Ford Hybrids: Racking Up Sales and Mileage
OCT
14

Leave it to Ford to buck the industry trend. While hybrid sales across the industry are down 14 percent, sales of Ford hybrid cars and SUVs are up 73 percent. Curiously, more than 60 percent of these Ford hybrid customers previously owned an import car. Also curious is the way that taxi companies in New York and San Francisco are using Ford hybrids, racking up 300,000 miles on them before retiring them. Read on for more milestones that Ford hybrids are reaching.

The fuel economy and durability of hybrid versions of Ford Fusion and Escape and also Mercury Milan and Mariner are winning over large numbers of conquest customers, many of whom are previous import owners. Through September, Ford hybrid-vehicle sales are up 73 percent versus the same period in 2008, according to figures from Autodata Inc.

“Hybrid customers increasingly are considering Ford,” said David Finnegan, Ford hybrid marketing manager. ”More than 60 percent of Fusion Hybrid sales have been from non-Ford owners, and more than half of those are customers coming from import brands, mostly from Toyota and Honda.”

Ford’s strong 2009 hybrid sales have been fueled by the introduction of the Ford Fusion and Mercury Milan hybrids, the most fuel-efficient midsize sedans on the road. Both vehicles deliver an EPA-estimated 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway.

Durable and fuel-efficient

While the introduction of the Fusion Hybrid has spurred sales from non-Ford owners, Ford’s longest-running hybrid nameplate, the Escape Hybrid, has proven particularly popular with Ford customers operating taxi, lifeguard and government fleets due to the combination of fuel efficiency and durability. The front-wheel-drive Escape Hybrid delivers an EPA-estimated 34 mpg in city driving and 31 mpg on the highway, making it the most fuel-efficient SUV on the market.

In 2005, San Francisco became one of the first cities to adopt hybrids into taxi service, with hybrids accounting for 14 percent of its current fleet. Each of the original fleet of 15 Escape Hybrids exceeded 300,000 miles per vehicle before being retired and replaced with more Escape Hybrids. There are almost 200 Escape Hybrid taxis on San Francisco’s streets today.

New York has more hybrid taxis in service than any other city in North America with 13,237, of which more than 2,000 are Escape Hybrids. The Big Apple recently has begun retiring its original fleet of Escape Hybrids put into service in the 2005 model year after accumulating 300,000 to 350,000 miles per vehicle.

“We’re extremely pleased with the performance of the Escape Hybrid in taxi service,” said Gerry Koss, Ford’s fleet marketing manager.  “Not only have they proven very reliable, they’ve also saved taxi drivers money on gas and contributed to lower tailpipe and greenhouse gas emissions in the cities that use them in taxi fleets.”

“Greening” the federal government fleet

Government fleets also are seeking cleaner, more fuel-efficient vehicles and hybrids are filling that need. In 2009, federal agencies have purchased more than 3,000 hybrids from Ford, more than any other automotive brand.  Included in the sales were 1,900 vehicles acquired through the American Recovery and Reinvestment Act for the purpose of improving the fuel economy of the federal fleet.  The U.S. Army was the single largest purchaser among the government fleets, acquiring 400 Fusion Hybrids.

Saving lives and conserving fuel

In 2008, Ford began delivery of a fleet of 45 Escape Hybrids to the Los Angeles County Lifeguards, a division of the Los Angeles County Fire Department, for use on rescue patrol along 72 miles of Southern California coastline.  After the first 11 months of service, lifeguards reported that Escape Hybrids had played a crucial part in thousands of rescues and more than a million rescue preventions at L.A. County beaches.

The Escape Hybrid fleet enabled L.A. lifeguards to reduce their entire fleet’s fuel usage by 25 percent – more than 5,000 gallons of gas – during the first six months of service.  That fuel cost savings has helped L.A. County to maintain its critical front line staffing despite the economic downturn.

Read more and watch a video about how the Los Angeles County Lifeguards are using Ford Escape Hybrids by clicking here.

1,000-Mile Challenge

The 2010 Ford Fusion Hybrid was put to the ultimate fuel-efficiency test earlier this year. A team of drivers, including racing star Carl Edwards and world-record breaking hypermiler Wayne Gerdes, drove more than 1,000 miles on a single tank of gas, raising money for the Juvenile Diabetes Research Foundation in the process. We captured the challenge on video, which you can watch here.

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0 COMMENTS ON THIS ARTICLE
Brad Stanley I have had my Hybrid Escape since 2006 with over 100,000 miles and have saved so much in gas expense. This past March i was hit from behind by another car while i was completely stopped and my Hybrid only suffered broken bumper mounts, slightly bent read shocks and i was not hurt seriously. I love my hybrid for its economy and its sturdy protective construction. Thank you FORD for a Fantastic Vehicle.
3 year(s) ago via
Time to Think Can anyone from Ford/Mercury tell me if the cloth seats in the base Mariner hybrid are the same as those in the Escape hybrid? I prefer the subtle styling differences in the Mercury; however, I'm more interested in using recycled materials. If the Mariner's seats are not recycled materials, then I will buy the Escape instead. Thanks.
4 year(s) ago via
JB We would have bought a hybrid Fusion or Milan if they were assembled in the USA, as they should be. When we found out that Ford assembles them in Mexico, they were off our list immediately. Fortunately, the hybrid Escape is manufactured in the USA (Kansas City, Missouri), and we're saving to buy one next year.
4 year(s) ago via
andrea I have been looking for a new Escape Hybrid since May 2008. None available in stock from Maine to Florida to Michigan. I check wherever I travel.
4 year(s) ago via
Joy When are the hybrid Rangers coming?!
4 year(s) ago via
PAUL MY WIFE AND I OWN A 2007 TAURUS AND WE LIKE IT IT GETS OVER 30 MILES A GALLON OF GAS UP TO ABOUT 34 MPG.
4 year(s) ago via
tom pettit I sure hope Ford dosn't fall asleep at the "PR" table and looses a golden chance to corner the market. I work at a Ford dealer and I have heard and seen next to nothing about the HYBRIDS.
4 year(s) ago via
Walter Does Ford have any plans for a hybrid Taurus?
4 year(s) ago via
Miguel Win will we see Ford hybrid motorcyles come out!?
4 year(s) ago via
ruby archer i willbe very happy if i get a ford escape hybrid they are a very nice suv
4 year(s) ago via
Tim DeLong I have been driving a Milan Hybrid for the past two months and love it. I get over 40 mpg in town ... often times better than that as I learn how to drive it more efficiently.
4 year(s) ago via
Don Law Why hasen't Ford which I have bought for years looked back in History and just change the gas engine to run on 100 % Ethanol made from Sweet Sorghum which is not a food or corn product. This way it would be less costly to change to a clean fuel and not have to redesign everything. Henery said that ethanol was the best fuel and ran very good and produced no polution. This way ford could put out just engines to interchange with all the gas engines out there and run just like Indy. We are growing and building an Sweet Sorghum facility which is also looking for a backer to start building more facilities. Our system does not use boiling, High pressure or acids. Dr. Don Law
4 year(s) ago via
Graham I'm getting 34 in town with my new 2009 Escape Hybrid Limited 4wd! Love it Love it Love it. Traded in my 97 Expedition for it.
4 year(s) ago via
chris chamaschuk I am pleased to inform you that ford does infact have a regenerating sytem in their hybrids.I know the fusion has it when ever you hit the brake it generates power to the system and i'm sure the escape has it too.Way to go ford i now have all the bragging rights amongst my friends who have yet to have been converted but thats only a matter of time!!!!!!!!!!!
4 year(s) ago via
Divesh Ford is a wonderful company!
4 year(s) ago via
Bill B We have a 2007 Escape Hybrid and we love it as well. I can't wait for the Plug In (Either Escape or Fusion would be Great) and the Ford Electric Focus (To replace our Honda Civic Hybrid). Keep them coming Ford.
4 year(s) ago via
Kevin B I have owned my 09 escape hybrid for a year now. I absolutely love it! Great fuel economy, 37 mpg average. The technical aspects of my escape are well integrated, especially SYNC. Cost of Maintenance is extremely low. I have 19k on it and have only had to pay for two oil changes. I can't say anything negative about it. I am proud to own a FORD! I... Drive One!
4 year(s) ago via
Debby P I would like to know why no one has integrated a generator into, say the drive line, that would continually charge the batteries so that you don't have to plug into a power source ever. Doesn't seem like that would be a big problem for Fords R&D department.
4 year(s) ago via
Benjamin Hutzler Tom, I have a 2009 Ford Escape Limited 4WD Hybrid in stock ready for immediate delivery. If you would like give me a call at 800-404-7781 or 936-756-5500 and ask for Benjamin Hutzler @ Gullo Ford Mercury. Thank you, Benjamin Hutzler
4 year(s) ago via
tom kelly there are no escape hybrids in stock at any ford dealer between Washington and NY City. I am ready to buy one today.
4 year(s) ago via
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