Making It a Mission to Help Others

Randy Nehring has a simple approach to life, which is also the mission statement of his business: Be so effective that we are able to be helpful to others. Simple. Yet living that way has had a momentous effect on others.

Helping is a way of life for Randy. As president of Sioux Falls Ford Lincoln in South Dakota, he shuns the spotlight, preferring that the focus not be on him, but rather his family, employees and community. That’s one of many reasons for the recognition from Ford, with the 2014 Salute To Dealers award. The award was established in 2001 to recognize dealers’ outstanding contributions toward improving the lives of those in need. Honorees are selected from a field of thousands of Ford and Lincoln Dealers around the world. Those who have experienced Randy’s thoughtful and kindhearted actions know the honor needs no explanation.

However, Randy is quick to credit those around him for making a difference too. “Our dealership team is wonderful. They have a lot of passion for taking care of guests, but also for taking care of our community. It is a lot easier to write a check than it is to get involved, and our people get involved,” he noted. “They take on a cause and they become chairman of the cause or become very active in the cause, and I couldn’t be more proud of the team I have been blessed to work with here at Sioux Falls Ford Lincoln.”

Randy and his team have been supporters of the Sanford Children’s Hospital, raising awareness about pediatric cancer through support of the Be Bold, Wear Gold campaign and delivering toys to children battling cancer. They also support Make-A-Wish, which helps make dreams come true for children with life-threatening illnesses in South Dakota. In addition, the dealership brings disabled veterans to a pheasant hunt in South Dakota each year. There is also involvement in the Avera Race Against Breast Cancer.

Randy leads by example, and it’s quite a moving example to follow: “When you do things for people,” Randy said, “you should be doing it for their benefit, not your own.”

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