Ford’s Warriors in Pink campaign is lighting up the world – at least Ford World Headquarters – to help raise awareness and show support for breast cancer patients and survivors. Through its Warriors in Pink program, Ford has dedicated more than $100 million to the breast cancer cause.
“With the Ford Warriors in Pink program, we continually strive to encourage women and men everywhere to join the fight and be a part of the cure for breast cancer, said Mark Fields, President of The Americas, Ford Motor Company. “For 15 years, Ford has been committed to fighting breast cancer, standing up for the cause no matter the month. Tonight’s ceremony is designed to show our support for all those affected by the disease.”
Nearly 200,000 women and 2,000 men will be diagnosed with breast cancer in the United States in 2009, according to the National Cancer Institute. Ford Motor Company is a 15-year supporter of Susan G. Komen for the Cure® and has dedicated over $100 million to the cause to date. Limited edition Ford Warriors in Pink apparel is sold exclusively at www.fordcares.com, and 100 percent of the net proceeds directly benefit Susan G. Komen for the Cure. More than half a million pieces of Ford Warriors in Pink apparel and gear has been sold over the past three years, generating over $1.8 million for the Susan G. Komen foundation.
When you test-drive a Ford vehicle from now until December 31, 2009, Ford will donate $20 to Susan G. Komen for the Cure on your behalf – to the Komen Affiliate in the city of your choice.
Earlier in October, Ford announced the latest addition to its efforts: The association with Martha Stewart Living Omnimedia (MSLO) to focus on breast cancer treatments and awareness. A special Warriors in Pink episode of the daily syndicated how-to series, “The Martha Stewart Show” aired on Oct. 16. Click here to read more.