle (bed-side storage would be a plus) in-bed wiring point would be nice What I don't, or think aren't cost-efficient: Auto-powered things- running boards, air ram, etc. If useful and worth the money, mount them permanently, less complexity leads to less malfunction (IMO). The hitch assist is a luxury, what about in-bed connections like 5th wheels & campers? Auto start/stop: I understand the economy, but would prefer cylinder scale-back or no auto off. Sometimes you're in traffic and you need power now, not after the engine re-starts.
1 year(s) ago via
Michael >>> LOOK >>> GO GO in a different direction?? Front wheel drive, 4 door, 5 passenger, 1/2 ton, towable (flat 4) , unibody?
1 year(s) ago via
DEREK I love the look of this beast,please build it!! I would buy this truck either way, but if there was a diesel model it would probably be the last truck i ever buy..
1 year(s) ago via
David BUILD THIS NOW!!! and make sure that their is a Raptor SVT trim of the Atlas, cause that's the one I'll be buying.
1 year(s) ago via
kathy I would love to buy it so build it.
1 year(s) ago via
Herman C Is this a serious question? Should Ford build the Atlas concept, I dont know should people continue to breathe?
1 year(s) ago via
Anthony D Build it. Make it affordable!!
1 year(s) ago via
Arthur Allensworth No, it looks like a Dodge.
1 year(s) ago via
Robert You make it, I'll buy it!
1 year(s) ago via
Lorenzo Bandini Love it! I was waiting for something this modern and stylish but under the hood I want power!!! Please give me a turbo diesel, maybe a five stroke with the water injection? I will be ready to trade may loyal 98 F-150 XLT Super Cab for a beefy 2015 F150 Atlas derived beast. Good job on the interior finally something more refined to satisfy more sophisticate palates which I think is nice for someone that tow a boat on the weekend but goes to work and meetings during the week. I want my truck to be wowed for the look too. So yes, build it! I will buy it. Best ever truck I have ever drove, bought and sold (when I use to be a salesman for a Ford dealer).... what can I say, I love the F-150, it is THE TRUCK it even smells better than GMs inside!!! Keep the tradition going I want my son to be a proud Ford man too. You already got the look, just add power and milage and you will make it irresistible. Go Ford!!!!
1 year(s) ago via
rod s best looking truck i have seen fuel milage is a must
1 year(s) ago via
Elsie WoW. The new Atlas looks like a great working truck, and the 110 in the cargo will help a lot. But, I'm with the guy who wants the F100 back too. Still have my 1977 one, and they are tough.
1 year(s) ago via
Rob DeFore I would love to see this truck built. I carry a 10.5 camper plus pull a boat on days we are on vacation, but on days doing long trips I would like to see 30 MPG on may diesel super duty. Maybe a 2 speed rear end. Thanks Rob
1 year(s) ago via
don Love my f150 2010 5.4 ford needs to concentrate on increasing the towing by about 1,000 lb on their gas f150 and keep their mpg up.
1 year(s) ago via
Paul Build the Atlas, and bury the competition !
1 year(s) ago via
Donna This truck is awesome!!! Gas mileage is definitely a factor, but I don't think it would be a deal breaker. I also agree that a truck smaller than F-150 yet bigger than a Ranger would be great too....but please don't let it look like the previous Ranger. That was so outdated it wasn't even funny. You definitely need to provide something to compete with the Japanese junk trucks that are out there!!! Build the Atlas!!!!!
1 year(s) ago via
Larry Why is ford not putting a diesel in the F150? They already have a 4.6 liter that they put in Landrover. I would think that with an 8 spd transmission would give you a truck that gets better than 25mpg on the highway!
1 year(s) ago via
Craig B I would like to see the diesel offered in the F150, or the F250 with the super crew cab and a 5'3" bed so it would fit into my garage. 90% of the time I care about fuel economy and don't need the power, but on weekends I want the power for towing. In the super crew cab, need to go back to comfortable middle seats so all 6 people can comfortably ride while we tow the boat to the lake, etc.
1 year(s) ago via
Joseph N Build it and I'll buy it!!!
1 year(s) ago via
Eddie V. Nice looking truck. Looks like if you build it with all the inovations & goodies, will anormal person be able to afford it? Sounds like it should be available with Ford's diesel option!!
1 year(s) ago via
Thomas Very handsome truck! Yes you Should and when will it be on sale…?
1 year(s) ago via
Kevin S Great looking truck. I do odd jobs. I use my current truck for carrying tools. I also haul supplies like lumber , and equipment like a copressr and garden equipment. Fuel efficiency is important and I would want a manual transisson. My F-150 is my first automatic (not by choice) and I don't like it.
1 year(s) ago via
Dennis B Awesome looking truck, I love it!
1 year(s) ago via
Jonathan M specs? mpg? HP? torque? standard options? video too hypey.
1 year(s) ago via
Chef Mike! Build it!!! Then.... build a 'chopped' version and give it a "Raptor" package to make it fly!!! Wings are an option!
1 year(s) ago via
Brad A I think it looks nice. I thought it was to be the new Superduty for a sec, then I started sweating when I saw the IFS. Oh, it's a half ton! Whew! Ford, have you read enough comments yet that I will echo: BRING THE GLOBAL RANGER HERE, IN CREW CAB, IN DIESEL. While you're at that, make a new Bronco based off the Global Ranger line. We all really want them back. If you release a new Bronco that stays very true to the Classic, ie: solid axles, fully removable top, small like a Wrangler, and in a diesel....I will be on the first list to buy one! Again, bring the Global Ranger here in Diesel. One more time? Yes. BRING THE GLOBAL RANGER HERE IN DIESEL!
1 year(s) ago via
Dan Mckee Great looking truck, nice lines, tuff looking. Give it reasonable price tag, something like 27 to 30 MPG and you will not be able to build them fast enough. Let me know, be happy to drive one.
1 year(s) ago via
Joe V. Add a manual transmission to it and it would be perfect (auto's just cant endure my needs). Real crew cab, a 6'+ box. I build and renovate cottages in Ontario. My trucks are always loaded with people, gear, tools, materials etc. and spend a lot of time off the beaten path. Bigger fuel tanks and better fuel economy is priority. I would like to be a Ford customer again
1 year(s) ago via
Steve Someone need to build a small truck that gets 30MPG, can tow a decent sized trailer and not look like a rice burner, if you build it not only would buy one but I could sell a couple hundred of them for Ford, make me proud to be a Ford man.
1 year(s) ago via
Pearl Moltz What a great looking vehicle! Build it and see if you can also have the option of lowering it just a tad for us of the smaller persuasion (under 5' tall, etc.). Other than that....what an awesome style. Will you also be building this style for the F150? That would be cool too!
1 year(s) ago via
Robert Bruckner I think Ford should built the Atlas, this is one of the best looking trucks I have seen in a long time.
1 year(s) ago via
Daryl R Yes it should be built Only wish I could afford to buy new but being disabled & living on disability can't afford a new truck or car.
1 year(s) ago via
Blain Ford has once again set the bar in every catagory. Every aspect of this truckis amazing. By far the best looking truck I've ever seen. Ford has out done themselves. I say Build it. What a work of rugged art!!!!
1 year(s) ago via
Greg Build it
1 year(s) ago via
Kevin G I love it, it's perfect for the heavy work I do. But I do hope you also make a replacement for the ranger. It was a perfect compliment to the heavy haulers I need for the hauling of lighter loads where I'm trying to save a buck in gas and maintenance costs. Keep up the great work.
1 year(s) ago via
Randall L Randall Lane, Randall Lane, yes build it, I love it.
1 year(s) ago via
Ron Davis Build it NOW!!! Its a great looking truck and definitely falls in line with the Superduty. And oh by the way...can we get a new Expedition on the market by July at the lastest? My wife really wants one :)
1 year(s) ago via
Terry F I would build this Truch very nice, sleek and solid in appearance. I pull a two place snowmobile trailer and fuel economy as well as a large gas tank are very important. I would like to see an emphasis on rust corrosion protection so the body of the truck would last about as long as the engine. These days the engines last a lot longer than the body.
1 year(s) ago via
Ed I agree with the comment from Carl. DO NOT GIVE THE MID-SIZE truck to other manufacturers. I have a Ranger, and will not drive anything larger -- even if it means going away from Ford. We need a replacement for the Ranger.
1 year(s) ago via
Gary Best truck ever imagined. Please build it!
1 year(s) ago via
Orazio F yes built this jewel it will certainely become a best seller nice lines beautiful stylish vehicle you got my vote orazio falconi
1 year(s) ago via
Rafael RIFF-RAFF. As Americans we all love to have something new and exiting , also an American design that no one else can come close to , overall if you put it on the market I'll be proud to purchase one. I do thank you for thinking about production. an Ecoboost is a must !
1 year(s) ago via
Stephanie D Build this truck!!
1 year(s) ago via
bruce Not really much to go on from the add, mostly looks. Where's the Ranger and Sport Trac? I have one of each. What a mistake to discontinue them!
1 year(s) ago via
David White i love the truck!! build it now!!!
1 year(s) ago via
LJ G Build it!! I currently have a Platinum and an XLT and was very excited to see the Atlas concept when it was unveiled. Please don't let the accountants take away all the cool accessories! Don't get me wrong, the current line of F-150's are great...but the new Atlas will be a great new alternative to what's out there...I will be knocking on the showroom door when they hit the street! Keep up the great work!
1 year(s) ago via
Michael F Great looking truck love the roof rack and tie down idea that is awsome the built in slide out ramps hands down woud be one of the greatest features ever put on a truck how bout bringing back the side toolbox built into the bed from the 70s as well build this truck and I will own yet anouther awsome ford truck that always help convert the dodge and chevy boys over when they see what a truck really is!!!
1 year(s) ago via
paul w awesome truck . a new ranger made to look like this would be great in a f 100 series
1 year(s) ago via
Mike P Silly question. Looks tougher then a rock.....build it please.
1 year(s) ago via
TIPOVER89 YES! YES! Ford needs a truck that looks as good and as large as the Ram. Dont get me wrong, I love ford trucks....but the looks of the Ram has got me on there side in the end. Ford trucks could use this bad boy look and size and maybe win over some Ram owners. YES! YES! Build it!
1 year(s) ago via
John C Don't know if it has it, but add self leveling air bags to rear suspension. I own a 2008 F-350 Dually Super Duty, and tow a 36 foot fith wheel trailer, that would be a big plus. Bigger plus would be if you could use the air system from that leveling system to air things like tires on your vehicles, ie: dirt bikes, truck, car, sand rail, boat trailer
1 year(s) ago via
Wayne T I agree with Carl W., build them both.
1 year(s) ago via
Bob I think it looks BOLD & FRESH! It definitely will get attention!
1 year(s) ago via
Michael Petrus Here's what I think. I think I have 203,000 miles on my 2007 Sport Trac and I wish Ford would give ME a replacement vehicle for it. Something mid-sized that fits in my garage and my pocketbook. Do I have to go by a Toyota Tacoma? I hope not. Bring us the Ranger, F100, Sport Trac2, call it what you want, but give me a mid-sized truck with four doors!
1 year(s) ago via
Doughnut A fuel efficient diesel engine and an eight speed automatic like Dodge's Ram is an absolute necessity to keep up with Dodges offering. While we're at it, how about a new small pick-up truck to replace the Ranger.
1 year(s) ago via
Daniel P Yes they should! Looks like a futuristic version of the F – 150.
1 year(s) ago via
Vwtdinut Yes, Build it with a diesel that would average about 25-30mpg on the hwy.
1 year(s) ago via
John T Build it smaller as a replacement for the Ranger and make it get 25 mpg. Obama gas is 4 bucks per gallon in case anyone hasn't noticed. Also don't build it with a PLASTIC intake manifold like the one on my dad's 98 Crown Vic. It cost him $1,200 to fix and yes Ford, I am pissed.
1 year(s) ago via
Mike Phillips I have a Ford 150 and I want more hat room. I use mine on my ranch and always wear a cowboy hat. If it is a work truck, provide enough head room so you don't have to take your hat off each time you get in the truck. Regards, Mike Phillips
1 year(s) ago via
Judy S Yes, I would love to see Ford bring this to market. I would buy it, drive it with pride, with a smile on my face. Currently drive a 2011 red Ford F150 with the eco-boost. I LOVE MY TRUCK. Don't pull anything yet (that is on my bucket list) We are stopped and complimented on our truck. It is pretty...Thank you for making a great truck!
1 year(s) ago via
David Yes Put this Truck on the market!!! I want it. Or shrink it and let it take the place of the Ranger. Awsome truck anyway.
1 year(s) ago via
David Yes Put this Truck on the market!!! I want it. Or shrink it and let it take the place of the Ranger. Awsome truck anyway.
1 year(s) ago via
Charles S Please build the Ford Atlas! Great futuristic design. I don't have anything to tow with it, yet, as I'm only 19 working from home. But this pickup will definitely suit anyone's' needs in the field of construction, recreation, style, functionality and innovation! -Ford truck Fan, since childhood.
1 year(s) ago via
Build a F-150 with a small diesel and F-150 & F-250 with CNG that doesn't cost $10,000 extra. Also, try and build in the USA
1 year(s) ago via
Donna Casebeer Build it! Our 2005 F150 is going to our grandson when he turns 16 in 5 yrs. We will be more than happy to put another Ford in the garage! We believe in your product & are proud to drive them. Your company has really set the mark for the competition, especially in recent years. Keep up the innovations!
1 year(s) ago via
Allen Heck yeah build it.... Always move forward Ford trucks are always leading the way... I tow 4 wheeler & Jeep trailers for fun, haul rocks, soil,mulch, and firewood for work around he house and recreational property; not to mention hauling concrete, lumber and other materials for DIY projects. Just let me know when and how to sign up to be a real world tester!!!
1 year(s) ago via
Tim Yes definitely build this. I too would like to see multi fuel options and if possible keep pricing in the manageable range. $50,000 for a truck is getting too far out there.
1 year(s) ago via
sounds like a great truck right now i drive a 04 f 250 fr with the 6.0 diesel nobody wants to take a 03 04 05 06 on trade so maybe with the atlas i might get a deal iam a ford man all the way the only time i didnt drive a ford was when i was in vn it would be nice if all fords were all american i remember when all ford parts were called FOMOCO those were the days thanks for the site
1 year(s) ago via
William Great looking vehicle. The only thing don't go crazy with the front end. I have owned Jeep Cherokees in the past and what they have done with the 2014 Cherokee is awlful. I wish Ford Motor Company would come out with a new Bronco like the one in the 60s & 70s to compete with the Jeep Wrangler. Enough said.
1 year(s) ago via
Gary Holznagel Gary H. Great looking truck. Build it BUT, Bring back the F100 which would be somewhere between the old Ranger and the F150, with ecoboost and supercab/full cab choices.
1 year(s) ago via
Mike Build It, Just keep the middle class truckmaen in mind. It is beutiful.
1 year(s) ago via
JJ BUILD IT, BUILD IT, BUILD IT! Seriously, it's a nice update/refreshing of the current line up. BTW, I'm with CarlW., we all can not afford $50,000 trucks but would like and need a new one, a stripped down version with just AC would be great. Hmm, maybe bring back the F-100 name for this one?!?!?!
1 year(s) ago via
Tim N Yes, that truck would look great parked at my address. I live in Ford County, East Central Illinois.
1 year(s) ago via
Dan Marshall Please! make that truck the new F150,It's so cool.
1 year(s) ago via
JLay Amazingly beautiful truck no other truck would even be in its class. But with how high ford trucks have went these days. A reg decent f150 at our local dealers not base and not top of the line runs 30,000 or more that's a little much. It's kind of a family tradition to love Fords in my family, but the normal working man who really use these trucks for as everyday work horses on the Job could never afford this. I'd hate to even see the price tag even tho I'd still love them to be made
1 year(s) ago via
James R Looks great. But it needs power and fuel economy. James R
1 year(s) ago via
Terry S Yes you should build it, I would plan on hauling a fifth wheeled camper behind me in the near future, The Atlas would be the perfect addition to my tow package !!!!
1 year(s) ago via
Aaron Urke Build it and keep a V8 option available too! I love the look1
1 year(s) ago via
Cory B Absolutely!!! Best truck I have seen and will definitely be purchasing one. Please do it!
1 year(s) ago via
Craig M I love the truck but I'm more interested in a Ranger sized truck with 4x4 and the turbocharged V6 now available in the Explorer sport. The thought of fuel economy but with power when you need it sounds really good to me! Perfect for my business.
1 year(s) ago via
Ricky Build it they will come!,,,,,
1 year(s) ago via
Dakota So its a Hybrid between a F150 and superduty body style. Im not impressed. If this a a Tow/Haul truck why does it have a short bed? Are those 18 inch wheels? Why not go back to a 16 inch that looks just as nice and is cheaper to but tires on..........i could do this all day,,,,,
1 year(s) ago via
Brandon M Awesome Build It
1 year(s) ago via
Roy Brewer The new Atlas Concept type of pickup, build a 5.0 engine that can give the new buyer better gas milage, 25 + miles per gallon and you would be leaving the competition in the dust. Make available saddle tanks for long distance drivers. I have owned F150s before, add a more style to the truck, exterior and to the interior. Front and rear sensors safety item, build a truck so a handicapped person can get in and out of the driver's seat, make it a special order if need to, your engineers can build anything! Offer more colors. Provide discounts to military retires and veterans. Not everyone can afford a $50,000+ vehicle.
1 year(s) ago via
Kevin B Looks nice the grill in freezing ice conditions could be a problem. Fuel efficiency is a must. All Business looks for savings, fuel savings could help me profit much more but I need it in a F250 Super Duty for snow removal. Trailering features would be very helpful I pull one all summer long carrying lawn equipment.
1 year(s) ago via
Han R Absolutely you should build this truck and make the 3.2L powerstroke available. I will trade by Toyota for one. There you go, a conquest sale.
1 year(s) ago via
Merle Evans Definitely build this truck! We currently pull a 25 ft. Travel trailer with our 2012 F 150 Eco boost and it is a great truck, very good economy and a great all around vehicle. I think all the innovations for the Atlas sound like good ideas - the 110 volt outlets, loading ramps, tailgate step, etc. are all things that we would use.
1 year(s) ago via
Don Syler The truck is beautiful but it needs to clearly outperform the competition in terms of fuel economy and it needs to have the durability for those of us who still need a work truck with a full length bed. The whole truck market seems to have moved toward 4 door trucks with worthless cargo capacity and there is a need for trucks for hard working people as well. Also, Ford has neglected the mid-size market long enough and needs to produce a truck to compete with the Tacoma and the Dakota. You build one and I'll buy it!
1 year(s) ago via
dave Yes the F150 needs a complete redesign, saw this truck at the Chicago auto show. I would buy one, gas mileage has to improve, have a 07 king ranch - 13mgd if your are going downhill. Keep price no higher then 50k loaded so average folks can afford it. Let's not tease the public for the next 3-4 years, either build it or not, let people know and do not play games.
1 year(s) ago via
Van Yes build it !!! Also put a 2nd rear camera in the 3rd brake light for the 5th wheel users. I currently own 3 Super Dutiy's (all F-350, 2-2012s 1- 2005) We pull gooseneck cattle,horse and flatbed trailers. My last SD was a 2001 F-250 with 538,000 miles when I traded for my 2012, LOVE the new Diesel !!!!! The rear step is nice but the handle should be easily removed as you can't slide pallets over it.
1 year(s) ago via
Troy Norman Build it and they will drive it
1 year(s) ago via
william s Yes, this beautiful product should be produced. For myself, the stored ladder rack is perfect for my business. I also like that it has more interior storage compartments as my new F-150 has none except console. Better mileage would be great, love my eco boost but it needs more mpg. Atlas is a work of art!!
1 year(s) ago via
Marge C We have a F250 Super Duty diesel we use to haul our 30' trailer and our boat. By all means this sounds good but keep cost and mileage in mind. Thanks
1 year(s) ago via
Greg L yes. build atlas
1 year(s) ago via
Patrick M Please built the Atlas truck. But it has to be fuel effecient. A clean desiel would be a good start.
1 year(s) ago via
Gary H Absolutly! Build it! I agree don't give up on smaller trucks either. All auto parts stores, construction sales, exterminators, pizza delivery, seniors meals on wheels ect. are counting on you. Build the F-100 AS WELL AS THE ATLAS! !!!! Chevrolet and Dodge won't be able to give theirs away! You almost got them there now! Gary H.
1 year(s) ago via
David Nice design, retaining enough of the previous style to be acceptable to many. The new powered features sound wonderful though the thought of ever-increasing repair/replacement costs for fully-equipped vehicles dampens my ethusiasm. I suppose that these features are necessary to increase the gas milage of such a large vehicle. I don't know why the enormous chrome slabs of front grillework are so popular, I have bought mid-size trucks for years specifically to avoid the endless cleaning, and having an oversized grille really doesn't make me feel like I'm driving a tractor trailer as if that were a benefit. The active grille shutters are a good idea if they are constructed sturdy enough. The tail gate appears to be an innovative attractive design and the tail lights happily don't have the cheesy chromed edges of the last several years. Kudos on putting power outlets in the cargo box where they are needed. Ford has gotten much better with the wheel options.
1 year(s) ago via
David R super duty
1 year(s) ago via
Dan Looks pretty cool. I am/was a Sportrac fan myself and loved it. Sorry you discontinued it. Way to big for my needs but it sure looks sweet.
1 year(s) ago via
Roy R Ford must build the Atlas! It is a truly great looking vehicle and I can see it now pulling my car hauler down the pike! Where do I place my order?
1 year(s) ago via
Matthew Silvia I think you should build it it has many features I could use as long as you can keep it as the bar raiser for other companies to try and meet and a raptor package I'll be fine with this
1 year(s) ago via
Chuck Build it ASAP and I will buy one!!!!
1 year(s) ago via
Yes build me one....
1 year(s) ago via
Guy S Build it!! I would love to have one. It's an awesome looking truck and you'll stomp the others deeper into the ground.
1 year(s) ago via
Eden T Love it!
1 year(s) ago via
Michael M. I agree with " Carl W." an F-100 about the size of a Flex would be an ideal vehicle for a significant segment of the truck buying public. The old Ranger was just too narrow and confining. With your newer efficient engines providing power and economy the truck would be great.I drive a F-350 TD now but no longer need a vehicle that large or with so much capacity. An F-150 and it's competitors don't get good enough mileage to warrant a change. I would absolutely buy a comfortable,smaller, efficient pickup.
1 year(s) ago via
Expedition Owner Build it; and put an Expedition body on it!
1 year(s) ago via
shaun yes build it and i will buy it, but keep the f150 name, and have all packages availible lariat, king ranch, fx4, platinum etc..
1 year(s) ago via
ffhbun1 Hurry! I don't think we can wait until 2015! Fingers crossed for a newly designed 2014 F-150.
1 year(s) ago via
Mike Looks great. I waiting for it. Build it soon!
1 year(s) ago via
Daytona Jim I think you should consider a new Sport Trac. I love my '07 and would buy another if I could. Maybe with an Ecoboost!
1 year(s) ago via
Dan I am a 41 year old construction worker. I have owned and operated nothing but Ford trucks. I typically keep my Ford work trucks and personal trucks for 300,000 miles. I currently own a 2010 custom-made F150. I tow work trailers and equipment trailers from 3000 lbs to 10,000 lbs. I often use my maximum pay load of 3000 lbs to haul block, brick, stone, sand, and cement. I buy Ford trucks specifically with the idea of practical work in mind because they are the most reliable, tough, working truck for the money. I do not buy a truck to have space for my groceries. The Atlas looks amazing, and all those options sound great. For a guy like me, I would strip all those convenience options out of the truck to increase the workability (powertrain, wheelbase) of the truck. If you're going to produce the Atlas, don't make it a gimmick truck, and keep those $35,000 and up trucks to a minimum.
1 year(s) ago via
scott barnard i do'nt know you wasted to much time getting to it for me to see it!!!!!!!
1 year(s) ago via
Former Owner I don't disagree with this at all. However, I had a 2010 F-250 Ford Super Duty Power Stroke that I traded in because I promised myself years ago that I would never have a truck I could not work on myself. Unfortunately, when Ford built the newer trucks, you have to remove the cab to work on it. That pretty much eliminated me from working on the truck if I had to change anything major. Therefore, I bought a Dodge truck. This same F-250 truck also left me stranded during a cold winter storm in Northwest Colorado and Ford would not cover the expense, so I traded it off and will never own another Ford until all of this is corrected. Make it so we can work on our own trucks again and back your own trucks and I will buy another Ford. I had been a Ford owner for over 20 years prior to this.
1 year(s) ago via
Paul T You build it, I'll buy it. period.
1 year(s) ago via
Christine YEAH !!! Build it!! I have an F-150 Super Crew 4X4 that SUCKS for gas mileage, so that MUST be a top priority!!!!! I admit I do not drive very far daily but it still is NO WHERE NEAR what the sticker said it should get. I have taken it on a road trip where I did get up to 18 MPG, still not sticker talk !!! We are a Ford family. But seriously a truck nowadays has to be considered a family vehicle. Just look to the Southwestern part of this great country and most vehicles are trucks!!!! Texas, New Mexico, and places where there are still farms and ranches use trucks all day long. So build it, but build it RIGHT !!!
1 year(s) ago via
william s very nice. you can send me one.
1 year(s) ago via
Richard Minear Yes, but thef-100 would be nice. I have a 2011 Ranger and had 2 before that. I would love to see another small pickup.
1 year(s) ago via
Trace E Build It! I think it's a fantastic design. It's completely original, and a true ford icon of innovation. You should look into different power-trains like EcoBoost, CNG/LPG, BIODIESEL, and HYDROGEN fuel cells. I am a loyal Ford and Lincoln enthusiast, Ford is INNOVATION AT ITS BEST!!!
1 year(s) ago via
WSE Build it and it will sell! Everyone I've showed loved it>
1 year(s) ago via
bobby b build this truck with power in a gas engine not the crapy mod engine that i have in my 2000 F250 thats locked up with only 218,000 miles on it . an put a 6sp manual trans back in your line up ,i would look at buying a truck then
1 year(s) ago via
Jim Morhaleck Jim: Build the truck! Your new ideas are outstanding.
1 year(s) ago via
Forrest Utsman I currently own a '10 Sport Trac and was very disappointed to find out that product line was terminated. This would be a great replacement for me.....I love it...I would buy one if it was on the market.
1 year(s) ago via
mike s BUILD a new diesel Ranger - this looks like a big f150 with new chrome
1 year(s) ago via
Tom L Concept vehical over the years have looked really futuristic or just nuts. The Atlas just looks like a really nice modered truck that would steal the show if it was on the roads today. It just looks badass! I hope that when i trade in my 2011 F1-50, that I will drive out with a new Atlas F-150. BUILD IT!!!!
1 year(s) ago via
Nigel Add the V-6 4.5L powerstroke option. Don't add all of that fuel efficiency stuff, it just makes the truck more complicated than it needs to be. Besides it will just add another point of failure, for example lets say the radiator grate sticks closed and causes your engine to overheat and blow the head gaskets. Then you have an angry customer with a $10,000 bill to pay, who wants that? Also hydraulic steering for the 5.0L and 3.5L gas engines would be great. A straight 6 gas or diesel engine would be nice. The ramps for the truck bed are a great idea. I would buy a truck for work not for gas mileage.
1 year(s) ago via
Rob Best looking truck out there, def build...
1 year(s) ago via
Don Ellerbrock Build it! Chrisler promotes power in their advertisements and it seems to work. The looks alone will help sales.
1 year(s) ago via
Jerry Painter Jerry E Yes build it I have a few 150 but love my ranger . Build a replacement soon or you will lose a lot of sales. Great trucks Great company
1 year(s) ago via
Hattie W My husband Ronnie who is deceased (9/15/12) was a Ford man thru and thru, so am I. That's all we own. Ford is the best. I think that the new Atlas should be built (it's gorgeous), and I hope that you will also build the new F-100 as a replacement for the Ranger.
1 year(s) ago via
david dees I tow a two horse trailer (with horses) and a 12' gooseneck stock trailer. I own a 2011 Ford F-150 Super Crew with ecoboost. I bought the truck for the mileage, the towing capacity and the interior space. I looked at Tacoma's, but they cost more for less room, less EPA mileage, and less towing capacity. I ruled out a Sport Trac for the same reasons. I don't need a large full-size pick up. A nice midsize, crew cab with 2 1/2 ton towing capacity, and great fuel mileage would fit me great. More maneuverable in the woods than my full size. My ideal truck would be a Ranger based off the Sport Trac (as far as size) with eco-boost engine capable of towing 5000 #'s , with mileage in mid twenty's at minimum (highway).
1 year(s) ago via
bentley christ Bentley, yes build it! but give a option of a 8ft bed & heavyduty leather seating & rubber floor covering for easy cleaning. now if you can combine fuel economy with a high output diesel you would have the perfect truck with looks, function, power, and economy witch would put your truck above all others in its class.
1 year(s) ago via
Gary B Bring back the Ranger with a crew cab and towing capability of at least 6500 lbs.
1 year(s) ago via
Kent Build it, but please no more $50,000 vehicles. I agree with the F100 to replace the Ranger. I have a 2003 Ranger and love it. I would love to see a F100 built to the Atlas look.
1 year(s) ago via
louis h BUILD IT!!!!!!!!!!!!!! However, do not forget about the V-8. BUILD IT FORD TOUGH.
1 year(s) ago via
Chuck Ray Very nice. Love the headlights and the tailgate area. That huge grill work needs to be toned down some. Other than that looks great.
1 year(s) ago via
Timmy S i love the Atlas.. this needs to be built... ilove my f150 but i would drive the heck out of the Atlas
1 year(s) ago via
Brian Build it! I love the design and can't wait to see it in the showrooms.
1 year(s) ago via
Gary E Build this vehicle. From what I seen and read about the Atlas, I'm very interested in this truck. I'll be in the market to replace my current 2001 F150 which has 165K miles on it and depending upon the power and fuel economy of the Atlas, it will be the top contender especially if offered in a King Ranch edition. I may go down to the Houston Livestock Show & Rodeo just to get a first hand look at this truck.......
1 year(s) ago via
Alan Andrews I too have a F-150 ecoboost with the max trailer tow package. Would like to see air bag assist on the atlas. Fuel economy is important I get 21 in the warmer months and 15 in the colder so if you can improve on that it would be great. Also can you go back to the plastic flooring I hate cleaning the carpet in the sloppy months. Keep up the good work by the time you build this I will be ready for the atlas. Will never buy a foriegn truck USA all the way.
1 year(s) ago via
John D I hope the Atlas lives up to its mileage claims - my 2013 F 150 Ecoboost gets 16 mph highway and does not. John D
1 year(s) ago via
Ed WTF? You wasted two minutes of my life showing me guys welding and grinding and then you lowered a truck from the ceiling? The welding was more interesting!
1 year(s) ago via
Richard Miller YES, build it!!!! It IS the ONLY truck more rugged looking tha the Raptor. It looks awesome! Also build the Bronco concept from a few years back, FORD FAN FOR LIFE
1 year(s) ago via
Dave Johnson I have seen pictures and a video but cant tell you what I think of it without driving it. I own and tow with a '07 F350 6.0L and a '97 F350 7.3L both with standard transmissions and will not buy a new pickup without a standard transmission. But bring it to Fairbanks AK and I will test it.
1 year(s) ago via
Greg V Absoluty build it. Also bring back the Ranger. I am a small truck guy! I have had 4 of them. They've been great! Also bring back a small, rugged SUV along the lines of the original Bronco
1 year(s) ago via
roger the ford sports trac was one of your best looking truck you ever done
1 year(s) ago via
Mac Should i upgrade my 2011 Platinum Ecoboost 4x4.... or just add the Atlas to my collection.... hummm tough call...
1 year(s) ago via
Kevin R The truck looks great! I think you should build it as long as it can be priced for the working man and it gets great mpg. A diesel version would definitely be a plus.
1 year(s) ago via
John G I have Lincoln and Ford Fusion Hybrids. I definetly would be in the market for a fuel efficent truck. John Garthe
1 year(s) ago via
Common Man Yes build it. But a V8 must be available.
1 year(s) ago via
Sean C Build it!
1 year(s) ago via
Steven D Only if they build it with the 3.2 l diesel
1 year(s) ago via
Robert H Yes build it! We need performance and mileage as well. Perfect application for an eight cylinder Eco Boost engine.
1 year(s) ago via
Chris C Don’t care about the Atlas. What I would like to see is a 7/8 full / full sized truck available in different configurations (8 ft/ 6 ft bed, reg. / extended cab) built at almost car height. Remember the old (70’s) Toyota one tons? (No, you are probably too young.) Small dual wheels on the rear, thou I always hated the “Japanese” seating position. I think there is a market for a truck that does not require a step ladder to get anything out of the bed or into the cab. Just think what that would do for you highway fuel economy, no need to push all that air around. I know it is not popular right now, but 13, 14, 15 in. wheels still work. What the hell you might even make it front wheel drive. You could use your new van platform. Let the guys who are compensating for short falls in outer areas, ride around eight feet in the air, and build a more fuel efficient work truck that you can use.
1 year(s) ago via
Joe K Build it, but do not sell in for a million dollars though(not real price) the middle man should be able to buy a brand new truck and not have to work 5 jobs to be able to pay for it. It looks great saw it at the Chicago Auto Show, Build IT!!!
1 year(s) ago via
Edward M The truck looks great! Front sensing would be nice, when trying to park near an object or a small vehicle. Tail gate assist when lowering the tailgate. Lane watch system, when the right turn signal is activated, a camera automatically displays the area to the right of the truck on the dash`s screen. this would aid when merging into the right lane of traffic. fuel economy is important. I currently tow a enclosed bike trailer and a 34 ft. camper.
1 year(s) ago via
K Phillips Sounds like a winner. Assume this will be about F-150 size. Ramps would be a+ for hauling my motorcycle.
1 year(s) ago via
Jeff Seideman Jeff S You bet build it, this is what I have been waiting for. I love all the bells and whistles on the current Platinum, which is only missing a Diesel option (or twin turbo V-8), heated steering wheel and a tan/beige leather interior. The current Platinum, in my opinion, has a formal European dark dingy interior and that is the reason I haven't bought one. To get the interior colors I want means I have to give up some of the bells and whistles. I refuse to buy any vehicle without high intensity discharge head lights and rain sensing wipers. For me, the Atlas concept is 97% perfect. Give it a few more refinements and drive it out of the ballpark.
1 year(s) ago via
James M oh yea build it
1 year(s) ago via
National A Outstanding! Build it! I work as a Insurnace Adjuster. We go into areas that are devastated buy, tornados, Hurricanes, floods, etc. I just worked Hurricane Sandy back east. So I need great fuel economy and the ability to pull a trailer as we are sometimes without any services for weeks on end and need to self sufficient. So have the ability to go days without filling up is necessary. Good power to get through very devastated areas. My current 2004 MT Truck of the Year at the time was great. But, I know now that I need a couple of other features to really help me in my line of work. One option I would like to see is a larger fuel tank. Thanks for listening. A big Northwest fan!
1 year(s) ago via
Ray J FORD, stay on the cutting edge, don't ever give your competition any chance of bettering your products. If it runs as good as it looks it should easily last half a million miles
1 year(s) ago via
Rita W Build it, we need the new innovation trucks out on the road for hauling, and tough trucks to get us where we really want to go, the great outdoors has lots of options for us to explore, and why not explore it in style and toughness!!
1 year(s) ago via
Thomas B It's a nice looking truck but I think you should go back and build a smaller truck like the Ranger and have a good small strong engine. Maybe a small Atlas Concept Would'nt that look SHARP
1 year(s) ago via
Don Hohne Don't forget the Smaller truck market. We need a Retiree's truck with good gas milage with same great Ford(Atlas) features. Maybe call it the Atlas "R" Series.
1 year(s) ago via
ed g I'll be in the market for a truck in two years. Go with the Atlas but make it a mid-size, similar to Tacoma.
1 year(s) ago via
HBO Small, clean diesels! Dodge is putting a diesel in their 1500 and I bet lots of people will buy it. Nothing better for towing than a diesel. Have a ecoboost Flex and love it, but I think I'd rather a diesel in my truck. The Atlas doesn't look like there's much new about it to me?
1 year(s) ago via
AJ King Absolutely build the Atlas! They exterior and interior styling is perfect. The features are amazing. It's just what the market needs right now, particularly in the South.
1 year(s) ago via
Jim What is the hold up on hybrids. Lithium-ion batteries. Perhaps hybrid plug-ins for the F150. Also would like Lariet trim options for regular cab long bed F150's.
1 year(s) ago via
ken cilione Please build the Ranger pickup so that I can keep buying American. My Ranger was a great mid size truck. Used it to tow my 1929 Model A Ford to shows.
1 year(s) ago via
Nelson I have a Lincoln Mark LT. I do everything with this truck.If the new future Ford is going to be better then the LT.because Ford is going to take the best from the Lt and place that in the bottom of their list.Anything from there on is going to the very cream of the crops in trucks.
1 year(s) ago via
Bill Webb If you build it, they will buy!
1 year(s) ago via
J Bannerman Awesome truck. Love my 2012 Platinum...but this one turned my head. Build it.
1 year(s) ago via
Alvino Cooper Build it, they will come...................buy it.
1 year(s) ago via
Jay That is an awesome lookng truck. I was thinking about purchasing my new f150 soon but if that is coming out I will wait.
1 year(s) ago via
Ralph Wheeler Yes, build it. I now have a 95 F250 Diesel that I tow a 34 FT Teton 5th wheel trailer with, I love the truck. One thing I would like to see is for Ford to use the Allison Transmission. I've replaced 2 trans so far I think that is the Heavy Duty Trucks week point.
1 year(s) ago via
Mitch Allen The Auto Stop/Start option is just going to wear out starters. The wheel well flaps seem like a lot to ask in a mud & snow environment. Hopefully the bells & whistles will be stand alone options instead of lumped into packages. If so i think you should build it.
1 year(s) ago via
C Mickey Build this concept as is do not change a thing. In the past ford had a great concept for the thunderbird but by the time it came to production you changed it completely and the public didnt buy it . A ford blue guy
1 year(s) ago via
Mike G I agree with Carl W. Build the Atlas but PLEASE build the F100 Ranger replacement! I love my 2011 Ranger but someday...
1 year(s) ago via
Fiddlestix Unleash that beast.
1 year(s) ago via
Robert Enders Jr Love the look. Currently have an 05 F150, but looking to move up to something to better handle my camper (Super Duty?)...or even a 5th wheel instead. Design the factory 5th wheel hitch (removeable) so I can still use the bed to haul when not towing the camper (flat floor). Make it a factory option. Certainly need to consider fuel mileage while pulling the camper. Bob E
1 year(s) ago via
Robert M Please, Please, bring the Atlas concept truck to market as is. I have never purchased an F150 though I have owned 8 Explorers. I have been hesitant in the past because of the difficulty of driving and backing up with a trailer attached thus I stuck with the explorer. The Ford Atlas has eliminated some of my concerns and I am ready to buy this type of truck. Hurry up Ford, my 2007 explorer is ready to be traded and I want this truck.
1 year(s) ago via
john looks great. Build it. Offer a diesel. And a choice of 6 or 8 foot beds.
1 year(s) ago via
Tom Pappas Looks like a wild, full size, Hot Wheels...might as well build it for the truck folks. We don't need a full size pickup, but would consider the Atlas if we decided a truck was needed. Our family have yet to find a decent replacement for the AEROSTAR...we own five, and are looking for a nice Eddie Bauer optioned A-STAR to rebadge it as a Lincoln...the van Ford should have built.
1 year(s) ago via
tony build it put a diesel in it and keep it in the price range for the average working man can afford it.
1 year(s) ago via
Phillip Yowell I like the concept and the look. But if it is going to be another $50,000 dollar truck, we have enough of those. We need truck that is built like this closer to the $25,000. Look around yourselves. I love Ford trucks, but people cant afford these kind of vehicles anymore. Really show up the others and build it and make it afFORDable.
1 year(s) ago via
Ken K How about an extended cab Ranger type pickup with the Eco boost or 5.0 in it?
1 year(s) ago via
Terry W Terry W. Build it, Lets stay the best.
1 year(s) ago via
JohnH YES! This truck looks awesome, but please, let's take not spend more time on shutting off our running engines at the stop signs, and focus on a European style diesel engine for those of us that need it to get 25mpg+
1 year(s) ago via
James F This truck needs to have an electric/hybrid version. VIA is going to be building electric hybrid trucks in 2013 and I would love to see Ford blow them out of the water. The electric/hybrid technology beefed up for a truck would be amazing. Then go after a working mans credit from the government. I want Ford to capture the upcoming hybrid truck segment. I promise to buy one of those bad boys if they are available.
1 year(s) ago via
Daryl P The Atlas looks absolutely fantastic, I've been a ford guy since the age of 3yrs old and I plan on having the future generations of my family be a ford family. So I say build it, build it with pride and perfection just build it.
1 year(s) ago via
Leann That is a good looking truck! If you build it.....they will buy it!!
1 year(s) ago via
kenny warren Love it! Would like to see it built with all those neat ideas; but like someone else already said, you need to manage the price level. Even though truck sales have always been great, they are now getting beyond the range of many hardworking people who have been loyal owners many years. Would love to see it with an affordable diesel engine.
1 year(s) ago via
John Build it! it will make Ford stand out from the crowd even more! Great idea!
1 year(s) ago via
Randy Build it! I agree with Carl W. Build a replacement for the Ranger. I have had three since 1998. A hybrid would be even better!
1 year(s) ago via
drumjo7182 Great looking truck. Build it.
1 year(s) ago via
SteveL I have been awaiting the bolder front end that the 150 needed. The look is right and impressive. Fuel mileage is definitely important but it is a part of the overall package of power, towing, comfort, style and usability. The diesel engine package option suggested is a good one as well. I would also suggest incorporating a running board to assist entry and exit. Thank you to the design folks...a definite winner!
1 year(s) ago via
Mark H Build it! Awesome looking truck! But please reconsider introducing a mid size truck to compete with the Toyota and Nissan small trucks. We need a low price option to start our sons and daughters to use and experience the quality of Ford and the vesatility that a truck brings to the driver. I want to buy vehicles built in the USA, by an American company. There is a market to tap!
1 year(s) ago via
Mike ABSOLUTELY!!! Build build build! This is an amazing looking truck. I haul Motorcycles, and vehicles of all types. I would love to have some in floor storage for kids toys and my tools so they are not left out in the bed. Love the hidden cargo ramps and LED's in the bed. Love the wheel covers and grill shutter. Please continue to work on aerodynamics for fuel savings including while towing. Maybe an add on rubber bedside extension from bed to enclosed trailer
1 year(s) ago via
Clarence S Definitely build the Atlas- a great advancement in the F-150. Also would introduce a smaller truck like the Ranger that has a similar look to it. Both will sell and dominate.
1 year(s) ago via
GARY B Yes, build it! But , Ford needs a truck to compete with the Tacoma!
1 year(s) ago via
Build it but price it for the working man since its the working man that has made Ford trucks the best sellers they are today. FORD TRUCKS DEPENDABLE AND LONG LASTING.
1 year(s) ago via
john mcgovern build this truck, i have 5 blue ovals in my yard and love them.
1 year(s) ago via
Jay Build it, because without the H2, what are bald short guys to do? Give us a capable compact pickup! Is Mitsubishi gonna beat you with a diesel plug-in hybrid that can export AC power?
1 year(s) ago via
Harry M If the Atlas makes it to the buying public with the features listed above then by all means, don't hesitate, build this baby!!!!
1 year(s) ago via
Bob Fulkerson Bob Fulkerson I currently drive a 2012 HD Version of the 150 and love it. Build the new truck with emphasis on fuel economy and maybe lower it a little so it's easier to get in and out of. Keep the great ride capabilities, it rides just like a car or even better!
1 year(s) ago via
Dean Allen I like the new Atlas, not because of its looks or innovation, but because Ford is staying ahead of its competition. General Motors is still the largest auto maker in the world. Toyota currently is number two. The problem with Toyota is Toyota has built its reputation on “no truth” in marketing. Here is one example: When 100 hundred people surveyed are asked; what is the most “reliable” car in America, 80% answer Toyota. If the word “reliable” is replaced with “dependable” in the question, 60% answer Ford, Chevy and then Chrysler follows. Toyota is forth with only 10%. Toyota also claims that 80% of all Toyotas sold in the last 20 years are still on the road today. This is statistically impossible. If you want the truth, go to any major intersection in America and count the cars still on the road from the 80’s and 90’s, you will be hard pressed to find a single foreign car. Don’t believe the crap the foreign car manufactures are spewing, look for yourself. And when Toyota was having all the problems of speeding up when applying the brakes, their slogan was “Moving you forward”. They just didn’t get it. The problem was not moving you forward, the problem was stopping. If that had been an American car manufacturer, they would have been crucified in the press. The problem is Ford, and then Chevy, then Chrysler has better built cars with better MPG. But other “out of country” manufactures are not required to play with the same rules required by those that have their origins in America. They do not have to meet the same standards of truth in advertising. Enough of that. So Ford has the edge in trucks, Ford needs to provide more videos testing the Five large truck manufactures side by side, to show what a piece of crap Toyotas and Nissans really are. As far as where Ford should take their trucks; categorize the trucks for the user. Ranger is for the Eco conscience that occasionally needs to haul light materials. F-100 is the step up F-150 is the all-round, best of all worlds. This should offer degrees of MPG to degrees of Tow ability, to degrees of off road performance. F-250 leans more to the heavy duty and off road. F-350 is getting into the heavy duty, tow ability. F-450 is the best hauler with the highest MPG. Lay out the trucks, and educate the public so that they can get the exact truck to fit their needs. Through in a Raptor for the F-150 and F-250 off-road extremist, and a Lightning for the F-100 and F-150 speed demons. With this line up and public education through commercial advertisements, social media and show room demonstrations, Ford should continue to rule the truck market for years to come. P.S. Now that Ford has the Eco-Boast technology, bring back the excursion. Does Ford not see the demand for this vehicle? Just look at the resale value of Excursions with over 250K miles. Everybody wants these large SUV’s. And give one to Lincoln; call it the “Township”, let the public know you know it is big and you are doing it because America demands it.
1 year(s) ago via
james cizmar build it but lower it my wife is short and getting in these 4x4 type trucks is a pain , also build it in xlt trim as bsae I cant aford a 50 thousand doller truck,how about a ranger baby brother.
1 year(s) ago via
David A Love this truck! Build it and we will come!! After seeing all the problems experienced by my neighbors with their Rams and GM trucks, thank goodness for Ford!
1 year(s) ago via
Larry Bradshaw Please build a Ranger replacement. There are millions of suburbanites who would like to buy a Ford truck somewhat similar to the Honda Ridgeline. It needs to be bigger than the Ranger, perhaps about the size of the Dodge Dakota. You could use the Flex chassis.
1 year(s) ago via
ROBERT ZEBELL Keep in mind that there are two general groups that buy the F150's: those that use 'em for work; and those that use 'em for commutes/pleasure. Work use requires a tough, rugged, and powerful truck. Commute/pleasure users need quiet, fast, comfortable trucks that have power for towing. Many requirements of the two groups are common, but not all are. So Ford needs two vehicle types to satisfy the two user groups. Diesel and LPG (not big CNG big tank jobs) engine types may help enhance MPG levels...
1 year(s) ago via
Brian Halona build it, I own a 95 f150 4x4 flareside extended cab with a 5.8L and I love the bodystyle, I drive 40% highway and 60% dirt roads that aren't maintained, I am hauling hay, grain, propane tanks, corded wood and the family with me. The Atlas would be a great edition to the family consisting of a 1963 F100, 1989 F350 CC dually, 2002 Ranger Edge, 2008 Ford Edge, 2004 F150 Crew Cab, 1986 Mercury Topaz awd
1 year(s) ago via
Tim T You have the competition on the ropes,don't let up now! Build it,and how about the 5.0 litre Eco-Boost,you have it in the Cobra -Jet Mustang?A truck version of that engine would be sweet.The Atlas looks like a truck should,not these wana-be's from GM and Toyota!
1 year(s) ago via
Mike Build it. Keep it affordable. Atlas should not mean "even more expensive than Platinum".
1 year(s) ago via
Thomas I just bought 2012 F-150 crew with 5.0 which is awesome by the way but if you build this I might have to trade that in on the Atlas. Please build it!
1 year(s) ago via
Mark P This look has " Built Ford Tough " written all over it! The only suggestion I could make is, offer an optional back-up camera system with it. Some of us have family members, who aren't well versed in the art of backing up to hook-up. I just want to add that I'm happy to see AMERICAN style and design making a come back. Grew so tired of the smooth line, cookie cutter, all look the same body styles! This "statement of style" Ford has created, will put an end to that!!
1 year(s) ago via
KFed i love everything about the truck. I feel like I need to learn more as epa is very important these days. I am with Carl however, I have had my Ford Edge Ranger Pick up since 2003, bought it brand new. It has 116,000 miles and still runs like an absolute champ. I have been planning on trading it up for a new F150 2012 or 13 that has the Ecoboost and better gas mileage but have been holding off, hopefully waiting for a F100. I too, have a hard time affording a 50,000 truck......with the Ranger or perhaps the return of the F100, you can get alot of truck for 30,000.00, don't cha know:)
1 year(s) ago via
Blue yes build it and fit with a 3.5 Diesel like European trucks have. My F-250 Diesel is great for towing but the truck lacks comfort when not towing. F-150 Diesel has long been needed!
1 year(s) ago via
Jan A Really need to come up with a Diesel option -- then yes absolutely!
1 year(s) ago via
Luigi yes, and when are they going to show us the new expedition for 2014???
1 year(s) ago via
Charlie Forget the Ecoboost! Clean diesel and CNG are better options! Love the concept without Ecoboost.
1 year(s) ago via
Matthew B Cool Truck! But Ford needs to lead the industry once again in Pricing as Henry Ford did back in the beginning! Bring prices down so that the common man/woman can afford the vehicles and you will sell millions of units! Make profits on volume! What a concept! Please bring back the Ranger to the US. I have reviewed the Ranger sold in Australia, and what a great truck, and its available with a diesel... WOW!, Very Cool! Bring it to the States with similar options and looks and you will sell big #'s! Love the Ford Company and product line!
1 year(s) ago via
AL H Buld it wow sharp looking truck I was getting worried with previous body styles and almost lost interest in ford my favorite manufacturing co. But mega points + with this stunning design
1 year(s) ago via
The Duke The need for a good work truck under 30,ooo would be better then an over priced luxury toy
1 year(s) ago via
Anthony P Ford should build this with as many of the features as practical and also include a MANUAL transmission option!
1 year(s) ago via
Jim JIM OMG ! OMG! OMG ! Even if you just build one, please drop it off at my house to drive around for a few days. The tie- down points is a good thing. Your engineers are thinking. I lost both my fords due to being unemployed, but some day I will have this truck !!!
1 year(s) ago via
James U It has some great tech. As a person who owns a couple of trucks, I would like to see better fuel economy out of them. A big plus for me would be easy access in and out of the cargo area. Most new trucks are difficult to get stuff in and out of the bed as the trucks are taller know and bed sides have been risen to increase cargo space. Has anyone ever considered having the sides of the bed lower like the tail gate. That would make loading and unloading so much easier. Either way this would make a great truck for the Ford lineup.
1 year(s) ago via
Jim Farley Atlas is the next step in the evolution of Ford trucks! You can't build enough of them!
1 year(s) ago via
jSmith Looks great! I tow a camp trailer, boat and would really like the built in ramps. Build it.
1 year(s) ago via
Angie Malek YESSSSSS, please build it. And they will come.
1 year(s) ago via
SAILORMAN build it
1 year(s) ago via
John C Yes most definitely build the Atlas and price it where the working man can afford it! And not with some watered down engine either!
1 year(s) ago via
zppkT.Brooks Yes, build it.. Right now I'm driving my third F150 and my total miles is now over 600K. I have a 09 crew 4X4 with 5.4L which I pull a 29 foot 5th wheel that hits the scales around 10500lbs. It just made the Detroit to Florida trip last month and will return to northern Michigan in April. I'd like to stay with a gas engine because I only haul heavy loads two or three times a year, the rest of the time I'd prefer the economics of gas vs. diesel.
1 year(s) ago via
Debra Cooper Build it,the new features sound awesome coming from a ford truck owner.
1 year(s) ago via
Mitchell B Build it. It looks great. I am currently using my 2012 Raptor to pull my boat and tractor. I would definitely buy one to go along with the Raptor.
1 year(s) ago via
Aaron I'd rather see a new BRONCO!!!
1 year(s) ago via
Ronald W Why don't you show the new 2013 European Ford Ranger and see how many people want one of those. I know I do.
1 year(s) ago via
Ray I occasionally tow a 24' enclosed car trailer with my '06 Amarillo. I get 10% better gas mileage when I use my soft Tonneau cover.
1 year(s) ago via
Mark If Atlas is built, I will place an order immediately Mark B
1 year(s) ago via
L.D. The basic F150 cab and profile has been very nice, BUT the "in your face" front and back styling? NO!!! UGLY!!! Need to soften the lines like the 2007/ 2008. I've had a 2007 and 2011 and love them except for the 2011 grill, but it was not so "in your face" look. Get past the tough Tonka Toy look. You build an excellant truck and I'm a loyal Ford guy, but I would not buy a truck like this.
1 year(s) ago via
Jim H BUILD IT, but not without a diesel option. I can't understand why Ford & others have said for years they didn't think the market was there for a 1/2 ton diesel, that they didn't think the customer would pay the extra fee for the diesel option.....that's flat WRONG. I've been driving F-250's for 12 years, I don't need a 3/4 ton truck, but I do need the diesel performance & there are MANY others like me that would buy a diesel half ton if it was available. Also, PLEASE make the door handles on these trucks more secure, I live in South Texas, the truck theft capital and thieves can get into my 2012 Super Duty through the door handles with a small screwdriver faster than I can open it with the key, PLEASE change this design and keep theft prevention in mind on future models....BUILD the ATLAS.
1 year(s) ago via
chad The Atlas needs to replace the Lariat and Platinum and be the same price as the F150 versions of those trucks.
1 year(s) ago via
PATRICK Should Ford build the Atlas concept?.......ABSOLUTELY!!!!
1 year(s) ago via
Forgvn77 Build it! I think the Atlas would sell very well on looks alone, but we all know that's not what makes an F-150. Focusing on tow and haul capacity improvements is a smart bet that will pay off handsomely for you. Make sure it's cost competitive as well! We want all this coolness you have to offer, but in this economy value is incredibly important as well! Put it all together in one package along with a 100,000 mile power train warranty and you WILL dominate like you never knew possible!
1 year(s) ago via
Wayne J. H Wayne J H , Yes you need to build the TRUCK. Very BOLD and Clean.Go for it!
1 year(s) ago via
Joe T. This would be a great F 100! This would also be a good time to bring back the old Ford Truck badge, the one with the lightening bolt through the gear...
1 year(s) ago via
Lonie Lougheed The best never rest, this truck looks great and looks FORD, build it!
1 year(s) ago via
Bob You don't provide any information for a comment. But a good start would be to re-establish the capability of the 2008-2010 F450.
1 year(s) ago via
Michael reeves I have a 2011 f150 which I love but I have never liked the front end- this is what the f150 should have looked like from the beginning. Build it for a reasonable price and I will trade in and buy
1 year(s) ago via
Steven I have been a loyal Ford Truck owner for at least 40 years, my truck now is a KING RANCH F-150 2005 and I love it. Ford can build the Atlas truck and put a f-150/350 badge on it... BUT DON'T MESS WITH THE BEST. Why change a very good thing?? If it's not Broke.....
1 year(s) ago via
Jim E Great looking truck but of NO USE to the Working Industry. The industry is Lacking Basic Work Trucks. Lincoln Town Cars are Not Needed on the job with cloth or leather interiors. We open doors & hose em out. An F150 Custom is needed & wanted (still running an 88, 300cid & 5spd with 415K HARD Miles with Only BAsic Maint.)(8 months ago replaced the "Original" rear in tank fuel pump). F150 Custom, EcoBoost fine, a 5.0 is OK, a HARD Working 300cid 6 would be Awesome and finally a 4cyl Turbo Diesel for Mileage and Power. Isuzu's been using them in Big Box trucks that get Great Mileage for the application and are Plenty Powerful!! Fuel Mileage, why can't ANY of the truck manufacturers get Any kinda Decent Advertised Mileage?? My mentioned 88 F150 gets up to 18mpg (New was 21+) from a truck NOT designed to run on these Crappy Alcohol mixed fuels!!! 25 Years and Better Technology, yet Mileage has Increased by Just a Couple!!! My 99 F250 7.3 Diesel, with 300k, gets up to 25mpg and Newer Diesels, I've inquired about, some Can't get over 15!! As mentioned the Ranger is a Great Go-4 truck. Also that "BIG" van is Useless for Most. We Really don't want Raptors or King Ranch's to Plow Snow, Load 2 skids of cinder blocks on or haul a Ton of Asphalt. The I Beam & Straight Axles Are Strong(!!!!) apposed to the Current Cheesey Car Suspensions that NEVER Worked in the GM's and Dodge's I've owned. Plus some workers Really do NOT Appreciate these "FANCY" Trucks. I Would Definitely have an Interest if I had a Use For It. Thanks.
1 year(s) ago via
Duane A Duane A.-Build it with a diesel! No one else is doing that, Ford! I see hints of a last gen f-250 headlamp treatment. Always did like that. Grill shutters good- wheel shutters bad. All the other stuff i can take or leave. Start/stop would be a good idea, as yes, the ecoboost mileage gets killed on stop/starting.
1 year(s) ago via
Robert Stone Why not provide a tilit front end and a 6 speed manual transmission, then you would have a stand out .
1 year(s) ago via
John C My 1999 F-150 needs to be replaced, get going and build it! But my son would like the F-100 small truck as well. I agree with Carl W, get to work and build both! Not sure the cost for the adjustible air flow devices (except grill) is worth it but the ramps, tailgate, hitch assist would all be on my list. Ready this Fall? PS: Next time you have a video clip like the above, cut all the glitz and show the truck, that's what we want to see.
1 year(s) ago via
Michael E Best looking truck I've seen. Ford should definitely build it.
1 year(s) ago via
Bill Butler It sure looks good,and all that I have read about it also looks good,But like a few other of my Ford owner friends have said PLEASE bring back the F-100 as a replacement for the Ranger. I have owned many of them since first being produced and truthfully I found they were all the truck I ewquired. Please bring it back ,for my next truck to replace my '10 Ranger I would hate to have to go to a Nissan or Toyota. Thank You
1 year(s) ago via
Tim E Build it! Make it tough. The current superduty is dated and needs a full makeover. A tough independent front suspension, fully boxed frame, higher horsepower engines, with decent economy (V8 ecoboost?), and more efficient drivelines to maximize engine power.
1 year(s) ago via
Tim This is a great looking truck that NEEDS to be built! While I love the F-150 and the F-Series as much as anyone else, a new, different truck is what Ford needs. It is edgy without turning away "traditional" truck people. I would buy one of these in a second. I don't have a lot of toys to haul around on the weekend, but I would have no problem using this truck as my daily work truck. I drive a lot for my job (4000+ miles a month) and this truck could help reduce my fuel usage.
1 year(s) ago via
Walter M Build it
1 year(s) ago via
Robert Koski Looks like a good concept! Consider also a smaller super mileage pickup. And alos consider relocating the panic button on the key fob. I am left handed and always hit the button when using my 2011 Ford superduty.
1 year(s) ago via
Robert Koski Looks like a good concept! Consider also a smaller super mileage pickup. And alos consider relocating the panic button on the key fob. I am left handed and always hit the button when using my 2011 Ford superduty.
1 year(s) ago via
Donald G Build it. I not only drive a Ford but an a stock holder build it.
1 year(s) ago via
RJ Will RJ Will: I agree with Carl W. I would buy the Euro Ranger with EcoBoost 4 even if it cost the same as an F-150. I have the extended cab Ranger now and find it the ideal size for my work and home use. Give me a truck with around 30 MPG and right size and I'm all in. Don't make it bigger, its perfect as is. My wife doesn't like the big trucks, but enjoys driving the Ranger. Just give me the flashy new styling and all the new tech goodies. And yes go ahead and build the Atlas. You gotta keep up with the competition. It looks great, but too big for my needs.
1 year(s) ago via
Jarvis Johnson Yes definitely 110% They should build it, what is the sense of building a concept truck that is popular like the tonka truck and then forgetting about it?
1 year(s) ago via
Jim Having owned multiple Ford pickups, but not currently in the truck market, I m having trouble with you question to build it or not! I looks to me that you already build it. I know that it is full of great changes below the surface, but to me it looks like the current F-150. I thought that change sells, so maybe the sheet metal should match that theme also?
1 year(s) ago via
Excursion Owner Build this truck and one to replace the ranger and price it closer to 20,000 so real people can afford to buy it. I have and haul horses so a nice truck to haul feed and the trailer is a MUST HAVE. would be nice if the truck had some way to allow one person to line up and hitch a bumper pull trailer, something with a camera by the hitch that shows the hitch and the trailer while backing up to it, or a winch under the bed to pull the trailer to the truck and lines it up would be awesome. Mileage is very important especially when towing, more miles per gallon the better. and the highest weight tow rating in its class would also be nice to see, think factory air bag helper springs in the back.
1 year(s) ago via
Cornelius Build it!
1 year(s) ago via
Dave Nadeau Well after two rangers that I have owned it would be nice to bring it back with the Eco-boost 4. I would hate to have to buy a Toyota after so many great Fords.
1 year(s) ago via
VinR I think Ford should build the Atlas. The truck market is so competitive and with this truck Ford could lead the way. I remember when dodge came out with their new design. They lead the way that trucks were looked at. Now Ford has the same chance. I also agree that Ford should not neglect the small truck division.
1 year(s) ago via
Michael C BUILD IT! And don't change a thing on the exterior - too many times we've seen concepts (which everyone gets super-excited about) turn into watered-down, ho-hum production vehicles with no edge - which results in dissapointment, frustration and many lost sales.
1 year(s) ago via
James P The concept vehicle seems a perfect evolutionary move for the F-150. Gas mileage will continue to be an issue for consumers and increasing it is also mandated by the US government. As the average mpg goes up over the coming years, the oil companies will continue to raise prices so they are able to sustain their incredible profits, so, unfortunately, the respectible mpg of vehicles today will be economically prohibitive in the very near future. Use of lightweight composite materials will be mandatory to increase mileage, so carbon fiber or newer less costly substitutes will need to be incporporated into the build. At the prices these trucks command, durability is going to be even more important than it is now - and it is very important now. Also, please maintain as much user servicability as possible to reduce the overall operating and maintenance cost of these significant family investments.
1 year(s) ago via
JField Yes build it, but also make it for work. Line the rear fenders so i dont have to replace the rear bumper after two years because of gravel roads(yes they are still out there).
1 year(s) ago via
mike Great concept, but how about ANY truck that the average guy/gal can work on . Points, carburater , no electronics, something that doesn't require a college degree just to open the hood . SIMPLE ! Most techs are just part changers these days . I enjoyed setting lifters by ear, points by matchbook, rebuilding a carb . Oh well, just a dream . It will never happen .
1 year(s) ago via
Eugene D Very nice truck,but we have ther F-150 which is a great truck. Please consider building a mid-size truck to replace the Ranger just a little bigger with good fuel economy and as always the Ford quality.
1 year(s) ago via
Bissells It would be a huge mistake to not produce this truck. It has really created excitement beyond the loyalists. Hopefully it will hit the market for 2014 & will be affordable for all :)
1 year(s) ago via
Sparky Build the F100 to replace the Ranger and offer both a 4WD and a sport version. There are ample choices for big trucks. Comment on this ARTICLE!
1 year(s) ago via
Eric M I tow a 20' lowboy gooseneck with hay with my Ecoboost F150. Since this is my daily driver, I would like better fuel economy. I'm averaging 16.4 city/highway combined without the trailer. The Atlas looks very similar to the F150 already so I say build it.
1 year(s) ago via
Ariel Absolutely build the Atlas. What a beautiful looking truck. Want one, for when I break down and buy the camping trailor. I must agree with Carl W., don't get rid of the small truck market Ford has.
1 year(s) ago via
Bruce Looks awesome! Hopefully the interior matches what you've done to the exterior. Just upgraded our 2010 Mariner to the new 2013 Escape and love it, except for the under achieving fuel economy. We only average 19 mpg after 4,000 miles.
1 year(s) ago via
Joe I saw the Atlas at the NAIAS, the world doesn't seem to need another big pick up truck. If you build it sure it will sell, but it will cannibalize sales of your current line. If you want to grow market share and sales then do the F-100 and do it now. There is no American mid-size or small pick up, the niche is wide open, why do you continue to ignore it?
1 year(s) ago via
Michael D Ford Please build this truck ASAP! I love the new look that this vehicle gives your trucks. I use my Ford for everything from work on the farm, to hauling a boat to the lake or even the occasional road trip. I really like the addition of the storing roof rack makes hauling my canoe 10 times easier. That truck means work and tough and I would love to take one for a spin.
1 year(s) ago via
Ken S Nothing but Ford's have been allowed in the driveways of my family since before I was born and I'm 50 years old now. My last truck was reposessed in 2007 when I became unemployed and it broke my heart. 2004 F150 4X Crewcab. I just got it trimmed out the way I wanted it. It was a clean, tough looking, classy truck. Trying to save money now in hopes of buying a new loaded F-Series like the Atlas someday. The Atlas is a super macho looking truck with the classy look I like! I'd buy it tomorrow if I had the money. I think it'll be a huge success!
1 year(s) ago via
Sean Green light!
1 year(s) ago via
Leon Artac Way too much chrome. It looks like a shark about ready to eat anything in front of it. It also looks too much like a Dodge! Try something really different.
1 year(s) ago via
Austin NO! Just bring over the Ford Ranger Turbo Diesel so we can get the same power with 40MPG. This looks like the same old F-150 with every accessory you can buy at Discount Auto Store.
1 year(s) ago via
Richard C What we need is the Ranger back or a small economical truck. You force me to buy from Japan and I don't like it. What were you thinking when you discontinued the Ranger? Very disappointed! Richard C
1 year(s) ago via
Dave Johnson Dave J I have been driving a Ford truck for 43 years . Driving a 2013 lariat super cab now. Best bang for your out there. I realy like the looks of the new Atlas . But please build it in a super cab model. I drive the lariat model because this is the highest class model you can buy in a super cab.
1 year(s) ago via
Garrett Rambo Build it and I will buy one for sure!
1 year(s) ago via
Robert R If I read between the lines, I see this truck taking the place of 150/250. In other words we will be back to the pre Super Duty days when one platform covered 150-250-350. That makes the most sense to me. there is too much overlap between 150/250. The cost savings associated with one truck in this market could finance a new small truck to replace the Ranger. I own a Ranger FX-4. I don't WANT a truck with the bulk of a 150. I also don't want a Honda ridgeline either. I want a small truck with BOF construction and something I can take in the woods without fear of breaking it. I don't think I'm unique. Ford has abandoned a market and hopefully the elimination of in essence two trucks that cover the same market (150 and SD 250) will provide the savings to come out with a suitable Ranger replacement. Please- no Transit Connect based "trucklet". I want a small truck with guts,
1 year(s) ago via
Charlie I think you should build it !!! It is one beautiful truck. I'd buy one in a heart beat
1 year(s) ago via
Raymond S Ray S. Great looking truck. I have been buying Ford trucks since the 90's and think you do a great job.
1 year(s) ago via
Misael V Yes.. Go ford
1 year(s) ago via
Kevin Please Build it. I think there is a market for it especially with some of the new innovative features Ford has included. I am on my 3rd F150 and everybody in my family has an F series truck. I would seriously consider swapping my Platinum for an Atlas. I love my Eco-Boost engine, but I do think fuel efficiency needs to improve. I like the idea of hide away ramps. Having some sort of lockable storage incorporated somewhere in the bed would also be nice to have.
1 year(s) ago via
Peter OK but I would rather see a new sport trac. There was really nothing else like it on the market.
1 year(s) ago via
Mike Clifford Mike C. Build it. I have a2011 F150 with Ecoboost. Great truck, but the stop/start could be better. I'm short & the tailgate step is great. Don't price it out of reach of the middle class. Really like the looks.
1 year(s) ago via
Jeff Seichter Great looking truck but living in Wisconsin where we have snow and ice I think there are to many moving parts on the body (grill and rims) I would also be afraid to take it into the woods hunting or mudding in the fields. It would be great for the person who uses a truck for a grocery getter or back and forth to the office but I dont think it is very practical for someone who uses a truck for everyday work it is just to pretty
1 year(s) ago via
Ric Replace the Ranger first!
1 year(s) ago via
Edward K I like the diesel idea above. Which isn't to say the Atlas concept isn't a great one, and needs to be made available ASAP. I haul horse trailers, so anything that makes the trips easier for both the horses and myself, I'm all for. Go Ford.
1 year(s) ago via
jim m the answer is YES,it looks awesome
1 year(s) ago via
willie Willie build the truck! Will buy it as soon as hit the showroom floor.
1 year(s) ago via
Jackie Degenhardt Jackie D; YES Ford should build this truck. It looks & sounds awesome!!! As for me towing, I tow trailers & a 5,500 lb. camper, the towing options would be great!!! Keep up the good work Ford!!!
1 year(s) ago via
Jackie Degenhardt Jackie D; YES Ford should build this truck. It looks & sounds awesome!!! As for me towing, I tow trailers & a 5,500 lb. camper, the towing options would be great!!! Keep up the good work Ford!!!
1 year(s) ago via
JAY H just build the Atlas its a great looking truck and F100 would like to see it come back
1 year(s) ago via
Jim G Well heck yes. I have had F150s for years. Traded by 08 King Rance on a 12 F250 because I didn't like the appearance of the new style 150s. Now that I have tasted the power of a Super Duty diesel, it may be hard to go back, but build it like the concept and it will be much easier.
1 year(s) ago via
Chris yes make it please its a nice truck
1 year(s) ago via
Joe E L I did buy one F 150 SuperCab new... what a mistake.... ordered a 351 engine with 4 on the floor. It came with 3 on the tree, and a cute lil v8 that lasted a whole 26,000 miles, I rebuilt a 351 winsdor and put a 4 speed tranny behind it with 1 ton coils to hold the front off the ground and 5 extra leaves in the rear.......... Then I had a TRUCK. The 302 I took out of it wore out a 76 Granada, and a 79 and 85 Crown Vics... Nothing wrong with the engine, just not big enough for the extra 1/4 of a truck.......... only prob with the engine was a STRECHED timing chain (?) that dumb plastic thing .......replaced it with double roller chain & steel gear. It was a 1982 model and my grandson just tore out the throwout bearing........otherwise it would still be on the road @ 287,942 miles.
1 year(s) ago via
Joe E L My 1st truck was a recomended 1961, and have had several since, currently wearing out a perfectly great 03 RangerXLT 4X4, and an 04 Taurus SES. I cringe at the thought of a " PUICK "( not a misprint), but you just keep making the cars smaller and smaller. You are forcing me to consider "reconditioning" a Crown Vic or Lincoln from the 90's to have something to use when my Taurus wears out. At 69 years of age, the smaller vehicles are difficult fo a 6 ft man to enter and exit, because of these SMALL LOW SEATS. The bench seats are so much more comfortable....My Butt doesn't fit your buckets, The Rangers are at least high enough off the ground to be able to enter & exit, but you put those darned buckets in them also.
1 year(s) ago via
Joey It looks awesome. Great truck if the GPM is improved without taking way from the power. I would be all for it.
1 year(s) ago via
Dave Yes, definately build it! Use all American parts and all American labor! Fuel efficiency would definately be a concern and as one person posted a CNG converson built in or maybe a hydrogen adaptation of some sort added to make it run more fuel efficient. Do what your doing because its working, your coming back strong and congratulations!! Go USA!!!
1 year(s) ago via
Lorne Neufeld Looks good, many great ideas. Personally, I'm prefer long beds and shorter cabs, but that's just me. If you can build it for a price the average working man can afford, go for it.
1 year(s) ago via
Josh A Build it! This truck looks amazing, just don't name it Atlas, keep the heritage, and keep F-150, and please also keep the Raptor! I will be one of the first buyers, hopefully!
1 year(s) ago via
steve Atlas, shmatless...who cares, how about something that can be parked in an urban area? Something like a modern Ranger?
1 year(s) ago via
Crooke I second Carl W. with the comments regarding the introduction in North America of a newly designed Ranger that is affordable for the middle class working American who does not need a $40,000 luxurious pick up. I was so excited when I discovered the release of the new ranger in other locations throughout the world but was saddened to know it did not seem to be available in North America. However, the Atlas looks amazing and beautifully designed. Keep up the good work, and innovation.
1 year(s) ago via
David Allen Build lightweight and nimble vehicles with small high performance V8 engines, rear wheel drive with choice of manual or automatic transmissions. Have choice of gear ratios. Trucks should have 4-wheel drive with rear wheel drive standard. I have to mention the new design direction for the Mustang that has been shown in some of the auto magazines ie Car and Driver. If Ford want to kill the Mustang sales the new design will be the beginning of the end for this classic. Build a version with the 1965 2+2 body design (don't change a thing) build it with aluminum hood with hood scoop and side scoops ala '65 Shelby GT350 with list of hi-po options and Ford would not be able to build them fast enough to satisfy the demand. Just the baby boomer demand would be tremendous. But hey, what do I know. I know what would sell and who would line up to buy 'em.
1 year(s) ago via
Hans I want the Atlas built, still waiting for the Tonka, and also I also wonder why Ford dropped the ball and let Toyota take over the small truck segment by not redesigning the Ranger. Also, where is the V6 Power Stroke that was mentioned a few years ago. Time to get ahead of the curve and tell NHTSA that America wants Diesel, and even a diesel hybrid for the new F-100/Ranger replacement.
1 year(s) ago via
brian chinn bc, YES! build the ATLAS! i would be towing my camper, and being here in maine i would also be using it to plow snow. my only reservation has to do with the shutters in the grille and wheels. up here in maine we have lots of dirt roads, farm road, of course construction sites-aka lots of dirt and gravel. i see the shutters getting clogged up by the dirt and gravel, and of course the snow. i don't really want to be constantly having to clean those shutters out. nor do i want to have to bring my truck in to a dealer to have them repaired because they got clogged. i have always like ford F-series trucks, and the atlas looks like another great looking design.
1 year(s) ago via
Jesse K build this truck by all means but kept the f series goin
1 year(s) ago via
Scott R Nice truck and ideas, fuel mileage is important, but I personaiy dont like the idea of it shutting on and off. Hope the user can disable that option. Ford has by far made a better looking pick up than any other by far for quite awhile now!
1 year(s) ago via
millard h yes! by all means build that great looking truck
1 year(s) ago via
joshua yes ford should build this truck
1 year(s) ago via
Dan Toth Oh man, build it! I would trade my 06 crew cab for that awsome styling.
1 year(s) ago via
Larry B If I were ever to consider replacing my 2013 Explorer, the Atlas might be the one to get me to move to a truck. I use my Explorer to tow our light weight travel trailer. Really like all aspects of its performance.
1 year(s) ago via
Papi Yes, build this Truck... WOW!!! stick to what made Ford the no# truck company in the world... The name Atlas is just that Big, Powerful, and built with Ford quality and reputation... of being the best and biggest. Semper Fi....
1 year(s) ago via
Bob Yes, build it. Some may want the glitz and glamer, but don't ever foreget the meat and potatoes men who want a hard working, good looking truck without alot of high tech stuff to go wrong and then cost an arm and leg to fix!! I use an F-150 to haul wood and pull a camper, it's an FX-4 4x4. Real beef.
1 year(s) ago via
BassDawg This and the current F-150 have all the styling of a shoebox. Make it aerodynamic not gimmicky. Why does the front have to look like a Transformer toy? Some of the features mentioned seem valid but how much will it increase the price of the truck?
1 year(s) ago via
Pete B I use an E150 van (5.4 V8)to haul our toys (boat trailer and a bumper pull stock trailer for our horses. Love the styling on the Atlas, saw it in person at the NAIAS. Would be a great new F150. Would like to see a small displacement diesel. Would also like to see a new Ranger with a 4 cylinder diesel.
1 year(s) ago via
C Yes with a midsize diesel Please!!!! Then you can replace the ranger and resurrect a small bronco for off road. The new explorer is a joke off road. Think a Ford 4 door wrangler, make Henry proud. Get to work.
1 year(s) ago via
Derp it better be affordable. Don't need any M.D. driving one of these and playing blue collar.
1 year(s) ago via
David D I think its great, I take my Razer, camp trailer camping and tow a show car to shows on the west coast. Maybe look at an V8Ecoboost in a few years, now that would be sweet! Great job with this new truck!
1 year(s) ago via
randy randy build it looks great and ford tough. I might have to trade trucks.
1 year(s) ago via
Swami K The Atlas looks like the next SuperDuty to me. I also would like to see an F-100 to take the place of the Ranger. I've only had my 2005 Ranger about 6 months and think it is a great size truck.
1 year(s) ago via
James B Build It Please and I will Buy!
1 year(s) ago via
Joshua D Build it, but if your going to make it for working men, keep it tough and not so namby pamby, with fragile pieces and parts.
1 year(s) ago via
Glenn S Hell yes!! I'll buy one!! If you build it in a Super Duty put the shifter like on the F-150
1 year(s) ago via
james d bring back the ranger.
1 year(s) ago via
scott yes, defiantly build this truck, body lines are awesome.
1 year(s) ago via
Steve M build it but keep the f150 logo on it dont name it atlas wats up with that.
1 year(s) ago via
odis brill like the concept, but i too would like the f-100 first, i have a 2004 f150 lariat but need a smaller truck, please dont force me to buy japanese
1 year(s) ago via
David B Yes, Build it!
1 year(s) ago via
Spencer W Ford has always set the precedent with trucks. Build the ATLAS to carry the weight of the truck world on it's shoulders. If the ATLAS platform is for the light duty trucks, how about HERCULES for the Super Duty platform?
1 year(s) ago via
Billy B Gorgeous truck!! Definitely build it!! All of the new features and bells and whistles are great but more than anything it has to be tough. Keep it tall and aggressive. Gas mileage is great, but not at the expense of toughness. I like the diesel comments too, or as one person stated put this body style on all future trucks so people have more drivetrain options for the coolest looking truck to come along in a while. While you're at it bring back the Bronco or at least turn the Explorer back into a real SUV. Jeep is killing it with vehicles that actually have some off-road capability. How many grocery getter SUVs do you need? Can't one of them be built to compete with Jeeps and FJs?
1 year(s) ago via
Frank Love it! Do it! Really like the ladder rack and the cab having a notch to hold those longer items on top. The built in ramps under the bed is an awesome idea. I need the ability to pull trailers, but less than 5% of the time. Please come up with a better transmission that allows for tow mode without having to run the tow mode rear-end gearing that causes horrible gas mileage.
1 year(s) ago via
Randy N For SURE! Build it. I believe this is another one of FORD"S BETTER IDEAS! Would be good to bring back the Light Bulb too, like We had back in the day! This Truck is Boss of The Trucks.
1 year(s) ago via
JK Fuel economy matters. Wheel shutters and air dams sound gimmicky, and probably won't function when clogged with snow or mud. If you want to build a truck for people who use a truck for what it is intended for, leave out the gimmicks.
1 year(s) ago via
Joe Joe C. : Build it! Very nice looking and practical too.
1 year(s) ago via
Joe Joe C. : Build it! Very nice looking and practical too.
1 year(s) ago via
Christopher O Build the Atlas...and use the name Atlas. A truck of strength! ...and buildd the F-100 to replace the Ranger.
1 year(s) ago via
m stan Great looking truck. Build it and we will come!
1 year(s) ago via
Ryan Build it!!! But make it affordable for us middle working class that cant afford a Super Duty!!!
1 year(s) ago via
D Koth build it soon.
1 year(s) ago via
Debbie For those that do heavy hauling you need to still offer a super duty with a good diesel engine, long box, 4x4, manual transmission. These are the kind of trucks that made Ford the farmer & ranchers kind of Truck company!
1 year(s) ago via
David Cross Yes, build it. It's a great looking truck. However, a full-size pickup doesn't meet my needs. Please bring the new 2013 Ranger to the USA or make a replacement for the SportTrac -- that's the size pick up I want. Thanks, Ford.
1 year(s) ago via
Mike Hill Yes get out on the market
1 year(s) ago via
BillT I'm with CarlW, where is the F100? Test drove a 2013 F150, felt too big like superduty. Bought a used 2003 instead, much more practical for daily use.
1 year(s) ago via
Christopher R Build it! Add a diesel option! And i'm with the others NEED the Ranger or F100 back with fuel efficient options and 4 door options. For me I want the Bronco back with some engine choices!!
1 year(s) ago via
Steve V Build it Don't wait I would love to test drive it for a few months for you , just let me know. I love Ford , I'm a us army veteran with 30 yrs in so please Built it now
1 year(s) ago via
John Have owned two Rangers and currently own a 2011 F-150. Like them all, but wish Ford would build either a new Ranger-sized truck for sale in the USA, or a F-100 sized truck since that is about all the truck I need. The Atlas concept looks great, but a bit of overkill for me as a retired engineer. Fuel economy is important. A F-100 with a V6 would make me an instant buyer. Don't want to buy a GM or Toyota mid-sized truck, but may have to!
1 year(s) ago via
James R Kane When I first looked at the photo I thought that I was looking at a Toyota Tundra, and then I looke a little closer the front looked like a LAMB TOUGH, COME ON GUYS , Your designers can do better than this, the reason that I've always loved the Ford is because it looks like a truck, redesigning in that fashion is coping the other guys design that looks like the old Studebaker pickup, I do like the new F150 design though
1 year(s) ago via
Wendy W Great looking truck! Fuel efficiency must definitely be top priority! Build it!
1 year(s) ago via
Lon Lon D.... Most families in Arizona need a utility truck that can carry 5 passengers, go out in the boonies occasionally and be economical. Having a back bed to do the hauling is an extra to care for gear for camping or work. Good 4 wheel version would be nice too. Must be affordable.
1 year(s) ago via
John Have owned two Rangers and currently own a 2011 F-150. Like them all, but wish Ford would build either a new Ranger-sized truck for sale in the USA, or a F-100 size truck since that is about all the truck I need. The Atlas concept looks great, but a bit of overkill for me as a retired engineer. Fuel economy is important. A F-100 with a V6 would make me an instant buyer. Don't want to buy a GM or Toyota mid-sized truck, but may have to!
1 year(s) ago via
Robert T Lead the industry by building the Atlas concept at about the same size as the 1979 F-150 was. Watch how fast the rest of the industry scrambles to catch up
1 year(s) ago via
George Good looking truck. My only complaint is the high cost of repair for the engine, injectors and pumps. Seems like my Fords don't go as far as the Dodge did or even the Duramax did and always right after the warranty was out. Do like the looks of the Brute Ford the best. BG
1 year(s) ago via
Kevin B you ask what i do with my truck th elast f150 i owned i pulled full trees stumps roots all of it around and then cut them up and moved them again next i have to drive down a dirt road daily that constantly has 6 inch or deeper ruts in it and turns to mud all the time so i need a truck that can move thru these conditions and still get good mpg while having the max weight and drag behind it on a regular put it this way i saw the tests on the ecoboost motor and i said to myself well there test are what i do with mine daily but only up to 90mph on the highway while towing as well as being easy to work on something alot of people are forgetting about i like to fix my own truck and it seems that most companies are aiming away from that so there is my truck powerfull off road capabile form the factory and easy to repair at the house or where ever i am great towing and great mph
1 year(s) ago via
IAIN If you build the Atlas, I will definitely be buying at least one! Never seen a better looking truck and probably will never see a better looking truck ever.
1 year(s) ago via
Carl W. Build the Atlas and then, PLEASE, build the now rumored F-100 replacement for the Ranger. Please don't cede the small truck segment to the Japanese manufacturer's. As an aside. We really do have enough $50,000 trucks to choose from. Don't forget the middle class working man.
1 year(s) ago via
Dean V Build it! It looks great. Fuel efficiency must be a top priority though. Also the option of CNG and clean desiel if the F-150 would be welcome. If it would help areadynamics, lowering the truck a few inches would be a nice option.
1 year(s) ago via
greg f The best looking truck I have ever seen. Build it!
1 year(s) ago via
Bobbi Hangsleben My late husband and I were Ford People. I carry on the tradition with pride. I am 70 years old and drive a 2009 F 150.I do not use it a lot, but it is always ready to go. I wish my truck had the built in ramps as I use a power chair. Please keep up the great work. I get complements on my truck it looks great.
1 year(s) ago via
Gary Build it now! Don't wait, you have the competition on the run at the monment. I like the idea of the start and stop. I have an ecoboost now and I love it but the fuel economy dies on start and stop situations. I also like the idea that another poster added on bringing back the Ranger with a small diesel or the same ecoboost that you use in the Explorer. But make the Ranger a little bit bigger than previously. Not as big as the F-150 but comfortable for the average 6ft. or taller person. Also offer it in crew and extended cab versions. Ford also needs to offer the ecoboost in all trim levels in the Explorer not just the top of the line package. We want pulling power and fuel economy. The fancy stuff is OK but not essential. Give us trucks and SUV's that work hard, last a long time and don't kill our wallet.
1 year(s) ago via
David Kraus That is a awesome looking truck. You guys are on the right path. Build it.
1 year(s) ago via
Dan Hogan Please build ATLAS to launch as a 2015 model.
1 year(s) ago via
Rick You have came up with some nice features and looks great. I was a GM all the way person until I bought a F250 diesel. I do not think I would go back to Chevy. The only thing I think Chevy has over Ford is the noise level of the Powerstroke over the Duramax. When pulling into the drive through of any place I have to shut the truck off for them to hear me. I pull a Travel Trailer and use the truck for pleasure driving also. It is a pleasure to drive. With the stow ramps, closing grill, back up cams and folding foot rails you have a winner. I would add power folding side mirrors, heated/cooled leather seats, climate controlled back passenger area and outside temp/compass display.
1 year(s) ago via
michael pace I think you should start building, and selling the Explorer Sport Trac in America again!!! Come on Ford!!!
1 year(s) ago via
jeff m 4x4 with ecoboost . I want one
1 year(s) ago via
Tim S yes looks really cool
1 year(s) ago via
Jim M Put the duals on the production model please!
1 year(s) ago via
john conway john c, yes you need to build this but with a diesel, straight axel and a standard shift transmision. call it the super duty 150
1 year(s) ago via
Randy H We farm and ranch in the southwest and we need tougher trucks not more gadgets to break or cause problems. You can start by putting a rear end under the F-150 that doesn't break on wash board roads. The truck looks good and if you build a work truck version with out all the gadgets we'll buy a couple, take off the beds and put flat beds on them and see how they hold up!
1 year(s) ago via
Teresa R Yes Build It!
1 year(s) ago via
Mickal G YES! what are you waiting for??
1 year(s) ago via
Joe The more items that are automatic like the grill and running boards, the more problems and cost down the road besides adding to the vehicle cost.
1 year(s) ago via
Kyle Entrop All those automatic shutters are going to be problems for anybody that lives on gravel. I know several people that have the retractable running boards on SUVs and they are constantly going out once they get buildup on them from gravel roads. I can only imagine how poorly the shutters in the wheels will perform with dirt (or ice/snow) built up in them. Also, if I remember right in other write ups for this truck they were expanding the use of aluminim in the frame and body. Hopefully they've come up with a way to limit the stress cracks that happen in almost every trailer or other load bearing compenent that people have tried to use aluminum for todate. My suggestions for improving fuel economy and improving power to the wheels is go back to putting sticks in your trucks and don't derate the towing capacity to cover off on warranty repairs due to people that can't drive sticks. I have an 08 F250, V-10, with a manual and haven't seen anybody with an automatic that is getting close to the fuel economy I am (avg of 12 mpg in the winter 13 mpg in the summer) or truck pulls as well (only complaint on the power train is the engines low end sucks it dies easy with trailers on in soft ground conditions and your trying to back up slowly and precisely up against something, you really have to have the engine reved up and slip the clutch or switch the transfer case to 4x4 low and leave the hubs out so you can still turn sharp). I pull 20ft flat bed trailer with equipment, building materials, vehicles; pull smaller trailers with similar items; bed loads of fire woods, gravel, sand, 4 wheeler, lumber etc. I'm all for moving forward with designs, but make sure your trucks can still be used off of the pavement and cut back on on the high dollar electronic junk that goes out and then causeing problems. Also, redesign your filter canster that vents the atmospher on the gas tank (I have 60,000 miles on my truck and I'm on my 4th one because they plug with dirt from gravel roads and most of the people I know have the same problems with them and it makes it a pain when you have to trickle fuel into a 38 gal. tank). You guys have a good over all design you just need to work on the functionality details.
1 year(s) ago via
Alex Yes for design, but expanded powertrain. This may be a 250 design with a more subdued 150 for size.
1 year(s) ago via
Alex Yes for design, but expanded powertrain. This may be a 250 design with a more subdued 150 for size.
1 year(s) ago via
Alex Yes for design, but expanded powertrain. This may be a 250 design with a more subdued 150 for size.
1 year(s) ago via
Susie H defently, sweet looking. put me down for an order now!!
1 year(s) ago via
Jon V The look is fresh and exciting, and is a real head turner. The grill and headlight configuration is spot on, and the tires/wheel well combo is amazing. The roof / tailgate ladder mount is a really nice touch, and is something that I would have liked on my 2013 King Ranch. I love the aggressive stance, and believe you should attempt an Expedition-Suburban sized version of this as well, with seating for 6-7.
1 year(s) ago via
victor h Nice looking truck definately intrested in one
1 year(s) ago via
Charlie Brock Great Truck Ford... "Always a Better Idea(s)... if it's FORD"...! Since 1955, Ford trucks (F-150 and 250) have provided dependable service and transportation to me and my family. "If your life depends on an ambulance, Ford has transported firemen and accident victims safely and reliably for many years".
1 year(s) ago via
Elena G 3 axles? 6x6 with 30/40/30 traction? Diesel.
1 year(s) ago via
William T. (Tom) V By all means, BUILD IT!!! And they will come!
1 year(s) ago via
RRocks Atlas : Nice truck - great concept - but it needs to be affordable. No frills, just tough and useable. What your customers really want is the diesel GLOBAL RANGER!! Now!!
1 year(s) ago via
Neil Build a F-150 Super crew version and I will be one of the first to purchase is great looking truck
1 year(s) ago via
Jed Greater MPG would be great, but first work on reliability. My brand new 6.7 has 3000 miles and has been in the shop 4 times!!!!!
1 year(s) ago via
Elliot S Wow !!! Love It. I was missing my Harley F-150 that I sold last year but this truck is worth waiting for.
1 year(s) ago via
Agan I just bought a 2012 Crew Cab 4-Wheel Drive Lariet EcoBoost and I love it!!! Ford has taken to the next level with today's trucks. HOWEVER, if Ford wants to revolutionize the truck industry................. BUILD THAT TRUCK!!!!!
1 year(s) ago via
jim Please build it affordable, and make it quick.
1 year(s) ago via
robert g great looking truck would like to see a supercab version Bob G
1 year(s) ago via
Tom M Can't really tell if this is an optioned 150 platform or a dressed up super duty platform. Whatever it is, make sure it gets a diesel option. A smaller V8 or 6 cylinder diesel would work also.
1 year(s) ago via
Cassandra R I love it! It's a big beautiful beast of a truck!!!
1 year(s) ago via
Bill E My wife emailed me when she seen this a few weeks ago. All she said was I WANT THIS TRUCK. It is a beauty!
1 year(s) ago via
Tim B Currently owning a 2003 ford f-250 powerstroke 6.0 and getting big bills on blown fuel pumps (that's with using fords fuel additive with every fill up and changing fuel filters with every oil change) and one SUPER costly head gasket issue AFTER warranty expired and finding these problems universal - I am very Leary on anything new that Ford puts out.... Still wanting time to show if the ecoboost will hold up - and would like to know of what improvements have been made to gen 2 -- does gen 1 have some issues? Lots of gadgets - I like gadgets, I do worry about failures of gadgets that could affect engine performance, could those flaps freeze close in our cold Idaho winters? Truck looks cool, seems like good ideas. I think it'd be cool to have some type of remote back up camera that has a strong magnet or something that could be placed on the trailer and wirelessly stream to truck. Equalizer hitch as standard equipment. Heavier axle in the f-150. Airbag assist to level truck for heavier loads. It'd be super cool if ford put out a navigation product that popped up key trailer hauling laws as you pass into a new state... Maximum length, weight, speed... It'd be a cool gadget.
1 year(s) ago via
Mark B Build it and they will come.
1 year(s) ago via
Ed Heck yes they should build this truck just as it is without making changes as they always do!
1 year(s) ago via
Doug G Yes, build it and I'll buy one. Good mileage and I love the new cargo box features on this truck.
1 year(s) ago via
Joe Mauro Its a great looking rig! I would certainly look at purchasing one, as a contractor and daily driver of SUV's and Pic-ups this would certainly fit my needs and then some. Its the type of rig you would drive anywhere even to a social event.
1 year(s) ago via
Casey C It's a great looking truck! Fuel economy is definitely a big selling point for me. I like the utilitarian aspect of the V-6 F-150, so I believe the Atlas concept needs to get great mpg. Find a way to get 20mpg city and 29 highway - You'll sell more trucks than you ever have!
1 year(s) ago via
Walter S I really like the bold front end and tail lights. Forget the shutters. Make a hitch/back-up camera standard on tow package along with load level air shocks. I tow a 28' travel trailer. The hitch weight is only 700#, but when the h/d hitch ball is a foot behind the bumper, that weight is amplified, even when using load distributing bars. I prefer a large displacement V8 to a six banger. The six banger gives poor gas mileage when towing. I haven't spoken to anyone yet that gets more than 19 mpg highway on the Ecoboost. My 2010 5.4 has done 21 mpg highway at 75 mph.
1 year(s) ago via
George Randall Build it and let me be the test person. I'll let you know if the truck is worth anything.
1 year(s) ago via
Mike Absolutely! I will trade my BMW X5 if you build it! That has every option I need. Currently I rent trailers and such to carry what I need when I need to haul stuff. This fits every need I have!
1 year(s) ago via
bryce looks tyo be the next over priced f150...... what ever happened to the working mans truck that was made affordable to buyers......yes all these extras are cool and all but i want to know what the price really is and the actual fuel economy of it
1 year(s) ago via
William L Ford gets better and better,now its the best.
1 year(s) ago via
David Lich yes! although keep it somewhat simple and classic in function. Also keep the motor running and the driver control the features.
1 year(s) ago via
David R Yes, build it! The customers I have showed it to love it! The ladder rack feature is especially cool. Keep it!
1 year(s) ago via
Doug you build that and I'm a buyer......
1 year(s) ago via
Mike Ford body, cummins diesel & allison transmission... Let's build one !
1 year(s) ago via
KEN K This would make a great base for the next Raptor! Possibly with a hopped up version of an Eco Boost.
1 year(s) ago via
Joey C and yes, you should build the atlas, it's a very good looking truck
1 year(s) ago via
Joey C people, stop asking ford to turn their 1/2 ton truck into a 1 1/2 ton truck, they already sell one, just buy it, and no ford, do not make the raptor with the piddly little 5.0L engine, the raptor is a limited edition vehicle, if you want your off road vehicle with the 5.0, buy an FX4 with it, the 6.2L engine is an amazing engine, I can get over 20 mpg with it on the freeway and it's the only engine that belongs in the raptor, it should be in the next generation shelby GT500 as a supercharged direct injected 4 valve instead of a weak twin turbo 5.0l that's going to have mountains of turbo lag and be completely useless compared to the current 5.8L, everyone else who would've actually bought a next gen shelby will still buy it if it has the 5.8L in it still instead of the twin turbo 5.0L, but you will lose at least this customer if it has the 5.0L twin turbo instead of a supercharged engine, I would much rather have 600+ ft-lbs of used shelby fury than whatever measly amount of torque the twin turbo 5.0L is gonna make, it might get close with torque numbers, but I guarantee the 5.8L shelby will be alot faster because it will have more torque over the total powerband, if it ain't supercharged, it ain't a real shelby, and it doesn't deserve a shelby badge
1 year(s) ago via
Loren D No... I Repeat No, Do Not Make this Truck, It looks like the same designs you guys have been making for your other trucks since the past 10 years (except for your F-150)...looks like alot of Chrome & nothing else...You guys need to put more originality in this trucks design (I do like the F-150 though)..first of all make this truck smaller & have a step side slick design to it/ Plus too many halogen lights & chrome in front of it (Go back to the basics for the front & back of the truck)...the whole front needs a whole new over hall design. I say, "Scrap It" LJD...
1 year(s) ago via
daniel ptacek I would like to see a new Ford Ranger crew cab built . I like my 2008 Ranger because it is easyier to park and drive around the parking lots of shopping stores. And I don't need a big truck anyway. What I haul in the back is small to medium stuff and then I have the club cab to put more stuff in it also. People who does equipment hauling and work on the job construction needs a big truck. But theirs people that a small truck is just fine. Daniel Ptacek
1 year(s) ago via
lorena been ford lover since 1997 i now drive 2013 ecoboost ford f150...all i have to say is YES and i should have waited for the ATLAS
1 year(s) ago via
Fahad Haddad In my opinion, a truck is supposed to be practical and dependable for heavy duty applications. However, this looks like the same story with the Super Chief Concept. Ford made a fantastic combination of luxury & practicality but its yet to be produced. My concern is that the Atlas Concept will share the same fate as the Super Chief Concept. Ford is just teasing its customers and getting their hopes up with these concepts that unfortunately will never see the light of day. I suggest to invest some of that money towards the mini-truck segment and get the Ranger back on the market. Cheers!
1 year(s) ago via
Craig Bad to the bone! Build it!
1 year(s) ago via
Aden You should build it !!!!
1 year(s) ago via
Robert B Looking forward to seeing it at the Dallas-Fort Worth Auto Show. Looks great. Lots of good ideas. If you actually did move the headlight switch, put it back where it belongs. Yes, you should build it. I like the Eccoboost, but it should have a diesel option.
1 year(s) ago via
Adam B Build it!!!
1 year(s) ago via
Kenny truck looks great! Fords honestly most comfortable and strongest car there is for resonable price
1 year(s) ago via
Eric H SWEEEEET, Great Lookin Truck.
1 year(s) ago via
David S The Quick and Simply answer is YES. By the time this truck is built and on the market I'll be ready for one.
1 year(s) ago via
nny Yes! Build it and we will buy.
1 year(s) ago via
Jerry T GREAT looking truck, but be sure to give it as much horsepower and torque as you can. V8 and diesel options too, please!
1 year(s) ago via
Paul P This would for sure keep the f150 on top for another 36 years. Is asking if this should be built even a question? it should be when can future owners choose their color.
1 year(s) ago via
Juan Most definitely, I will trade my 2008 F-150 Lariat Supercrew!!!
1 year(s) ago via
Philip G yes build away, i'm ready to purchase now, but i will try to wait for this in Dark Green. infact put me on the waiting list now. Phil Gilpin
1 year(s) ago via
tom funk i am ready to order one as soon as it comes on the market
1 year(s) ago via
Please build. A lot of great features
1 year(s) ago via
Ryan Wist One thing that I'm concerned with regarding the active shudders is during winter months traveling. Just as Ford came here to Pinedale Wyoming for testing I think they should come here again and test out the active shudders during the winter months and see if they freeze close or open. Give it to the oil rigs out here and have them beat on the truck for a bit. That will the best way to see what are the bugs and how to improve on an already great truck. Anyone who doens't care about maximum HP while optimum mpg is just ignorant if you ask me.
1 year(s) ago via
Eric Make sure there is a plow option for us snow belt drivers!
1 year(s) ago via
Jimbo I'm really disliking this trend toward bull-nosed trucks with grills completely perpendicular to the wind. Ford was/is the last of the half tons to keep a somewhat aerodynamic and visually appealing front end. I like the rest of the truck, but the nose looks too much like a Chevy or a Toyota. Be different!
1 year(s) ago via
MIke yeah build it
1 year(s) ago via
Lisa Allan I hope this Ford Atlas is available in 2013/14. I am in the market for a new Ford truck. I currently have an 07 F-150 and I tow a 3-horse trailer. Love the Atlas concept but would like it in a 250 or 350 size. Lisa A
1 year(s) ago via
Jason Build this truck! It really is a nice looking truck and I would definitely upgrade mine. I tow a mini excavator, boat and snowmobiles. Atlas looks awesome!
1 year(s) ago via
Cory Z Good looking truck. I think most people use a truck for it's true purpose 50% of the time, and the rest as a daily driver. You need to develop a way to have two modes of utilization: work and economy. Something the user can select. Get me 25 mpg combined in Econ mode and I'm sold!
1 year(s) ago via
Trent J The Atlas returns to the duality of being that the Ford truck series of the mid to late 90's showcased. While being obviously aggressive and tough, this design gives much needed curves and taught muscley definition lines that the last half decade of F-Series have lacked. This is DEFINITELY a fantastic departure from the slab sided exteriors of the last few years. It acknowledges what truck owners already know.... That trucks can be, and should be, beautiful, and beauty shouldn't be sacrificed just for utility and performance. Box the frame, give us an improved EcoBoost, keep the big 6.2L tow master, and MOST IMPORTANTLY make the next F-150 exactly like the Atlas concept (minus the roof ladder/cargo rack dip). Beautiful concept, and I will definitely jump ship from being a lifelomg GM man to a proud Ford owner.
1 year(s) ago via
Ray G Make the Atlas smaller to Replace the Ranger!!!! I have a 1999 Ranger that I plow snow and haul a 22" Pontoon boat. It's nimble, quick, but doesn't have th room for my kids anymore. The F-150 has gotten large over the years and I really would just like a truck in between the Ranger and today's F-150.
1 year(s) ago via
Mike A. R This is a beauty BUILD It NOW
1 year(s) ago via
Brandray All of the options and amenities sound right in line with where I feel the Ford truck line should be progressing to; however, I'm a bit apprehensive about the name change to "Atlas". Unsure whether this is just the name for the concept or not, but I would be disappointed to see the F-150 dropped from Ford's lineup. This model has been around for 30 years now and is an American icon. If a tie to the concept is needed, I would suggest perhaps "Atlas" being added as a trim (better than Raptor in my opinion).
1 year(s) ago via
Nick K yes please
1 year(s) ago via
Brandon L You Build this in a Super Duty F 350 and I will be one of the first to put down my order!
1 year(s) ago via
SellzToyota TOYOTA!!!
1 year(s) ago via
Colin Where's the solid front axle? And why is there not a diesel option? The active grill shutters are cool and all, but I for see them getting stuck closed in 10 years and causing the truck to over heat. The rims are ugly, so no point in the rim shudders, cause those would be gone. Come on Ford, build a real truck please.
1 year(s) ago via
Brian C YES,YES, AND HELL YES!
1 year(s) ago via
Kevin M Great looking truck. Please build it Ford!
1 year(s) ago via
Dan A diesel in this truck or any F150 as an option would help the fuel economy and still have the torque to pull a trailer.
1 year(s) ago via
Angie H I have a family of four we love camping and fishing and hunting. Fuel economy is great and a vehicle that looks good for town and country is always a plus. It is not a bad looking truck looks like a half ton version of the superduties to me. I love love love the raptor though. Wish the raptor had more engine options and bring back molten orange!!!!
1 year(s) ago via
Joe What a lame video. 2 Minutes long and the truck was only in about 45 seconds and you hardly saw anything of it
1 year(s) ago via
dave I'm ready to preorder now if 4x4 is available!
1 year(s) ago via
B Skylar D I agree that Ford should build a "Tacoma" sized version, but DO NOT make it a uni-body/wish it could be a real truck. Give it a frame, and make it look like a tough truck! Don't convert it to a "cross-over" like the new Escape and Explorer. Ford needs a new mid-size truck, but make it a truck!!!
1 year(s) ago via
DD Yes.....I'm so tired of seeing awesome concept vehicles that look spectacular and they never get built! This one needs built!
1 year(s) ago via
Redditor Love the truck! Yes bring the Atlas to the lineup! And while you're at it, bring the Ranger back! Better yet, bring the Ranger you're selling overseas here! Call it either a Ranger or a F-100, either way I'll buy one instantly!
1 year(s) ago via
Star E This truck is one of the best looking trucks ive ever seen! You put it out the way it looks with an option to have it as a gasser or a diesel you will guaranteed to have a top seller!! Dont change it one bit!! PLEASE Put it out to sell!!! I will find everyway possible to get one!! One Suggestion though... Find A Different Name For It... Its Not "Cool" enough for the looks of that truck!! Make It Meaner!! P.S The Lights Are Awesome!!
1 year(s) ago via
miranda K YES! Make it heavy enough to tow a camper and plow the parking lot and I am certain it will outsell all other brands! A home run for sure.
1 year(s) ago via
Tommy This truck should DEFINATLEY be built. The world needs a car that is big, fuel efficient, and cool! Please make this car.
1 year(s) ago via
Marty Thompson build in a super duty version with the 6.7 diesel . great looking and looks very functional.
1 year(s) ago via
solomon kusi i think ford shd drop the ecoboost engines for the trucks and also provide the option for the raptor to use the 5.0l engine. the 6.2l is just too big and not economical when it comes to fuel. but if they shd build the next generation on ford on this ford atlas, it will be awesome
1 year(s) ago via
Jason I'm in the market for a new truck and I've looked at all of the 2014's coming out at this is by far the most innovative and exciting. Please build this truck! I'm sold!
1 year(s) ago via
Ian The truck looks great. I would use it as a "weekend warrior" type truck, mostly filling the bed with dirty gear/equipment and the cab with friends, but never really towing much. My ideal configuration would be with the most fuel efficient engine offering with lower towing, 4 wheel drive, and navigation. I would really like to see the availability to add tech/navigation without having to bump up to packages that chrome out everything and add leather and 20" wheels. Base model, 4x4, good mpg, and technology options.
1 year(s) ago via
Austin F Manual transmission and ecoboost V6 with 4x4 crew and you'll get my purchase immediately - even if it's a 1st year with bugs. No manual trans = no sale. btw, the Atlas interior is hideous, please remember you're selling trucks to us Americans, not BMW concept interiors to elitist Germans.
1 year(s) ago via
Ganon Y absolutely beautiful, you should build it, and to make it better, how about a small diesel engine option? (such as a small inline 4 or inline 6)
1 year(s) ago via
Frank This Truck looks awesome! Please make a Tacoma sized version in uni body with lots of suspension travel that can "stiffen" on command, give it a range of 700+ miles. We need something that can haul dirtbikes, mountainbikes, firewood and a tent and survive twisty desert trails without bottoming out like its bigger brothers do. The stock F150 needs some serious lift to survive a jeep trail in Mojave its just to long!
1 year(s) ago via
Kenneth S I have been a ford person all my life, be it trucks or cars and think there trucks look better than any other competitor out there with nice blend of touch looking but not going overboard with it. Its seems like from the fanfare that most people love the atlas design. I like it to but i have always been a middle of road person. I like the design they have now and if going to change i would not go to radical. Keep in mind the radical change to the tauras and raise in price to pay for it is what dropped the tauras from the number one selling car. I do like the atlas design and whatever can give the f150 better fuel economy cant hurt. If it does'nt i have any functionality to it i would not incorporate it. Still love the atlas design in the end .
1 year(s) ago via
Fonemann The new features proposed are nice but the appearance is why I just placed an order for a '13 Lariat this week! I am afraid the '14 might resemble the "Atlas".
1 year(s) ago via
jim nice features I like the fuel ecomony focus It hard to swallow a $ 100+/week in gas. Something to ponder, somewhere along the way the top rails on the box grew. Im average height 5' 9" but find it difficult to throw over the top of the box rail. the best answer i ve heard to date is it increases the box volume capacity but me its the weight payload. The current box is something like 5' plus tall..... Ford has always been my choice of truck. I need to replace my 12 y/o in the upcoming yrs but im looking forward to extra reach and the step in the tailgate isn't the solution for me. Im not looking to debate or comments just providing some feedback from a regular guy who uses the truck for a truck. I thought maybe it would be helpful input
1 year(s) ago via
Abdo H It would be great idea, and it will be even greater if you could make a raptor version of it, especially with that spectacular new Eco boost engine.
1 year(s) ago via
Ron I like the look and function of the Ford Atlas Concept. I find myself needing manuver boats around in tight places and find nothing works better thana front mount hitch. Only problem is that a front mount receiver is only about 6" off the ground. I would like to see a receiver hitch factory intigrated into the front bumper. It could be hidden behind a license plate or used to mount a wench, light bar, etc
1 year(s) ago via
MTR Body style is incredible. Would love it if this was the standard body style. Like many of us I can't afford the over the top models but would love the new look. Would trade in my '12 F150 if the new xlt looked like this.
1 year(s) ago via
erik yes build it with a diesel
1 year(s) ago via
Marco A. Yes!!!!!!!!!!!!!
1 year(s) ago via
ford guy till I die this is the best looking truck i have ever seen! please make it half ton truck too! love everything about it don't change anything!!!
1 year(s) ago via
Darell H. I just want one, I go camping allot and I help people move stuff around. I love the look and I know that I will be getting the Raptor version
1 year(s) ago via
Tim W Put a diesel in it. I see that you have added a diesel to the new Transit Connect vans. Perfect engine to put in a half ton for us! Dodge is putting one in their half ton... pleeeease don't let them have all the fun!
1 year(s) ago via
Shannon Cook I have to agree with John's comments above. I have a Toyota Tundra currently and am severely disappointed with what the tundra is doing in 2014. When I saw the lines on the Ford Atlas, I was blown away. Please do not change the lines on this truck. The public is ready for this truck. I think it is leaps and bounds above the competition from a cosmetic stand point.
1 year(s) ago via
Matt Brant I have a 2011 Limited, and I love this truck, but I would trade it in for an Atlas just like this one if given the chance. Keep up the good work guys...
1 year(s) ago via
trevor smart Yes build this truck and while your at it bring back a true four door version of the ranger and give it the option for a v8
1 year(s) ago via
Bobby M Build it with a 5.0 Eco Boost!!! I'm in!
1 year(s) ago via
John Please, please if it goes into production MAKE IT LOOK LIKE THIS. Do not wimp out and change it to be less radical. This is probably the best looking full size truck I've ever seen, and if it stays this way, it blows the new Silverado to smithereens.
1 year(s) ago via
Peter G This is sharp! But build it with a Diesel engine and they will fly off the lot.
1 year(s) ago via
Joe This truck looks amazing! i am 17 and i would go without my own car to save money to buy this truck. Trucks like that inspire young kids like me to work hard to get what you want.
1 year(s) ago via
Joe I like this truck. Ford please make this truck. My 2003 F150 is on its last leg this would be a perfect replacement. The GMC TERRIAN nothing on this truck. Good job ford keep up the good work.
1 year(s) ago via
John Benskin John We would buy one in a New York minute. We love the F-150 and the trailer tow improvements would be great. Love it's look.
1 year(s) ago via
Richard Build it! Build it now! And keep the same great value of current F150 with a competitive price.
1 year(s) ago via
James You build this Atlas as it sits now and I would have to swap from Chevy to the Ford Atlas. I pull stock trailers, hay trailers, boats and also take my truck hunting.
1 year(s) ago via
MountainBull I have been a Dodge Ram owner for my last seven trucks. i am Ram loyalist. But....when I saw this truck I knew immediately I would switch over to Ford if they built the truck exactly like this concept and not dull it down. great job Ford designers.
1 year(s) ago via
Matt F it needs a 8 foot bed otherwise its only a toy!!!!!!!!!!!
1 year(s) ago via
John C This truck is a must build! I will be in the market for my next truck in 3 years and I want it to be the Atlas!
1 year(s) ago via
Hunter M build it
1 year(s) ago via
Alan K NO! From the leading edge of the front doors rearward it looks awesome, but the front end HAS TO GO! It looks like a kid's toy -- like a "Transformer", or something. Buyers who want to drive a pickup that looks like a locomotive in front (and this goes for the "heavy-haulers" as well), can get the Super Duty. While aerodynamics has been addressed you should take a clue from the Class 8, over-the-road big-rigs (Freightliner, Peterbilt, Kenworth, etc.). Nearly all are designed with wind resistance a priority, with hoods sloping downward toward the road, and fenders curving inward. This would also vastly improve visibility over the front end. You might even incorporate a one-piece, tilt forward front end -- not only would it be way-cool, think of how much easier servicing access would be to the engine bay! Targeting fuel efficiency is possible, while still providing excellent payload and towing performance (driving range is also important, so please retain the 36 gallon tank). I have been holding off buying a new F150, hoping that things would move in this direction from the current style (the '04-'08 front end design of the F150 was much more attractive than the current model, let alone the Atlas atrocity).. Ditch the Auto-Start-Stop -- we will just be replacing starters more often. I always shut off my engine anyway, if sitting at a railway crossing, or bridge opening, etc. Too much technology! I want to control my vehicle -- not have some electronic "brain" thinking for me (not to mention more potential expensive repairs down the road!). I do like the quad headlamps on the Atlas. The mix of engines currently available is impressive.
1 year(s) ago via
Austin F Manual trans please. Hate my Tacoma for drive train shudder, would spend extra for an Atlas with manual box. 4x4 crew EcoBoost or diesel + manual trans and I'll buy
1 year(s) ago via
Steve Dont build this truck. Its too space aged and all start treky to be a feasable work truck or daily driver. its a concept and should be kept as such.
1 year(s) ago via
Monica I liked the artical please get them out saw the Atlas at the Chicago auto show 2-14-13 AMAZING that's all I can say I want one now
1 year(s) ago via
Reid Put it into production, you will have the buyers.
1 year(s) ago via
winter best looking truck to appear in a long while. Drive a tundra but would switch to the Atlas in a snap.
1 year(s) ago via
Reid C basically an F-175 i think they shoud make it.
1 year(s) ago via
Bryan C My "Cherry" 2005 F-150 SuperCrew King Ranch w/35,000 Miles would be headed directly to my Ford Dealer for trade!!! Most AWESOME Factory Concept Ford truck I've ever laid eyes on!!!!!!!!!!!!!!!!!!!!!!!!
1 year(s) ago via
Joe V. HELL YES!!!
1 year(s) ago via
Andy B I'd buy it.
1 year(s) ago via
Justin I want one NOW!!!
1 year(s) ago via
Wally1 Great LOOKING truck, but too much of what I don't want in a truck. I would like dependability, reliability, a Engine that I can actually see when i open the hood and slightly less electronics than the space shuttle. I know, How about the Ford Ranger 2.5 turbo diesel that you build in Thailand, but don't sell here. WHY?
1 year(s) ago via
Ron Mitchell I put a front receiver hitch on my 96 F-150. You cannot beat a front hitch for manuvering a trailer in tight spaces. Also great for launching a boat and on 2 wd the rear wheels are way above the waterline. Plus its much safer because of visibility i.e you can see better than any camera could do.
1 year(s) ago via
chuck s I'm holding out on buying a new truck until this truck is in showrooms. I can't justify buying a new truck that gets the same mileage as my current truck given rising gas prices. I love the options that are geared towards people who make a living using their truck, like the roof rack, bed lighting, power outlet in the bed, and bed steps. Please don't leave these off of the production model. I love the tech options, but I would like to see interfacing that isn't as sloppy as my wife's 2013 Escape.
1 year(s) ago via
carl clifton The Atlas would be a superior vehicle for living and working in the Sierra Nevada mountains, "Build it they will come" AT A FAIR PRICE!
1 year(s) ago via
Matt C Currently drive a Tacoma and can’t justify any full sized on the market right now but would sell my truck tomorrow for this Atlas. Best looking truck to hit the market by a long shot, keep it modern and fresh don’t dull it down for production and make it a capable off road truck. Possible winner!!! Don’t fix what’s not broken. Way to go ford seems like someone was listening!!!!
1 year(s) ago via
juventino yes built it i would definitely buy one please hurry up i want a a new truck
1 year(s) ago via
Renee This is an AWESOME!!!! truck. It will be my birthday present to myself :D If you build it, they will buy it -- I'm ready!!!! One of the coolest trucks I've seen since my 100-year anniversary HD edition.
1 year(s) ago via
SCOTT make this the super duty,NOW!
1 year(s) ago via
Nick Looks good, but I would much rather see the F-150 come with a bi fuel cng/gas option and also a turbo diesel option. I use my truck as my everyday car including work commutes and then for towing toys during the weekend. I also like camping out of the bed with a shell. Work loads are light so a mid size truck with solid off road performance and good fuel economy are what I'm after. My dream truck would be a Raptor with a motor set up to run both gas and CNG that has both tanks underneath without affecting bed space.
1 year(s) ago via
Jay Yes Ford please build the Atlas I own a raptor currently and definitely buy an atlas. I'm in the heavy construction businesss and have to cover a lot of miles in a days time and still need something I can get around the job site on and this truck looks to be it
1 year(s) ago via
Kevin C Currently own a F-150 with 291,000+ miles. Wife wanted me to purchase a new truck last year. Decided I would purchase a new F-150 during first quarter of 2013. But with the introduction of the Atlas Concept, I've just been stopped dead in my tracks. This truck is a definite game changer. Ford has raised the bar again.....way high! I would love to own one of these trucks! So yes Ford, build it!!! Why, because you have just sent GM, Dodge, Toyota, and Nissan back to the drawing! Ford you have also by the way, served notice on them that they have all been smacked in the mouth!!!!!
1 year(s) ago via
Gary Yes, great link between the FX4 and the Raptor. I will change my track in 2014 and I will surely check this model out.
1 year(s) ago via
G S The abundance of gee whiz technology is being driven by having to meet CAFE standards. Seems to be working well with the EcoBoost, but time will tell if everyone will take proper care of their turbos. All the moving shutters and stuff mean more to break, more weight and more expense. How about a small diesel? My 02 Excursion is a 'pry it out of my cold dead hands' truck. (If you had marketed it as the Super Duty Crew Wagon and given the media the diesel to write about, you would still be making them....) I want a truck that has the latest electronics on the inside but strong, extremely tow capable and affordable.....the impossible dream. Keep trying - I am a huge Ford fan.
1 year(s) ago via
Rhonski The only way this truck could be better would be if it were the size of a 350. I don't like small trucks I like big ones.
1 year(s) ago via
Alex Jordan We as Americans love coming out with new technology, and incorporating it into our vehicles. Technology today is innovative, and is very useful. However, we are doing this too fast. Technology is great, but if we continually introduce these new looking vehicles, and technology, we as humans will eventually become dependent on it. Utilizing the tool of technology is great, but we really need to slow down. If I can recall correctly, 2008 was the first year Ford introduced its touch-screen into its super duty. I was astounded, it was amazing. But what have we turned that screen into since 2008? A more complex, more technological touch-screen system. Whats next? Flying cars? I say, 2008 is the year we need to "be at" right now. Slow down our technology. I love you Ford, but I'm going to have to say no to this concept.
1 year(s) ago via
Paul P Love the appearance. Lose the gadgets, give it the toughness of the F250 (tow capability, suspension, & hauling), and you have a sale with me!
1 year(s) ago via
BILL BUTLER YES !!! BUILT IT PLEASE FORD TOUGH FOREVER !
1 year(s) ago via
Matthew Please build this truck Ford! I will seriously hold off buying a new f-250 if so. This truck has everything. I tow dirt bikes motorcycles and mid-size trailers often. When not working, this truck sounds perfect for weekend camping/lake trips. Love the design of this thing. It's a beautiful truck. I currently own a dodge 2500 but ford has won me over.
1 year(s) ago via
Thomas L as a current ford driver i want to know is what kind of engine is under the hood and are they ever going to turbo charge the 5.0 coyote engine. but the deal breaker for me is, does it come with a 8 ft box?
1 year(s) ago via
Adrien A I'll be shopping for a new truck come 2015. Build it, I'll buy it.
1 year(s) ago via
Jason O My Ford Explorer Limited will be 10 this May and while I love it... If this truck was at my local Ford dealer, the Explorer would have to go!!! I WANT THIS!!!
1 year(s) ago via
Dan I wish they would actually build some of the concepts they tease us with.
1 year(s) ago via
RAILAN Yes, I am waiting to buy a truck !!! Do it. That will be in my garage ....
1 year(s) ago via
gus boutin yes build it Ford I want ONE ! Get ready
1 year(s) ago via
David YES! When? I want one. Hurry
1 year(s) ago via
Joe K Like the Eco-boost. Like the looks. Not so keen on "auto dampers" and such in grill / wheel wells..... snow/mud interfence a concern. Overall: if it IS efficient with fuel and NOT overpriced BUILD IT... looks like a hit for FORD
1 year(s) ago via
Richard S This would be a great truck for my business and towing a mobile art gallery with fine art gets a little tricky in traffic and this truck could do it nicely. But, when is Ford going to come back with a replacement for the Ranger since, for around the house and yard, I don't need a major hauler?
1 year(s) ago via
Tim Seekins I currently own a 2011 F-150 XLT 4x4 with Ecoboost. I love it and I am exceeding the EPA mileage estimates. The Atlas concept is one badass looking rig! All other trucks will pale in comparison. With all the trim levels currently available in the F-150 stable, I'm more than confident that Ford will have one for any need, want and level of affordability. Build this truck immediately but be very careful with your technology and gadgets. Make this the most reliable and coveted truck to date.
1 year(s) ago via
Scott Lenz I like. Ford should build it!
1 year(s) ago via
Stanton Woods Build it, and we will buy it
1 year(s) ago via
Will S Well, I was planning on a new Ram 1500, but the Atlas trumps all others. That is unless Ford wimps out and makes neuters the Atlas. Offer it with a 4" lift option and I'll give you my deposit right now.
1 year(s) ago via
Dave S Ford, please make this truck! don't change a thing on the Atlas! this design is bold and aggressive, I Love It!!!
1 year(s) ago via
Joel Paulson Joel P. One thing it doesn't have... running lights! Always ticked me off when they took away running lights on the half tons. Bring em back!
1 year(s) ago via
Matt Power running boards look cool, but it seems like something that could break. I need a work truck without "cool" options that can save me money at the pump. I would love to see what can be achieved with a few more forward gears, and a truck that is a few hundred lbs lighter.
1 year(s) ago via
Jed Build it. farmer with an 01 7.3 powerstroke. Only interested in the 6.7 diesel with 3/4 ton or stronger suspension with 4x4. looks like a perfect family/work truck and can pull camper, gooseneck w/ backhoe, etc. need all the power with better mileage. i'd be all over that thing
1 year(s) ago via
Herb Yes.......BUILD IT! I own several rentals, and haul a large variety of 'stuff' -- from light and bulky to very heavy (including a 4500 lb/24' boat). I've never had a truck that will perform through the range of loads and pulls that I put them through, and it would be great to have something that would haul and pull through lumpy, steep, slick terrain and still have a decent ride on the highway! Maybe that means having a load-leveling system, and transfer case locking availability connected to a highway rearend ratio? This is a nice looking truck, BTW! Oh, and power.......the most torque and horsepower that you have, and brakes that would stop a semi, eh?
1 year(s) ago via
Stu I must have this truck, when can I purchase?...??.?
1 year(s) ago via
matthew why inst this made. ill buy them for my companies vehicles
1 year(s) ago via
Josh L I haven't been a truck owner for a very long time. My first passion is sports cars, and my first car love, a 1967 Mustang. However, the first time I saw the Atlas, I thought to myself "I WANT THIS TRUCK"! If you guys knock it out of the park with the 2015 Mustang, you are going to cause me some very sleepless nights in trying to decide between the two! Great job Ford! Thank you for keeping "Made in America" something to be proud of. Sincerely, - Josh Lambert
1 year(s) ago via
Frank Build it! But add a diesel option and a 5.0 ecoboost option.
1 year(s) ago via
Tyson R LOVE absolutely every aspect of this truck except the interior... Needs work. Definately buying either way!
1 year(s) ago via
Mac I need this American Muscle Truck. Ford simple answer is YES!!! Build this truck. Scrap the Raptor, make way for the ATLAS. Blue Oval doing it right. I agree with MC make the diesel motor an option. Start the production line for the Atlas today and sign me up.
1 year(s) ago via
TRAVIS This is a beautiful looking ford truck! I hope it is produced just like this....with hopefully great fuel economy and affordability .I look forward to seeing this in the near future!
1 year(s) ago via
Joey J I own a 2013 F150 Limited. It is very disappointing that Ford does not offer that specific model with the choice between the EcoBoost and the 6.2L, such as you do in Canada. I'm not saying the EcoBoost is a bad engine, I just would like to choose which engine I want, as I could on every other model; FX4, FX2, Lariat, XLT, Platinum. why not the Limited? In addition to the 2013, I have a 2001 F150 Supercab XLT 4x4 with 265,000 miles. Original engine and trans as my daily driver, I also own a 2003 F150 FX4 Supercab that I put a Lightning engine in and I own No. 10 of the 1010 Mystichrome cobra’s. It’s a convertible in case you were wondering with 9500 miles. I like the Atlas I think Ford should make it. Fuel mileage means some to me for my daily driver but if I wanted a F150 as a toy, not so much. Such is the case with my Limited. I hope I see a lot of the Atlas’s styling in the P552 but it is too close to production for any of that. Maybe in the generation after that!!!
1 year(s) ago via
Joe Build it and send me one to try out
1 year(s) ago via
Doug S Yes
1 year(s) ago via
Ronnie An F-150 that looks as tough as a Ford Truck is! Yes, build it, by all means build this truck !!!!!!!!
1 year(s) ago via
Geoff F great looking truck, but i don't want to hear about ecoboost... i want to hear about turbo diesel!!
1 year(s) ago via
Patrick M I am all about fuel economy in a truck. I refuse to buy a car, so I want a truck that gets good fuel mileage (respectively).
1 year(s) ago via
Patrick M I think they should build it. I believe the more variety people have when choosing a truck the better. Face it, there are those that use their truck for nothing more than work, and there are those that use a truck for nothing more than to get from point A to point B instead of a car. So the more models, options, packages Ford has, the larger the audience they can appeal to. I foe one will never buy a car. I am a Ford Truck man, cars aren't for me.
1 year(s) ago via
Jimmy S Are you kidding me??? This thing should be in my driveway already!
1 year(s) ago via
Todd C. This is the exact look that the new F-150 needs, and if it were to include even a sliver of this technology it would blow the competition out of the water. While the current truck sets the F-Series apart from every competitor, this would be leaps and bounds ahead of everything else on the market. The aggressive styling and functionality would be so far ahead of the competition, they'd never be able to come close.
1 year(s) ago via
MC As a ford owner the body of the truck is sharp looking. But in my opinion put a motor in the truck like a 6.2liter v8 or a diesel motor. I don’t look for fuel economy in a truck it needs power and torque. I own a 2011 f150 4x4 lariat with 6.2liter. Dealer tried talking me into an ecoboost which I said no I want a truck. Plus you can not put a winch on the front of the truck with out restricting the air flow to the turbo. I use my truck to hunt, fish and haul heavy loads. I want a tuff, strong, and dependable truck not a weak truck. Put it this way I was leaving the hunting camp and a guy wanted to drag race he was in a stock Z71 with no load and I had a load in the bed and a trailer loaded with a four wheeler plus I have 305 tires on the truck and I pulled away with out a problem. that’s what a truck is two me.
1 year(s) ago via
Rich I have a '97 Ram that has been rusting away and bleeding me dry on repairs. I'm in the market and like some of the new advances. When is it coming out. By the way, Ford F-150s are way more expensive than other trucks, especially the new Rams. Why?! It's a friggin frame, engine and box! Extra steel doesn't cost $10 g's more! Am I going to save $10g's in fuel? I don't think so. What value above a Ram are you giving me for the extra expense? I can see why the Tundra is much more expensive(strong Yen/weak Dollar). Sticking it to the customer doesn't make me want to switch to Ford.
1 year(s) ago via
Justin B Cool Looking truck design. Is Ford making all truck platforms look the same. Is this the new F150 or Super Duty. Knowing what it is, would help me write in this discussion. As mentioned, this future truck needs to be dependable and rugged. Technology is nice and should not be everything(less things to be repaired). Aggressive looks and reliability are what sells trucks. If Ford keeps its many trim levels available, I see no reason this truck will not work for every buyer. A line up of strong and fuel efficient engines mated to a rock solid drivetrain is what every truck needs. Remember,trucks are and will always be built for hard work and off road driving. Ford does keep ahead of GM and Ram by always building a better product.
1 year(s) ago via
asdafag it looks kinda like a dodge in the front
1 year(s) ago via
Ford always build it... FORD TOUGH
1 year(s) ago via
Wayne funderburk Looks great. I am a Ford man retired and I am sure the price will be up there with your Raptor, King Ranch, etc. I just want be able to afford one unless I win the lottery. Ford needs to make a F100 with ac, power steering, heater, am/fm and a 351 Cleveland engine...then I will buy one
1 year(s) ago via
Wyatt Build it!
1 year(s) ago via
Bill G Like my ford truck, looking to buy a new 2013, how would this truck compare to the King Ranch I would like to buy. How about price, should I wait to buy?
1 year(s) ago via
Jim Please Build It! I would want plenty of Power, and a reliable powertrain. In contrast, I would like to have some comfort features in the back for my child. Safety is paramount, side curtain air bags are a must. I would also like to see a rollbar for the bed, that would allow mounted lights for extra visibility. Can we have a front bumper with a Huge winch? Plenty of skid plates underneath as well. Keep the expandable side mirrors for towing. That should about do it!
1 year(s) ago via
kelly bodnar great, another soccer dad truck. All cab and no bed, looks a lot like a raptor crossed with a superduty. leave out all the extra electronics that will eventually stop working ( running boards, grill louvers etc.) and make it a more affordable, reliable truck which is what real truck users want.
1 year(s) ago via
Craig C yes
1 year(s) ago via
Jaime P i agree with Connor last comment, too many electrical doo-dads... Try keeping it simple, less shine and more grine!
1 year(s) ago via
Travis D build a truck that can tow 13,000lbs, with about 478lbft of torque at about 1800 to 2000 rpms and from there through about 4800 rpms and not only will u dominate the market, but if you make this truck available in base form no pomp and circumstance or showy new crome grill you will snuff out ever other truck maker could care less about gas or diesel as long as its getting 24 to 26 highway no more than 6 cylinders, heres an idea small sequential turbo chargers so tightly integrated in the exhaust that u can not only have two but quiet possible have one the size of your hand for each cylinder, dont say its not possible if a guy named yesus wilder can make a v12 the size of his hand then we can down size and have a four banger as powerful as a v8
1 year(s) ago via
Paul E It would probably be well recieved, I also think the newly designed ranger and the terrain should also be sold in the US market.
1 year(s) ago via
Janada Atlas has my vote!
1 year(s) ago via
James Filardo Fuel economy is a minor factor in my F150's duties, I'm much more concerned with my truck having the weight, structural integrity and durability to comfortably get the job done. Whether towing a 5000lb trailer or hauling 800lbs in the bed or both it needs the torque and hp to perform those without feeling strained or outmatched. All of the active aero and cylinder deactivation would make me very hesitant this is the ford truck for me. Like the exterior aesthetics the interior is a bit of an overreach , don't forget the concepts of simple yet functional elegance.
1 year(s) ago via
ang i haul a dirtbike and one feature i would add is a dirtbike ramp that automatically slides out and comes down and when u put the dirtbike on the ramp it has holders to hold the dirtbike on to the ramp and it automatically pulls the dirbike up on to the back of the truck so u dont have to pull it up your self or ride it up thats scary and it would be good for a pick up truck to have better fuel economy cause gas isnt cheap but to bad the truck will probably be as much as the raptor if not more and not every one can offered that
1 year(s) ago via
Mark B Of course that you need to build it , what kind of question is this? Jesus thats the best truck design OUT THERE!
1 year(s) ago via
Dan Build it please!! This is the best looking concept vehicle ever built. I haul utvs, snowmobiles, horses, and camp trailer. Please give us a ecoboost v8!!! The competition would be completely destroyed if you did that. Please put the trailer plug up by the license plate instead of under the bumper so I don't rip it off offroad! Make the svt raptors Torsen front diff available across the board!
1 year(s) ago via
Troy G Build it and they will come....I have been waiting for this truck. Almost bought a 2013 F-150. The Atlas concept has inspired me to wait. Awesome debut! GM Truck division was totally embarrased. With GM and Toyota trucks remaining even keel, Dodge is most improved player and Ford, with the Atlas concept, has the ability to strengthen their truck dominance to unprecidented levels. Build it....
1 year(s) ago via
Stephen Yes to building, What about a hybrid version to compete with GM
1 year(s) ago via
William Brewer Build it! I would want to buy it but you also need an expedition fashioned after the f150 with a full size ecoboost.Your are losing sales everyday its not on the market. Eco boost EXPEDITION! GET ON IT!
1 year(s) ago via
William Brewer Build it! I would want to buy it but you also need an expedition fashioned after the f150 with a full size ecoboost.Your are losing sales everyday its not on the market. Eco boost EXPEDITION! GET ON IT!
1 year(s) ago via
the king i love it ford BUILD IT ASAP
1 year(s) ago via
Jeremy B I would buy one as soon as it hits the market. That exact one from the autoshow!
1 year(s) ago via
JPZ BUILD IT THEY WILL COME
1 year(s) ago via
Kole This truck should definitely be built, it is the best looking truck I have ever seen! It looks as though it combines the super duty with the f 150 and the svt raptor all in one beautiful truck.
1 year(s) ago via
Kole This truck should definitely be built, it is the best looking truck I have ever seen! It looks as though it combines the super duty with the f 150 and the svt raptor all in one beautiful truck.
1 year(s) ago via
Rashid Bahwan looks nice, im writting from the middle east - we use trucks for both hauling and towing bikes mainly in the weekends - also long adventure trips which includes a lot of weigh to carry - the grill opening sounds nice - it get 55 degrees C over here in the summer time but never noticed a collant temp to increase - although the A/C blows hot air only. all the best and ya, BUILD IT.
1 year(s) ago via
Waylan Looks great from the front and back, need an off road truck i can sleep/camp in which is not too expensive. Don't need towing capacity (heavy springs) Would want a non-animal skin seat cover option and I would probably get an extended cab and ditch the rear seat. Don't care about all the fancy electronics ...the air ride suspension just went out on my Explorer. Diesel better. Hopefully you do a better job than dodge did with their power wagon concept
1 year(s) ago via
Gary Change the front to look more like the new escape! This boxy stuff is so 00s and not fuel efficient.
1 year(s) ago via
Gary Think Smaller. (c)
1 year(s) ago via
FK Build this awsome truck. How about a 8-speed transmission to up the MPG and the first to have a 7 feet bed that can haul prehung doors lying flat in the bed.
1 year(s) ago via
J.r. D Yes I would buy one.
1 year(s) ago via
JDD i would also buy one if it came equiped as the concept depicts.
1 year(s) ago via
Bob Raise the front suspension a bit and that truck is sold
1 year(s) ago via
joshua It looks great but it needs a twin turbo diesel. Now that would be a truck!!!!!
1 year(s) ago via
Duane P DLP No this truck should not be built. Instead of concentrating on trucks for work, concentrate on building a truck that is basic transportation and fun to drive.
1 year(s) ago via
Carl Struve Can not even emagine what the H ___ you are waiting for, build this bad boy. If you build it we wil buy!!
1 year(s) ago via
Mickey C When I saw the first advertisement back in December 2012, I thought WOW, really looks like a truck now. Much better than my F-100, built Sept 1971 half ton with three-quarter ton rating. After reading some of the deferrent comments, plus transmission. Then why not a semi-automatic transmission? Built to heavier duty standard, more than one in cars that DeSoto had back in late 40’s until 1950’s. Then the person that wants to use it as stick shift can, others can use it as full automatic transmission on the floor or like now days. Five or six speed transmission, with overdrive, cruise control. When using cruise control has more power, especially in the mountain areas, I have notice when set speed would have to brake, going uphill gains to much speed. “GO FORD or STILL HAS BETTER IDEA‼”
1 year(s) ago via
David Anderson Will this truck be safe to drive in New York State without rebuilding the barke calipers annually or every 15,000 miles like the current Ford Super Duty trucks require? If not, will your dealers make the potential customers aware of this problem or will it be kept secret until after the sale?
1 year(s) ago via
Alaska ford diehard Absolutely. The atlas looks awesome. Ford Throw a diesel in that thing and we will leave the bow ties and the rams in the dust
1 year(s) ago via
alexc anderson i think some shapes are a bit too round. the a piller should be more angular and the front should be more angular. the way the hoods edges are curved should also be more angular. more angular the current model is the sharpest truck i have ever seen
1 year(s) ago via
Yachtnutz Once again Ford rocks they have the best looking and best built trucks on the road today. I would buy one in a Heart Beat nice concept Please make it.
1 year(s) ago via
Michael S YES!!!! I want to pre-order one right now to replace my Platinum
1 year(s) ago via
Kelby S this truck is really nice, i think this should be the track for f-1 to the f-3 it is really nice and would be a awsome way to knock chevy out of the dirt
1 year(s) ago via
William Shephard This truck needs to be produced. Keep the lines and the way it stands. This is what truck owners want. A meaner looking truck outside and a little luxury inside. The exhaust looks refined also. Very Nice!!!
1 year(s) ago via
Todd This is a great looking truck! Could definitely see the Atlas as the next F-150.
1 year(s) ago via
andrew I drive a F250 now and am on the verge of saying goodbye to my wonderful powerstroke. This may be the truck that gets me back into a gas powered truck so long as she can still pull my car hauler. Ford has done a good job on the looks of this concept, I hope that she is as tough and durable as all my past Fords have been
1 year(s) ago via
Darell H I want this truck, in fact my wife and I discussed it and I'll be trading in my '04 for this truck as long as I can get the 6.2 liter FX4
1 year(s) ago via
Caleb Good looking truck; consider making the windows in the back seat lower. When they are too high it is more difficult to clear your blindspot of the increasing number of tiny cars.
1 year(s) ago via
Nathan S yes i think for should build it but the seats seam odd and i dont know about what apears to be the dodge style towing mirrors but other then that go for it
1 year(s) ago via
Erick Do it! An adjustable/built-in bed divider system would be a nice addition, if possible. I'm sure Ford could engineers can come up with something amazing!
1 year(s) ago via
Nick P The exterior of this truck looks absolutely awful! it looks like something you would drive to and from the pub with, not something you could drive every day, or bring to work. It looks far too futuristic. It's more of an engeneer/designers truck, rather than a proper worktruck. And then the bed of this thing... What's the point of having blue lights all arround it?? Sure, it's nice for driving through town, but it's not ideal for "tough" work, is it? You would have to be careful about loading big things! That defeats the whole piont of a big pickup truck. And the worst bit is the interior. It looks like the inside of a stripclub. Lights peeking out everywhere, and the screen is five times bigger than whats needed. It looks like the inside of a spaceship! And just face it, an enormous screen is not ideal for work either. You would have to take of your gloves every time!! Please, build somethong that can be used both for work, AND every day vehicle. GM's new Silverado looks fantastic. It respects both the modern age, and the older, classic trucks. Ford needs to combine modern rough looks, with classic looks. Much like GM has done. I'm from a famili who only drives Ford vehicles, and has done that since the 40's. I don't want to be the traditionbraker, but if Ford builds this, I'll buy the Chevy in a heartbeat. Look at it this way: Picture a Silverado in front of a classic ranch. Then put the new atlas there. Witch one fits in the best? Ford needs to respect the classics, as well as moving on.
1 year(s) ago via
Mike Just do it....!!!! I'm in.
1 year(s) ago via
Connor Looks great, however, aren't power folding running boards just more weight, decreasing fuel economy, and one more thing to go wrong? Along with all those other electronic gizmos that time and time again fail on nearly every vehicle I have owned. All the extra stuff is really just to put in a brochure and to raise the price. What we need is a strong truck, with a strong and reliable powertrain, that works everyday, all day. I believe I will stick with my cheap and reliable '91 model F series.
1 year(s) ago via
eric all show no substance
1 year(s) ago via
Louis When is it in production..Place my order.. I want 2..!
1 year(s) ago via
that is one bad a** looking truck .build it for sure
1 year(s) ago via
Connor J I'd say yes indeed as long as it keeps the F-150 name
1 year(s) ago via
Andy FANTASTIC!! Yes to building it, but how about adding some of the tech available in the Focus? Items such as Parkassist, Lane Departure warning, etc? And have to agree with a lot of the comments on here......great looking truck...whens it available to order?
1 year(s) ago via
Ryan F Yes, and you should make it a bit smaller than the F150 to take the place of the Ranger
1 year(s) ago via
cole my new dream truck, too bad i ll never be able to afford one
1 year(s) ago via
cole my new dream truck, too bad i ll never be able to afford one
1 year(s) ago via
Airen This truck is so beautiful. I would buy one in a heart beat.
1 year(s) ago via
Austin Phillips Yes build this truck with all available options in it would be bad to the bone ford power
1 year(s) ago via
Alex M Don't get me wrong, I love Ford trucks, but does anyone else feel that they threw this one together in a rush because GMC, Dodge and Chevy announced their own refreshed trucks the same week?
1 year(s) ago via
montucky build this sucker, i want one. best looking truck hands down and i'm a gm fan. this truck would make me switch just on appearance.
1 year(s) ago via
Greg L build it!
1 year(s) ago via
Randall S I accidently hauled one ton of gravel in my Ford Ranger. I would agree that hauling and towing capability are important features.
1 year(s) ago via
Blair Great looking truck - glad to see it has the 'bones' of the current F-150 (a great chassis already & should keep development costs down a bit) - definitely want to see it made Suggestions are: 1] please give us back the manual transmission option (two great ones in the v6 & v8 Mustangs) - 2] please make a work truck 4x4 that doesn't come with MyFordTouch, as simple knobs are a better option in those vehicles - 3] DIESEL ... a 4-5 liter diesel v8 for those who don't need/can't afford a SuperDuty is looong overdue (and don't forget the manual tranny for that either ;) ).
1 year(s) ago via
Aaron YES!! this truck should be built!!!
1 year(s) ago via
eddie i just bought the new 2013 limited, the day this comes out i will buy it,by the way this is the first ford i bought and first truck,i have always bought german high end cars, but this truck beats them all,great product love it you got me sold ,atlas i am waiitng for you
1 year(s) ago via
mary We haul quarter horses,hay wagons,etc.If this truck comes with a long bed diesel at a fair price it would be on my list.
1 year(s) ago via
Guest WOW!!! The best looking truck i have seen.With the Ecoboost engine, luxury, and the overall beauty of the truck the only thing you could ask for is a fair price. Plus this would be the best truck on the road!
1 year(s) ago via
J.J.Keeth JK: You need to produce this concept, I'd be the first in line!
1 year(s) ago via
Robert Carpenter Yes this truck should be built it has everything a working class truck should have and everything for a family to travel together
1 year(s) ago via
jp how about a diesel/hybrid.. for when you are stuck in traffic on the way to the worksite
1 year(s) ago via
Doug I'd buy one in a heartbeat.!!!!!!!!!!!!!
1 year(s) ago via
agmakar Very nice looking truck and rugged looking. But looks only takes this tough looking truck so far. This vehicle says I need a Diesel engine in me NOW!! it's the only way to bookend this concept. Not sure of the weight of this vehicle, but a nice concept small block twin turbo diesel would really cool. That my friends would or should I say should increase fuel mileage and by decreasing the overall weight of the vehicle.
1 year(s) ago via
agmakar Very nice looking truck and rugged looking. But looks only takes this tough looking truck so far. This vehicle says I need a Diesel engine in me NOW!! it's the only way to bookend this concept. Not sure of the weight of this vehicle, but a nice concept small block twin turbo diesel would really cool. That my friends would or should I say should increase fuel mileage and by decreasing the overall weight of the vehicle.
1 year(s) ago via
Juston P Does it still have the flat rear load floor? What are the economy improvements for the 2nd gen Twin Turbo EcoBoost? Can we order it with front and rear lockers? Can we order it with on board compressed air to air tires up and down from inside the cab? Can we have a line out both inside the cab and outside the cab for cleaning and on the job compressed air needs? Can you offer a solid rubber bed floor mat with the The built ford tough image? Can you program the on board odometer to have a running mpg from the factory which can not be reset? Can you build in a 4G wireless radio amplifier so that Internet through our cell phone providers can be maximized with peak performance, fast updates, and download speeds even in rural area to get the job done in our Ford truck to process Credit Cards etc... Can we order it with an air leveling bag system for the bed when towing and carrying heavy items? Can we Oder the truck with a solar panel on the roof to peak charge the battery and charge a battery which can run power to the 120v outlet in the bed without the truck being on?
1 year(s) ago via
Juston P Can I get one with a 60/40 bench seat and a nice fold down center console when no one is in the middle. I want a practical truck as well. I have 4 kids and the love of my life to take to the sand dunes...
1 year(s) ago via
Larry R I'm sure this truck will be built around the time I'm ready to trade my 2010 f-150 supercrew in. (This is what I'm hoping for.) Please build this truck. "oh please ,please build this truck.
1 year(s) ago via
Henry lee Keep a 6.5 or 8 foot bed and luxury such as the platinum
1 year(s) ago via
Need to see more , power train & engine ,MPG.
1 year(s) ago via
Ken Adams Does it have to be shaped like a brick? Especially at the front? I don't know but it seems like there's at least a little bit of aero benefit to be had there. Just a thought.
1 year(s) ago via
Casey C I really like the look of this truck! You should push this design into production. I love the overall idea of the EcoBoost lineup and would want an EcoBoost under the hood of my truck. Fuel economy would need to be minimum 20mpg city to really turn heads. People need towing, but I rarely tow. I use a truck for utilitarian reasons more so than anything else.
1 year(s) ago via
joseph schmits Looking for a new truck was waiting for the new silverado. Build this and I'll change my mind.
1 year(s) ago via
Jim M This truck would be an ultimate vehicle...diesel power would be very cool.
1 year(s) ago via
Jim M Very nice...lets get it built with a diesel!
1 year(s) ago via
Patricia B If I drove a FORD Truck, this would be mine!!! However I am an Explorer Fan to the core. Way to Go FORD! AWESOME!!
1 year(s) ago via
Brett Yes. Produce it ASAP and I will buy it instead of GM! We tow a boat.
1 year(s) ago via
buddy do not change a thing the atlas is PERFECT just how it is !!!!!! WOW!
1 year(s) ago via
Patrick O Great looking truck. Love the style. 2 Thumbs up
1 year(s) ago via
Darrell G From what I've seen I love the Atlas , especailly all the improvements that are a welcome site and way too long in coming in my humble opinion.. I would definately buy an Atlas.. D.Glover
1 year(s) ago via
Shane J to me it looks like the F-150 in steroids, but at the same time it still looks awsoem i would get one
1 year(s) ago via
Scott W You build it, I will buy it.
1 year(s) ago via
James B yes build it
1 year(s) ago via
Tommy W Awesome! The look of a F250 or F350 with more power than a F150 but less than a F250 and it looks great too. Great idea Ford!
1 year(s) ago via
Austin J Yes!!
1 year(s) ago via
Gary Parker Gary Parker -- I have driven Ford trucks for the past 28 years ( a new one every 3 to 4 years ) & this looks to best one yet. The new features sound great. I will be trading in my 2011 Platinum crew cab as soon as the Atlas hits the street. One observation , I hope that the under bed cargo ramps are somehow unclosed in a compartment to keep mud from jamming them in place when offroading.
1 year(s) ago via
doug l Doug L. I have owned a Ford F-150/F250 for over 35 years. We have the SVT, Platinum and Raptor models. Why do we need another, keep the F-150 has is, The Best Built and Longest Lasting Truck ever. If we need another version of the F-150 called the Atlas, FINE! Just don't change or STOP the style of the F-150 we have now. I Remember what happened when you stopped building the Taurus ( The Number 1 Selling Car). Keep the F-150 body style we have.
1 year(s) ago via
Jim F I like the looks of the Atlas very much but a purchase decision would depend heavily upon towing capacity and fuel economy. I currently own a '99 Dodge diesel pickup and tow a 5000 lb. pleasure boat and tow a car hauler to car shows ('68 Mustang plus other classics). I also use my truck for work transportation (no heavy hauling) putting roughly 3000 miles per month on the truck. A half-ton truck with an economical gas engine or a small diesel would cover my needs.
1 year(s) ago via
William P abso-fracking-lutely ford should build this truck. i'll be highly upset if they dont build the atlas. That truck has me considering putting off buying a mustang until after i buy an atlas. i'd like the first one off the assembly line.
1 year(s) ago via
Lynessi O I want this truck already!!! Hurry and sell them please.
1 year(s) ago via
donald m no, don,t make this truck! bring back the Ranger with a turbo- four and the first truck to get 30 plus MPG.
1 year(s) ago via
Jordan H Very futuristic concept, but in America it's about toughness and durability. The truck may be tough, but its looks may be deceiving. Chevy's new concept looks like a classic American truck, and that's what many people look for. I like the features that are on this concept all the little things are great, just don't brush off the classics! I drove an 02 7.3 Diesel F 350 for 3 years and its only downfall was the fuel cost, but moving 3 tons of steel around getting 15-20 mpg is actually not too bad. I didn't tow often, but it could tow anything it needed to and it owned the road, great truck. Bio-diesel, I know the new trucks can run B20, but maybe find a way to make an insulated fuel system, something to keep bio from gelling. I live in Michigan and even petroleum diesel will gel up sometimes. Just a thought.
1 year(s) ago via
Justin K He'll yes build the truck. There's a saying that " if you build it they will come". Somebody needs to set the precedent for an efficient truck that can still do whatever you need it too. Take a look at the Raptor, yeah it's expensive as all hell, but for the truck enthusiasts out here it's at the top pick. I would expect nothing less out of ford to set the bar higher. Build the truck, give people what hey need, an everyday vehicle that's tougher and can handle anything you throw it's way. Which is what ford is great at doing, yet more fuel efficient. Plus I don't really mind explaining to customers why the f-150 is more expensive, but every year we sell more than Chevy or Dodge... What up.
1 year(s) ago via
Steve W I am glad that you have kept the front of the new ford truck built up so it look like a mean machine rather than the round slopping. I know that they are air dinamic but if the look ian't rightit isn't going to sell. The 2011-2013 makes it look good compared to the other trucks out there. It would be nice to have a window shield protection on it. Especially with all the weather coming in. May God Bless You; Rev. Stephen Wilson
1 year(s) ago via
Robert R only with a manual transmission, otherwise exect more Ford owners to shift to Dodge (yuk).
1 year(s) ago via
Shawn M YES BUILD THIS TRUCK LOOK GREAT
1 year(s) ago via
Clay Phelps Great looking truck, currently have a 2010 F150 and love it but would trade her for the Atlas if it was built.
1 year(s) ago via
YES YES YES YES!!!!!!!! LOVE IT!!!!!!!!!1
1 year(s) ago via
Dan A Dan A. Right now I have a 2004 FX4 flairside, before that a 1997 flair side 4x4 off road. My 97 is still on the road in fact it still looks as good as the day that I bought it. I loved that truck and I love the one that I have now but if the ATLAS concept is going to be the next F150, well it will be my next new F150. Ford please do not change anything on the ATLAS and I will be buying one as soon as they come out.
1 year(s) ago via
Anthony A This truck looks awsome! I currently own a 2011 F150 Ecoboost which is also awsome, so I will not be in the market for another truck for awhile. If I was however this truck would be my truck. The reason why I purchased my current truck was because of mpg and power. I tow some atvs maybe every other weekend. So as a daily driver the mpg on my ecoboost is great and when I take it off road towing my atvs the power is also their with no compromise. The things I would recommend in the new F-150 is maybe a rear window that rolls down. That is a cool feature found in a not so cool truck called the Tundra. One note will the wheel shutters be able to work when covered in mudd?
1 year(s) ago via
Hamad Yes but the roof should be clean from roof rack so it looks successfully and i think Ford will be the first manufacturer to make automatic side steps like when you open a side's door but it should be strong and tough.
1 year(s) ago via
Randy R Love it, but I will never be able to afford one unless it is about 12 years old when I buy it.
1 year(s) ago via
Jp Very nice! I'll take one in F-250 with the power stroke!
1 year(s) ago via
Paul S not liking the headlights, and wont be built in RHD for aus / nz market. as there is a gap. falcon does 2wd well, 4wd from the mazda built courier is good but there is no large 4wd truck. unless you privately import them
1 year(s) ago via
Ed B Yes I think you should build the truck
1 year(s) ago via
Roberto S I love it, most important is to have the choice of different engines, big V8's and for people like me with a small Gardening company, a small diesel engine in the next F150. i'm not looking for big horsepower or incredible Towing capacity, but good diesel mileage and great payload. But please don't make another Ram or Super Duty style.
1 year(s) ago via
Rich E I've had 6 Ford Full Size Trucks, and I Love what I see and read about this design. Unfortunately, production versions will likely cost more than my house, so I will have to find other options.
1 year(s) ago via
Wayne T I have an 06 F150 XLT 5.4 Supercab 4x2 with 6.5 bed my only disapointment is not towing or ride quality or highway mileage but the city mileage of 11-12 mpg is brutal. Towing mileage takes a hit depending on the trailer and load but that was expected. I test drove the eco boost and new 5.0 both were impressive I like the new flat floor board for loading interior cargo and the information systems, stereo and electronics especially the backup camera. love the improvement.
1 year(s) ago via
Bob T I have a 99 Ranger 4WD with 214000 miles on it, runs like new, this concept would be a nice in Ranger sized version.
1 year(s) ago via
Smith C Joseph A - I don't know where you get you info but all of the F 150s are made in one of two plants - Detroit or Kansas City.
1 year(s) ago via
Jim S pickups have definetly gotten to civilized aimed toward the golfclub set soccer moms and such although it is still sort of possible to buy a work truck. I look back at when I bought my first new truck a 1976 F-250 4 wheel drive I didn't have to buy option (b) to get option (a) and you could buy real rough tread tires you didn't have to get them after you bought the truck. Oh yeh what about a short bed 2 or 4 wheel drive with no unnessary options with the eccoboost engine or 6.2 V8 with manual or auto trans" low price" like Dodge is doing. Please you car & truck guys wake up the bean counters really with all the bed, cab options Ford has available why not a hot rod pickup. can't even buy a stripped down 5.0 mustang anymore.
1 year(s) ago via
Bill Love the look! Scarred about the price tag!
1 year(s) ago via
Kevin S Looks and sounds great! but what I really need is a Ranger size/Sportrac replacement.
1 year(s) ago via
Ardeen J you go ford looks good and sounds good
1 year(s) ago via
Chris S I still would like a smaller truck, but slightly bigger than the old Ranger. However if this truck has the power down rear window like I had on my Sport Trac, that would lean me to this truck more. I miss that feature I had on my Ford. I really dislike the old fashioned sliding rear window that is easy to get into. Plus the power rear window that was in my Sport Trac lets more air in than the sliding small glass portion glass rear window in the truck.
1 year(s) ago via
Joseph B yes, build it. it has to be good, it's a FORD
1 year(s) ago via
James Should build a mid size truck to replace the Ranger!
1 year(s) ago via
Charlie V You would be crazy if you didnt.
1 year(s) ago via
J.p. V Pretty sweet i like it as well. If the technologies and the computers runnign them have 20 year reliability i think its will be awesome. With all of this though it seems like fords engineers are going to need to be on there A game. Alot of kids drive f-150s in high school from the 90s and as simple as they are they still break and have wear and tear failures even with good, to spec maintence. When these new trucks are out of waranty and those kides in 2035 are trying to keep the only way they can get to their job or school on the road i think they might have trouble. I just hope ford is thinking about this trucks lasting to the 20-30 year range.
1 year(s) ago via
Mark M People love new styles and this certainly fits the bill. Just make sure the reliability stays extremely high so the end users don't have to hang their heads in shame like the recent year Dodge boys.
1 year(s) ago via
Michael M I do not think people will be towing 10K lbs with this type of truck and if they do, they would want the F-250 diesel. This truck is for city/country and off road with the 4x4. so I would think it needs some HP and a small diesel engine to round it out.
1 year(s) ago via
steven c Beautiful awesome and beast looking truck but we need a 7.3 diesel again it's so awesome at hauling
1 year(s) ago via
richard chapman love the look of this truck. The name alone and all capabilities, makes me want to trade in 25 city and 30 highway ranger. I want one in silver and black
1 year(s) ago via
Dennis B I love the new Ford trucks this is really nice will it pull my 28' trailer at road speeds loaded with my 69 fairlane race car??? how will it handle in the rain towing I'm a Ford guy thru & thru but I had to buya Nissan in 06 for a truck to do the job. I bought a new 2012 gt/cs stang & love it. Keep up the great AMERICAN products & standing on your own.
1 year(s) ago via
Albert T Build it. Sounds like a great truck. I would get in line for one. I have a 2010 F-150 now.
1 year(s) ago via
Terry W Awesome looking, bring it on.
1 year(s) ago via
I gotta say yes build it. I drive a 96 f150 and it is at best a beast. But I wouldn't give it up for all the chevys out there .I tow my boat and girl friends Saturn when it breaks down. Fuel milage is the thing I miss
1 year(s) ago via
Mark What happened to the Super Duty Redesign?
1 year(s) ago via
Ward P love your new truck if its as good as my 2010 super duty doing what it does best sled pulling love the new look will you be changing the super duty too thanks ford lover ward
1 year(s) ago via
Duane P No, the truck should not be built. This truck is geared toward work only and lacks an advance aerodynamic exterior body style. Not everyone is interested in a full size truck. Grille and wheel shutters , retractable step board, and drop down air dam will not assist this truck in penetrating the wind to get better fuel mileage. Only an advanced aerodynamic exterior body style can which the Atlas truck lacks. What about being fun to drive. You are not going to be hauling heavy equipment and materials 24 hours a day. Ford truck designers and engineers need to use their imagination more to produce a concept truck built for work and performance or build (2) concept trucks whereby one concept truck will be built for work and the other concept truck will be built for futuristic aerodynamic exterior body styling, fuel economy, sturdiness, performance, and be fun to drive with advanced features. DLP
1 year(s) ago via
Adam A I think I found what I want when I retire from working for Ford... Don't give me a watch just give me an Atlas Truck...
1 year(s) ago via
Don Love my 2011 with eco boost. My son wants the truck and I plan on a 2013 wish list on the new atlas for 2015
1 year(s) ago via
Dave T Looks great but still a fan of the Ford Explorer Sport Trac! Build some of those well you are at it.
1 year(s) ago via
Dave T Looks great but still a fan of the Ford Explorer Sport Trac! Build some of those well you are at it.
1 year(s) ago via
James Don't WAIT! Build it now!Those are the coolest wheels ever,what are you WAITING on?
1 year(s) ago via
Baher M Go 4 it (Y)
1 year(s) ago via
Matt P Please build this!
1 year(s) ago via
Bruce T Ford has always done it's best job on its truck line so, the Atlas excites me. Build it soon
1 year(s) ago via
Gregory M I abosolutely L>O>V>E> IT! Built FORD TOUGH.........
1 year(s) ago via
Louis C Nice truck but my needs are better met with a compact pickup.
1 year(s) ago via
Do it!!!!! what are you waiting for? I like the shutters on the cooling system too!!! great in the cold climate states like mine ---great Idea's
1 year(s) ago via
Beth M Build it FORD that wont stay on the lot very long.
1 year(s) ago via
Mike S Love the look, not sure where your headed (250 or 150). I own and tow with 2-f250s. Please don NOT go to IFS on the 250, if I want a car like ride I'll buy a car. Looks are spot on though! Would like to see small diesel of Eco boost with hybrid tranny that will get that trailer moving. I tow a 33' toy hauler and also 16' enclosed trailer.
1 year(s) ago via
Jackie G YESSSSSSSS!!! What a great truck!! I use my truck for the 4x4 capability, as well as to haul my disabled scooter, and those hide away ramps would be just the thing for me!! What a great convenience. I have an '03 Dodge Dakota that I have been looking to trade up. And Ford is where I want to be. So when is this coming out?? Great looking truck.
1 year(s) ago via
Clayton W After over 50 years in the automotive industry, mostly in maintenance and repair/rebuild of both gas and diesel, I still put about 500 miles per week on my F150 ,towing 8,000 gross much of the time. If you could offer the Atlas with some gas , Eco Boost and some diesel options that should make it appealing to more buyers. I'll have to start saving my pennies now. It is a truck that I must have.
1 year(s) ago via
Steven R Nice! I would be towing a boat, but I also need off road to get through the swamp to the hunting shack. My Ranger does OK, but its got 210,000+ on it. Kendric M has an excellent comment.
1 year(s) ago via
Rick D Yes build it! As with the Raptor, Ford is ahead of the competition with another innovative truck.
1 year(s) ago via
Swami K I've got a 2005 Ranger XLT 2dr. Supercab 4x4. I really like the compact dimensions, it fits in the garage. The Atlas will make a great SuperDuty truck. I don't really care for 4dr. trucks, either the beds too short or the truck is too long.
1 year(s) ago via
Jacob S Put a diesel in it and I will be first in line to buy one.
1 year(s) ago via
James J Built it!!!
1 year(s) ago via
Izzy You just blew my mind!
1 year(s) ago via
richard b Hot Dang,I,Say BUILD it FORD Tough.To pull a Stump,Haul a Harley or 2.And ,while you are at it Can you ,Bring Back Our Bronco,and we will all be Happy.THANKS.
1 year(s) ago via
Mark K Lower it by 6 inches so I don't need a step ladder to get into it, narrow it by 6 inches and shorten it by 18 inches so I don't need a quonset to park it in and I'll buy it!!!!!!!!!!!!!!! Or just bring the global Ranger to north america.......
1 year(s) ago via
Steve Shapard Yes fuel economy matters.........a LOT. 25 plus MPG I could live with and buy this truck. I don't need a truck but could use one for carrying your "stuff" around and hauling things when needed. Would still like it nice enough for an eveyday vehicle like this concept is. But with the gas mileage current trucks get, that is the tipping point (for me) that keeps me away. It has alway been, "lid love to have a truck like that.......if it only got 25 MPG instead of 16.
1 year(s) ago via
Robert B This is the F-150 that might make me trade in my beloved 2011 F-150 Lariat Ecoboost.
1 year(s) ago via
John B T I have seen enough of 4door trucks. I would be interested in an extended cab (2 full size doors, 2 smaller rear doors) that is both economical to drive/insure. I have a '11 Ranger 2.3 that needs possibly a turbo, and a decent mileage component. Looks good, drives OK. Thanks.............
1 year(s) ago via
Bob E What I really need, though, is inexpensive. I don't need techie crap. Gimme a backup camera in addition to integrated trailer brake controls, and I'm set. I don't need SYNC...I already have a GPS. I don't need Blue Tooth (whatever that is). And from what I saw in another post, yes, make the Ranger again. If it looked like this one, so much the better!
1 year(s) ago via
RICK S It looks great by itself, it would look even better along side my 5.0 Mustang. GORGEOUS concept. The right look for the new F-150 "Atlas". Go ahead and build it. Of course gas mileage is important. But not as important as it is to the people who will actually buy a full-size truck. Besides, Ford builds the best truck right now, last year and even back in '68. The Atlas will only add more ever-faithful F-150 fans to the roster. I wanted a used Ford F-150 4x4, but could not find one!!! They are all still on the road in southwest Missouri, and the owners will not sell them!!! FORD......Job Done!!!! Rick S.
1 year(s) ago via
Jim O Yes build it
1 year(s) ago via
Paul Y I have to see this truck up close and personal. I like the front end on the Atlas. I have to have it in hand.
1 year(s) ago via
Jon G Sounds good to me, I have an 06 F150 and love it. As long as it is a Ford build it.
1 year(s) ago via
Barbara B I have a 98 F-150 that I still love! Kinda waiting to see what happens with the fuel type wars. I really like some of these options! The grille shutters-maybe they stay shut in the cold Ohio winter mornings to heat the truck faster? Built-in ramps, trailer and hitch helpers! YES! I haul a 17.5' boat and would love those features. I have had wonderful service out of my F-150, so I would look first at Ford again.
1 year(s) ago via
Bob E Moving parts make for repairs. I worry about such things as grill shutters, wheel well shutters, moving air dam and folding running boards. What happens when these get dirt, mud and ice in them? Meanwhile, what A BEAUTIFUL Truck!! I WANT ONE!!!!!!!
1 year(s) ago via
Wes G If I had the money, I would buy it
1 year(s) ago via
FORD should build this truck I would like to see this in a f-350 version Its a great looking truck I would like to replace My 1993 F350 dually with anew one I have 700,000 miles on my truck with minimum repairs. i would trsde it for the new atlas if you build it JIM
1 year(s) ago via
Terry B This is a concept vehicle that I could seriously see in my driveway. I suggest that you get a movin'!
1 year(s) ago via
James B like the truck should build it with the 5 cyl diesel bring it on
1 year(s) ago via
Jason The answer can be given as a clear 'Yes', as long as it is made available in New Zealand as well.
1 year(s) ago via
Ross B Yes. But not sure how many would pay a lot for this. Raptor has much more value under the hood but It needs Eco boost.
1 year(s) ago via
Morne P Yes I will buy it! if i had the money and it was avalible in South-Africa,righthand drive also thanks. Come on BUILD IT! Need that kind of truk in SA.
1 year(s) ago via
Dean A I owned a f150 for 17 yrs it was Tough and sure this one will B to.
1 year(s) ago via
Gloria Love the front end being a woman that got my attention as for hauling that is my husband area this truck has style for women and strength for men make it happen
1 year(s) ago via
Robert Looks good. Sounds good on paper. If it can out haul my F250 SD diesel I would have to buy one wouldn't I.
1 year(s) ago via
chris reinoehl I own a 01 super duty, 7.3, now I want to add an Atlas!
1 year(s) ago via
Ajøel A im sorry ... no offence ... but I think this truck looks almost like Toyota Tundra ... why don't Ford try changing the looks ... making it look better rather than making others say that its a copied model !
1 year(s) ago via
Dean V Love it. I currently drive a 2009 F-150 and would love for this truck to be my next upgrade. Great styling. Need to keep working on the fuel economy. It would be great to see a hybrid version for 2015 as well.
1 year(s) ago via
Richard G add a heavy duty Raptor suspension.
1 year(s) ago via
Ray Thoma Looks pretty cool. The gas mileage should be a good selling point. I don't see anything mentioned about a manual transmission being offered for those of us that like to shift our own gears. Hate automatics!
1 year(s) ago via
Peter P MPG! I have a 2012 FX4 and just love driving this truck. I did not buy it for towing or hualing anything. I have it because I love the driving experience. I just wish it would get better than 14mpg . I know you don't buy a truck for great gas mileage, but it sure would be allot nicer if I didn't have to feed it so much. I love the interior and the cargo craddle. Now that is thinking out of the box. No pun intended... Pete P.
1 year(s) ago via
Glen S Glen S. I love the concept of this truck. It will make it the most versatile truck out there. I would love to have my company name on the side of this baby.
1 year(s) ago via
Mabry P I love the truck ...but I am skeptical of the wheel package..I have noticed that Ford uses "Chrome Clad Plastic Wheel Covers" Those on the Atlas look like Silver plastic wheel covers...I feel this cheapens the truck. For $40,000 plus I think the buyer should get real aluminum wheels.
1 year(s) ago via
Arthur D PLEASE BUILD IT !!!
1 year(s) ago via
Eugene C Towing and ease of hook-up on my 35 ft. camper. I get this with my 2012 F-150. Love it.
1 year(s) ago via
Ron I want to see what happens with all this automatic equipment when it is snowing or ice build up occurs. Looks like a $65K truck to me!!
1 year(s) ago via
Tony B Cool looking truck but if you're going to talk about aerodynamics then we should be seeing the results in the design, no reason for that blunt of a front end & no reason to copy off of GM double headlights either. Get serious about bringing the mileage up instead of the gimmicks with the wheels and grill.
1 year(s) ago via
William Dunker I love the concept and the look and I think you should build it but I am really disappointed that ford no longer produces a mid-size lighter truck. Not all of us tow and haul all the time.
1 year(s) ago via
jim b Ford has been staying way ahead of the competition with technology and toughness in their entire line of trucks for many years and the Atlas has many features that will keep it ahead so by all means keep improving on it until it is ready to be on the market. As far as what I would use a truck for is carrying parts and tools for installing central HVAC and towing a 28 foot coastal cruiser when boating season starts and ends in the Northeast part of the US so if the Atlas could handle a 5 ton boat, I am interested.
1 year(s) ago via
Gerry B Great looking truck, yes I would buy one, can:-) Love the look of it, can't wait to see it. I would buy now if I could!!!! Good job guys keep them coming. I love my Ford truck !
1 year(s) ago via
Carolus B Agreed. It just looks really nice. Tell me more about how I can park it (does it have park assist and rear back up cameras) as well as interior space (Rear Seat comfort is necessary as well as access to the bed through a power rear window). Will it have a trunk in the bed for additional storage and what exactly is it's fuel economy (at least 24, I would hope). Looks nice but will it solve the issues I have with owning a truck right now that don't really involve innovation, just using existing tech for a better overall experience....i'm just sayin...
1 year(s) ago via
Michael F Vehicle manufacturers create these amazing prototypes that we would love to have and then never build them. Waste of money. Think Ford will have the b**** to build this? Doubt it. Would be sweet.
1 year(s) ago via
Weldon D I have a F250 Diesel Super duty, it pulls my 36FT Travel trailer (15000LBS) like it was not there, the truck is great, I would like to see better gas millage - it gets 15 pulling the trailer and around 19 - 20 empty . By the way it just looks Mean, Great truck.
1 year(s) ago via
Mike M Nice design, yes this will sell! Especially with Ford's truck reputation as the best!
1 year(s) ago via
Thomas S Bring back the Ranger.
1 year(s) ago via
Brad W Hell yes!! This thing is sweet looking
1 year(s) ago via
Arty A Yes, If it was designed by Ford then its got to be worth the build, After all if it tough to build then it belongs in the ford family. "FORD BUILT TOUGH". I am A huge Ford fan and have hundreds of Ford truck diecasts. This would look great in my collection. Go Ford!!!
1 year(s) ago via
Tony Get a more aerodynamic front end & stop copying GM double head lights. Comeon your design team can do something more original that that.
1 year(s) ago via
Bill F I think that Ford should buils this truck and it should be classified as the new F 150 Also concentrate on eliminating excessive wind and road noise that i find somewhat disturbing in my new 2012 F 150 and get the fuel mileage up to at least 25 miles or better, I don't think that Ford concentrates enough on improving their products that their compitition Gemeral Motros ,Chriysler,,Toyota and other foreign makers do , I think that if they did they would be far and away #i, Been a Ford Fan ever since I learned to drive my Dads 1925 Model T touring sedan when I was abou7 years old Bill Fischer
1 year(s) ago via
Chris M Nice truck. You should bring back the Ranger with four doors like all the others.
1 year(s) ago via
June B Oh My God...this concept truck is just so beautiful....why are you waiting and letting Crysler beat us?? Get this truck into production sooner than later, please~~! Oh, and we drive a truck as our main vehicle, because we love Ford Trucks~~! And, we will ALWAYS be Ford Family!!
1 year(s) ago via
Gene F I'm with Monty. Love the grill, but like all the added "accessories". Get the fuel mileage better with a hybrid option.
1 year(s) ago via
Tim S Absolutely the most beautiful and superior truck I have ever seen!Please Ford build this truck and stay on top of them all like you have been doing all these years.Beautiful!
1 year(s) ago via
Jimmy H Atlas has attractive features that may enthrall the urban cowboy and upscale markets, but practical people will still weigh cost and value, wants versus needs. So still reserve functionally equipped, adequately comfortable, fair looking XLT's at a fair price for the value-upscale blend market. And it would be great if the Supercab with 5.5-foot box combination available on the Raptor could be extended to other trims such as the XLT on the next generation of trucks for garage and parking accomodation.
1 year(s) ago via
James H Please build this truck.
1 year(s) ago via
Blake R I now have a new favorite over the f-150. Impressive ford. Very impressive
1 year(s) ago via
Jess S Like the new ideas! But I would like to see you build a new F100. Beteen the old Ranger & the Fi50 2,000 lb pay load, 2500 Towing. 30 mile per galon. Extended cab, Leather, nav. toys. Subrban truck.
1 year(s) ago via
Larry J I love it. Ready to give my 04 F150 to the kids, they might have to wait till this is available first though
1 year(s) ago via
Mike Gallahan Mike G. I presently own an F350 CC SRW 7.3 long bed and till now quite honestly felt that this would be my last PU because it is such a great truck. I have added several extras to modernize the vehicle but, cost effectiveness becomes an issue. This looks like a great vehicle. The only suggestion I might add: In the tow haul mode can the engineers implement a programmable torque converter like my aftermarket one to limit that slippage at lower speeds while towing heavy loads?
1 year(s) ago via
Jerry M. I'm speechless....................WOW!
1 year(s) ago via
Steve H yes these truck should be built i have an 07 f150 and i do alot of towing and hauling with it. The ALTAS would be a truck that i would get to replace my 07 f150
1 year(s) ago via
Robert T Raise the sides of the box about 6 in and add about 600 lbs to its weight.
1 year(s) ago via
John P Give me excellent fuel economy and enough torque and towing power to pull my 10,000 lb trailer while I have all of my toys in the bed and 5 people in the cab. The current F-150 does this fairly well but improved fuel economy (for the other 350 days of the year when I am not towing) would be helpful. Better towing mirrors and the ability to easily add a roof rack on the cab would be nice. I like the cargo cradle idea as it would be perfect for my 14' kayak.
1 year(s) ago via
Howard " It is absolutely beautiful and would enhance the work my son does as he tows a trtailer for most jobs. Sure is a good looking truck with a lot of new ideas that will allow it to be driven for pleasure and work. That'll keep the F-series on top as it has been for decades.
1 year(s) ago via
Cqestusn Currently in the market for new truck with these capabilities. You have my GO!!!!
1 year(s) ago via
John P Excellent ideas. I appreciate all the advanced efforts to increase fuel economy. Having advanced charging methods for tools and tech equipment is a must in today's vehicles. The trailer assist system is another innovation I am pleased with. One thing I would like to see is towing mirrors that are electrically reduced to a standard mirror width from the vehicle. Thanks Ford for staying on top with useful innovations.
1 year(s) ago via
Adam I agree with Kedric M. Invest in making a new Bronco instead of another truck. We need a two door, off road capable SUV to compete with Jeep. Maybe a Raptor SUV?
1 year(s) ago via
Bob R Buildt it, build it, build it It would make an already great truck even better. The next step in the evolution in ford trucks.
1 year(s) ago via
Don P Now, run it on CNG and add a hydrogen generator and you will have real winner.
1 year(s) ago via
Joel Build the Atlas is a great sounding truck. But Ford needs a replacement for the Ranger and the Sport Trac more.
1 year(s) ago via
Jeffrey Z This thing looks pretty nice. But I just bought my RAPTOR, and I don't see getting rid of that anytime soon. Good luck with it! Love the trailer backing assist, great idea.
1 year(s) ago via
Walter A Sure does look "Gutsy". And that from a person whose only pickup was a Ford Ranger. Let us hope that it is a hit with our friends who haul fifth wheels.
1 year(s) ago via
Keven S Yes, they ought to...Or at least capture some of those fancy features in a future release truck, like the lift-gate ladder / kayak extender & bed lighting. I like those! + thie ATLAS looks great! O_O
1 year(s) ago via
Jon My trucks work every day. Until I can afford to keep two personal vehicles, I need more of a Super Duty capabilities. Towing 13,000lb horse trailers, skid loaders, mini ecavators takes more power. It would be nice to have something like this for the lighter duty chase around chores.
1 year(s) ago via
Carlos M HOT & TOUGH!!!!! Atlas? It does carry the weight of the world on its shoulders! Build it!
1 year(s) ago via
Robert Please make it plow-friendly... and ability to turn off door chime with key in ignition.. and have an auto-4wd setting... and 180 degree opening suicide doors (extended cab).
1 year(s) ago via
Ron W Yes, please build it. I currently have a 2006 F250 diesel Super Duty, but would rather have one of these. I trailer my 1965 Mustang to Open Track events four times a year and would love to show up at the track with one of these beauties.
1 year(s) ago via
Larry S Oh heck yeah build it we have been thinking about buying a truck and really like it so hurry build it
1 year(s) ago via
Rufus Its a nice truck but it still looks like a F250 to me in the front Ford truck are nice and strong, would drive a f150 over a Tundra any day.
1 year(s) ago via
Tamara Doyon OMG, I have a f-150 2001, It's the best but looking to get a new one, I'll wait for this one, WHEN will it be availiable????? Tamara -50 and counting for the next part of my life with Ford still for my Vehicles
1 year(s) ago via
David D How about the global ranger?
1 year(s) ago via
Mark I would rather see the Ranger brought back to the USA.
1 year(s) ago via
Al AL,Yes you should build this truck. Please don't forget standart garage fitting size as well.
1 year(s) ago via
Hans P Would like to see more efficient clean burn Diesel engine in this series truck. Not to impressed with durability results so far from Eco-Boost.
1 year(s) ago via
Henry lee Build it with 6.5 or 8 foot bed and all features of the platinum
1 year(s) ago via
Bill L Why don't you listen to what a huge segment of the market is telling you and bring in the diesel Ranger. Brand it as an F-100 if you don't like the Ranger name. Many of us use our trucks as everyday drive around vehicles. We want something fuel efficient, small enough to maneuver in urban environments, practical, and fun to drive. Off road is nice, but unnecessary for the vast majority of drivers. Style is nice, but a reasonable purchase price is nicer. Think of a truck as a convenient appliance. First it has to do the job it was designed for - carry people and stuff. Everything else is marketing. Torque, load capacity, durability, comfort, usefulness and bad weather capability are what we need. Speed, handling, entertainment, navigation and information packages are nice attributes but don't lose the basic truck concept. Make mine a 2.2 liter turbo common rail diesel with an extended cab and wheel, tire and suspension upgrades. My brothers and sisters and I will buy them by the tens of thousands.
1 year(s) ago via
Tina B PLEASE BUILD THIS TRUCK!!!!!! My family is in the construction business and this would be the perfect truck for the performance we need.
1 year(s) ago via
Ed S Do It!!!
1 year(s) ago via
Jonathan C F150 is known for being the best all-around gasoline truck. Make the Atlas the same way the Raptor is marketed - as an F150 with modifications. Making a new truck model separate from the F-Series would be a mistake. I'm a student working his way through college, and when I am ready and able to purchase a new truck you can bet F150 is top on my list!
1 year(s) ago via
Alex Yes, please build it! With the 4.4L V8 diesel and 8 speed auto! Also, please make the Super Duty look the same because I would be tempted to just get the 6.7!
1 year(s) ago via
Jerry P Yes build it, I would love to own one of these!!!
1 year(s) ago via
Kevin S I have the perfect use for this truck. Transporting the boy scouts and their gear to camping trips.
1 year(s) ago via
Josh K Build it and they will buy.
1 year(s) ago via
Jeff W OH, Yes, yes, yes. Build this truck. I am a loyal Ford owner and look forward to this being made available to the public. The sooner the better. While you are at it why not offer the turbo six in the Raptor???
1 year(s) ago via
MIchael B Yes, build it!!! This is the best looking truck design I have ever seen!
1 year(s) ago via
Spenser W I would like Ford to build this vehicle. I use my truck on a daily basis from work to home. When Ford builds this truck I will be in line to buy one as long as it is made in the US.
1 year(s) ago via
William Dozal I was thinking of trading in my truck this year but not any more. Can't wait to be driving this one.
1 year(s) ago via
Ron C I tow a 20 ft. camping trailer, construction trailer, etc... eco-boost 5.0 getting around 25-28 mpg would be awesome !!!
1 year(s) ago via
Chris S this truck has 2 be the most awsome truck concept 2 date
1 year(s) ago via
d. greene Nice truck. But I would like something more like the size of the Explorer Sport trac. Everyone doesn't need a truck the size of a MACK truck. Something with a 6 ft. bed and good gas mileage is a nice truck without a big price tag. It could be the new F-100.
1 year(s) ago via
Ben Build this truck this is the best looking truck i have ever seen. It will definitely be a big hit on the road.
1 year(s) ago via
Marco Pelletier BUILD IT, ONCE IT HITS THE MARKET, I WILL BUY THIS TRUCK!!!!!
1 year(s) ago via
Paul H build it,,, but build a raptor version
1 year(s) ago via
Chris F This is a no brainer. YES!!!
1 year(s) ago via
Juston P Atlas is my next Truck. I lost faith in the current F-150 because the Dodge is so much better looking. Ford still has the best interior and I love the Eco Boost Power, just wish it was a little more fuel efficient. But now there is the Atlas and I'm a buyer. This Atlas styling is Awesome!!! And the larger center stack display with the updated interior is awesome as well.
1 year(s) ago via
Juston P My wife wants one. But we are having our 4th child in Sept so unless there is a fully loaded Atlas with a center console delete option to add a middle seat then I'm not sure what our option is. She likes to be high up. It makes her feel safer. She also wants four wheel drive because we live in an area with bad weather, and do lots of winter sports. She likes the new Fords interior over dodge, Toyota and GMC. land Rover are nice but make both of us feel uncomfortable because they are to much of a status symbol. I guess for us we would like to see a 7 door Atlas SUV, with the Raptor Lockers for true four wheel drive...
1 year(s) ago via
Juston P Awesome! First impression... I'll wait 2 years to buy this truck. I was leaning toward the Dodge Styling before seeing the new Atlas. But I'm sold on the Atlas! I tow ATV's, and use a light weight aluminum trailer. Sometimes I pull open and enclosed UHaul trailers to help families who are moving into or out of our neighborhood. Fuel mileage is very important. Honestly I don't have much of a choice because we have 3 kids and one on the way. I would opt for an crew cab, Atlas without the center console. We need the extra seat...
1 year(s) ago via
T T I wouldn't mind trading my F350 for something like this in a few years, just as long as you make the interior more practical. You need to keep the 6.2 liter engine option, along with the crew cab and 6-1/2' bed. Great looking truck!
1 year(s) ago via
Ray C. I have a '09 F150 now and love it. Been wondering when I would trade it in. When I see the ATLAS is available that will be when, SO HURRY. GOT TO HAVE IT.
1 year(s) ago via
Nick L Yes. Build it and call it the new F-150.
1 year(s) ago via
Bill B Gas mileage around 25+ Towing capabilities around 10,000 and made in the USA! I'm looking at getting another truck but may have to wait until this one comes out.
1 year(s) ago via
Kedric M No offense, but I would rather have a REAL off-road capable Bronco made.
1 year(s) ago via
Mario Love the concept!!! bulid it and they will come!!!!!
1 year(s) ago via
Monty S The biggest selling points are the exterior styling and a second gen eco boost. The grill is what will sell this truck. When you look at Ram and Tundra they have tough man's truck front profile and this would definitely bring the F150s front fascia up to date in comparison with the F350/450. The lines on the tailgate add to the exterior styling as well. The other technologies are nice to haves and will definitely be draw.
1 year(s) ago via
Donald Fisher Donald F I plan to buy the 2015 F150 because I hope that the increased aluminium content will reduce corrosion. The increased mpg and the tailgate cargo cradle will also be appreciated.
1 year(s) ago via
William R If I were in the truck market, I would want one of these. Build it!! Hey, I might get one anyway, you can't have too many Fords.
1 year(s) ago via
James B yes build it with the 5 cyl diesel and I will buy one.
1 year(s) ago via
Jon J Yes Build it it is an awesome truck for towing and hauling and just general looks. We haul a 29ft travel trailer and a enclosed snowmobile trailer once in awhile.
1 year(s) ago via
Ron C I would really buy this truck big time and show it off to all Chevy,Toyota, and Dodge Truck People so much!!!!! Ford you will Break The Barrier if you build this awesome Atlas big time!!!!! I love everything about this awesome Ford Atlas Concept so much!!!!!
1 year(s) ago via
Cassidy yes build it and give one to me lol
1 year(s) ago via
Michael This truck is exactly what I am looking for, I have been hesitate to buy a truck because of the poor gas mileage, a truck like this would solve that problem and I would buy one as soon as they are available. Please, please, please build this truck, it looks and sounds amazing.
1 year(s) ago via
Jimmy G It's going to hurt my Raptor's feelings as soon as it finds out... but I love this truck! :) mmm a RAPTOR version with this body style would be fantastic!
1 year(s) ago via
Joseph A Is it MADE 100% all the time in the USA?Or are you going to have it made in Mexico like all the f150's now!
1 year(s) ago via
Joseph A It will probobly turn out like the lemon i bought in 05!2005 f250 4x4 XLT Diesel junky 6.0 ltr.It was supposed to change everything,better suspention, turning,handling,quieter,the tonka series,what a joke!
1 year(s) ago via
Les B Please build it.
1 year(s) ago via
Joshua M trucks from ford are bulit ford tough..thats why people buy alot of them
1 year(s) ago via
Dwight H I'm in love with this truck an when is it coming out
1 year(s) ago via
matts Agree with Matthew! How about making a FUNCTIONAL truck that just works: options like low/crawler gear, power take off, front and rear locking diffs for off-road work sites. Get back to making trucks and let Sony make the audio systems and let the buyer add it if they want. If you want to make models like the Platinum, that's okay, but also keep offer working models with PTOs, low gears and minimal electronics which break. The F150 Platinum is really going the wrong direction: LED mood lighting in the cup holders? Does a truck owner really need that?
1 year(s) ago via
Drew Yes, Ford should make the truck for 2015!
1 year(s) ago via
KP FORD! Wow- get it into production! When you build the Atlas, make sure to include an option for the black raptor grill instead- I realize this may impact the active grill feature. I own a ranger and use the bed for dirt bikes, so I am completely for including built-in liners, tie-downs, and a lighted bed. Please also make sure that the Atlas bed can completely enclose a 250cc sized dirt bike- the off-road community will thank you. Hope to see this for sale soon. Best of luck.
1 year(s) ago via
Dalton D 5.8 351 V8 All the way.. No substitution for it! 5.0 302 V8 is an Okay motor. But to have the guts to haul and pull anything you want definatly go with the 351 in my opinion.. Also side of the bed tool boxes arn't a bad idea! Front Locking hubs would make a HUGE difference! I prefer them A lot more then Electric ones. On the floor 4x4 shifter also would be great! Heated Fabric seats maybe? Leather get COLD after a long hard day in the rain and such. Definatly a nice body style!! Maybe make it easier for the Mechanic at home to work on, Change the oil, etc... Definatly would want one!!!
1 year(s) ago via
adam chlastak This is awesome build it
1 year(s) ago via
Steve M Great look, I own a 2009 F150 Platnum, I'll keep it until this comes out. Love the roof carrier,with tailgate support. Today Iam sending it throught the back window. Tough bold styling, make it happen. I am also an Industrial designer that would love to be on an advisory group for this one. Steve Miggels
1 year(s) ago via
Duncan Best FORD F-150 I have ever seen. This truck should stay exactly how it looks right now. As for the motor I believe FORD should put the 3.5L ecoboost along with a new 5.0L ecoboost motor with twin turbos. Another motor choice is a supercharged 6.2L motor. Then for best fuel economy they should add a smaller V6 ecoboost motor as a hybrid. I would go out and buy this exact truck as soon as it rolls off the assembly line. Please FORD....... MAKE THIS TRUCK!!!!!! Also make a new updated Raptor model it would look so BA!!!!
1 year(s) ago via
Bob Build it, but with a proper diesel engine (Cummins or International). I love my 2011 F150 5.0 and 2004 F250 SD but the mileage needs to be better and tow capacity needs to be higher (on the F150) as I pull 12K trailers regularly. Don't even think about the V6 ecoboost...it's lousy for a heavy load.
1 year(s) ago via
Anthony A Why not do away with the super duty body style and design two different chassis's one based on a F-150 and one based on the super duty. You could put this body style on both trucks still have the diesel engine for super duty chassis. and a turbo 5.0L V8 and a turbo 4.0L V6 for the F-150 chassis.
1 year(s) ago via
Build this truck....build this truck.....
1 year(s) ago via
Jason Build it!, I would buy one.
1 year(s) ago via
Kirk M cool
1 year(s) ago via
Anthony A Love the look of the Front grill just looks super tough,all the lines look awesome.
1 year(s) ago via
Anthony A If you build this truck I will be the first one in line to buy it! This is the perfect blend of the Super Duty and F-150. would make a great 2015 model. I would put a turbo 5.0 V8 in it and a 7 speed transmission hope to get a 25-30 mpg out of it and tow toys on the weekend!
1 year(s) ago via
Dakota Catlow If the 2013 Fusion and the 2013 Dodge Ram is something to off of in the direction the auto industry is going. This truck is backwards in my opinion. That's why in 2011 i didn't go with the ugly square bodied F150. That's why Ram won truck of the year. I'm hoping to God that will change. I hate my Ram truck.
1 year(s) ago via
Matthew Keep away from all of that fancy electronic stuff. We are in a recession if you expect us to buy this truck and pay heavy duty repair bills when the electronics go wrong then it's not going to happen. More ground Clearance, trim the bumper so that the front tires are free from the front. More tow capacity and defiantly more payload capacity. And an Eco boost please. also 8 foot bed... those 6 footers are ridiculous.
1 year(s) ago via
Joseph The truck looks great. But it would be even better if the f-150 crew cab had a eight foot bed for all model levels and the Tailgate Step was not in the tailgate. I don't tow that often I mostly use the pickup bed to haul lumber and tools.
1 year(s) ago via
Dennis B As with current models, the front is too high; it's like pushing a concrete block thru the air above 40 MPH. If you're gonna talk aerodynamics, do it!
1 year(s) ago via
Joshua M neat truck,also ford is a great trucking company.Keep up the great work
1 year(s) ago via
Devin M I have the 2013 FX4 and love it. Its my 3rd F150 in 1 year however I want to see the start/stop option, a factory installed second tank for CNG and possibly a carbon fiber frame. between these options, no reason why we cant kill the competition with MPG and performance!!! I would certainly for these options.
1 year(s) ago via
Jaimeson H Awsome, Some persons above seem to forget this is a concept and it is bigger than it is suppose to be, Build It without questioning, In this truck market you have to be innovative and game changing to saty on top for so many years, ford u are doing something right, those guys @ GM and RAM are now hanging thier heads in Shame, RAM with it's 30,000lbs combined will only last until this come out! keep it up!!!! FORD BUILT TOUGH!
1 year(s) ago via
chris h Hurry up and produce this. Ill buy one asap
1 year(s) ago via
Chuck R The truck has some cool ideas, namely the improved step/cargo holder. Would like to see you add the same 3.2 L diesel that you put in the rest of the world addition of the Ranger. With the reduced weight, this would be a home run. I tend to keep vehicles for a long time (current F150 had 305K and is 12 years old) and think that the diesel would save me a ton of cash in the long run
1 year(s) ago via
Richard P We use our RANGER for light hauling but no towing. Unfortunately FORD no longer offers a Ranger size truck so when we have to replace our 98 Ranger it will unfortunately have to be another brand. Go ahead and built your ATLAS but we will not buy it. We need a small truck to meet our needs. Bring back a Ranger size pickup with an economical engine.
1 year(s) ago via
LeanneandGil W Truck looks good. Ford should really be pushing the Natural Gas motor option offered by West Port Innovations. THAT MY FRIENDS IS THE FUTURE
1 year(s) ago via
Phillip K I was THERE for the unveiling. The overall design is stunning in person. I was able to get up close, and I am just in love with it. Thanks Ford Social for sending me to Detroit!
1 year(s) ago via
kenneth a i love the truck ive always had a f150 and this is awesome please build this truck
1 year(s) ago via
Olivia T Nice grill lol...real manly smile lol...those headlights can up lives of US americans that blue on the lights definitely in sync lol, but how would those headlights affect and on coming driver on a very dark two lane highway at night...those lights can blind a person sometimes if they are too bright...I would make it if I could afFORD it lol oh well glad you can....Going further.
1 year(s) ago via
Spenser W I really like the styling of the truck (inside and out). I would like Ford to build this truck exactly how it is, but have it as a trim level instead of replacing the whole F-Series to look like this. That way the people that like to have a work truck still have a their work truck and the people that like to use the their truck mainly for recreational purposes.
1 year(s) ago via
David J BUILD IT
1 year(s) ago via
Jason T The Altas could very well make me trade in my Lincoln Mark LT. However I don't know if it'll fit in my garage, hence the Ranger would be a nice option. *Hint *Hint.
1 year(s) ago via
doug very nice looking truck
1 year(s) ago via
Jonathan M PLEASE BUILD!!! AMAZING! :D
1 year(s) ago via
Wade S Love the Concept. Make the Ecoboost a V8 and finish of Brand X and the goat guys.
1 year(s) ago via
Ken D I would like to see a 2,000 increase with the camper option. I have a 7,000 lb wet weight camper. Payload on a F350 diesel crew cab DRW doesn't make it. And I need ability to carry 4 adults as well.
1 year(s) ago via
Vincent M yes, build it
1 year(s) ago via
Elescia Love Love it would make an awesome girl truck also I could not wait to show hubby way to go !!! just scared to see the price lol
1 year(s) ago via
Armand A Great looking truck and it will only get better. Hope you continue to have the Raptor SVT model! Perhaps the Raptor SVT could have an EcoBoost twin turbo engine.
1 year(s) ago via
Charles W Brad, Ford offered side box stowage early 2000's. However i would like to see it return. And i would agree that auto start, traction control, etc be "choosable".
1 year(s) ago via
Marc M I found my next truck............BUILD IT!!!!
1 year(s) ago via
Joe Leshko Hell Yeah Ford Needs To Build The Atlas!!!!!!!!!!!!!!!!!!!!!!!!!!
1 year(s) ago via
Mark Scale it down a bit and re-introduce it as a midsize truck. We need something to replace the Ranger and compete with the Tacoma. If you guys did that I'd buy it in a heartbeat
1 year(s) ago via
Dalton D Ford has Ran in the Family and has stood the test of time in our family with our "tests" I suppose you'd call it.. 1993 F150 351 V8.. 300,000+ miles and the old girl is still kicking hard! Bought from day one off the Ford Lot and Never to be gotten rid of!! Hauled and Towed Much more then its share! Loads Way over a Half Ton And she keeps on keeping on it like its nothing at all! My dad bought it brand New and still drives it almost Daily.. I would defiantly love to see this truck have the 351 its just a Great motor, Although a better transmission then the E4OD would be really nice as it wasn't the best back in the 90's when the trucks where new.. Also LOCKING HUB!!! The get out and lock them in yourself hubs the good ones you can rely on. And the 4x4 shifter on the floor instead of a button is much more ensuring and personally I like.. Fuel economy would be nice but I would sacrifice a few Miles Per Gallon for more Power. For Pulling other vehicle out of the Mud, Ditch or Pulling Logs out of the woods. All of which the Ol' 93 F150 has done and will do! I'd say 95% of the Miles on our F150 are on Logging roads, Unpaved Roads. Never let us down!! It would be AWESOME to take one of these and just put it to the test for the Ford Company as we have with our F150. Hauling Firewood, Daily Driving, Hauling Hay, Pulling anything that needs to be pulled. Tested by a 16 year old Kid and a 59 year old Dad.. Would make a Great Commercial too! As proud Ford Owners For Many Many Many years its would be a honor.. I know if I had the Funds I would be seeking one! It'd be awesome to test one out for you guys and give you feed back!! Its a Badass looking truck (Pardon the language) and trucks are going in the right direction as far as Style goes! Think About it Please It would be a Awesome Awesome thing for me and my dad! Thanks!!
1 year(s) ago via
David I think its a great looking truck but with all the added electronics comes extra things to go wrong. If all those would help fuel econmy then great. I bought a new truck and choose a 5.7 hemi dodge ram because the price and rebate was way better and the fuel economy was better. I know ford builds all dodge engibes now but the ecoboost is a terrible gimic to better fuel economy. I would go from a v8 to a v6 eco and my mpgs would only gain by 2mpg. I dont wanna sacrafice power for a couple lousy mpgs. Great looking truck but I think thats all.
1 year(s) ago via
Tony L I'm ready to buy one. Like the style. Looks beefy. When is it available?? Love those Ford Trucks.
1 year(s) ago via
matt I like the front, but the back looks a little like a Toyota. Don't split the headlights too much it will look like the old Chevys
1 year(s) ago via
Dustin B YES!!!
1 year(s) ago via
Paul P The styling is awesome! I need a truck for towing year round (8K) and snowplowing. I am willing to compromise gas mileage for vehicle integrity and workability. The styling is great but please keep a simple type XLT package without a lot of fan fare for those of us who don't need a lot of creature comforts but still want some basic upgrades from the XL. In other words, try to keep the cost low by not including options that many people don't care about.
1 year(s) ago via
Michael Mugan I love the looks of this better than the 2009-13 model F-150.. This concept truck looks great to the eyes and comfortable interior ontop of it.. Can't wait for it to hit the showroom....
1 year(s) ago via
Blake S I think Ford should go though with this truck. I just do not think that the auto start an stop technology should be in there. It does not seem like a good idea, it would be hard on the battery an the starter.
1 year(s) ago via
Craig G Holy Awesome... Would be the perfect replacement for my 2003 F-350
1 year(s) ago via
Alexandre L look like perfection ben achive great desing love the engine and all aerodinamique concept towing a 20 foot boat with camper in the box and winter time dual snowmobile. put one in order for me !
1 year(s) ago via
Missy R Awesomeness! Love the look! I usually haul a Liberator that 25-26 ft. long, and a four place snowmobile trailer with either snowmobiles or golf carts, or wood on it. A fuel efficient truck with the availale new features, WOW! Someone was listening when you designed this vehicle! Yes, build it.
1 year(s) ago via
Ron C Oh Yes build it big time Ford and I mean big time!!!!!
1 year(s) ago via
Andrew R Definately
1 year(s) ago via
Lars Dahl I would buy it :-)
1 year(s) ago via
Kurt All the toys are nice and who wouldn't want them but, The cost of new trucks are keeping a lot of loyal Ford fans in there older trucks.
1 year(s) ago via
Sara H Its got a very sleek design i like it. Ford should defanatley make it and with the sleek design my self I think they will get a lot more females owners than what they already have and this would make for a better truck in the future.
1 year(s) ago via
Crystal S I hope you are making it an F350 style and up. You also should think the many people need the 8ft bed.
1 year(s) ago via
James Build it at 25+MPG unlimbered and ability to tow 10K and I will buy it.
1 year(s) ago via
Vickie White Yes go for it....Is already talking about trading his 2012 in for it.
1 year(s) ago via
Thomas B I think you're doing a great job with the styling, performance, and load-handling capabilities. I would, however, want to be able to attach a light-duty snow plow to the F150 for homeowner use.
1 year(s) ago via
Neil K Please have the Start/Stop function optional. Have it so you can turn it off COMPLETELY. Same with all other computer aides such as Traction Control and Stability Control. Its taking all the fun out of driving. Otherwise, it look GREAT.
1 year(s) ago via
Neil K I like it but you realize that Ford Truck owners actually use their trucks so all those trick improvements could as far as I'm concerned just go away in favor of higher durability overall. This truck not only has to look good and sell in the showroom but it has to last. Also, that start/stop technology is stupid and should be fully disengageable as should all other computer aides.
1 year(s) ago via
Brad I love Ford's and I have been driving Ford trucks all my life. if I could buy my next Ford truck with the side bed tool boxes like the Dodges, it would be awesome, but I can't, so I'm switching to Dodge for only the one reason.
1 year(s) ago via
Jose G this concept is a Boss
1 year(s) ago via
Brad H Great looking pick up with awesome lines and beefy stance. What an eye-catcher!
1 year(s) ago via
Sam Scott I would rather Ford build an F-100 something smaller that the F-150 to replace the Ranger.
1 year(s) ago via
Darren R Build it and we will buy it. A fuel effecient engine with turbo or super charger or both should be available. If you are looking for only one vehicle in the family this should be it.
1 year(s) ago via
Liam R Primary uses for my truck are to tow my boat and some light equipment, (rarely anything over about 4,500lbs. I also will regularly put 500-1500lbs worth of tools/equipment in the back of my truck. I find the large size of this truck unnecessary, and also think all the things like the auto grill/wheel shutters and running boards are just an added technical/electrical headache 5-10 years down the road. I personally think this truck is just a headache on wheels. It is boggling to me as to why all this additional money & effort is put into all these unnecessary, stupid upgrades, when you could just give me the "global ranger" identical to the model around the rest of the world and I would be perfectly happy. People who "need" trucks don't want or need power running boards. They want good fuel economy, practicality, a good payload and no headaches. Aka; global ranger.
1 year(s) ago via
Pete You already make the F-150,250,350. A name is a name.
1 year(s) ago via
Georgia Please build this truck ford, I drive a 08 f-150 and was saving to get a powerstroke as my second truck, but would love to get this in the future!
1 year(s) ago via
Lawrence Jackson I live in an area where a care looks out of place. There is always a desire to have something that is well designed. It is this reason that Ram trucks have taken market share away from the others. Getting more for less is always a desire when buying and i would think it would be easier to do that with the outside than the inside. However up here everyone buys their truck "fully loaded". I'm on my second Raptor now and plan to start modifications soon. L Jackson Fort McMurray Alberta
1 year(s) ago via
Dillon jones Yes ford should its a unbelievable truck ! And such a improvement
1 year(s) ago via
Shane The Atlas looks awesome. Ford has left Chevy and dodge out in the cold again.
1 year(s) ago via
Kady I think it's great ! The two things I wished my 2011 ecoboost F150 has is a outlet in the back ( bed) and automatic locks for the tailgate ! When you lock your doors the tailgate would lock also .. Due everyone getting their tailgates stollen .
1 year(s) ago via
Martin H Hi, Nice truck,Ford should build it.I tow 5500lbs travel trailer and 18ft Bayliner with F150 Eco-boost and hate the milage.What Ford needs to built is F150 with a diesel that would get aprox 25% better milage.When towing I can get better milage with F350 power stroke. When will Ford wake up to the fact that not all off us need 6.7 l diesel.Disel is the way in pickup trucks to improve Cafe average. 3,5-4L power stroke or Ford Duratorq diesel from Ranger would be sweet. Martin
1 year(s) ago via
Julio C Please make this truck, I absolutely will do anything to have this truck! I loved the Ford Raptor, but now the Atlas is first in my head!
1 year(s) ago via
Jean-Pierre V The face is hideous, even for a truck, otherwise it retains handsome F series lines. I like the new hood, in particular the angled line from the A-pillar to the top of the grill. I also like the rear bumper with semi-recessed rectangular exhausts. It should go without saying that fuel economy should be excellent. As in 20+ mpg in the cCITY with 300 horsepower. Do not give up the crown in the interior department. Improve upon it with more utility and storage solutions (more pockets and hidden compartments)!
1 year(s) ago via
Ted Awesome, I'm in the market for a new truck, currently have an F150 but looking at either another F-150 or Dodge Ram....would buy the Atlas now.
1 year(s) ago via
marcelino R Build it nice looking truck I might just wait for this one to come out to get my new truck! Maybe you guys can help me lol!
1 year(s) ago via
Eric C Build it and keep the Raptor as a model!
1 year(s) ago via
Brandon P I hate the fact that the headlight switch has been moved. Some things just do not need to be changed!!!
1 year(s) ago via
Derek T They should make this a small truck to replace the Ranger!
1 year(s) ago via
bradley b Yes Build It! WOW Definately HOT!!!!
1 year(s) ago via
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