Snakes, Aching Limbs and iPads

When the very first international auto show was held, attendees probably joked about vehicles that might one day run on electricity, or that occupants would have the ability to watch DVDs on long road trips. OK, maybe not exactly that, but things are probably nothing like what they would have expected decades later. But the idea behind these shows hasn’t changed all that much; vehicles still debut from international automakers, including Ford, and it’s all about wowing the crowd during the reveal, and it’s often the first time the vehicles have been seen publicly.

But how does an automaker attempt to one-up all the others? For the 2012 Geneva Motor Show, Ford focused on cutting-edge technology, doing a mash-up of the advanced features on its vehicles and the advanced conveniences featured in our everyday lives. The result was exactly what you’re thinking: 18 performers, 36 iPads, “big people from Ford” getting their groove on and sore biceps and triceps. Or maybe you thought less dancing.

In the video above, we’ll take you where no one else can – behind the scenes of the 2012 Geneva Motor Show, where you’ll see what happened before, during and after the short show that was part of the media days!

Related Tags
auto shows

24 COMMENTS ON THIS ARTICLE
Eldon Marcos Tenho um Carro Ford fiesta, comprado em novembro de 2011, modelo 2012, o carro tem 6.160 km rodados, que apresentou pela quarta vez o mesmo defeito: quando desliga, não consegue dar mais a partida com minha família a bordo (que danos morais), tenho que contatar a garantia para levar o veículo até uma concessionária mais próxima, para fazer o reparo. Hoje, 23/04/2012, o carro, encontra-se na concessionária, aqui em Salvador-Ba/Brazil, estando na concessionária há 18 dias e nada de carro (que constrangimento), será que a Ford pode substituir esse veículo; sabe, não confio no carro. eldonmrs@aol.com
2 year(s) ago via Facebook
Jongmin K good
2 year(s) ago via
Suskun Bulut rica edsem beğenır mısınız arkadaşlar https://www.facebook.com/pages/%C5%9Eanlurfa-Motosiklet-Hayranlari/273775316021922?ref=tn_tnmn
2 year(s) ago via Facebook
f Madeline Savage I never won in my life, this is great news, may it be mine?
2 year(s) ago via
Eric H Question: Concerning the 2012 F-150 "Ecoboost" commercials.... I've seen 3 seperate claims on milage...22Mpg Hwy, 23Mpg Hwy, and 25mpg Hwy; so which is it????
2 year(s) ago via
Hey Ford ! Saw a post above for a Titanium Focus, lets raise the wish list potential and wish for a Titanium Wagon like they have in the UK. Just got back from the Ford UK website looking at hopefully what will be the Transit Van before too long and visited the Focus Wagon, make mine in the Sterling Grey in the Titanium build level.
2 year(s) ago via
Sherry L Loved the dancers and iPads. The new B-Max rocks!
2 year(s) ago via
William Crew cab diesel Ranger with 6.5' bed. STAT! Bring back manual transmissions.
2 year(s) ago via
Cesar Melgar I MAKE 20 K X MONT IN SOUTH BAY FORD CADA MES COMO SELMEN CERTIFIC X FORD COMPANY GOOD TIME BUT NOW NO VORY SELL ONE TIRE SORRY
2 year(s) ago via Facebook
Sajuuk Khar Bring the new ranger to the us
2 year(s) ago via Facebook
Sajuuk Khar Bring the new ranger to the us
2 year(s) ago via Facebook
April Kettler don't hold your breath Eric, their customer service is a joke. You take it off the lot, they r done except for collecting the monthly payment
2 year(s) ago via Facebook
James Shepard fORD HELP ME I NEED A TITANIUM FOCUS PLEASE HELP ME
2 year(s) ago via Facebook
Eric Hawout well, behind the scenes? I know its not fixing the rusting back hatch door of my '09 Escape! And a new $306 handle/lock for my back hatch door.. Not even 50k miles yet...
2 year(s) ago via Facebook
José Joaquín Muñoz González http://www.taringa.net/posts/ciencia-educacion/9879186/La-computadora-que-trabaja-con-numeros-de-n-digitos---Raices.html
2 year(s) ago via Facebook
Curtis A Weyll Can't get a manual transmission in an F150...my Ford buying days are over.
2 year(s) ago via Facebook
Michael Mcgirt K
2 year(s) ago via Facebook
Rob Hozdish Yes!!!!!!!
2 year(s) ago via Facebook
Billy Bulldawg Jones Add Me Yall
2 year(s) ago via Facebook
Michael Schumacher (MSC) Cool.
2 year(s) ago via Facebook
Ford Motor Company The link above isn't working. Try this instead: http://social.ford.com/our-articles/infotainment/technologies/snakes-aching-limbs-and-ipads/
2 year(s) ago via Facebook
Gwen Pelak a lot of hard work
2 year(s) ago via Facebook
Mutluluğa arkadaşlık isteği yolladım beni yine yoksaymış :
2 year(s) ago via Facebook
Donald Moisen I live in Bangkok Thailand and at Central World today, a huge shopping mall, there was a USA FAIR....about ten new Ford Focus and Fiesta's were on display...a great attempt to push the Japanese OUT here and give American technology a chance!!!!!!!!!!! Great looking cars and a lot of interest on the part of the local people!!!!!!!!!!!!!!!!
2 year(s) ago via Facebook
This discussion is missing your voice.

Your comment has been received and will be reviewed.
Thought of something else? Add another comment.
Comments are moderated in accordance with the
Ford Story Rules of Conduct.
Ford Lifer
Ford Lifer
Share the Love.
Choose the badge that speaks to you and take the first step into the amazing world of Ford Social.
Learn More >
Check out the family of badges on your dashboard.
View your Dashboard
Promo Promo Promo
Register Now
SOCIAL NETWORKS
|
RSS
|
|
EVENTS
|
BLOGS
|
ABOUT