Decoding Design: What Does Your Ford Mean?
JUL
24

The way your Ford vehicle looks isn’t only about, well, how it looks. It’s about the experience, the connection and the feeling you get while looking at it and driving it. And we all have a unique taste–think about a vehicle that you’ve seen on the road and thought, “Yikes, that’s ugly!” Obviously that reaction wasn’t the designer’s goal, but the appearance spoke to someone else.

Within a vehicle design is a code that you interpret. How does the vehicle strike you emotionally? The proportions, the stance, the silhouette–these need to convey a message about the vehicle, and designers want you to hear what that message says: sporty, rugged, high tech, refined, elegant or something else. Your response to color and materials is a factor too.

In many ways, vehicles are pieces of art, and think about how art moves you and you connect to some pieces enough to want them in your home, aka your life. That makes vehicle designers and artists after the same thing–wanting you to take a closer look–and of course to buy their masterpiece!

One of the people who helps you connect to your Ford in this artistic way is Moray Callum, the Vice President of Design at Ford. He leads the design of all concept and production vehicles for Ford and Lincoln brands globally. He began working for Ford in 1995, when he designed North America products such as the Taurus and the last-generation Super Duty.® In 2006, when Moray was executive director of design for The Americas, he was responsible for the design of all cars and trucks created in the Ford North America and South America studios. Talk about a person who knows how to connect consumer and design–his work included the Ford Mustang, Explorer and Fusion. His schooling included a bachelor’s degree in industrial design and a master’s in transportation design from Royal College of Art in London.

So, what statement does the design of your Ford say? And what does that design say about you?

Related Tags
design
designers
mustang

0 COMMENTS ON THIS ARTICLE
You're the first to comment on this. Have at it!
This discussion is missing your voice.

Your comment has been received and will be reviewed.
Thought of something else? Add another comment.
Comments are moderated in accordance with the
Ford Story Rules of Conduct.
Mustang
Mustang
Share the Love.
Choose the badge that speaks to you and take the first step into the amazing world of Ford Social.
Learn More >
Check out the family of badges on your dashboard.
View your Dashboard
Flickr
Explorer Reveal in Dallas
IMG_5 Mark Witthar
Best Engine Honoree
Mustang Cobra
2011 Ford Mustang GT
YouTube
2011 Super Duty - Exclusive 5th-Wheel and Gooseneck Prep Package
2011 Ford Explorer: A Beautiful Reflection
Ford Explorer New York City Reveal with Fast Lane Daily
Bob Tasca meets the 2011 Explorer
Towing Capacity
Cross Traffic Alert
Promo Promo Promo
Register Now
SOCIAL NETWORKS
|
RSS
|
|
EVENTS
|
BLOGS
|
ABOUT