Even though the 2010 Beijing Auto Show doesn’t start until April 24, we’re giving you an extra-early peek under the curtain with details of what Ford has planned at the show. New vehicles, new technology and fun, interactive displays will be the highlights of the Ford show stand.
The biggest news for China is that the new Ford Edge will be imported and launched there. The new model will make its regional debut at the Beijing Auto Show. It will feature MyFord Touch™ driver-connect technology, powered by SYNC®. This will also be the debut of SYNC in China.
The extensive Ford exhibit at the Beijing Auto Show symbolizes the brand’s growing global momentum. The Ford show stand is approximately 25 percent larger than the last one at the Beijing show.
Ford is planning to reveal even more technology and great products to fuel its momentum. An all-new concept car will make its global debut at the show, and this will also be the first chance for Chinese customers to see the car that spearheads Ford’s next generation of global models, the next-generation Ford Focus. It’s making a global preview tour well in advance of its 2012 market introduction in China.
To learn more about the new technologies in the next-generation model, visitors can play a starring role in a film which highlights Focus technologies. Techno-talented visitors who become budding film stars can show their friends a copy of their video scene via email.
Visitors at the Beijing Auto Show can also take the Control Blade Challenge on the Ford Beijing stand. It’s a unique, interactive experience that simulates being connected to the road, demonstrating the driving quality and sophisticated rear suspension setup at the heart of the Focus driving experience.
The 2010 Beijing Auto Show will take place at the China International Exhibition Centre.