Should Ford SYNC Have a Live Operator?
JUL
11

In the mood for pizza, but have no clue where a nearby joint is – or in fact, where you even are? The answer to both could be just a voice command away. Ford is beta-testing a new feature called Operator Assist, which will make getting directions or finding a business a snap through SYNC® Services. During this trial period, Operator Assist is being offered as a complimentary feature for registered users of SYNC Services; no additional software or hardware is needed.

Operator Assist connects you to a live person, who can quickly access information databases to help drivers get where they’re going and provide other services, too. Cloud-based, on-demand, voice-activated SYNC Services has access to information about traffic, news, sports, weather, horoscopes, stock quotes and movie listings as well as business searches and turn-by-turn directions, thanks to advanced vehicle sensors, integrated GPS technology and comprehensive map and traffic data.

At any time during a business search or directions interaction between the user and the SYNC Services automated system, the user can say, “Operator,” confirm the request to speak with a live operator and be connected. This system gives Ford customers the choice of interfacing with a live operator or utilizing the interactive voice recognition system.

In the event you say an address or business that the automated system can’t identify, you’ll be prompted with the option to connect to a live operator. Confirm, and the system automatically connects to the operator.

When a live operator assists with a business search, you can choose to receive turn-by-turn directions to the business, receive a text message with name, address and phone number information about the business (applies to certain phone carrier networks) or be directly connected to the phone number of the business. When a live operator assists with address entry, you can have the directions sent directly to the vehicle.

“Our customers asked for additional assistance in situations where their voice request was not understood,” said David Gersabeck, Product Manager, SYNC Services. “If you want the most reliable user experience, enabling alternative methods for customers to access information will increase success, which is where Operator Assist factors into the equation.”

Related Tags
hands free
navigation
Safety
sync

0 COMMENTS ON THIS ARTICLE
Jamie Alexander yes because it makes driving safer without taking your hands of the steering wheel when driving
3 year(s) ago via
David Mellor Yes make SYNC more like onstar with a live person
3 year(s) ago via
Chris Elmquist I love ford but ford should get something like onstar
3 year(s) ago via Facebook
Isaac J. Ford Sync DOES NOT need a live operator. The new MyFord and MyLincoln Touch technologies just need to be cleaned up and simplified.
3 year(s) ago via
Chris Haddock Amazing, I Cant Wait To Start Using it! Love The System Already, But It Will Really Help To Find A Place When I Don't Know Where I'm At. You Guys Just Keep Proving To Be The Best.
3 year(s) ago via
Brandon Great new option. hope to see it soon
3 year(s) ago via
Anthony Whitted SYNC doesn't need a live operator. SYNC just needs a legitimate navigation system that works consistently!!
3 year(s) ago via Facebook
Lisa Brigden McCague I think it would be a good option. I also think that more of a commitment should be made to update the older SYNC systems as well including updating phone compatibility. I have a 2010 Explorer with SYNC and Navigation System. Bluetooth disconnects after 1 minute every single time. No SYNC Destinations or other features which were a real selling point and my salesman couldn't stop telling me all about it. Only after a week of use, I found out all those features are not on my system, nor will they ever be. Ford and SYNC have already moved on the the newest 2011 and 2012 systems with no look back. Now, I do love my truck, but SYNC just not a good part of my driving experience. Still wearing my Bluetooth ear pierce.
3 year(s) ago via
Bruce Namerow Smart.
3 year(s) ago via
Kefah Makhresh tuoros has a blind spot in lift side for dirver to shift to right track.
3 year(s) ago via
Mike 2011 F150 EcoBoost The option would be nice, but I would not want to pay more for it. .
3 year(s) ago via
Laura I would find it more distracting to look at the directions on my cell phone or a map. I'd love to have someone I can chat with for basic needs while I'm driving.
3 year(s) ago via
Jason Holder Yes.
3 year(s) ago via Facebook
Sarah Ewing It seems like this feature might be a distraction to the driver on the road.
3 year(s) ago via Facebook
МЇСЋДЗЃ ТЯДМЭЯ No
3 year(s) ago via Facebook
Norma Sue Burchett Adkins I wish there was an option for s live person. Sometimes sync and I just do not understand each other.
3 year(s) ago via Facebook
Mel Walters Suppose so. GM's Onstar uses "one".
3 year(s) ago via Facebook
Brian Townsend No no then it would cost and I'm not for that. Screw onstar!
3 year(s) ago via Facebook
Mark Steullet Yes but please dont go up in price!!
3 year(s) ago via Facebook
Joe Buchanan No sync doesn't need a live operator, as as a sync certified manager at a ford dealership I encourage people to read there owners manuals and to set up the profiles in there vehicle. I have a 2011 mustang with navigation and I set up a custom sync voice profile (the manual shows u how) and since I have never had to repeat myself issuing a command, not that I did before I just set it up because I could. GM has onstar as a cash cow in my opinion.
3 year(s) ago via Facebook
Rodney Schaaf ford should use factory stereos that have buttons that function ie mustang with a phone button that does nothing
3 year(s) ago via Facebook
Mark P. Fortin No! One of the best selling features is that you don't have an operator! Figure out how to fix MyTouch first, please!
3 year(s) ago via Facebook
Steve Winsor Doesn't need it. If it aint broke, don't fix it!
3 year(s) ago via Facebook
Dean Cosmos yes...
3 year(s) ago via Facebook
Brandon Magoski Yes, that should be an option, but without the monthly service fee.
3 year(s) ago via Facebook
Eric Jewett Ford should get better quality control. Taurus is still being checked. >:(
3 year(s) ago via Facebook
Steven Revell If its making more jobs out there, then yeah they should!
3 year(s) ago via Facebook
walter Cho I like the explorer. 4WD system is awesome. Only thing missing is, ride height control. THis is definitely needed for this truck since, ground clearance is too small for the 4wd system capability. With few more inches of ground clearance, this truck will be unbeatable off road.
3 year(s) ago via
Kimberly Anne Leech No. I like that my car and my Kindle have the same voice
3 year(s) ago via Facebook
Keith Allen McCormick I am just going to buy restored old cars if all the new ones are going to have a "on-star" like technology. Technology is cool, but I'm not comfortable with some of it. Privacy seems to get worse the more this stuff comes out.
3 year(s) ago via Facebook
linda I had Onstar and loved it! The Sync in my MKS doesn't always understand me......
3 year(s) ago via
Andrew Palmisano wouldnt this be really easy to do? just sync your phone and when you want to talk to a live operater your phone would just call them instead of having a "built in phone" in the car. Thats the one thing among many i do not like about onstar is you have to pay a seperate phone service just for the car, when i already have a cell phone in my pocket. Maybe it already does this but on my 09 focus i hate the sync system...
3 year(s) ago via Facebook
Donald K Bryant It would just be like OnStar, a good thing but something else they could charge for!!
3 year(s) ago via Facebook
Steven Reiser No. keep your current model of support. I have never had need for the onstar operator but use my sync daily in rentals.
3 year(s) ago via Facebook
Thomas Miller Maybe have an option to use an operator, otherwise just improve on the automated system
3 year(s) ago via Facebook
Stefan Zielke of course it makes SYNC better...
3 year(s) ago via Facebook
Peter MacBeth I don't think this is such a good idea. It would become just like Onstar with expensive monthly fees. Sync is great just the way it is. Keep these services free for everyone!
3 year(s) ago via
Travis Johnson Only as tech support on how to operate sync.
3 year(s) ago via Facebook
Stephan Nguyen Yes considering how Microsoft products are wack! Just read the reviews on the multitudes of Ford vehicle forums. Someone even reported how the phone numbers dial themselves lmao.
3 year(s) ago via Facebook
Jonathan Fox I think it would be great if SYNC had an operator assist option. I like using it for weather forecasts, news headlines, etc... but there have been times i could've used the operator.
3 year(s) ago via Facebook
Jason Dymnicki No way to do it for free, as everything costs money. If it were bundled with Services, and the cost was all-inclusive and cheap (
3 year(s) ago via Facebook
Sam Pug Noooo!! that's the only thing that makes it better than onstar, not having to talk to someone.
3 year(s) ago via Facebook
Brandy A. Schaffels I am a huge fan of Sync but sometimes I really do need human assistance when my automated system becomes frustrating. Sometimes I don't know the exact city my address is located in, or the voice recognition will not acknowledge the name in my address book, and it no longer remains easy or hands free to use the technology. Assistance from a live operator would be an option I might pay extra for.
3 year(s) ago via Facebook
Tim Moehrle I vote no. Sync is a simple program with simple to use commands. I feel adding a human feature would ruin a great thing. If it's not broken don't fix it. However I am all for technological progression
3 year(s) ago via Facebook
Lee Henderson Yes as long as Americans are hired to do the work.
3 year(s) ago via Facebook
Drew Palazzo Yes - onstar does. And make the jobs available in the states - great PR opp. Maybe even to the vets coming home too... Just a thought
3 year(s) ago via Facebook
Tammy Workman NO WAY FORD!!!!!! I just bought a 2010 Ford Escape with SYNC and I love it! If you have operators then you will have to start charging your customers just like Onstar. It is not that hard to use. The only down fall I have had, I can not use my iPhone 3G to talk/text which really aggravated me since as of July 1st in our state it is illegal to text and drive which is a good thing but wish my phone was compatible. I found that AT&T only has 2 phones that are compatible with that technology. As far as hiring an operator, bad idea!!!!!!! If it were an added feature that I had to pay for after 3 months I would not do it!
3 year(s) ago via Facebook
Paula Richardson Elsheimer Ford doesn't need to copy anyone. They are doing there own thing and it has been working for years! As far as getting apps to unlock your doors, get the key pad!
3 year(s) ago via Facebook
Cindy Biggs absolutely. We have onstar on our other hybrid, so I would like to see some type of accident response in my hybrid Fusion. I feel like it is missing!! The other reasons - addresses, etc. would be whipped cream on top.
3 year(s) ago via Facebook
Rustle See What I think would be cool since SYNC uses Bluetooth.. once paired with your phone it'd unlock the car upon approach. Kind of a low tech keyless entry.
3 year(s) ago via Facebook
Noah Arribas-Layton No car should come with anything that requires a monthly fee.
3 year(s) ago via Facebook
Earl Kliethermes SYNC should be turned OFF.
3 year(s) ago via Facebook
Andrea Maupin Mainly, I would like to have it in my folk's Fusion since they take road trips and I would feel a bit more at ease if they had something like OnStar. It's the only thing Government Motors has that I'd like to see in a Ford. However, not even OnStar could pull me away from buying a Ford.
3 year(s) ago via Facebook
Roger Karr Are u kidding me? Next topic please
3 year(s) ago via Facebook
Andrea Maupin Yes, please! =)
3 year(s) ago via Facebook
Ian Blankenship Absolutely not. OnStar's operators are worthless and costly. Develop more ways for owners to take care of themselves. Apps for phones that unlock your doors if you leave the keys in, for example.
3 year(s) ago via Facebook
Tim Bass 'Phoenix' or create jobs within the company
3 year(s) ago via Facebook
Stephanie Infanti ABSOLUTELY! POSITIVELY! YES YES YES I just bought a new F150 and Sync doesn't recognize my voice commands. It's useless to me. I'm going back to Ford tonight, they have a seminar on using Sync. Hopefully that will help since I'm going away this weekend.
3 year(s) ago via Facebook
Jake Cherski Sync is what it is, leave it alone. Don't follow the competition, stay the leader. The costs alone wouldn't justify the expenses that the average customer would want to spend on Sync.
3 year(s) ago via Facebook
Toni Trapp Stinchcomb I want a new Focus so bad or even a Fiesta. Ugh I wish I was rich instead of so good looking. lol
3 year(s) ago via Facebook
CarFanatics Forum yes, they should
3 year(s) ago via Facebook
Sam Rehm oh your talking about Ford trying to copy government motors, look at the #s Ford is doing great without taking government money to stay in business so I'd say Ford keep doing what your doing!
3 year(s) ago via Facebook
Jaskiranpreet Singh Yes*
3 year(s) ago via Facebook
William Caruso yes and it should be free unless Ford can improve the reliability of sync being able to locate my vehicle and download directions
3 year(s) ago via Facebook
Josh Gnardner NO! We don't need SYNC!
3 year(s) ago via Facebook
Phillip Todd Clay yes
3 year(s) ago via Facebook
William Sanborn Nothing like ripping off another idea from GM. I love Onstar, so it would it sounds good.
3 year(s) ago via Facebook
Eric Gimpy Nyman Upon request
3 year(s) ago via Facebook
Luis Rodriguez yess
3 year(s) ago via Facebook
P.l. Nunez Yes, and fix all the Mytouch problems... I'm tired of updating these things to then have some come back with the problems.. Get it together FORD !! :)
3 year(s) ago via Facebook
Kagan Frey YES And preferably one in the States
3 year(s) ago via Facebook
Navi John No
3 year(s) ago via Facebook
Bryson Antony Cordero Please hire operators that English is there first language! Thanks!
3 year(s) ago via Facebook
Marisa Cusenbary-Patteson When is SYNC goin to be available once it's left the factory? I bought a truck a yr ago and didn't think I needed it (silly, I know). Asked dealership a few months ago if could get it installed and was told only done in factory. UGH!!!!
3 year(s) ago via Facebook
Bryson Antony Cordero Yes!!
3 year(s) ago via Facebook
Keith Fromme On star sucks. The Sync works fine. Better a recording than talking to someone from another country who cant be understood.
3 year(s) ago via Facebook
Jerry Cantrell I love my 2012 ford focus.....
3 year(s) ago via Facebook
Mike Capodice yes. its good now but actual someones voice would be better. one more thing. i like fords mytoutch and wish the crashing in it would stop and keep using it. some ppl need to take time and learn how to use it
3 year(s) ago via Facebook
Jerry Cantrell Yes that would be awsome.it would be a big help.and yes it would have to be here in the states....so YES from me....
3 year(s) ago via Facebook
Andrew Shook It should be an option not a requirement like chevy does for it's system. If someone doesn't want to pay that every month they shouldn't have to!
3 year(s) ago via Facebook
William Ross Yes and build electric F series trucks in America with American manufactured parts by American labor.
3 year(s) ago via Facebook
Joe Zahradnik Yes, have it go with the TDI!
3 year(s) ago via Facebook
Kenny Neff Will this "Operator Assist" provide moral support as well? What if you just feel like talking to somebody?
3 year(s) ago via Facebook
Sean Fleeman Would put it more on par with On*Star
3 year(s) ago via Facebook
H Gene Allen Jr ~ As a very loyal, multi-generational Ford owner, I say, "ABSOLUTELY!"
3 year(s) ago via Facebook
Dane Higbee A live operator would be great!
3 year(s) ago via Facebook
Glen Moser Yes, and like benjamin said..and at no cost
3 year(s) ago via Facebook
Matt Oleson Yes but only as an option....and of course they should be located here in the u.s. of a.
3 year(s) ago via Facebook
Woody Sander Ford I agree yes and american. I would like to see free, but there is no way we could pay people to do that and not charge something.
3 year(s) ago via Facebook
Victor John anything that helps is great
3 year(s) ago via
Timothy Knopf Yes! I have onstar in my other vehicle can be a life saver. Hope ford comes out with something similar.
3 year(s) ago via Facebook
Trenton Black yes it would make drivers much more comfortable if there was an actual person as an operator
3 year(s) ago via Facebook
Melanie Petruzzi yes
3 year(s) ago via Facebook
Melanie Petruzzi ues
3 year(s) ago via Facebook
Toby Ray That would be a awesome option... Get that to be about the price of Sat radio....it would be a no-brainer for me... I'd have it.
3 year(s) ago via Facebook
Jay Doverspike That could possibly help us technicians diag sync problems also.
3 year(s) ago via Facebook
Sunny Sun Hey there! im in sales at nelson ford. The sync is a great device that ford came out with but i think it might be a little harder for people over 40 to use. They arent all down with all the voice command. An operator would be a great idea if its free! we cant not copy ONSTAR because its a useless device that cost a lot of money!
3 year(s) ago via Facebook
Dwayne Sanchez Yes and in the USA
3 year(s) ago via Facebook
Grey McWane YES PLEASE!
3 year(s) ago via Facebook
Jay Doverspike When you use onstar in a gm its a real person so i say absolutely.
3 year(s) ago via Facebook
Stefan Knaus Yes for Germany too
3 year(s) ago via Facebook
Chad Price yes it should as an option...
3 year(s) ago via Facebook
Andy Miller Might as well, people don't read the manual anyways.
3 year(s) ago via Facebook
Jeff Cutler Sure. And it should be the voice of Colin Browning or maybe John Cass.
3 year(s) ago via Facebook
Ryan Barker yes!
3 year(s) ago via Facebook
Chethan Karkera Amazing feature!!!
3 year(s) ago via Facebook
LesLee Michalek Yes
3 year(s) ago via Facebook
Benjamin Joseph Carew and no cost to the owner
3 year(s) ago via Facebook
Janine Boe YES!! And preferably one in the states.
3 year(s) ago via Facebook
Brenda Wallot yes !!!!!!!
3 year(s) ago via Facebook
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