Keeping with Ford’s commitment to the environment, the company is launching a voluntary Go Green initiative for Ford and Lincoln Mercury dealers. The program makes it easier for dealers to reduce their carbon footprints and improve the energy efficiency of their operations.

Ford is working with Rocky Mountain Institute (RMI) – an organization recognized as a leader in providing energy-efficiency solutions to businesses, communities and organizations around the world – at three dealerships in diverse climates.

The Go Green dealer sustainability initiative is fully integrated into Ford’s existing architecture to provide dealers with the ability to improve energy efficiency and lower operating costs.

This program is a great fit for Ford dealers because it provides a variety of energy-efficient improvement options regardless of the current age and design of the facility. This allows all dealers the opportunity to participate in improving the energy efficiency of their facility and gives them flexibility in making choices that are right for them and their dealerships.

Dealers interested in participating in the Go Green Dealership Sustainability Program will first receive a comprehensive energy assessment from sustainability experts at Ford. After the thorough assessment is completed, Ford and the dealer will collaborate on energy-saving options available and will tailor a program to meet the needs of the dealer. Solutions are wide-ranging and can be implemented for dealers with existing facilities, as well as dealers who are constructing new facilities.

Dealers who participate in the program will be able to take advantage of several benefits, including guidance on available state and federal tax credits and incentives, as well as access to technical expertise and resources to assist with selection of energy-efficient products and equipment.