Ever find yourself asking, “What now?” Well, with a title like Ford Group and Senior Technical Leader of Open Innovation, it’s possible that K. Venkatesh Prasad has to always take that a step further since “innovation” is right there in his job title, asking himself, “What next?”

That’s because he handles research, architecture, standards, application development and vehicle system integration of electrical, electronics and embedded software technologies, forcing him to be the definition of forward-thinking. He and his groups – both in Michigan and Silicon Valley – discover new ways to integrate “intelligence” into cars and trucks. For example, he helped to develop the Ford SYNC® system in order to redefine the automotive user experience.

Innovation is a word Ford thrives upon. Be it the hands-free usage of SYNC and other digital connectivity technologies, like cool music apps and destination apps, or advanced safety features, Ford continues to strive to make products safer, cleaner and, yes, innovative. We like to see how our ideas can Go Further, where they can take us – and you!

And what about you? What ideas do you have when it comes to Ford vehicles? Technology you’d like to see? Changes you would make? Vehicles you wish existed? We love to hear your thoughts, and there’s a special place on Ford Social for you to provide them on topics ranging from performance to infotainment! Click here to submit Your Ideas!