What if you could have your life changed over the course of one week?
Ford is helping consumers do just that. A life-changing automotive experience, if you will! Called Swap Your Ride, it’s an opportunity to swap a competitive-make vehicle for a week and drive a new Ford instead. Can you imagine being handed the keys to a brand-new vehicle for a week?
After driving a Ford – Fiesta, Focus, Fusion, Taurus, Mustang, Escape, Edge, Explorer, F-150 or Super Duty – some participants were gathered in small groups to discuss their experiences with none other than Mike Rowe, host of the Discovery Channel’s hit show Dirty Jobs.
You might already be familiar with the successful Swap Your Ride commercials, which first debuted in 2007. At that time, Nielsen Automotive cited them as being among the “top most-recalled new television ads.”
Recently, Alexis Ohanian, a WIRED insider swapped his ride for a Ford Focus. Watch all four videos in the playlist to see what grabbed his attention during the week-long test drive.
Now, what about those of you with a Ford already in your driveway? What made you Swap Your Ride? Was it the advanced safety technology? Its looks? The fuel economy? Click here to tell us Your Stories about what made you swap to a Ford!
To learn more about Swap Your Ride, click here.