Performance and Personalization

If you think that you would like your car just a little faster, slower, higher, lower, softer, harder, louder, quieter, brighter or more subdued than the way it rolls off the assembly line, the SEMA Show would be place for you find what you’re looking for. The Specialty Equipment Market Association (SEMA) Show consists of thousands of companies that make and sell components to enhance performance or customize the appearance of a car.  

But don’t pack your bags just yet. The show is not open to the public – only to media and individuals in the specialty equipment industry. Since you can’t get into the show, we thought we’d bring you the Ford highlights from SEMA show 2009.

2010 Cobra Jet Mustang

Although there were more than a dozen Ford vehicles customized by various companies on display in the Ford booth, the unveiling of the 2010 Cobra Jet Mustang stole the spotlight momentarily on November 3.

Brian Wolfe, director of North America Motorsports for Ford, showed the Cobra Jet to SEMA attendees and told the crowd how the car was developed along with the details of the equipment. As a self-proclaimed, lifelong car guy, Wolfe is proud of the renewed emphasis on grassroots and sportsman outreach that the Cobra Jet is part of.

The 2010 Cobra Jet Mustang marks the continued evolution of the CJ as a factory-produced turnkey race car. In honor of the SEMA introduction, Ford Racing built and unveiled a one-of-a-kind “SEMA Special” silver Cobra Jet complete with a charcoal Cobra Jet graphics package.

Like the 2008 model, this car is a factory-built race car that is intended for NHRA Stock and Super Stock racing. The goal for the 2010 Cobra Jet was to enhance the race features to further make its own place in NHRA history. The 2010 CJ will come with all of the features of the 2008 car with enhancements that include options for a full race-prepared automatic or manual transmission, drag race-specific shocks and springs, manual steering and brakes, 8.50 certified rollcage, and an Aeromitive return-style fuel system with trunk-mounted fuel cell.

All 50 of the 2010 Cobra Jet Mustangs have already been ordered by Ford dealers for delivery to customers. For those customers who missed out on the limited run of 2010 Cobra Jets, Ford Racing has set a goal to provide future versions of the Cobra Jet.

2010 Ford Taurus SHO by Mobsteel

The Ford Taurus SHO and Mobsteel are both committed to being anything but ordinary. So it’s no surprise that the Taurus SHO by Mobsteel is one extraordinary vehicle. The black-on-black Mobsteel paint job, custom fascias and a host of trim touches and details give this 2010 Taurus SHO menacing look both coming and going. And that’s just the beginning, as this SHO has the goods both inside and out.

It features massive 22-inch Mobsteel forged two-piece wheels and super-low-profile Pirelli PZero Nero tires. An air ride suspension offers adjustable ride height for an ultra-low parked stance and reasonable ground clearance for driving. The Magnaflow Performance cat-back exhaust and JL Audio equipment make this Taurus SHO sound as tough as it looks. 

2009 Ford Focus by FSWerks

In its constant search for more power, the FSWerks crew has taken a 2009 Ford Focus Coupe and pushed it to the edge. Utilizing many years of racing, fabricating and powertrain experience, this transformed Ford Focus is now pushing more than 500 horsepower, making it one serious track Focus. You can check out some of FSWerks other cars and by watching their video on Your Stories by clicking here.

Related Tags
2009 focus
2010 cobra jet mustang
2010 taurus
2010 taurus sho
cobra jet
cobra jet mustang
sema show
sema show 2009
taurus sho

clifford coulter love the c.j.
4 year(s) ago via
bryan hell yeah i love this car....
4 year(s) ago via
Ken A Thanks for bringing over the Focus RS for this, such an awesome car, hopefully everybody looking at it will add some push to bringing it over here, hell I'd buy one now!
4 year(s) ago via
Joe H. I just got a 2010 Mustang GT. LOVE IT!!!!!!!!!!!!!!!!!
4 year(s) ago via
Phil CJ, wow, reaching out to the grassroots racer. Best marketing ever.
4 year(s) ago via
Ray Ford Yes the Cobra Jet cars Rock The silver looks sweet. Can't wait to see it in person. FORD is number one.You can take that to the bank.
4 year(s) ago via
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Your Ideas
I had a thought when the website Jalopnik asked for the best way to spend $1 million dollars on cars: enthusiast dealership. I bought a Focus ST last year and feel that it is a largely overlooked vehicle in the Ford lineup (as is the Fiesta ST).  Auto magazines and enthusiasts all praise the fun factor that each vehicle brings but the average, or even above average, informed consumer can not distinguish the ST trim from S, SE, SEL or even Titanium. I, personally, would love a small experimental dealership that focuses on this admittedly niche market.  Lot size would be smaller as inventory would be smaller but perhaps a larger lot could still be used as an autocross location.  In this way, ST and Mustang owners would use their vehicles to a greater extent of their capabilities.  It would be like if Jeep were to have a small off-road course in their backyard. This autocross lot could also be used to hold defensive driving courses that assist in Ford owners lowering their insurance costs upon completion. With the advent of the new Mustang I believe this could be a termendous concept in practice.  Consumers would have an informed direct playing field for the different trims and engine offerings.  Even without a purchase coming from everyon on the lot, overall foot traffic would be higher due to the appeal that performance variants have to young professionals. The best part is that, for me in the Northeast, the ST would be presented as a primary thought to the consumer where Subarus have been selling like hotcakes.  Many consumers up here do not even think that Ford offers a fun hatchback that could compete with the WRX.  With the growing success of Subaru in the Northeast I believe that Ford is missing out on those looking to grab a more engaging vehicle. I found that, with snowtires, there was nothing that could stop me in my ST last winter. I often passed AWD vehicles that were sliding backwards on a hill. The low end torque available from the Ecoboost 4 cylinder was tremendous. While I have no expectations from this comment perhaps someone could continue the discussion with me at a later time. At the very least it would be an entertaining concept to discuss.
"Enthusiast" Dealership
By: Gary G.
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