The growth and success at Ford relies on people – its employees, its customers and people who the company hopes to convert to customers. That’s one reason that the Drive One advertising campaign is expanding to include customers sharing their experiences with the newest Ford products.
One of the ways that these experiences will be shared is through a series of TV spots called “One More Reason.” These videos are of people sharing their thoughts and opinions about the new Ford cars, crossovers and SUVs. The comments are as real as the people who made them. They are not scripted. In fact, these people didn’t know that it was Ford filming them, or that they would be used in commercials. That’s the only way to get genuine opinions, and that’s how these were produced.
The spots will begin airing on October 12, but we have an early preview of some of them for you here. Watch them all and let us know what you think.
This new phase is a continuation of last year’s very successful work under the Drive One advertising campaign. Ford will keep highlighting accomplishments in four key areas that shape the reputation of the company – Quality, Green, Safe and Smart. Ford will continue its ongoing commitment to the community, the environment and innovation.
Do you have a story about Ford that you want to share? You can submit your story and upload a video or photo to make your Ford Story part of the Ford Story. Click here to see other stories and to learn more about submitting yours.
Ford continues to stand apart from competitors. From nontraditional marketing successes such as using social media to generate more than 50,000 hand raisers for the upcoming Ford Fiesta to leveraging global car platforms to bringing new cars such as the Ford C-MAX to North America, Ford is different and making progress.