Ford First to Bring Hohm™ Microsoft Technology
MAR
31

Ford Motor Company and Microsoft Corporation announced at the 2010 New York Auto Show that they are cooperating on a new solution that will make electric vehicle ownership easier and more affordable for consumers.

The two companies are working together to implement the Microsoft Hohm™ energy management application for Ford electric vehicles. Hohm will help owners determine when and how to most efficiently and affordably recharge battery electric vehicles and plug-in hybrid vehicles. It also should help utility companies manage the added demands of electric vehicles

on the electric grid.

Ford is the first automaker announcing the use of Hohm, starting with the Focus Electric next year.

“Ford and Microsoft both share a strong commitment to contributing to a better world. Today,

we begin the next major step in our working together and leading the way for energy efficiency

and environmental sustainability,” said Alan Mulally, Ford Motor Company President and CEO.

“For Ford, this is a needed step in the development of the infrastructure that will make electric vehicles viable.”

Both companies agree that effective management of the energy ecosystem is critical for electric vehicles to be successful and for consumer interest to grow. In a recent Accenture survey,

42 percent of consumers said they are likely to buy a hybrid or electric vehicle in the next two years.

Increasing numbers of electric vehicles, however, will have a significant impact on energy demand. That is because the addition of an electric vehicle to a household could effectively double home energy consumption while the vehicle is charging.

Ford and Microsoft agree that making energy management easy and affordable for consumers will be key to the success of electric vehicles in the marketplace as well as in creating a positive environmental impact.

“Electric vehicles will play an important role in the global effort to improve energy efficiency

and address the issues of climate change and sustainability,” said Steve Ballmer, Microsoft CEO. “But as the market for electric vehicles expands, it will have a significant impact on home energy consumption and demand across the nation’s energy grid. With Microsoft Hohm, Ford and Microsoft will deliver a solution that will make it easier for car owners to make smart decisions about the most affordable and efficient ways to recharge electric vehicles, while giving utilities better tools for managing the expected changes in energy demand.”

Introducing Hohm to Ford electric vehicles supports the company’s aggressive global electrification plan, which will put five new electrified vehicles on the road in North America and Europe by 2013. In North America, they include the Transit Connect Electric later this year, Focus Electric in 2011, a plug-in hybrid electric vehicle and two next-generation hybrids in 2012.

America’s largest domestic hybrid seller, Ford Motor Company today has four hybrids on the road and another coming this year. They include the Ford Fusion Hybrid, Ford Escape Hybrid, Mercury Milan Hybrid and Mercury Mariner Hybrid. Also coming this fall is the Lincoln MKZ Hybrid, which is expected to be the most fuel-efficient luxury sedan in America.

Life with electrified vehicles – with full battery electric vehicles and plug-in hybrid vehicles needing to be recharged daily – will require consumers to change how they think about personal transportation and energy use.

Hohm, an Internet-based service, is designed to help customers avoid unnecessary expense by providing insight into their energy usage patterns and suggesting recommendations to increase conservation. With Ford electric vehicles, Hohm also will help drivers to determine the best time to charge their vehicle. Smart recharging habits will help utility companies understand and better manage the increased demands placed upon the electric grid because of electrified vehicles.

Microsoft Hohm is available today for free to all U.S. residential energy consumers and has multiple partnerships with utilities and other stakeholders already in place. Ford is the first automaker to join in collaboration with Hohm.

“Rechargeable vehicles represent a new frontier. Their commercialization will take broad-based collaboration and systems solutions,” said Mulally. “Working together, Ford and Microsoft will provide the systems solutions to help facilitate this exciting future.”

Related Tags
electric vehicles
hohm technology
plug in electric vehicles
plug in hybrids

0 COMMENTS ON THIS ARTICLE
Mr. Green Small ones (Very small) will be online in less than that. Like 5 year. which is how long it will take for people to start really using E-cars anyway.
4 year(s) ago via
John H. I have waited for years to buy an electric car. At one time I test drove the Commuta Car built by Sebring but the shifting in the transmission was too rough. I have been waiting for the Volt and now it seems that Ford might actually launch earlier. I don't need to make long trips in this car so I am hopeful that Ford can get this thing to market soon.
4 year(s) ago via
Nicole A. Thank you finally this is all I've wanted! I always wished for a ford because of the quality; however, I never found one I was in love with until 2010. All the recent vehicles are amazing in looks and mpg. Now I finally might be able to have an electric ford =]. I'll be sure to buy one
4 year(s) ago via
Mark The electricity would come from shutting down the oil refineries.
4 year(s) ago via
Mark Actually Rick, the electricity will come from not refining gasoline anymore. This process is so energy intensive that the amount of electricity saved by not refining a gallon of gasoline would power an EV to go almost as far as that now fictitious gallon of gas would power an ICE car.
4 year(s) ago via
Alan JM, I had talked with GM dealer and have a handshake agreement with him to take his first volt. At the time it had been understood that it would be a flex fuel plug in hybrid. Recently GM has announced that the flexible fuel has been dropped for Gen 1. So..still waiting.
4 year(s) ago via
jm Try the Chevrolet Volt
4 year(s) ago via
Scientist Fusion Power Plant will be it. Commercial Fusion Power Plant should be online within 30 years.
4 year(s) ago via
Jorge How do you propose to generate the electricity to charge the electric cars? Hydrocarbon-fired power plants?
4 year(s) ago via
Alan I purchased my first hybrid this year. I am wanting to trade for a flex fuel plug in hybrid. This way I will run on domestic energy!
4 year(s) ago via
Rick Looking forward to the day when I can buy a hybrid - plug-in or otherwise. Won't be until 2017 at earliest..using my 18 month old 2009 Escape right now..should last me as long as my 1999 Explorer did (9 years, 200k miles), perhaps more. Ford should have even better alternatives by then. Keep it going Ford!
4 year(s) ago via
Chris I am looking foreward to that all electric ev as well. When is it coming??????? Also a hybrid suv with a small diesel charging engine!!!!
4 year(s) ago via
Chris G Actually Rick, it was just under 900 Billion Dollars in total Bailout costs so wealthy CEO's kept their mansions and bonuses. The govt didn't just hand it out though. They got their shares in the companys stocks in return. So only the avg. consumer suffers. I am afraid we won't see a change. Unfortuntaely this President, like almost all of our recent Commander in Chiefs (regardless of Political Party), tell the media and the American people one thing with their left hand, and then conducts a back door drug deal with his right hand. I am on my 4th deployment now, and I see it both here in Afghanistan and it Iraq. It makes me ill. The govt. will not, and can not support a means to the stopping of foreign oil trades with the middle east. We have to start demanding it from our govt. They are here to serve us, not the other way around!!!
4 year(s) ago via
Rick Clark David misses the same problem that nearly all greens do, where does the power come from that powers the electric cars? It comes from 70-80% coal fired power plants because the greens have stopped nuclear power. Our President vowed to put coal fired power plants out of business, and he is beholden to the greens. Looks like a great Mexican standoff. BTW Harry, the VW Polo already is in the 60+ mpg range with a small diesel, but American car companies won't touch very small cars with diesel power except in Europe! Until all cars are smaller and we do something to segregate 40 ton trucks from 1 ton cars, car drivers will suffer increasing traffic deaths. Now if we can use solar to crack water into hydrogen and oxygen and then use the hydrogen in power cells in cars(after we determine how to safely have hydrogen tanks at 5K psi in moving cars) maybe we will have something...long way off. Maybe the President should have put $100 Billion into MIT, CalTech, UofI, and other research facilities to get us off fossil fuels instead of giving it to failing banks or whatever was done with it.
4 year(s) ago via
Harry Hungry for an afFORDable electric vehicle with at least 75 mile range. 120V. Keep me posted.
4 year(s) ago via
David Marshall I think a good place for intera state usage for electric charge stations would be at rest stops on interstate highways. It would go a long way to decrease polution, oil dependency on foreign shores, and be a blessing for clean air and heallth concerns. r8dmarshall
4 year(s) ago via
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