Even though Ford Warriors in Pink® is in its 15th year, it’s showing no signs of slowing its support for breast cancer health. The latest addition is the association with Martha Stewart Living Omnimedia (MSLO) to focus on breast cancer treatments and awareness with a special Warriors in Pink episode of the daily syndicated how-to series, “The Martha Stewart Show” airing on Oct. 16 (nationally syndicated, check local listings).
Also new for this year, the Ford Warriors in Pink program will give away two all-new Ford Taurus models outfitted with Martha Stewart-inspired items. In addition, Ford is unveiling a new stamp set inspired by crafting experts at Martha Stewart Living Omnimedia to accompany the Ford Warriors in Pink wear and gear, available at fordcares.com. Extending beyond October, which is National Breast Cancer Awareness Month, 100 percent of the net proceeds go to Susan G. Komen for the Cure® all yearlong.
Ford Motor Company has a 15-year relationship with the Susan G. Komen for the Cure and has dedicated more than $100 million to the breast cancer cause.
Martha Stewart Living Omnimedia will help support Ford’s fight against breast cancer with an entire hour devoted to this important cause. Homemaking icon Martha Stewart will host a special studio audience of Warriors whose lives have been touched by breast cancer.
“This partnership helps broaden the reach for Ford Warriors in Pink with a different approach by teaming up with the biggest name in home design,” said Connie Fontaine, Brand Content and Alliances manager for Ford Motor Company. “As a 15-year partner of Susan G. Komen for the Cure, we know that awareness leads to early detection and early detection saves lives. This special episode of ‘The Martha Stewart Show’ brings a new element of creativity to drive awareness and further our commitment in the fight against breast cancer.”
“We’re delighted to be partnering with Ford Warriors in Pink to help raise awareness about breast cancer,” said Janet Balis, EVP Media Sales and Marketing at MSLO. “Breast cancer touches the lives of so many women and their families. We’re proud to be tapping the power of our media platforms to develop a creative, integrated program that resonates with our passionate consumers and spurs action.”
With a long-standing association with the Susan G. Komen for the Cure, Ford has dedicated more than $100 million to the breast cancer cause and remains committed to innovative ways to drive breast cancer awareness. The company’s commitment runs well beyond raising funds. As a national series sponsor of the Susan G. Komen Race for the Cure, Ford is present at all 121 races nationwide. For more information, please visit fordcares.com.
About the Susan G. Komen Foundation
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Susan G. Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I’M AWARE.