How Would You Score in this Pinball Park Game?

Ford of Europe cleverly showcased active park assist technology available on select Ford models in a You Tube video that has been viewed more than 1.3 million times since it was released.

In the video, several drivers (played by actors) attempt to pull into an open spot on a busy Parisian street. However, set up above the empty space is a giant pinball scoring screen that keeps track of all the damage they are doing, plays lights and sounds, and awards them titles like “Clumsy,” “Brutal” and “Savage” as they continue to bump the cars behind and in front of them.

While this is going on, the video catches the perplexed looks and stares of real pedestrians and local residents as they watch the parking performances taking place. A young family even steps into the spot and starts kicking the bumpers, watching the lights go off and seeing their score rack up.

Eventually, one driver is awarded the top score of “Monstrous,” and he is given the opportunity to try it again with an Active Park Assist equipped Fusion. He activates the system, and the car performs perfectly, easily steering into the spot without a problem.

Ford of Europe is hoping the video, which is also being made into a television commercial, will inspire fans to come forward with their own real world challenges and creative ways of demonstrating how their Ford handles them.

Watch the video, and then drop us a comment telling us some of the real world challenges that your Ford helps you conquer!

Related Tags
active park assist
c-max
Convenience
escape
explorer
flex
focus
taurus

5 COMMENTS ON THIS ARTICLE
PAUL L Great idea for selling Active Park Assist
1 year(s) ago via
William S we need one for here in the states. just watching is fun enough
1 year(s) ago via
Kimberly G I love it!
1 year(s) ago via
i WOULD SCORE A 0 AS I AM EXCELLENT AT PARALLEL PARKING!
1 year(s) ago via
pretty interesting to say the least.
1 year(s) ago via
This discussion is missing your voice.

Your comment has been received and will be reviewed.
Thought of something else? Add another comment.
Comments are moderated in accordance with the
Ford Story Rules of Conduct.
Flickr
Next-Generation Ford Focus
Home of the Missoula Osprey-Allegiance Field
Ford Taurus Interior
Summer of Taurus: Boston
YouTube
Crazy Kevin is taking his 2011 Ford Explorer to his brothers wedding
One More Reason: Paul Escape
Measuring the 2011 Explorer. Kids style.
A Message from Focus Doug on the Webby Awards
Easy Access to the Third Row
Mark Fields Answers Facebook Questions at the LA Auto Show
Promo Promo Promo
Register Now
SOCIAL NETWORKS
|
RSS
|
|
EVENTS
|
BLOGS
|
ABOUT