In celebration of the release of a major motion picture based on a classic American novel, Ford Social reaches into the archives to bring you two classic Ford print advertisements from the Roaring Twenties. Let us transport you back to in time to when flappers were the bee’s knees and the Ford Tudor and Fordor roamed the streets. You can also click here to see these ads in their original, high-resolution size.
Behold! The 1928 Fordor Sedan. Featuring “exquisite two-tone color harmonies set off by bright touches of gleaming metal,” according to this gem from the Ford Archives, “you half expect a liveried chauffeur to step out and bow you to your seat.”
A personal driver would definitely come in handy if your plans involve a lavish party at a grand estate where the hooch flows free and you’ll spend the evening dancing the Charleston with some lucky bird.
Driving a modern automobile doesn’t have to cost you a lot of clams, according to this print ad for the 1928 Ford Tudor. Instead, the text challenges you to “Check over these features and you will find that not one essential thing that you require of a motor car is omitted from this list.”
The list of features includes “a remarkably efficient engine which develops 40-brake-horse-power at only 2,200 revolutions per minute,” and “four Houdaille hydraulic shock absorbers for easy-riding comfort.” The 1928 Tudor came standard with an ammeter, five spoke wheels with four 30 x 4.50 balloon tires and even “high-pressure grease gun lubrication!”
Heading out to catch the picture show this weekend? Try boning up on your roaring twenties lingo with some cool auto-inspired words and phrases from the Antique Automotive Club of America. Everything below is on the level, we promise.
Breezer = a convertible
Big six = a strong man; from auto advertising, for the new and powerful; six cylinder engines
Chassis = the female body
Flat tire = a disappointing date
Flivver = a Model T
Hayburner = a gas guzzling car
Hit on all sixes = to perform at 100%, as “hitting on all six cylinders”
Jalopy = old car
Struggle buggy = the backseat of a car