That depends on the story. Ford Social began over 100 years ago. It's been unfolding ever since, informing the decisions we make, motivating our engineers, inspiring drivers. But there's a part of that story most people don't know about. It's the inside story. And it's right here.
Ford takes durability testing to the extreme, making sure their cars and trucks will last - whether it's as simple as making sure the fuel filler door is secure, or as complex as running an entire vehicle through sub-zero temperatures.
Ford is testing an array of new “active” crash-avoidance and driver-aid technologies that it will introduce this year by driving prototypes into large, car-shaped balloons to help customers avoid real accidents.