Shortly after Cash for Clunkers came to an end, we were reviewing some of the statistics from the program. While the overall numbers from the U.S. government were impressive, we were extremely pleased that so many people made use of the tools that Ford Motor Company made available to help people understand and make use of this government program. We’d like to hear from some you – please tell us your Cash for Clunker story in the comment section at the end of this article.
And now, some statistics. First, from the Department of Transportation (DOT), here are the results of the entire program. Nearly 700,000 clunkers taken off the roads, replaced by far more fuel efficient vehicles. Rebate applications worth $2.877 billion were submitted by the 8 p.m. deadline on August 24, 2009.
Specific to Ford, it was the most visited brand Web site regarding the Cash for Clunkers program, and Ford was the most visited automaker Web site for people who also visited www.cars.gov, the government’s site for the program.
Shortly after the program began, we launched www.letfordrecycleyourride.com to provide more information to customers. We also launched on online calculator at this site, and offered a live chat to answer questions. Before the program came to an end, more than 2.4 million unique customers visited this Web site, and the qualification calculator was used more than 2.6 million times!
The most impressive figures related to the EPA estimated fuel economy of the cars turned in to Ford dealerships under the Cash for Clunkers program compared to the fuel economy of the new Ford, Mercury and Lincoln vehicles that customers drove away in. The average fuel economy of vehicles traded in was 15.5 mpg, while the average of the new vehicles purchases was 22.7 mpg!
Edmunds.com posted some additional interesting statistics. Click here to go to the press release.
The CARS Act was a temporary U.S. government-sponsored program to assist customers in trading-in a qualifying vehicle for a new, more fuel-efficient and less-polluting one. Customers received a $3,500 or $4,500 voucher from the government on top of all other incentives in exchange for their vehicle. There were 20 vehicles in the Ford, Lincoln and Mercury lineup that qualified for this program. The program ended August 24, 2009. You can check www.fordspecialevent.com for latest specials on Ford, Mercury and Lincoln vehicles.