Every once in a while, things that are too good to be true don’t have a catch. That was the case for six Ford truck fans that we invited to a unique experience at the 2014 North American International Auto Show as guests of Ford Social. We flew them into Detroit and treated them to several exclusive activities, not the least of which was to see the unveiling of the all-new Ford F-150 at the same time that the world’s press was getting its first glance at the truck.
These fans had created We Own Work cards, sharing the story of their Ford trucks and were very competitive in the Leaderboard. They are also Ford Social members, which lets them share stories with our community of Ford fans and submit ideas to Ford. We thought they’d appreciate what we had in store at this auto show, and we were right!
The media days of many international auto shows happen a few days before the doors open to the public. This is when journalists from all over see the new vehicles from the manufacturers and gather information through press conferences that border on short-length Broadway shows. The star of our press conference was the all-new F-150.
Our guests then had free reign of the auto show as well as access to exclusive information sessions on a range of Ford topics including safety innovations, green initiatives, smart technology and quality that’s displayed in every new Ford model. One of the sessions even gave them an opportunity to ask Alan Mulally, President and Chief Executive Officer of Ford Motor Company, a few questions!
The trip included a tour of the Ford Rouge Factory, which one of the guests immediately recognized as the birthplace of his F-150. They were able to drive a variety of current model Ford trucks and were even allowed a peek inside the Ford design studios. How’s that for exclusive access?
All too soon, it was time for our guests to head home and for the auto show to open to the public.
If you’re not yet a member of Ford Social or haven’t submitted a We Own Work card and competed in the Leaderboard, you may want to sign up! You never know what behind the scenes access you might get offered!