A Big Surprise for These Ford Truck Fans

Every once in a while, things that are too good to be true don’t have a catch. That was the case for six Ford truck fans that we invited to a unique experience at the 2014 North American International Auto Show as guests of Ford Social. We flew them into Detroit and treated them to several exclusive activities, not the least of which was to see the unveiling of the all-new Ford F-150 at the same time that the world’s press was getting its first glance at the truck.

These fans had created We Own Work cards, sharing the story of their Ford trucks and were very competitive in the Leaderboard. They are also Ford Social members, which lets them share stories with our community of Ford fans and submit ideas to Ford. We thought they’d appreciate what we had in store at this auto show, and we were right!

The media days of many international auto shows happen a few days before the doors open to the public. This is when journalists from all over see the new vehicles from the manufacturers and gather information through press conferences that border on short-length Broadway shows. The star of our press conference was the all-new F-150.

Our guests then had free reign of the auto show as well as access to exclusive information sessions on a range of Ford topics including safety innovations, green initiatives, smart technology and quality that’s displayed in every new Ford model. One of the sessions even gave them an opportunity to ask Alan Mulally, President and Chief Executive Officer of Ford Motor Company, a few questions!

The trip included a tour of the Ford Rouge Factory, which one of the guests immediately recognized as the birthplace of his F-150. They were able to drive a variety of current model Ford trucks and were even allowed a peek inside the Ford design studios. How’s that for exclusive access?

All too soon, it was time for our guests to head home and for the auto show to open to the public.

If you’re not yet a member of Ford Social or haven’t submitted a We Own Work card and competed in the Leaderboard, you may want to sign up! You never know what behind the scenes access you might get offered!

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10 COMMENTS ON THIS ARTICLE
Robert Build a 3/4 ton truck for 12K. That I can actually work out of. I don't need power everything. A good motor/trans, a heater and something not all plastic.
5 months(s) ago via
Kenny D. I agree with Kevin S. We are all hard working people and need a strong truck, but we don't want a big chunck of our daily work going to pay the gas companies. If you can't make a truck with better mph then give us monthly gas cards.
5 months(s) ago via
Thomas Bell I had a 1986 F 150, a 1988 T Bird, a 2010 Mariner, a 2011 Escape and now a 2013 Redeisgned Escape and I have never been happier. Remember Ford did not need government assistance, I guess like they build their cars they manage their business.
5 months(s) ago via
Jimmy H Please offer an F150 Supercab with a 5.5-foot box in a regular use trim such as the xlt for a more manueverable and easier parking and garaging full size truck that many customers would surely appreciate.  If you can do it on the Raptor for the specialized sport and youth market, why not do on a regular use trim for surely a broad appeal in the practical market?  Thank you.   
5 months(s) ago via
Wayne All the hipe and Ford is still not listening to the real working men. You need to offer manual transmissions, and you need to lower the gear ratio in reverse. Are you listening Ford? You are losing real customers, encluding me.
5 months(s) ago via
Kevin S This tell me nothing. I could care less about plugging in my cell phone. I will replace my truck when you deliver a 30mpg truck that can carry sheetrock in the bed with the tailgate up. Please make a truck that is low cost and good for work instead of trying to turn trucks into tall cars with a leaky trunk.
5 months(s) ago via
Prana C Ford cars are very cool I think Ford has been Giving me and Can Mengendarinya turns out I can not have it
5 months(s) ago via
Tim Weber Dream on America, Go Further with Fun, Friends and Family with Ford Cars, Trucks and Service!
5 months(s) ago via
Sandy S I would have loved to be invited to go buttttttttttttttttttt, I guess it wasn't in the cards..lol
5 months(s) ago via
Nelson Atkin When will Ford start selling the F-100 in America. My Ranger has 195,000 miles on it and I need a new Truck!
5 months(s) ago via
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