Ford First: Virtual Showroom in PlayStation Home
JUN
21

PlayStation® Home has more than 20 million users, and what better way to let them experience the Ford Edge and Fiesta than through a virtual showroom? Ford is the first automaker to launch a space within the North American version of this free, social-game platform, developed for the PlayStation 3 system and accessible by users through the PlayStation Network.

This gives players a unique opportunity to explore the Edge and Fiesta as well as Ford technology. In addition to being able to view the exterior and interior of the two vehicles, the in-car connectivity system SYNC® allows for interaction; users can pair a virtual mobile phone (already in the car) with SYNC. The system will start and a game menu will appear, with an option to play three quests: Music Quest, Turn-by-Turn Quest and Phone Quest.

Here’s a taste of what this virtual world is like: If you were playing, the person you controlled – avatar, for you hipsters – would enter the Ford Showroom and nab a virtual T-shirt with the Ford logo, just for showing up. The avatar could then take a gander at the Edge and Fiesta (including getting inside in order to check out the locations of key controls), with a virtual Ford rep introducing the vehicles and games.

About those quests: In Music Quest, avatars plug in an MP3 player and receive audio instructions that lead to a mini-game in which players take part in a music-based activity. If completed successfully, you receive a SYNC-branded virtual MP3 player with docking station that you can take to your own PlayStation Home apartment.

Turn-by-Turn Quest requires you to follow a map that leads to a puzzle that must be completed in order to win a holographic digital globe furniture item. Phone Quest requires use of a virtual phone to receive clues about how to find the last challenge, which is a logic puzzle. If completed, you would win a virtual SYNC-branded hooded sweatshirt with a glowing logo.

After you’ve completed all three quests, you’ll be instructed to return to the Ford Showroom for the grand prize of a virtual digital picture frame with the SYNC brand on it.

“We want users to really feel like they are inside one of the vehicles,” said Brian McClary, Ford Social and Emerging Media Specialist. “The purpose of Ford participating in PlayStation Home is not only to educate users, but to help entertain as well.”

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1 COMMENTS ON THIS ARTICLE
cameron l how do you get on the ford showroom
1 year(s) ago via
Jamie At Ford Hi Ghassan, I’m sorry for the service issues you have had at your dealership. Please refer to my message to you in another thread. You can contact the Customer Relationship Center for the Middle East at: +971 (0) 4 3326084 and they will be able to assist. Jamie Ford Customer Service Division
3 year(s) ago via Facebook
Brian McClary Colin- Right now, there aren't any official plans to have Ford vehicles available for users to put in their virtual driveways in Playstation Home. However, if you are a Sims 3 player, we just made the Ford Focus sedan available for download and you can put this in your Sims driveway. You can also download the Ford Fiesta to put next to your virtual Focus and have the best looking cars on your virtual block. Happy Gaming, Brian McClary Ford Digital Marketing
3 year(s) ago via
Brian McClary Joseph- Thanks for your comment. Right now, Xbox does not offer an environment like Playstation Home. However, we are always looking at what various gaming companies have to offer and will consider them for upcoming programs. Please let me know if you have any other questions about the Ford Showroom in Playstation Home. Happy Gaming, Brian McClary Ford Digital Marketing
3 year(s) ago via
Brian McClary Danny- Thanks for your question. We are always evaluating other gaming platforms for us to talk to our great fans. I can't speak to any plans for Focus ST and RS. You will have to stay tuned to see what we have planned next. Happy Gaming, Brian McClary Ford Digital Marketing
3 year(s) ago via
Kyle Sonnenburg * too * lol
3 year(s) ago via Facebook
Kyle Sonnenburg Why doesent Xbox get that two man?
3 year(s) ago via Facebook
Colin Robson FORD! PS3! Can I put some virtual Fords in my Home driveway? The only thing FORDs need are PS3s in every vehicle.
3 year(s) ago via Facebook
Maik Lampe Nice models - now port them to need for speed or something like this =D
3 year(s) ago via Facebook
Butch Pfeiffer does include a virtual test drive also?
3 year(s) ago via Facebook
Andrew Scialdone ford and ps3......life is good. i need to get on home
3 year(s) ago via Facebook
Anthony Stenhouse Not been on home in like a year tempted to go on better be able to drive it :p lol
3 year(s) ago via Facebook
Wesley Robinson That's pretty cool. I'll have to check that out, if not just for the Ford shirt for my avatar. Lol
3 year(s) ago via Facebook
Dylan Reidy Awesome!!
3 year(s) ago via Facebook
Brian Euvino Ford = win. Playstsation = fail
3 year(s) ago via Facebook
Robert Baker I experience my Ford inside and out everyday
3 year(s) ago via Facebook
Chris Tyra Epic idea! Now put the Mustang on it.
3 year(s) ago via Facebook
Danny Sotelo Jr. What about XBOX 360, but can you also make us experience the new Focus ST and the Ford Focus RS?
3 year(s) ago via Facebook
Japhet Adam Melendez you need to put it on xbox live
3 year(s) ago via Facebook
Joseph Manna You should do this on the Xbox.
3 year(s) ago via Facebook
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