If January 2010 was a homerun for Ford sales, (and it was; click here to see) then February knocked it completely out of the ballpark. Ford, Lincoln and Mercury sales for February 2010 were up 43 percent versus year ago and 22 percent higher than January.
“The strength of our new products and Ford’s leadership in quality, fuel efficiency, safety, smart design and value are resonating with customers,” said Ken Czubay, Ford Vice President, U.S. Marketing Sales and Service. “The good news is we have even more new products and fuel-efficient powertrains coming this year, and we expect our progress to continue.”
February sales were higher throughout Ford’s line-up. Cars were up 54 percent versus a year ago, utilities were up 39 percent, and trucks were up 36 percent. Among brands, Ford sales were up 46 percent, Lincoln sales were up 19 percent and Mercury sales were up 24 percent.
Ford remains committed to delivering the freshest line-up of new products in the U.S. industry. New or significantly upgraded vehicles this year include the Ford Fiesta, Focus, Edge and Edge Sport, Explorer, F-Series Super Duty®, Transit Connect Electric, Lincoln MKX and an all-new small car for Mercury.
In addition, the company is introducing nine new or upgraded fuel-efficient engines and six new transmissions this year. They include the new 2.0-liter EcoBoost engine, new Mustang V-6 and V-8, new Super Duty 6.7-liter diesel and 6.2-liter gasoline engines.
Ford estimates its February U.S. total market share was approximately 17 percent – up 3 percentage points versus a year ago.