That depends on the story. Ford Social began over 100 years ago. It's been unfolding ever since, informing the decisions we make, motivating our engineers, inspiring drivers. But there's a part of that story most people don't know about. It's the inside story. And it's right here.
Ford is testing an array of new “active” crash-avoidance and driver-aid technologies that it will introduce this year by driving prototypes into large, car-shaped balloons to help customers avoid real accidents.