When the very first international auto show was held, attendees probably joked about vehicles that might one day run on electricity, or that occupants would have the ability to watch DVDs on long road trips. OK, maybe not exactly that, but things are probably nothing like what they would have expected decades later. But the idea behind these shows hasn’t changed all that much; vehicles still debut from international automakers, including Ford, and it’s all about wowing the crowd during the reveal, and it’s often the first time the vehicles have been seen publicly.
But how does an automaker attempt to one-up all the others? For the 2012 Geneva Motor Show, Ford focused on cutting-edge technology, doing a mash-up of the advanced features on its vehicles and the advanced conveniences featured in our everyday lives. The result was exactly what you’re thinking: 18 performers, 36 iPads, “big people from Ford” getting their groove on and sore biceps and triceps. Or maybe you thought less dancing.
In the video above, we’ll take you where no one else can – behind the scenes of the 2012 Geneva Motor Show, where you’ll see what happened before, during and after the short show that was part of the media days!