The 2011 Ford Explorer has been redesigned from bottom to top, with at least 20 percent better highway fuel economy and uncompromised capability. These attributes will come in handy for Trisha Urban, as she travels to raise funds for the American Heart Association and while working as a hospice nurse.
Urban will be the recipient of an all-new Explorer – donated by Ford Motor Company – as a component of her Extreme Makeover: Home Edition segment to be aired on ABC this Sunday, October 24 at 7:00 p.m. EST. A widow, Urban lost her husband to a heart attack on the very day their daughter Cora was born. She devotes her time to fund-raising on behalf of the American Heart Association and helps families in need through her work as a hospice nurse.
Immediately following the show’s airing, a live Facebook chat was hosted by the pink-helmeted designer, Paige Hemmis and Ford’s Crossover Group Marketing Manager Amy Marentic. This pair answered Explorer questions from viewers, Facebook friends and fans. You can watch the video at www.facebook.com/fordexplorer.
The Facebook chat with Hemmis and Marentic is part of Ford’s on-going commitment to creating a dialog that resonates with existing customers while building connections with new prospects. Since the Explorer was revealed on Facebook this past summer, consumers have had their questions answered via text, photos and videos, providing quick and personal responses to their specific questions.
This dynamic social media forum is all about engaging prospective consumers in an on-going conversation that will continue to evolve through the Explorer launch. Find out more at www.facebook/fordexplorer.
The Explorer integration into the Extreme Makeover: Home Edition storyline offers viewers a demonstration of MyFord Touch™ driver connection technology, and how it can be life-enhancing for a driver on-the-go such as Urban.