Making a difference in communities across the country is a top priority at Ford. Last year, Ford Social introduced you to Drive 4 UR School, a program that helps Ford dealers support local schools by hosting a special test drive event.
Inspired by that program, which has raised more than $18 million since 2007, Ford created Drive 4 UR Community (D4URC), which launched in the fall of 2012. Click here to view a video that shows how this program works: Ford and Ford Lincoln dealers team up with local community organizations to host a test-drive event. For every person that completes a test drive, Ford donates $20 to the selected organization, up to a total of $6,000.
With needs great across the country, the support provided by these events can make a real difference. After hundreds of events and thousands of test drives, D4URC recently passed the $1 million raised mark for benefiting organizations.
These organizations run the gamut from nationally recognized charities, like the American Cancer Society, Habitat for Humanity, and Make-A-Wish Foundation, to local organizations that are meeting a specific need in a community.
With so many participating dealers around the country, make sure to keep an eye out for a D4URC test drive event near you. In the meantime, we wanted to share a few examples of the great local organizations that are benefiting from these events:
In Cleveland, Texas, Anderson Ford partnered with Operation Refuge – an organization which works with families in need, ensuring they are fed and clothed –to raise funds. The event, which made $4,860 for the organization, was in support of the organization’s food bank, thrift store, recycling center and radio station.
Roane County Youth Baseball and Softball
Jack Garrett Ford in Spencer, West Virginia, hosted a D4URC event in May, which benefited a community youth baseball and softball league. The organization, which consists of around 150 youths, was in desperate need of field repair and equipment replacements, and the dealership and Ford stepped up to the plate to help them out, raising $3,140.
The B.R.A.K.E.S. Program
Back in April, Hondru Ford of Manheim, Pennsylvania put on a D4URC event to help fund the B.R.A.K.E.S. Program, a defensive driving program for teens. These courses were developed with the help of the State Department of Transportation, as well as local and state police, and cover accident avoidance, distraction course, off road recovery, panic stops and wet roads. The program is paid for by area businesses and community donations, like the $3,900 provided by D4URC.