Ford has been actively involved in the fight against breast cancer since 1993, and you’re probably now familiar with the Ford Warriors in Pink® program. Ford has dedicated more than $115 million to the cause. But it’s not only about raising funds – the commitment extends to believing knowledge is power and encourages doctor visits and early detection.
In this 18th year of raising awareness about breast cancer, Warriors in Pink created the Models of Courage campaign to celebrate breast cancer survivors who have demonstrated strength and courage in their battle.
In addition, Warriors in Pink has produced its first documentary, “Bang the Drum: Living Out Loud in the Face of Breast Cancer,” which you can view above, as well at www.fordcares.com.
The film provides personal stories on what a breast cancer diagnosis means for these Models of Courage and how, for the nine women and two men in the group, the diagnosis served as a catalyst that inspired each of them to do more and live with greater purpose. They share their experiences of being diagnosed, coping with the treatments and relying on strong support networks to demonstrate that there is life after breast cancer. The documentary shares their stories of hope and their daily challenges.
“Participating in ‘Bang the Drum’ and representing Warriors in Pink have meant so much to me,” said Tina Harold, a cancer survivor and Model of Courage. “Cancer was never a part of the life I thought I would live, but fighting it has helped me find my passion and discover where I’m supposed to be. Sharing my story on film allowed me to really express the inner strength and courage that being a warrior against this disease has helped me discover.”
Ford has demonstrated its commitment to the fight in various ways, including turning its world headquarters pink for two days and projects with the likes of Martha Stewart Living Ominimedia. Learn more about the Warriors in Pink efforts at www.fordcares.com.