The Return of the Ford Blue Oval

In 2006, Ford put it all on the line. We began the Ford turnaround plan by mortgaging nearly all of our assets and borrowed $23.5 billion from our banks – a “giant home improvement loan,” as Ford CEO Alan Mulally likes to call it. This allowed us to pour that money into research and development so we could make world class cars that people want and value. You’re seeing the results of that success now with the global Fiesta and Focus, the all-new Ford Explorer, the fuel efficient and technologically capable new Ford Escape and the stunning new Ford Fusion, due out later this year. Our commitment to the role of technology in our vehicles is apparent, from our award-winning SYNC system that allows you to control some features of your car hands-free, to our fuel efficient and powerful EcoBoost engines that give you better fuel efficiency with more power, to cool and helpful features like Active Park Assist,  Hands-free Liftgate, and more.

Human-blue-ovalAlong with our factories and equipment, one of the assets we mortgaged was our none other than our iconic logo – the blue oval. The blue oval has long been associated with Ford and as a brand logo, it’s recognized worldwide. The script in the middle of the oval was taken from the original script created in 1912 and has been part of the Ford heritage for a century. And since Ford returned to profitability beginning in 2009, we have been paying down our debt against that loan.

But because our credit had been below investment grade since 2005, the banks would not return those assets to us – including the blue oval – until at least two credit rating firms granted Ford investment grade status. Last month, Fitch’s was the first to restore Ford to that level.

Today, we received notice that Moody’s Investors Service has lifted the Ford credit rating to investment grade. The blue oval is back.

“We are so proud of today’s decision by Moody’s and the resulting release of all collateral – particularly the Ford Blue Oval,” said Alan Mulally, President and Chief Executive Officer, Ford Motor Company. “This is an important milestone and further proof that, by staying laser-focused on our One Ford plan, the Ford team can deliver great products, build a strong business and contribute to a better world even through the most challenging external environment.”

There is an enormous psychological impact on Ford and all of our employees;  it means our plan is working and that the difficult turnaround we’ve faced is being appreciated by the market. But more than that, having investment grade credit means we can continue to go further in our plan:

  • Have more certain and lower cost access to liquidity from banks and investors without having to pledge our assets as security
  • Invest in new products and plants, thereby creating jobs

From the top office in World Headquarters to every office and assembly plant around the world, you can bet that Ford employees are celebrating, And we’d love for you to join in the festivities by telling us your story in how you achieved a similar milestone in your life, or how Ford has positively impacted your life. Or just send us a photo of you with the iconic blue oval, whether it’s on a t-shirt, your car, or at the dealership where you bought your Ford. Tell us through the Your Stories section of Ford Social.

Click here for a historic look at the Ford logo throughout history.

Join us as we celebrate, and as Ford continues to work hard to Go Further!

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91 COMMENTS ON THIS ARTICLE
Georg Link Whow, I just learned something new about the power rating companies have. Well, congratulations!
1 year(s) ago via
Stephen B Wow congratulations,You pushed through where all your rivals did not. Go Ford!
2 year(s) ago via
Sean O Happy days! we love our smax and our transit connect and our sierra cosworth
2 year(s) ago via
Corey H Go FORD!!!
2 year(s) ago via
S B Congratulations Ford!!! Keep up the great work.
2 year(s) ago via
Marco Paez That is Awesome- Congrats Ford, I truly enjoy the SYNC system - I found an American Manufacturer called NAV-TV that allows you to add a backup Camera to my Raptor - Also I realized that it unlocks the factory DVD so my son and daughter can enjoy a Movie while the Car is moving, I think it is called video in motion -
2 year(s) ago via
Cory Campbell http://www.thetruthaboutcars.com/2008/06/the-pressure-has-not-been-to-raise-the-mexican-wages-up-its-been-to-push-the-us-wages-down/
2 year(s) ago via Facebook
Bill B Congratulations Ford, risk is to be rewarded. I have a Focus Electric on order for fall. Ford is leading the way.
2 year(s) ago via
Brad K Good for you Ford! I'm with you all the way!
2 year(s) ago via
You would think Ford would be more then happy to post on their addes the one can get 3000,000 miles is a lot for any vehicle, that is if any other vehicle could get to that point, for the most part most can't get that far, But a Ford can
2 year(s) ago via
Tariq T Welcome back Ford :) .
2 year(s) ago via
Ford is great!!
2 year(s) ago via
Dalton D does anyone think that ford would give/do anything if my car reaches over 300,000 miles? im about 4000 shy! haha
2 year(s) ago via
nlpnt How come the logo history doesn't include the crest and block-letter years?
2 year(s) ago via
Janet B Welcome back, you beautiful Blue Oval!!! We missed you! Best part, we did it all on our own...no bailout money! Stand proud and enjoy this moment!
2 year(s) ago via
Dave Enerson It's about time that Wall Street recognized Ford's success. Now if only the stock price would go up.
2 year(s) ago via Facebook
Tamara L. Edwards Cirinese Go Blue, Go Ford!!
2 year(s) ago via Facebook
Josh Madden All without a bailout like the bums from Auburn Hills and Detroit.
2 year(s) ago via Facebook
JAVIER WELL DONE!! KEEP ON ROCKIN' FORD!!
2 year(s) ago via
Joe Bozyk Great company"! 32 years vested, now retired!
2 year(s) ago via Facebook
Anthony Leese F.irst O.n R.ace D.ay!
2 year(s) ago via Facebook
Eric Kohl My family was in a farm magazine for being a Ford family in the mid 80s. From Ford cars, trucks, lawn mowers and plows, to 3 Ford tractors (3800, 8000, and TW30). And we havnt changed.
2 year(s) ago via Facebook
Carole Brog Bernheim Excellent!
2 year(s) ago via Facebook
Christine Skinner Good job!!!!!!
2 year(s) ago via Facebook
Kathryn J I totally agree with you Michael Galligher
2 year(s) ago via
Chad Messer Get it back in saline!
2 year(s) ago via Facebook
Burns F We work hard...we pay our bills...we don't take bail outs...we are Ford!!
2 year(s) ago via
Dick Erdmann The promise was Ford would come out first. No Bail out, no government motors.
2 year(s) ago via Facebook
Karen Zahodne Don't think I've ever been prouder in my 33 years with the Company.....truly a momentous day and I was fortunate enough to be part of the Blue Oval -- I'm in the second row from the back in the blue shirt :) Ford ROCKS!!
2 year(s) ago via
Jack Burniac Jr Ive owned 12 Ford, Lincoln and Mercury vehicle since I started driving and my 2011 F150 Ecoboost is the worst vehicle I have ever owned quality wise. Sorry Ford you dropped the ball on this one. My 90 LSC with 26000 miles on it and my 79 Bronco with 76000 miles on it are both more reliable than my 2011 F150 with 18800 miles on it. Not trying to hate just saying.
2 year(s) ago via Facebook
Michael Galligher I didn't know the Blue Oval ever left. I wish they'd bring back the three lions in the red, white and blue emblem from the late 50's.
2 year(s) ago via Facebook
Andrew Stone Congratulations!
2 year(s) ago via Facebook
Travis Snide No cussing! Tj ok thank u
2 year(s) ago via Facebook
Greg B No Governmet Bailout for Ford. They did it with blood, sweat and tears. Congratulations, I think Ford stock will be a great investment.
2 year(s) ago via
Tim Wrich Ford is truly all American right down to the frame
2 year(s) ago via Facebook
Rose Carty My hubby and i just paid off the Dodge Caliber I purchased in 2007. I will write another story when we can purchase a new Ford car - or truck (F250 is my favourite ;-) Until then, all the very best, Ford, on the return of the Ford Blue Oval --- boy do you deserve it like none other!! :-D #Inspirational
2 year(s) ago via
Sandy Holmes Schultheiss Retired from Ford. Now have an MKT Lincoln and love it. Always believed in the company
2 year(s) ago via Facebook
Axxel K Rebuild the Ford Rotunda and stick that oval on it! Just do it
2 year(s) ago via
Cameron Cables F100
2 year(s) ago via Facebook
Cameron Cables I still rock the ol 74 completely rebuilt
2 year(s) ago via Facebook
Bryan Landers Love Ford! But please put a V8 back in the Explorer.
2 year(s) ago via Facebook
Mary Koller Karbowski proud Ford Family!
2 year(s) ago via Facebook
Bruce B Waiting patiently for the US version of the Fiesta ST :-)
2 year(s) ago via
Steven Baltau AWESOME! keep up the great work
2 year(s) ago via Facebook
Sarah Miller FORD---World class cars and trucks made by a world class company and world class employees. I've been in love with FORD since the age of 7, and won't ever own anything but a FORD. Very proud of FORD!!!
2 year(s) ago via Facebook
Jeff Honts Lets get this wet noodle al dente!!! Peeyah!!!!
2 year(s) ago via Facebook
Muscletime Big Congrats! Amazing turnaround! Real American entrepreneurship at it`s BEST - The only true US Automaker left! Goverment Motors and Fiat are no match whatsoever......
2 year(s) ago via Facebook
Luke R Congratulations and way to go! Well deserved!
2 year(s) ago via
Luke Ray There's a typo in your article: "...one of the assets we mortgaged was our none other than our iconic logo..." The first 'our' needs to go.
2 year(s) ago via Facebook
Ralph R Never count an American.. or Ford! out!.. battered... bruised.. we keep on keepin' on!
2 year(s) ago via
Brad Randall Go Further, Baby!
2 year(s) ago via Facebook
Gilbert L. Jones Way to go ...FORD!
2 year(s) ago via Facebook
Gilbert J GREAT NEWS FORD! I have ALWAYS driven Ford products and always will! I just wish Ford could find a way to re-introduce a new version of my favorite car...The Thunderbird!
2 year(s) ago via
Steven Tucker Congratulations to all involved with the Ford Motor Company! So proud!
2 year(s) ago via Facebook
Todd Wilson Love it, Ford borrowed money the old fashioned way, they paid it back!
2 year(s) ago via Facebook
Jerry N LouAnn O Thank-you ,Ford for not taking government money. Instead you did it by putting it on the line with your name.Kudos I Know Henry Ford is smiling somewhere right now.
2 year(s) ago via
Obrien Obinna Josefmala Am Dreaming 2012 Edge i will own it.
2 year(s) ago via Facebook
Jim Beckner Love my blue ovals!!!!!
2 year(s) ago via Facebook
Andy Reisinger Ford rules... Just love my Mustang 5.0 and my wife's Expedition. Wouldn't buy anything else but a Ford!
2 year(s) ago via Facebook
Sonya Mitchelson Sorry, didn't no Ford left. Congrats. Love my Fords wouldn't own anything else.
2 year(s) ago via Facebook
Bea Hunt We are a Ford family and very proud of it!!! My husband retired from Fords and Since 1953 we have driven fords.. I have a 2006 Ford Explorer and i love it. Great gas millage. You can't beat a FORD. Thanks Fords.
2 year(s) ago via Facebook
Cody Cambron This is great news.
2 year(s) ago via Facebook
Gonzalo Sosna i like ford i don t speak in english
2 year(s) ago via Facebook
Phyllis Gross Nothing but a Ford baby!
2 year(s) ago via Facebook
Ann Lutz grew up on FORD as daddy worked there then the husband did,now I collect a pension and still buy a ford
2 year(s) ago via Facebook
Bobby E Earls I traded in a 2010 Fully Loaded Caddy SRZ with 670 miles on it for a new 2010 Exployer LTD H.D.P>-package & Love it. Ideal for G/Shep working dogs.
2 year(s) ago via Facebook
Deborah Flora Meyer Went to buy a bike for our son the other day. We drove the Mustang and got to talking. The man who helped us who is a serious cyclist said he drives a Ford, his wife drives a Ford and they wouldn't have anything but a Ford! :)
2 year(s) ago via Facebook
Eric Wimber I love my Ford. We have had Fords in your family since 1930"s :)
2 year(s) ago via Facebook
Rob M Awesome job to Ford and Alan Mulally. I strayed from Ford 10 years ago with a Korean brand and have hated the last 10 years of it (long story). Good Job and I cannot wait to come back to the Ford family when the next generation Mustang comes out... GO Ford
2 year(s) ago via
Ron Arnold We love our Transit Connect and look forward to another Ford in our near future!
2 year(s) ago via Facebook
Kevin C. Lynch And did Ford need a government handout? Nope! Congrats, Ford Motor Company!
2 year(s) ago via Facebook
Stefan Reuter Ford, what else?
2 year(s) ago via Facebook
Dan Graveen My Marquis wears the Mercury badge, but I'm still a proud Ford owner.
2 year(s) ago via Facebook
Dan Graveen Awesome! :)
2 year(s) ago via Facebook
Ina Owens Love FORD vehicles! I have a bright red Fusion and I love it! Have driven only Fords for over 50 years!!
2 year(s) ago via Facebook
Jacob Lindblad Yes!!!!!
2 year(s) ago via Facebook
Jonathan Roth Thank you. 46 years = Ford!
2 year(s) ago via Facebook
John Huberty IV GO FORD!!!
2 year(s) ago via Facebook
Jeff Bonsall Just put in an order for 300 shares on this news! Keep it up guys! My mother's 2005 expedition, 2 fusions (one being my 2010 Sport), and my dads Taurus SHO are proud to wear the blue oval!
2 year(s) ago via Facebook
E Lawson I joined the team as a consultant to the Quick Lane Tire and Auto Center brand three years ago. The overriding decision to come was because of Fords proactive approach to the business. I have not regretted my decision once, and even though I am employed by a contractor, feel that I am a member and owner of the Ford brand. Great to have the logo back!
2 year(s) ago via
Willard Trafton How about, "The return of the Ford Ranger!"
2 year(s) ago via Facebook
Louis Langevin Ill eat em with ya!
2 year(s) ago via Facebook
Jason A. Barger We got the blue oval back baby!
2 year(s) ago via Facebook
Marguerite Dillard congratulations !
2 year(s) ago via Facebook
Steve Souther Love my 2013 5.0!! My wife loves her 2011 Edge too!!
2 year(s) ago via Facebook
David Lalicata ford family.....
2 year(s) ago via Facebook
Frank Oehlerking one ford?....never....not by work in cologne....sorry
2 year(s) ago via Facebook
Pete Williams Love my fords :))
2 year(s) ago via Facebook
James Emberton Congratulations!
2 year(s) ago via Facebook
Victor Del Rio Our next vehicles will always be Fords!
2 year(s) ago via Facebook
Kevin Peck Congratulations, I've been with you for 48 years and hope to spend the next 48 driving nothing but FORDS!
2 year(s) ago via Facebook
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