What do you think this job title means: Director, Sustainability & Vehicle Environmental Matters? You probably guessed things like alternative fuel and reusable stuff, and we like the way you think because that’s spot-on! John Viera is the title-holder of that position at Ford, and he has been at it since 2007. He develops global sustainable business plans and policies, interfaces with global regulatory bodies, reports externally on the Ford environmental and social performance, and leads the engagement and partnerships with nongovernment organizations and other key stakeholders. Whew, right?
In other words, it’s about ensuring Ford delivers environmentally conscious vehicles as it continues to develop electric, hydrogen-powered and alternative-fuel vehicles of the future. And sustainability issues are also important at Ford. Waste-to-landfill and CO2 emissions are major focal points both now and when looking toward the future. When it comes to renewable materials, Ford isn’t beyond using what seems downright quirky; using soy, corn, recycled denim, plastic water bottles, recycled yarns and used carpeting in vehicles for things like insulation and seat foam are innovative ways to help reduce environmental impact. “We are always pursuing environmentally friendly solutions,” John explained.
“The immediate solution in regard to the environment is C02 reduction which means improving fuel economy on a large scale,” John said. “We don’t make niche vehicles for a select few, we make fuel economy affordable to millions of people so collectively they make a sizable impact.”
And Ford believes in the power of choice; options are key at Ford, and that can be seen with the C-MAX, Escape, Fiesta, Focus and Fusion, because just as it says in John’s title, this “matters.” “Our customers have the power of choice when it comes to efficiency – from gasoline, to hybrid, hybrid electric or plug-in electric power.”