No, it’s not a nationwide golf day. Plaid is the name of an agency focused on cutting-edge social media, and Plaid Nation is Plaid hitting the road to celebrate social media creativity.

We care because it’s also a Ford Flex wearing plaid, driving through the country meeting creative, marketing, brand and Internet workers, and celebrating their innovations.

Plaid Nation is your chance to see the latest social media tools in action and get insight into how some of the most innovative brands are using social media to reach audiences. Every aspect of the tour is broadcast on www.plaidnation.com.

Check out their pre-trip video, explaining what they’re about and what they’re about to do.

The Plaid Ford Flex will be driving through Detroit, Milwaukee, Chicago, Indianapolis, St. Louis, Kansas City, Branson, Memphis, Jackson and New Orleans. Here’s the schedule.
Monday, July 20 : Detroit, MI
Morning – Ford Motors
Afternoon – CurveDetroit

Tuesday, July 21 : Milwaukee, WI
Morning – To be announced
Afternoon – Bucketworks

Wednesday, July 22 : Chicago, IL
Morning – Threadless
Afternoon – 826 Chicago & The Boring Store
Snacks: Bleeding Heart Bakery

Thursday, July 23 : Indianapolis, IN
Morning – BlueFuego
Afternoon – To be announced
Snacks: The Flying Cupcake

Friday, July 24 : St. Louis, MO
Morning – Shock City Studios
Afternoon – Xplane

Monday, July 27 : Kansas City, MO
Staying at: The Q Hotel
Morning – John & Tugg from American Copywriter
Late morning Sprint
Afternoon – Dept Zero

Tuesday, July 28 : Branson, MO
Who’s in Branson that we could profile??

Wednesday, July 29 : Memphis, TN
EARLY Morning – FedEx hub tour
Morning – FedEx
Afternoon – Red Deluxe

Thursday, July 30 : Jackson, MS
Afternoon – NunoErin

Friday, July 31 : New Orleans, LA
Morning – Make it Right Foundation
Plaid Nation Wrap Party